How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. To get the full measure, listen to the podcast. Sometimes it’s a specific price point, sometimes it’s the length of your checkout process that determines whether people will go to desktop. You guys are creating your own content, you’re creating your own podcasts.

Set the Script: How to Own Your Podcast Ads

readwrite

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side.

How B2B Marketing is Changing in 2018

One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets. An acceptable CPL for a SaaS product priced at less than. $50

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.

Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

Inclination to Integration: Ashley explains how technology like Hadoop and NoSQL enable sellers to run marketing analytics on huge, live archives of data at a fraction of the price of traditional data warehousing solutions, and predict behavioral patterns with up to 90% accuracy.

How to build a killer content team

Biznology

Does asking your SME to write blog posts fall flat, but she is willing to be interviewed for a podcast (that can turn into a transcript–which is fantastic Google -food?). There are many training options (and price points), including online courses and customized solutions.

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Finalizing your holiday digital marketing plan

Biznology

Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. Smaller-sized companies can have a hard time competing with the delivery times and prices. Podcast audiences are approaching 50 million monthly listeners.

Plan 147

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. At the end of each podcast, Nathan likes to ask his guests five questions to learn more about how leaders of startups work and think. The book highlights a war Disney fought with private equity investors when its stock price plummeted in the 1980s.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. At the end of each podcast, Nathan likes to ask his guests five questions to learn more about how leaders of startups work and think. The book highlights a war Disney fought with private equity investors when its stock price plummeted in the 1980s.

Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]

Hubspot

Harry's offers a great shave at a fair price, and they sell everything direct to the consumer online. That means no middleman to jack up the prices, and it also means you don't have to trek to the store when you're out of razors -- Harry's will just send them to you.

How 90+ Cellars Became the Fastest-Growing Wine Brand in the U.S. [Podcast]

Hubspot

So he came up with a plan: negotiate a fair price to buy the wine from other brands that can't afford to sell their surplus, put his own label on it, and sell it for roughly $10-$15 per bottle. Podcast DailyOne of the fasting-growing wine brands in the U.S. doesn't own any vineyards.

SnapWrap: Learning From "Hamilton", Marketing Podcasts, and More

SnapApp

In This Issue: The Podcast Listening Audience in 2016: Demographic and Listening Trends. The Podcast Listening Audience in 2016: Demographic and Listening Trends. Podcasts are popular media for disseminating information and supplementing your written content.

How to Disrupt the Fashion Industry: Inside Everlane’s Branding & Growth Strategy [Podcast]

Hubspot

While others' pricing and supply chain information is shrouded in mystery, Everlane's is completely transparent. Branding Podcast Management Daily PromoEverlane isn't like many other contemporary fashion brands.

Are there naked photos of you online?

Biznology

Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube

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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts? The Return of the Podcast. Soon after its release, "podcasting" -- a genre of narrative audio cleverly named to reflect the listening device -- surfaced and began to catch on.

How to Set Up a Podcast: Clear Instructions for the Uninitiated

Hubspot

For those that listen to podcasts, you know how valuable and convenient they can be for consuming content. Whether it''s staying up on the latest marketing trends, tips for managing your finances, or simply to provide entertainment value, podcasts deliver.

Creating a Marketing Plan for 2019: What to Focus On

Single Grain

The Effectiveness of Your Pricing Strategy. Knowing what you will charge and why you are choosing to charge those prices is also important because the pricing information you have will go a long way in determining your marketing activities.

Plan 62

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. In this Moneyball for Marketing podcast, he explains how: . Podcasts Product Marketing Retail stores no longer compete just with one another for geographically concentric consumer districts.

Actor, Producer, and Podcast Host Alec Baldwin Joins #INBOUND16's Keynote Lineup

Hubspot

And for the past few years he's been sharing that wisdom on Here's The Thing , a podcast he's been hosting since 2011. Here are some of the key reasons why we're excited to have Baldwin at INBOUND 2016: H e hosts the WNYC Studios-produced podcast Here's The Thing.

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m - $1 billion is $500 per month, those with over $1b is sales is $1,000 per month. Link to Original Audio Source Signup for this Podcast Series About Mukund Mukund Mohan founded BuzzGain, the leader in Do It Yourself PR.

PR 100

Bring more innovation to your demand generation now

B2B Lead Blog

So, I sent a note to my internal content team, and I said, “Hey, I’m doing this podcast. If we’re talking on this podcast and every other word I said was “um, you know, like,” those are all crutch words that we don’t feel comfortable hearing.

Can You Afford Not To Try Opt-In Advertising?

Opt Intelligence

This traffic can come at a steep price. Leads Without Landing Pages Opt-In Advertising Opt-in Advertising Podcast VideoThere’s nothing wrong with landing pages, but you may be finding it hard to scale your lead generation program.

Weekend Reading: “The Road to Recognition” by Barry Feldman

Marketing Insider Group

For the 122nd episode of The Marketing Book Podcast, I interviewed Barry Feldman, co-author with Seth Price of The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media.

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. I listened to your most recent podcast when you met with Pat Flynn on the Smart Passive Income. As well as on your recent podcast episodes. Tim Soulo: I don’t remember my first conference so let me talk about my first podcast interview.

SEO 40

Yours in Marketing – Episode 0 ft. Garrett Mehrguth

Directive Agency

This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. This episode should give you an idea of what we’re trying to build here on the Yours in Marketing podcast. Like that’s five times the price increase. How do you stay positive when you lose a $15,000 a month client and then hop on a podcast 10 minutes later? There’s a fine line in between value and being over-priced. I actually listened to podcasts.

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. That may or may not make sense for your business, depending on your price point and depending on how many people you have who are renewing for their fourth year. Ethan Beute : “I always hear about this competitor, and they always wonder about this thing, and there’s always this pricing question.”

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. That may or may not make sense for your business, depending on your price point and depending on how many people you have who are renewing for their fourth year. Ethan Beute : “I always hear about this competitor, and they always wonder about this thing, and there’s always this pricing question.”

Video 40

Yours in Marketing Episode 3 – ft. Tim Schmoyer

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Each and every week I’m going to be shouting out some of our new reviewers by name on this very podcast. So if you want to be famous, or you just want to help out the show, please leave a review and you’ll have a chance to be mentioned by name, by me, right now on the podcast. ” Because now I’m putting a price tag on my family, I’m saying the family is more important, right.

Yours in Marketing Episode 3 – ft. Tim Schmoyer

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Each and every week I’m going to be shouting out some of our new reviewers by name on this very podcast. So if you want to be famous, or you just want to help out the show, please leave a review and you’ll have a chance to be mentioned by name, by me, right now on the podcast. ” Because now I’m putting a price tag on my family, I’m saying the family is more important, right.

The Ghost Blogging Debate Done Right

The Effective Marketer

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Here’s the link to the podcast SPOS#214 , it’s worth listening to.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Usually, it’s boilerplate junk that’s not relevant to you, they don’t truly understand your pain points, you have to go 45 minutes to get to the price at the end, which is all you really wanted. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy.

P2P 40

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Usually, it’s boilerplate junk that’s not relevant to you, they don’t truly understand your pain points, you have to go 45 minutes to get to the price at the end, which is all you really wanted. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy.

P2P 40

No Stones for Wells Fargo – Sales Professionals Heal Thyself

HG Data

I’ve had optional features that I bundled into a group price and not allowed the customer to opt out for the a la carte menu. If you’re interested in hearing the stories of Wells Fargo employees who tried to expose the unethical behaviors and ended up blacklisted, check out Episode 728 and 732 of the Planet Money podcast. We all live in glass houses…at least at certain points in our lives. That’s why I’m not gathering stones to toss at Wells Fargo.

Why Sales Engagement Is About Way More Than Just Booking Meetings

Outreach

This post is based on a podcast interview with Jacco vanderKooij from WinningByDesign. To hear this episode, and many more like it, subscribe to The Sales Engagement Podcast. Because the price is right.