Rethink Marketing podcast: Creating a Successful Reporting Process

Act-On

In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team. Marketing Automation Reports & Analytics

Report 138

In Search of the Perfect Writing Process [Podcast]

Marketing Insider Group

What is your writing process? We positively obsess over each others’ writing processes, and the more known the marketer, the more we swoon and purr. The post In Search of the Perfect Writing Process appeared first on Unthinkable.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. We need to make sure the whole process is optimized. To get the full measure, listen to the podcast. Sometimes it’s a specific price point, sometimes it’s the length of your checkout process that determines whether people will go to desktop. We need to make sure the whole process is optimized.

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

How B2B Marketing is Changing in 2018

mentioned priorities relate to content marketing, marketing process improvement, relationship. 16 responses) Marketing Process Improvement. (13 improving end-to-end marketing processes. rest pertained to process improvements (e.g., 1How B2B Marketing.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]

Crimson Marketing

Mark Sarbiewski, CMO of business planning technology company Anaplan shares tips in this Moneyball for Marketing podcast on how to use marketing technology to define process, determine KPIs, discover conversion cycles and positively affect ROI. Marketing Technology Podcasts

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

4-Step Content Marketing Process to Grow Your Business

Modern Marketing

Here is a simple 4-step process to help you get started with content marketing. Blog posts, video content, podcasts, etc. -- there are multiple content formats that can be used. Create an efficient publishing process.

Podcasting 101

Outbrain

Running a podcast is a great way to promote your brand. Before you start your own podcast, make sure to follow these six steps: Create Your Concept. If you’re thinking about starting a podcast, you’re in good company. Podcasts cover every subject under the sun!

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Rethink Podcast #13: What It Means To Become An Advocate Marketer

Act-On

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. Marketing plays a role in the entire process. To get the full measure, listen to the podcast. And that means process and technology to transform the sales organization. And thank you so much for joining us today on the podcast. Podcast advocate marketer podcast

The Sales Engagement Podcast: Top 10 Episodes

Outreach

We launched The Sales Engagement Podcast in 2018 to explore sales engagement topics and help businesses reap the ground-breaking benefits. To celebrate the podcast’s 100TH EPISODE (!!),

5 ‘FlipMyFunnel’ Podcast Episodes to Binge Before #B2BSMX

Content4Demand

FlipMyFunnel brings the popular podcast series to life to showcase the best strategies for applying ac c ount-based principles to go-to-market strategies. As an avid podcast listener (think “ Comedy Bang ! ABM is not an overnight process.

The Top Sales Engagement Podcast Episodes August 2019

Outreach

It was a Hot Podcast Summer!*. In between taking some well-deserved PTO and caring for our Dogs of Outreach , we released some informative, inspiring podcast episodes. If you found these topics interesting, give the rest of the podcast a listen and share your thoughts in the comments.

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.

Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]

Crimson Marketing

Kevin explains how Oracle Marketing Cloud dramatically reduces the “calorie spend” of CMOs and CIOs in this process and why he thinks it provides exponential returns on effort, as compared with preceding data marketing systems. Corporate Marketing Podcasts

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]

Crimson Marketing

Collecting these elements together to create an integrated, cross-channel digital marketing system is a task that requires the right technology, processes, upper management endorsement, and leadership expertise. Digital Marketing Podcasts

Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

Key insights include: Good Gears: Meagen shares the specific marketing technology and core team roles that DocuSign uses to operate its demand generation process efficiently. Their platform supports legally compliant electronic digital signature processes. Demand Generation Podcasts

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Demand Generation Podcasts

Involving SEOs in the content creation process

Biznology

If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. It is important to also involve an SEO in the content creation process and have them work closely with your content team.

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. Demand Generation Podcasts

10 Considerations When Starting a Podcast

Circle Studio

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. That being said, creating a podcast requires much more than just talking into a microphone. What’s going to make your podcast stand out?

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

67% of shopping experiences—both online and offline—involve at least one digital touch point, making a brand’s digital media strategy an essential part of the retail discovery process. Digital Marketing Podcasts

Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]

Crimson Marketing

With a deluge of messages and media in the landscape today, however, the process is more complex. In this Moneyball for Marketing podcast, Mark Thabit, CMO at public relations software platform Cision, shows us how it’s done. Digital Marketing Podcasts

Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

Host Analytics provides Enterprise Performance Management software in a software-as-a-service model to help companies automate key financial processes like planning and budgeting, financial consolidation, reporting, and analytics. Marketing Technology Podcasts

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on.

Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]

Crimson Marketing

Learn what to do about 3 of them in this Moneyball for Marketing podcast: Relationship Therapy: Peter describes the exact process Demandbase used to transform their marketing solutions focus from a volume of individual leads to a targeted group of the 1500 most convertible accounts.

Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]

Crimson Marketing

In this podcast, Kay shows us why “Revenue Marketing” is the new normal, and gives us a look at her successful formula for connecting marketing and sales at a systems and process level. Corporate Marketing Podcasts

Can You Do Personalization Without MarTech? Would You Want To?

Biznology

In a recent blog post we mentioned that 67% of B2B companies doing personalization are either entirely or mostly using manual processes for content personalization. That’s an enormous amount of people engaging in manual processes instead of automation. Is martech marketing?

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Catalyst Sale Podcast.

The Rethink Podcast Episode #4: What it means to be a modern marketer

Act-On

In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. To get the full measure, listen to the podcast.

Stack & Flow: The Inspiration Behind Our New Sales & Marketing Technology Podcast

Ignite Tech

Today, we are excited to announce that we are launching our very own podcast series called Stack & Flow. There’s no one that knows this process better than Infer’s Senior Director of Product Marketing and Stack & Flow co-host, Sean Zinsmeister.

Are Podcasts a Waste of Time or Marketing Gold?

Fathom

Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. How Do I Know if Podcasts are Worth My Time?

A Podcast Interview With Andy Paul on  Accelerate!

ViewPoint

My interview with Andy Paul’s podcast Accelerate! What percent of the buying process is complete before sales needs to be involved? is packed and includes the following: What is the truth about leads? What percent of leads does sales follow-up on? How are companies nurturing leads? Are there enough hunters, beaters and farmers in sales? What is multi-touch, multi-media, multi-cycle marketing?