The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss
The Forward Observer
MARCH 15, 2024
Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. MacInnis, and Andreas B. – If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.
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