Successful Podcasts' Share Seven Qualities

ViewPoint

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

SearchChat Podcast: Making Data-Driven Marketing More Human

Biznology

Originally published on SoloSegment. The post SearchChat Podcast: Making Data-Driven Marketing More Human appeared first on Biznology. It’s time for marketers to put humanity back in their marketing practices.

SearchChat Podcast: Data Is Not a Moat for Your Business. What Is?

Biznology

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Originally published on SoloSegment. The post SearchChat Podcast: Data Is Not a Moat for Your Business. If a moat is an uncrossable chasm, then data may not be a moat.

How B2B Marketing is Changing in 2018

One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets. 1How B2B Marketing.

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.

Delivering Episode 1: Welcome to a New Podcast from Litmus

Litmus

A new podcast from Litmus? After an extended hiatus from The Email Design Podcast , we’re back with a new podcast called Delivering. Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more. We’ll be releasing podcasts episodes every other week. Delivering Podcast Podcast

Tech Blog Podcast: Why Email is the Future of Digital Advertising

Liveintent

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. During their chat, the two discussed how publishers and brands can retake control of their customers by harnessing the power of email, as well as what it takes to be a people-based marketing technology company. ” For most publishers and brands, email represents their most engaged audience. martech People-based Podcast Publishers

5 best marketing podcasts (that won’t put you to sleep)

Choozle

I don’t know about you, but even as a podcast lover, it’s pretty easy for one to put me straight to sleep—especially if the host just drones on and on about work stuff. There’s a little thing called “work-life balance” that I take pretty seriously, so for me to willingly listen to a marketing podcast outside of my day job is a big step. If you’re big on the numbers, this podcast is for you.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. This has been a great podcast. Podcast ABM account based marketing podcast rethink marketing rethink marketing podcast

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. Email marketing may seem old fashioned, but it’s having a renaissance in the digital publishing world.

Mastering Medium: How Today's Hottest Publishing Platform Rewards Quality Content & Conversation [Podcast]

Hubspot

Attention spans are shorter , and companies are publishing more content than ever before. Part platform and part publisher, the company's out to change the way people create and discover content on the web. Branding Podcast Blog Daily Promo

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

How Brands and Publishers Can Empower Their Video Creators

Contently

PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Plenty of publishers just take an article and clone it as a short video with stock clips and text captions.

10 Marketing Over Coffee Podcasts You Should Check Out

Marketing Insider Group

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. Penn , who record the show in a local coffee shop every week and then publish the show on Thursday mornings.

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

Jim shares the one major campaign shift Polycom made in its global demand generation strategy that led to 400 published articles, 2 million social impressions, 40,000 marketing responses and 70% conversion rates. Demand Generation Podcasts

Most Valuable Publishers

Contently

What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans.

Storytelling Lessons From Top Podcasts

Content4Demand

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito.

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

8 Data-Driven Podcasts You Need To Hear Right Now

HG Data

Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. Featuring innovative topics and developments in data visualization, security, artificial intelligence, machine learning, social computing and more, the following 8 podcasts will keep you current, spark your imagination, and further your curiosity about the future of technology and data’s far-reaching and critical role.

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.

Can Reddit Be a Friend to Brands and Publishers?

Contently

Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

10 Considerations When Starting a Podcast

Circle Studio

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. That being said, creating a podcast requires much more than just talking into a microphone. What’s going to make your podcast stand out?

Can Reddit Be a Friend to Brands and Publishers?

Contently

Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader.

Everything You Need to Know About Starting a Podcast in 2018

Hubspot

They take me along in their earbuds as they stream my podcast, Build a Better Agency. It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. Daily How to Podcast

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Catalyst Sale Podcast.

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. This podcast quizzes you on your news knowledge.

“Just Ship It” Is the Murkiest Phrase Ever, So We Dove Headfirst Into It [Podcast]

Marketing Insider Group

Stories about Chris Piascik, an illustrator who has published. The post “Just Ship It” Is the Murkiest Phrase Ever, So We Dove Headfirst Into It [Podcast] appeared first on Marketing Insider Group.

Why NOT to Publish an Audio or Video Transcript

WriteSpark

This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. Which documents have you found effective for promoting with online videos, podcasts, Webinars, and similar multimedia files? .

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.

The 15 Best WordPress Themes for Podcasters in 2019

Hubspot

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Podcaster.

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

What Happens When You Take “Publishing” Out Of The “Publishing Business”

Outbrain

Simmons maintained editorial independence but relied on Vox for all the non-content creation requirements of a traditional publisher. This allowed Simmons to focus on content creation for his widely popular podcast and website. Publishers

Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

7 Design Podcasts That'll Get the Creative Juices Flowing

Hubspot

While listening to music on the job has been known to improve workplace performance , podcasts serve as a great way for graphic designers -- and many other creative professionals -- to both learn something new and get inspired as they work. 7 of the Best Podcasts for Graphic Designers.