Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. Tech, sales, and marketing experts speak on our podcast channel about what matters to business leaders.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Hubspot

SEPTEMBER 18, 2018

Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Storytelling is an art form as old as time and has a place in every culture and society.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. No problem, just watch the Podcast! Saksham Sharda: Hi, everyone.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment.

Top of Funnel 90

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 90

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of the Radically Transparent podcast, David Kung, VP of Marketing at Bluescape Software exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

SmartBug Media

DECEMBER 27, 2021

In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs. But sometimes, what you want to know is what happens when you tinker with processes.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Outgrow

APRIL 9, 2024

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Separating B2B and B2C branding for audience-led storytelling. No problem, just watch the Podcast! I, myself and my team, have deployed a few AI tools that are kickstarting the ideation process from a creative standpoint.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Convince & Convert

APRIL 7, 2016

When his son left for film school, Park Howell became very curious about his education as it related to storytelling. As a result, Park began studying and researching storytelling until he understood its underpinnings in our subconscious and reptilian brain. . Park Howell’s 10-step story cycle process for great storytelling.

Storytelling 91

Storytelling Advertising Agencies Paid Search Agency Opt-in 91

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Martech

FEBRUARY 12, 2024

Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. As a result, brands can quickly become enamored with the process, escalating their spend as their business expands. Business email address Subscribe Processing. Get MarTech!

Marketing Attribution 102

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 102

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Martech Advisor

NOVEMBER 12, 2019

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Though podcasting is by no means a new medium, podcasts are a rising marketing channel for companies today. But, they should.

Purchase Intent 65

Purchase Intent Storytelling Advertising Benchmark Differentiation 65

Oktopost

MARCH 7, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure. Meryoli Arias is a Social Media Manager with a background in journalism and a big passion for storytelling and humanizing brands.

Youtube 118

Youtube Advertising Funnels Storytelling Social Media 118

Convince & Convert

MARCH 7, 2016

.” “Story Smart” features the latest EEG lab research on the power of story and includes tools, structure, and yes, data to highlight the neural processes that occur when we encounter and engage with story. With over thirty years of stage experience, Kendall is also a master storyteller himself. KendallHaven.com.

Storytelling 99

Storytelling Business Lead Ranking Consulting 99

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. Do you rely on a sales team to handhold prospects through a lengthy buying process? It can be separated into its own function, but if not, it usually falls under Brand.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Outreach

JANUARY 29, 2019

Why you need an army of storytellers. Getting top-level executives involved, Formstack builds a culture of storytelling, with customer-facing staff encouraged to add new stories to the library using a simple, three-step narrative framework. Put your team through storytelling bootcamp. But a good story will. Be a legend.

Storytelling 69

Storytelling Curation Impressions Training 69

ClearVoice

JANUARY 11, 2020

#GrowthGoals: One content creator’s forage into the podcasting space. The brief and very light podcast recording tips below are intended to keep my beginner’s mind filled with a sense of play and experimentation. In the editing process, you will listen to all your recordings again and again, breaking your story into multiple scenes.

Tips 64

Tips Storytelling Buzz Curation 64

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Different product marketers are responsible for different pieces of this process. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Today, we’re covering several key strategies these four brands have been using for years.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Webbiquity

APRIL 11, 2023

However, it’s best to add in your own storytelling into the post as well. This type of technology utilizes natural language processing (NLP) algorithms to analyze large datasets and generate written pieces such as blog posts or news stories. AI is just a tool and not another version of you. There is only one you.

Marketing AI 313

Marketing AI Curation Content SERP 313

ClearVoice

NOVEMBER 23, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. Not long after I decided I wanted to make a podcast, I tried to learn about the industry. Yet, I was cautious to not overwhelm myself, nor drown myself in the business of podcast making , before creating one. My basic approach was: What were the trends?

Storytelling 59

Storytelling Advertising Mediums Creativity Training 59

Convince & Convert

APRIL 11, 2016

Michael takes us through the developmental process of screenplays and novels, and reveals how these same principles apply to crafting vibrant and moving business stories. I’m not a storyteller. “You must understand as a storyteller in any arena you have one primary objective, and that is to create an emotional experience.

Storytelling 90

Storytelling Business Consulting Positioning 90

Webbiquity

DECEMBER 6, 2022

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. It’s still an emerging discipline, based more on relationships than transactions. 10% of B2B Marketers Are Idiots.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

ClearVoice

OCTOBER 20, 2019

And podcasts allow you to do that. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. Here are the best podcasts for writers: 1. Write About Now.

Click Rate 71

Click Rate Storytelling Advertising Mediums Creativity 71

Content Standard

JULY 6, 2018

The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy. For all of the medium’s opportunity, success in podcasting is hard-won.

Marketing Strategy 73

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 73

Content4Demand

AUGUST 2, 2019

REVTalks presents straight – to – the – point storytelling from revenue marketing superstars sharing how they accomplished revenue impact at their business. FlipMyFunnel brings the popular podcast series to life to showcase the best strategies for applying ac c ount-based principles to go-to-market strategies.

Account Based Marketing 56

Account Based Marketing ABM Buzz Ad Exchange 56

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent. A great #podcast requires host talent. That is half the battle.

Rules 103

Rules Examples Advertising Mediums Act-On 103

Marketing Insider Group

MAY 1, 2023

Every article, podcast episode, or web page should connect back to and reflect it. Ask new writers to read the narrative as part of their onboarding process. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom. Writer onboarding.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Convince & Convert

JANUARY 20, 2016

Margie Meacham teaches multinational corporations how to apply neuroscience to their learning processes to better connect with employees and customers. But how does this intersect with impactful storytelling? She joins the Business of Story Podcast to share how to harness this true, innate genius. In This Episode.

Storytelling 74

Storytelling Business Organic Leads Order 74

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Source: Semrush.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

Storytelling 63

Storytelling Marketing Strategy Marketing & Strategy Brand Identity 63

Trade Press Services

MARCH 18, 2024

While the process is unique to each author, the path to success requires careful planning and execution. When pursuing a self-publishing option, some authors brave the entire publishing process themselves. The more feedback an author obtains during the writing process, the better the final product.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102