How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle. What Are Your Promotion Channels?

Lead Generation for Startups: An Actionable Guide

Albacross

With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup. The unique challenge of generating leads for startups. A brand new startup is a blank slate.

How B2B Marketing is Changing in 2018

marketing has become ubiquitous as a tactic and the amount of digital content has exploded, marketers are honing efforts on producing content that is higher quality and more tightly targeted, and expanding their channels for distributing and promoting that content. 1How B2B Marketing.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.

The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. But here's the thing: One of my friends started a podcast with a buddy and they had no idea what they were talking about.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Likewise, it can often seem like everyone in the world is promoting their ebook these days, offering to give you a free download in exchange for your email address. That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. The Salesman Podcast.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Likewise, it can often seem like everyone in the world is promoting their ebook these days, offering to give you a free download in exchange for your email address. That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. The Salesman Podcast.

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. Startup. This podcast quizzes you on your news knowledge.

Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials

Modern B2B Marketing

Author: David Lizerbram Podcasting has become big business. For those of you who aren’t up on the medium, a podcast is simply a recorded audio show that you can download or stream and play any time you like. To wrap this post up, there’s nothing wrong with monetizing your podcast.

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How to Make Your Live Video a Guaranteed Success

Single Grain

That means live videos are promoted over other content. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Promote Your Live Video Through All Available Channels.

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Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism

Litmus

Welcome to Delivering, a podcast about the email industry. So welcome to the podcast, Dan. [00:00:34.320] Thinking about how we cross promote from one existing product to another. [00:15:43.790] We have a great podcast network. Oh this could be its own separate podcast.

Creating a Marketing Plan for 2019: What to Focus On

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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How to Create Content Unicorns and Ignore the Donkeys

Act-On

In this episode of the Rethink Podcast, we talk with Kim, founder of WordStream and CEO of Mobile Monkey, about his new company and about what he calls “Content Marketing Moneyball.”. To get the full measure, listen to the podcast. So you just keep promoting it.

When Your Content Isn’t Getting Any Love

Marketing 261

Many organizations think they know their target audience and claim it’s something like this : VP Product, Age 35-45, tech startup, reports to CEO, team of 3, and has XXXX challenges. How will social media be used to promote content? Promote Your Content and Not Just on Facebook.

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. I listened to your most recent podcast when you met with Pat Flynn on the Smart Passive Income. As well as on your recent podcast episodes. Tim Soulo: I don’t remember my first conference so let me talk about my first podcast interview.

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Content Productivity: How to Repackage Your Old Articles into New Content Assets

Single Grain

For example, you can turn your how-to article into a visual flowchart or you can read your article as a podcast episode or even a mini-audiobook (especially if you are into writing fiction). Into this SlideShare presentation : Create and promote an epic article cheatsheet. 5) Podcasts.

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. At this point, they aren’t looking for promotional content; they’re looking to learn more about potential solutions for their need.

7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Promoting that content on social media more than once in that timeframe can easily help you double your traffic.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Moving The Content Needle With Benji Hyam from Grow and Convert [#AtomicFeature:002]

Atomic Reach

Hyam has led marketing initiatives for two venture-backed startups in San Francisco, and has been featured on the Growth Hacking podcast and The New York Times.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Well over half if not three-quarters of the work it does is creating its own media, whether it’s live stream, memes, podcasts, whatever.”. Develop creative ways of promoting a brand. Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye.

7 Steps to Getting Started With Affiliate Marketing for Your Business

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: Why Affiliate Marketing Is a Great Option for Startups. Related Content: 7 Creative Ways to Monetize Your Podcast.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

How to Maximize Your Inbound Strategy

Act-On

This is always a hard fact for businesses to accept ‒ especially for startups, where you’re keenly interested in getting sales and less worried about where you get them from. A personal example comes from my days marketing a startup making electric vehicle charging stations.

5 Places You Should Be Repurposing Your Blog Content That You Haven’t Thought Of

Hatchbuck

Other choices for republishing content include Reddit , Social Media Today , or GrowthHackers, a site that allows you to promote any content related to startup marketing by submitting a URL. Podcasts: Read your text out loud and then publish them as podcasts on a service like iTunes or Stitcher. Are you staring at a blank screen, stumped about the topic of your next blog post? Facing writer’s block and struggling to come up with new content? You’re not alone.

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And I create podcasts. Same with our podcasts.

What Is Customer Marketing?

Act-On

Your best salespeople aren’t on your payroll,” said Jill Rowley, speaker, startup advisor and social selling evangelist on the Rethink Podcast. Research from Frederick Reichheld of Bain & Company, inventor of the net promoter score, and published in the Harvard Business Review , has found that acquiring a new customer is anywhere from 5 to 25 time more expensive than keeping a current customer.

14 Examples of Sponsored Content: Best Illustrations of the Growing Paid Media Strategy

Brandpoint

This form of content also allows for marketers to seamlessly weave promotional messages into the article without coming off as too salesy. The video itself, as well as its bio, publicized a promotion that gave first-time customers an audiobook for free. Podcasts.

The 26 Best WordPress Plugins

Webbiquity

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Marketing Insider Group (Startup).

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Jay Acunzo – Podcasting tech will explode. You can draw many comparisons to the rise of podcasting for marketing to the past rise of blogging. Last week I ran my own content marketing prediction : A Correction In The Advertising Market.

9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

But just because everyone is creating blog content to promote their business doesn't mean that it's all great. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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