Successful Podcasts' Share Seven Qualities

ViewPoint

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

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SearchChat Podcast: Your Customers are Begging for (Better) Personalization

Biznology

We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Originally published on SoloSegment.

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

SearchChat Podcast: Making Data-Driven Marketing More Human

Biznology

Originally published on SoloSegment. The post SearchChat Podcast: Making Data-Driven Marketing More Human appeared first on Biznology. It’s time for marketers to put humanity back in their marketing practices.

Will Podcasters Abandon Apple?

Contently

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?

Biznology

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Originally published on SoloSegment. The post SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve? “Come on.

SearchChat Podcast: Data Is Not a Moat for Your Business. What Is?

Biznology

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Originally published on SoloSegment. The post SearchChat Podcast: Data Is Not a Moat for Your Business. If a moat is an uncrossable chasm, then data may not be a moat.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

3 Legal Steps Podcasters Often Forget About

ConvertKit

Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. 3 legal steps podcasters need to know. You’ve decided to start a podcast!

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert

Hubspot

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. Podcast Promos

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. This has been a great podcast. Podcast ABM account based marketing podcast rethink marketing rethink marketing podcast

How Brands and Publishers Can Empower Their Video Creators

Contently

PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Plenty of publishers just take an article and clone it as a short video with stock clips and text captions.

Most Valuable Publishers

Contently

What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans.

Can Reddit Be a Friend to Brands and Publishers?

Contently

Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader.

Delivering Episode 1: Welcome to a New Podcast from Litmus

Litmus

A new podcast from Litmus? After an extended hiatus from The Email Design Podcast , we’re back with a new podcast called Delivering. Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more. We’ll be releasing podcasts episodes every other week. Delivering Podcast Podcast

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

5 best marketing podcasts (that won’t put you to sleep)

Choozle

I don’t know about you, but even as a podcast lover, it’s pretty easy for one to put me straight to sleep—especially if the host just drones on and on about work stuff. There’s a little thing called “work-life balance” that I take pretty seriously, so for me to willingly listen to a marketing podcast outside of my day job is a big step. If you’re big on the numbers, this podcast is for you.

15 Podcast Tools to Take Your Show from Good to Great in 2019

Hubspot

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Podcast Recording Equipment. Podcast Editing Software.

Mastering Medium: How Today's Hottest Publishing Platform Rewards Quality Content & Conversation [Podcast]

Hubspot

Attention spans are shorter , and companies are publishing more content than ever before. Part platform and part publisher, the company's out to change the way people create and discover content on the web. Branding Podcast Blog Daily Promo

Tech Blog Podcast: Why Email is the Future of Digital Advertising

Liveintent

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. During their chat, the two discussed how publishers and brands can retake control of their customers by harnessing the power of email, as well as what it takes to be a people-based marketing technology company. ” For most publishers and brands, email represents their most engaged audience. martech People-based Podcast Publishers

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

10 Marketing Over Coffee Podcasts You Should Check Out

Marketing Insider Group

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. Penn , who record the show in a local coffee shop every week and then publish the show on Thursday mornings.

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. Email marketing may seem old fashioned, but it’s having a renaissance in the digital publishing world.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Can Reddit Be a Friend to Brands and Publishers?

Contently

Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader.

Nine Lessons from Four Years (and 200 Episodes) of Podcasting

Heinz Marketing

It was a little over four years ago that Jim Obermeyer finally convinced me to start a podcast. We get far more people listening via the podcast subscription and RSS feed than listening live , but it’s still fun to call it Sales Pipeline Radio.

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

Jim shares the one major campaign shift Polycom made in its global demand generation strategy that led to 400 published articles, 2 million social impressions, 40,000 marketing responses and 70% conversion rates. Demand Generation Podcasts

Storytelling Lessons From Top Podcasts

Content4Demand

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito.

How to Create a Podcast: A Step-by-Step Guide for Content Marketers

ClearVoice

Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. Likewise, podcast listeners are 32 percent more likely than non-podcast listeners to make $75,000+ per year.

8 Data-Driven Podcasts You Need To Hear Right Now

HG Data

Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. Featuring innovative topics and developments in data visualization, security, artificial intelligence, machine learning, social computing and more, the following 8 podcasts will keep you current, spark your imagination, and further your curiosity about the future of technology and data’s far-reaching and critical role.

“Just Ship It” Is the Murkiest Phrase Ever, So We Dove Headfirst Into It [Podcast]

Marketing Insider Group

Stories about Chris Piascik, an illustrator who has published. The post “Just Ship It” Is the Murkiest Phrase Ever, So We Dove Headfirst Into It [Podcast] appeared first on Marketing Insider Group.

6 Techniques on How to Monetize Your Podcasts

Martech Advisor

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts.

I listened to 100+ hours of podcasts about content marketing so you don’t have to

Parse.ly

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. They publish it saying, “I’m going to become a New York Times Best Seller.”

10 Considerations When Starting a Podcast

Circle Studio

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. That being said, creating a podcast requires much more than just talking into a microphone. What’s going to make your podcast stand out?

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.

Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. This podcast quizzes you on your news knowledge.