Digilant

OCTOBER 25, 2023

Step Two: Enlist an Audience Analysis Tool for Better Personalization In-depth audience analysis expands into areas that first-party data doesn’t cover such as media habits, and personal values, where audiences typically discover new brands and other psychographic data.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Crimson Marketing

FEBRUARY 17, 2015

In this Moneyball for Marketing podcast, Greg gives us a deep dive through the world of CAC and LTV to learn the following: Acquisition Aptitude: Greg shares in detail the definitions of CAC and LTV that Infusionsoft uses to inform its corporate marketing, including the concepts of “simple CAC,” “fully loaded CAC”, “marginal CAC” and “channel CAC.”

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Digilant

OCTOBER 25, 2023

Step Two: Enlist an Audience Analysis Tool for Better Personalization In-depth audience analysis expands into areas that first-party data doesn’t cover such as media habits, and personal values, where audiences typically discover new brands and other psychographic data.

Top of Funnel 52

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 52

Unbounce

NOVEMBER 21, 2021

Psychographic segmentation : Creating audience groups with similar psychological traits like preferences or personality. New formats: Could you offer information in a brand-new format, such as a podcast, video, or webinar? Geographic segmentation : Dividing your audience into segments based on location. Image courtesy of BrightWave.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Valasys

NOVEMBER 21, 2019

The trends from intent-data can be combined with B2B marketing topics & B2B personalization trends including the demographic, psychographic, technographic, firmographic & ‘fit-data’ as well as based on psychographic analysis of the audiences on the website, can be used for segmenting & sub-segmenting the market into diverse clusters.

Planning 58

Planning Studies B2B Marketing Trends 58

Rev

SEPTEMBER 11, 2019

I got inspired by the big idea behind LeadCrunch; hence I invited CEO Olin Hyde to my podcast. What defines the ideal customer in any business is based on dozens, possibly even more dimensions – demographic dimensions, psychographic dimensions, and so on. An unfair advantage. I can only agree with that. It’s too ‘one dimensional’.

Lead Ranking 122

Lead Ranking Marketing AI Lead Scoring Psychographics 122

Valasys

JUNE 6, 2019

Use Demographic, Psychographic, Technographic & Firmographic data of Prospects To Analyze what they are listening to, reading & watching: Analyzing psychographic, demographic, technographic & firmographic data of the prospects gives precognitive insights about their buying behavior.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

B2B Digital Marketer

MARCH 23, 2021

On my B2B Digital Marketer Podcast, I discussed with Raza Imam the topic of Writing Your Own Book to Establish Authority. Your focus is not only on the demographics but the psychographics, their problems, perceived challenges, and their obstacles. For example, webinars, podcasts, white papers, power points, and slide decks.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Valasys

FEBRUARY 24, 2020

Employ the Right Forms of Content: The year 2020 is a year of video marketing & podcasting. Similarly, podcasts are also an impactful way of creative storytelling that can be leveraged by the marketers for branding & reflecting on the value proposition of goods or services.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Optinmonster

AUGUST 31, 2022

Psychographic : personality traits, opinions, values, special interests. You can segment your leads based on many different characteristics, such as: Demographic: age, family size, race, gender, occupation, location, and more. Behavioral: past purchases, product consumption, usage patterns. Firmographic: company size, industry, functions.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Martech

JULY 28, 2021

Rowley has embraced a new psychographic group of younger professionals within the B2B landscape known as BETAs. The Panasonic marketing team expanded content production through two podcast series to talk about larger issues in the industry and internally at the company. Who is the audience that Panasonic is trying to reach?

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. The reality of the moment is that brands are consistently & astutely optimizing their customer experience management budgets to drive customer loyalty.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Sana Commerce

MARCH 7, 2023

By developing great SEO content like articles, reviews, podcasts, and webinars, you create an encyclopedia of authoritative answers that will help you rank higher and generate leads with intenelp your business better meet their needs.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. How has social media evolved and what does it mean for your content?”.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Digilant

AUGUST 10, 2023

These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior. Audio Ads Audio ads are formatted as — you guessed it — audio.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior. Audio Ads Audio ads are formatted as — you guessed it — audio.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Digilant

FEBRUARY 23, 2021

In the simplest of terms, omnichannel marketing is an approach to marketing that addresses each channel’s customer experience – desktop browser, mobile, retail, social media, podcast, and any others you might use – and how customers transition between channels they make purchases. Psychographics: what they enjoy doing, lifestyle attributes.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Hubspot

JULY 10, 2019

This demographic and psychographic information will inform almost every other marketing activity thereafter, ensuring your content and digital material is absorbed by the right eyes and ears (and that no resources go to waste on your end). Let’s walk through a handful of tactics that can strengthen your B2B digital marketing strategy.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Vidyard

OCTOBER 27, 2015

We also learned about the types of questions that B2B buyers and researchers are asking at each stage of the buying journey and best practices for different types of content from blogs and photos to podcasts and video (my favorite, but hey, I’m biased!). With Day 0 in the books, the conference could officially begin.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Outbrain

MARCH 19, 2019

The owner and CEO of PPC agency FMB Media, author of two books on PPC and internet marketing, and host of the world’s longest running podcast on PPC – PPC Rockstars, David is a leading, veteran online advertising expert. Follow Daniel on Twitter @dangilbertppc. David Szetela. Follow Kirk on Twitter @PPCKirk. Marty Weintraub.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Moz

NOVEMBER 12, 2019

Psychographics: How do your customers think? Do they like video, or podcasts? You might run an online survey, or you might do some quick spot interviews right in your place of business. What you want to work out is: Demographics: What are the common ages, genders, income levels, and other relevant characteristics of your customers.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Ad Building 48

Valasys

MAY 27, 2020

Andy Paul, Host of the Sales Enablement Podcast, and Founder of the Sales House , elucidates the importance of striking the right conversation with the prospective customers: “If you start a sales conversation with a question, then you begin to build interest. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Martech

MAY 15, 2023

“The podcasting boom is over.” Since the start of the year The New York Times, Bloomberg, Vanity Fair, The Financial Times and many others have published stories about podcasting’s demise. Advertisers and audiences missed the memo and continue to flock to podcast programming. This idea is rooted in how podcasts are distributed.

Advertisements 109

Advertisements Advertising Psychographics Demographics 109

Valasys

SEPTEMBER 10, 2019

For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact. Knowing the Product, Brand & Industry: Marketers need to understand their products. can help the marketers in better indulging with the macro & micro-level influencers for brand promotion.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Albacross

MAY 21, 2019

Psychographics - Industry challenges, problems faced, concerns/anxieties about the product. For example, you could make guest appearances on other popular blogs or podcasts, or encourage people to share your content with their followers. Demographics - Location, age, education. Capturing leads.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

Navigate the Channel

NOVEMBER 29, 2023

Psychographics: In addition to demographics, delve into their lifestyle, values, and beliefs. Do they consume videos, blogs, podcasts, or infographics? What’s the difference between demographics and psychographics in personas? What is the customer’s income range? Where do they live? What is their marital status?

Ideal Customer Profiles 65

Ideal Customer Profiles Psychographics Demographics FAQ 65

Outgrow

MARCH 2, 2021

At this step, you would need to keep in mind your audience’s purchasing power, their demographic, geographic, and psychographic characteristics. Examples of inbound e-commerce marketing include blogs, podcasts, and e-books. All of this put together is referred to as a “buyer persona”. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Liveintent

JANUARY 12, 2021

. “Across the different Morning Brew products and franchises, a lot of them speak to different kinds of content and audiences, both professional and from a psychographic perspective,” says Schulweis. They also run a podcast called Business Casual, featuring interviews with business leaders.

Advertising Agencies 96

Advertising Agencies Psychographics Funnel Advertising Newsletter 96

Hubspot

APRIL 13, 2021

Psychographic information : This includes attributes related to personality traits, interests, attitudes or beliefs, and lifestyle. Or podcast? Collect psychographic data using Google Trends or influencers in the industry. Preferred content type(s) : Once your audience finds your content, what format would they prefer it in?

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Marketing Insider Group

MAY 26, 2021

Psychographics. Your secondary audience may require more convincing before making a purchase, but they’re still within reach. You can fill out your buyer persona profiles with the following information: Demographics. Pain points. Challenges. Motivators. Most-used digital channels. Preferred content types. Determine Your KPIs. Infographics.

Budget Programs 307

Budget Programs Paid Content Planning Startups 307

ClearVoice

NOVEMBER 11, 2022

The definition of your audience — including demographics and psychographics — will allow you to better determine the types of content your organization should create and how to distribute it. Podcast content. Popular podcast platforms include Apple Podcasts, Spotify, and Google Podcasts. Instagram). Buzzsprout ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Metadata

SEPTEMBER 19, 2022

This market segmentation usually breaks down into four buckets: demographic, geographic, psychographic, and behavioral. Psychographic. Psychographic segmentation looks at your audience based on personality factors: lifestyle and attitudes, interests, and core values.

Paid Content 52

Paid Content Examples Psychographics SMS 52

ClearVoice

JANUARY 8, 2019

What are the psychographics for my buyer personas? Psychographics are the attitudes, aspirations and other “psychological” information about your target audience. HubSpot offers an excellent beginner’s guide on using psychographics in your marketing. Marketo has a great cheat sheet to help you create your buyer personas.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

B2B Digital Marketer

OCTOBER 19, 2020

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! Podcast Timestamps/Outline. I do it because I have to, I would prefer to podcast. 00:36 – Introduction. 02:56 – How writing a book helps in B2B digital marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Hubspot

MAY 16, 2019

Podcasting. On average, people spend 17 hours per week tuning into their favorite podcasts, online radio shows, and audiobooks. There are also 14 million more weekly podcast listeners this year compared to last year , which is more than Guinea’s entire population. Link Building. Brand Extensions.

Lead Ranking 101

Lead Ranking Lead Scoring Best Practices High Quality Lead 101