Remove podcast
article thumbnail

3 Ways to Get Your Public Relations Off to a Good Start

Navigate the Channel

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

article thumbnail

Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketers are wizards and Public Relations is magic

Biznology

According to professor Yuval Noah Harari , the law and public relations are modern day magic; lawyers and judges, academicians, and marketers are modern-day, secular, wizards; and Edward Bernays may very well be Dumbledore (while Joseph Goebbels is obviously Voldemort ). Guess what! Like this post? Sign up for our emails here.

article thumbnail

5 Ways to Boost and Improve Public Relations

Navigate the Channel

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option.

article thumbnail

Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks. PR-Related Tasks. Success as a Public Relations Professional.

article thumbnail

Your Brand Reputation and Public Relations

Stevens & Tate

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. As such, digital public relations are essential for improving and maintaining your brand reputation. The Benefits Of Digital Public Relations. Learn More About Public Relations.

article thumbnail

B2B Public Relations Best Practices to Drive Success

Act-On

Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request? This Rethink Marketing episode transcript covers all of that and more.