Zoominfo

OCTOBER 30, 2018

Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. But, even as the B2B sales process becomes increasingly digital, face-to-face meetings still provide certain benefits that no technology can replicate. Let’s get into it!

Process 130

Process Skype B2B Sales Cold Calling 130

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Dig deeper: Roku partners with Shopify to allow purchases direct from TV Spotify video experiences.

Paid Search Agency 110

Paid Search Agency Ads Video Marketing Advertising Agencies 110

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. This marketing podcast is hosted by John J.

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

Marketing Insider Group

SEPTEMBER 6, 2021

That’s why, whether you are recording a business podcast, a webinar, a how-to video, or anything else, you want to start with a high-quality recording. If you do your best to get a great recording, it can make the entire editing and publication process smoother. It doesn’t matter how good you are at post-production.

Planning 325

Planning Tips Paid Search Agency Marketing & Strategy 325

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc.,

Creativity 111

Creativity Paid Search Agency Campaigns Advertising Agencies 111

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Vidyard

MARCH 1, 2017

That’s why we’ve been implementing a video-first approach to sales here at Vidyard; video is engaging and helps cut through inbox clutter. After we started using video in our sales process, Scott Ingram, host of the Sales Success Stories Podcast took notice. How are you using video for prospecting?

Video Marketing 50

Video Marketing Screencast Peer-to-peer Stats 50

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

APRIL 11, 2023

This type of technology utilizes natural language processing (NLP) algorithms to analyze large datasets and generate written pieces such as blog posts or news stories. Voice Recognition Finally, voice recognition technology can be used as part of an AI-driven system for creating audio files such as podcasts or videos.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

FEBRUARY 16, 2023

Podcasts have become a popular channel for promoting B2B marketing thought leadership, improving brand awareness, and networking with clients. The Active Integration of Web3 The popularity of blockchain and decentralized data processing has brought new capabilities to online business.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Creating personas is helpful because the process combines research, conversions, and data. population has listened to a podcast in the past week. G2 ) As of January 2023, 4.76

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Martech

NOVEMBER 15, 2023

Industry-specific videos. Video content that simplifies complex industry practices, like a tutorial series. Interviews and podcasts. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Business email address Subscribe Processing.

Thought Leadership 131

Thought Leadership Work Management Marketing Management Opinions 131

Marketing Insider Group

JULY 11, 2023

Because let’s face it, the shorter the buyer’s journey and sales process, the better for everyone involved. This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Maybe too much content, actually.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Heinz Marketing

MAY 13, 2023

How to Measure the Effectiveness of Your Sales Process by Tristen Taylor Keeping tabs on the effectiveness of your sales process is critical to helping you gauge the health of your sales organization and ultimately learning how to sell better. Great Sellers are Great Researchers.

B2B Sales 95

B2B Sales Peer-to-peer B2B Advertising Benchmark 95

Content Standard

MARCH 9, 2022

2021: A Massive Leap in Language Processing Within Google Search Last year saw major shakeups in the Googleverse as the company rolled out a trio of SEO industry-rattling core updates on top of numerous updates across product reviews, spam and link spam, page experience, local, and more.

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

Spiralytics

JANUARY 31, 2023

Take short-form web videos, for example. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Episode Summary.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Paid Search Agency 117

Scoop.it

MARCH 7, 2023

While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. Not a problem.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Martech

APRIL 3, 2023

She is author of the best-selling books “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business” (co-authored with C.C. followers) A. In your inbox.

Content Marketing 108

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 108

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

MARCH 7, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure.

Youtube 118

Youtube Advertising Funnels Storytelling Social Media 118

Pam Didner

MAY 26, 2020

The answer is that you’ll need to modify your existing processes and initiate a new protocol, a Marketing Continuity Plan. Many questions needed to be answered, but our current processes were not set up for that. It takes time to write the posts and the video/podcast scripts to drive home the key messages and calls-to-action.

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

SocialPilot

JANUARY 26, 2024

Include a relatable story and a high-quality image or video of the customer using the product.” ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. Precise AI prompts lead to content that speaks directly to potential leads, making the lead-generation process a hit.

Examples 78

Examples ROI Planning Work Management 78

Martech

OCTOBER 25, 2023

Ads overlaid on video GumGum used its In-Video solution to overlay The Trevor Project PSAs for up to five seconds at contextually appropriate moments across video-on-demand (VOD) and free, ad-supported TV (FAST) inventory. An example of an In-Video overlay. In-Video is priced on a rate card CPM basis. Get MarTech!

Impressions 104

Impressions Campaigns Cost Per Thousand CPM 104

Vidyard

JANUARY 24, 2022

A podcast to amp you up during your mid-day walk? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Podcasts 1.1 30 Minutes to President’s Club Podcast 1.2 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Martech

FEBRUARY 21, 2023

If you’re in advertising or email, marketing or analytics or social media or whatever your role in marketing is, just make a list of all the things you do, where there is a defined process. Let’s use podcasting as an example. And so that’s a repetitive process. Subscribe Processing. Get MarTech!

Marketing AI 112

Marketing AI Training Marketing & Strategy User-Generated Content 112

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Martech

OCTOBER 25, 2023

Ads overlaid on video GumGum used its In-Video solution to overlay The Trevor Project PSAs for up to 10 seconds at contextually appropriate moments across video-on-demand (VOD) and free, ad-supported TV (FAST) inventory. An example of an In-Video overlay. In-Video is priced on a rate card CPM basis. Get MarTech!

Impressions 94

Impressions Campaigns Cost Per Thousand CPM 94

ClearVoice

JUNE 24, 2021

Video marketing is still surging with audiences. Video marketing continues to rise in popularity with online audiences. Each day, almost 5 billion videos are viewed on YouTube alone. Every minute, people upload around 300 hours of video to the site. Video content performance and ROI.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Oktopost

MAY 9, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Melissa is the Content, Comms, and Social lead at PlayPlay , an online video creation solution for communication teams to turn any message into a compelling video. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Marketing & Strategy 94

Marketing & Strategy Work Management Marketing Management Youtube 94

DivvyHQ

AUGUST 4, 2022

As some companies ramp up their efforts in content formats like video, animation, and even podcasting, a dedicated media asset management platform may be warranted. How are media asset management tools different than other types of asset management systems? And do you need one?

Digital Asset Management 93

Digital Asset Management Marketing Management Tools Media 93

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

FunnelEnvy

DECEMBER 26, 2023

Even for relatively simple business models, this process has many variables. Podcasts and YouTube are still the most powerful channels for teaching and trust-building. If your blog strategy is already solid, the next step could be to experiment with augmenting high-performing copy with podcast or video content.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123