How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle. What Are Your Promotion Channels?

How B2B Marketing is Changing in 2018

marketing has become ubiquitous as a tactic and the amount of digital content has exploded, marketers are honing efforts on producing content that is higher quality and more tightly targeted, and expanding their channels for distributing and promoting that content. 1How B2B Marketing.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. Startup. This podcast quizzes you on your news knowledge.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Likewise, it can often seem like everyone in the world is promoting their ebook these days, offering to give you a free download in exchange for your email address. That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. The Salesman Podcast.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.

The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. But here's the thing: One of my friends started a podcast with a buddy and they had no idea what they were talking about.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Likewise, it can often seem like everyone in the world is promoting their ebook these days, offering to give you a free download in exchange for your email address. That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. The Salesman Podcast.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Likewise, it can often seem like everyone in the world is promoting their ebook these days, offering to give you a free download in exchange for your email address. That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. The Salesman Podcast.

The Best Podcasts for Business & Pleasure

Marketing 261

Since publishing, I’ve added several favorite podcast to the list. Send me a DM or @mention me on Twitter to tell me what podcasts have been your favorites. Today is International Podcast Day. The obsession with podcast continues as 12 million people listened to a podcast for the first time in the last years. If you have spent any time with me, you know that I will, without fail, ask you what you’re reading and what’s your favorite podcast.

Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials

Marketo

Author: David Lizerbram Podcasting has become big business. For those of you who aren’t up on the medium, a podcast is simply a recorded audio show that you can download or stream and play any time you like. To wrap this post up, there’s nothing wrong with monetizing your podcast.

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What Percentage of Your Revenue Should You Allocate to Marketing?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

How to Make Your Live Video a Guaranteed Success

Single Grain

That means live videos are promoted over other content. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Promote Your Live Video Through All Available Channels.

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. which promotional emails a customer clicks on the most. Excessively promotional reviews are automatically deleted.

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6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. This frees up the time of your editor to ideate, develop promotional opportunities and think big on behalf of your brand. 6) Don’t Forget to Scale Content Promotion.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

How to Create Content Unicorns and Ignore the Donkeys

Act-On

In this episode of the Rethink Podcast, we talk with Kim, founder of WordStream and CEO of Mobile Monkey, about his new company and about what he calls “Content Marketing Moneyball.”. To get the full measure, listen to the podcast. So you just keep promoting it.

Creating a Marketing Plan for 2019: What to Focus On

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism

Litmus

Welcome to Delivering, a podcast about the email industry. So welcome to the podcast, Dan. [00:00:34.320] Thinking about how we cross promote from one existing product to another. [00:15:43.790] We have a great podcast network. Oh this could be its own separate podcast.

11 Ways Tech Brands Can Generate Buzz Around New Products

Brandpoint

As for content, consider promoting polls or other forms of posts that spur engagement. Check out how Equals 3, a marketing tech startup that created an artificial intelligence platform to help businesses research and analyze their own data, used the Expert Series to drive promotion.

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When Your Content Isn’t Getting Any Love

Marketing 261

Many organizations think they know their target audience and claim it’s something like this : VP Product, Age 35-45, tech startup, reports to CEO, team of 3, and has XXXX challenges. How will social media be used to promote content? Promote Your Content and Not Just on Facebook.

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. I listened to your most recent podcast when you met with Pat Flynn on the Smart Passive Income. As well as on your recent podcast episodes. Tim Soulo: I don’t remember my first conference so let me talk about my first podcast interview.

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6 Examples of Incredible Content Marketing From Technology Companies

Contently

Among the legions scrambling toward profitability are tech startups (unicorn or otherwise), legacy companies adding new branches of innovation, B2B tech , and consumer tech, just to name a few. There’s a paradox to branded podcasts. What exactly is a technology company in 2019?

Content Productivity: How to Repackage Your Old Articles into New Content Assets

Single Grain

For example, you can turn your how-to article into a visual flowchart or you can read your article as a podcast episode or even a mini-audiobook (especially if you are into writing fiction). Into this SlideShare presentation : Create and promote an epic article cheatsheet. 5) Podcasts.

Personal Branding: What It Is and How to Do It Right

B2B PR Sense

You may even use paid promotion to give your top content an extra lift. Post your own content as long as it's educational and not self-promotional. Eventually, they may even reciprocate and invite you to join their podcast or collaborate on another piece of content.

7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Promoting that content on social media more than once in that timeframe can easily help you double your traffic.

How to Maximize Your Inbound Strategy

Act-On

This is always a hard fact for businesses to accept ‒ especially for startups, where you’re keenly interested in getting sales and less worried about where you get them from. A personal example comes from my days marketing a startup making electric vehicle charging stations.

Moving The Content Needle With Benji Hyam from Grow and Convert [#AtomicFeature:002]

Atomic Reach

Hyam has led marketing initiatives for two venture-backed startups in San Francisco, and has been featured on the Growth Hacking podcast and The New York Times.

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. At this point, they aren’t looking for promotional content; they’re looking to learn more about potential solutions for their need.

What Is Customer Marketing?

Act-On

Your best salespeople aren’t on your payroll,” said Jill Rowley, speaker, startup advisor and social selling evangelist on the Rethink Podcast. Research from Frederick Reichheld of Bain & Company, inventor of the net promoter score, and published in the Harvard Business Review , has found that acquiring a new customer is anywhere from 5 to 25 time more expensive than keeping a current customer.

14 Examples of Sponsored Content: Best Illustrations of the Growing Paid Media Strategy

Brandpoint

This form of content also allows for marketers to seamlessly weave promotional messages into the article without coming off as too salesy. The video itself, as well as its bio, publicized a promotion that gave first-time customers an audiobook for free. Podcasts.

The 26 Best WordPress Plugins

Webbiquity

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Marketing Insider Group (Startup).

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A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Well over half if not three-quarters of the work it does is creating its own media, whether it’s live stream, memes, podcasts, whatever.”. Develop creative ways of promoting a brand. Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Jay Acunzo – Podcasting tech will explode. You can draw many comparisons to the rise of podcasting for marketing to the past rise of blogging. Last week I ran my own content marketing prediction : A Correction In The Advertising Market.

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Now that you have the company goal in mind, what are you trying to accomplish by creating and promoting your content?

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