Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

ClearVoice

SEPTEMBER 22, 2023

To improve your chances of captivating your reader’s attention (and retaining it), you need to publish engaging, legal content that resonates with your audience. Podcasts about legal content Some of your readers consume legal content on the go. Address their needs by creating legal-focused podcasts.

Rules 91

Rules Storytelling Content Distribution 91

Martech

SEPTEMBER 21, 2023

UEFN allows creators, as well as brands of any size, to build games and experiences published on Fortnite and available to its players. Our collaboration with iHeartMedia has allowed State Farm to continue to be at the forefront of culture and innovation,” said Alyson Griffin, Marketing Vice President, State Farm, in a release.

Advertising Agencies 97

Advertising Agencies Custom Publishing User-Generated Content Network Marketing 97

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Host a Podcast Podcasting is another effective website promotion strategy that doesn’t have to cost much. You can create podcast content the same way you create blog posts.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Brandfolder

FEBRUARY 17, 2021

From the increasing number of blog posts being published every week to the host of videos and podcasts being released, all the statistics point to one trend: there is a.

Statistics 98

Statistics Trends Video Marketing Marketing 98

Webbiquity

MARCH 21, 2019

Before you can become an expert on one marketing tool, a new one is released. Avoid publishing excessive content simply for the sake of promoting your product or service. Publish blogs that explain how your products or services can help your customers. As a B2B marketer, this makes it exhausting to keep up with new technology.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. There’s (almost) no correlation between publishing frequency and marketing success. Podcasts and video are convenient for mobile consumption.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Read more: iHeart creates ad network. Why we care. Processing.Please wait.

Advertising Agencies 81

Advertising Agencies Branding Brand Identity Advertisements 81

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. Personalized content allows brands to engage with audiences on a deeper, more meaningful level.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

B2B Marketing Directions

JANUARY 7, 2024

What Won't Change In 2024 Last year, I began publishing two new types of posts each month - book reviews and "research round-ups." In 2023, I published eleven book review posts. They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. My book review posts were very popular in 2023.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Animalz blog

DECEMBER 14, 2023

Spotify for podcasters is no different. Spotify’s fan study , aimed at podcast creators, shows how listeners consume podcasts. Source: Spotify For example, the study shows that people tend to start listening to new podcasts in four specific months (January, March, July, and October). Prioritize your audience.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Top Rank Marketing

JULY 7, 2023

LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. population is expected to use a GAI platform as least once a month during 2023, according to newly-published AI forecast data of interest to B2B marketers. percent of U.S.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Marketing Insider Group

DECEMBER 21, 2020

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Each piece of content you publish should solve a specific problem in a nuanced fashion, target a specific audience, and connect with the reader/listener/viewer. If boosting content quality means publishing fewer pieces less frequently, so be it.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn released Stories at the perfect time. . Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. When you publish a new in-depth case study, create a Story to accompany it so your message is propelled to the top of the newsfeed. Add some copy to dress it up and tap Share.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

ConvertKit

DECEMBER 22, 2021

On September 20, 2021, Apple released their new OS, iOS 15. Across ConvertKit accounts, we have seen an increase in open rates since Apple’s Mail Privacy Protection was released from 30% to 34%. Here is the upward trend we’re seeing in open rates: We publish our average open rates each month in our deliverability reports.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. If you license research , you could co-present with an analyst from the publishing organization. . Pitch your research as a topic to other podcasts and go on their shows as guests.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Top Rank Marketing

JUNE 30, 2023

billion in 2022, according to recently-published search advertising data of interest to digital marketers. MarketingCharts U.S. Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Biznology

MARCH 13, 2018

I was just listening to Israeli historian and a tenured professor Yuval Noah Harari interviewed by Russell Brand on episode 48 of the Under the Skin podcast, (Yuval) Noah’s Arc – What Is The Future For Sapiens? According to the podcast, reality isn’t real, it’s merely and simply a very fragile, consensual, group fiction.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Sprout Social

NOVEMBER 30, 2023

Publishing whitepapers/ebooks? Total amount of content: If they have a blog, see how many posts have they published. Publishing frequency: Are they publishing new content weekly, monthly or less often? Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

seo.co

JUNE 16, 2021

When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. Give Interviews on Podcasts. Sometimes backlinks become “broken.”

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

seo.co

JANUARY 31, 2023

Others may need to be outsourced , but your building links team should include: Project manager Outreach process reps Outreach manager Writers Editor Publishers If you’re looking to hire writers , I suggest ProBlogger’s premium job listing. We have discussed how this works previously using both press releases and podcasting.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry. AI technology was used in content marketing long before OpenAI’s release of ChatGPT.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

SmartBug Media

MAY 20, 2020

Press releases. Facebook Live and podcasts. Press release: If the topic and/or speaker are particularly meaty, put out a press release about the webinar and email it to your favorite online industry journalists. Facebook Live or podcast: Try doing sneak peeks or post-event wrap-ups with either. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Biznology

MAY 21, 2019

Never to be totally one-upped on the AI game, Google also dropped an interesting release: CallJoy , which allows small businesses to answer calls using AI. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Originally published on SoloSegment. This is a big deal. 0:00 Intro.

Business 99

Business Customer Satisfaction Differentiation Custom Publishing 99

ConvertKit

NOVEMBER 8, 2021

We’ve added three new onboarding templates to help you introduce anything from your newsletter or your podcast to your new subscribers. Creators are now hosting webinars, running newsletters, releasing new podcasts, publishing books….all Grab the Release a New Book template. Engage your audience.

Template 79

Template Top of Funnel Automation Advertising Funnels 79

Circle Studio

APRIL 18, 2019

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy.

Work Management 90

Work Management Custom Publishing Advertising Agencies Education 90

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. For a long stretch of 2015-2016, Facebook was sending more people to publisher sites than Google.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Sprout Social

AUGUST 2, 2022

With the popularity of TikTok and Instagram, YouTube is now getting in on the action with its newly released feature, YouTube Shorts , which are already garnering 15 billion daily views. Spotify uses Shorts to promote events and promote or repurpose podcast content. And this movement isn’t a fluke. more than long-form. Live videos.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Brightedge

SEPTEMBER 9, 2022

YouTube has also launched a dedicated podcasts homepage. YouTube tests videos in comments and launches podcasts homepage. Google to Release “Helpful Content” Update. Google has published extensive documentation on Search Central, so ensure you meet all the criteria listed. SEO News at a Glance. SEO News and Updates.

SEO 52

SEO Guidelines Validation Youtube 52

Sharpspring

AUGUST 3, 2021

If you don’t have much to say about your project yet or you want its features to be a surprise, you can set up a lead generation form and publish your content later after the launch. Podcast and/or Vlog About It. I, like so many others, see podcasts and videos as the media of the now, and the future.

Planning 145

Planning Marketing & Strategy Marketing Strategy Content Marketing 145