Zoominfo

APRIL 22, 2021

Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. This is what the first season of ZoomInfo’s new podcast, Talk Data to Me, aimed to explore: What does data have to say? Rarely do we link data to storytelling. And all of that is correct.

Advertising Agencies 100

Advertising Agencies Zoominfo Paid Search Agency Storytelling 100

Biznology

APRIL 3, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. The most effective leaders in crises ensure that someone else is managing the present well while focusing their attention on leading beyond the crisis toward a more promising future.”

Thought Leadership 104

Thought Leadership Consulting Work Management Lead Ranking 104

LeanData

MARCH 10, 2022

The Revenue Generator podcast is a personal project of mine, and it’s been a long, long time in the coming. The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator. I have to check it out.” .

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

ClearVoice

DECEMBER 9, 2022

TikTok has spread to a range of age groups using the platform to share everything from life skills to business trends. Another trend in content marketing we’re seeing is an increase in cinematic-style videos where the product is present but takes a backseat to the story. Audio content and podcasts. Nope, not anymore.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Onalytica B2B

SEPTEMBER 21, 2017

In that role, I grew with that company’s digital marketing efforts, developing an award-winning blog, an award-winning podcast, video series, a successful influencer program, events, tons of online content, and even appeared on PBS and the Martha Stewart show. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Biznology

SEPTEMBER 24, 2021

This week’s collection reflects an eclectic range of reading and listening over the last month. I am making a particular plug for the relatively new Freakonomics of Medicine podcast. I am including a link to his equally outstanding podcast here as well: “The Anthropocene Reviewed Podcast.”

Burn Rate 104

Burn Rate Training Education Organic Leads 104

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. NPR’s “Life Kit” podcast recently dropped an episode about effective men torships that provides many helpful tips on how both parties need to prepare and behave to produce a positive outcome. Present at an event or conference.

Work Management 95

Work Management Marketing Management Training Vendors 95

Sprout Social

JULY 5, 2022

Webinar presentation. Video podcast series. Webinar presentation. Video podcast series. Promote your podcast on YouTube by sharing videos of your recording sessions. Unlike standard interviews, video podcast series are less formal and more conversational. Meet the team. Day-in-the-life vlog. How-to video.

Youtube 130

Youtube Advertising Channels Video Marketing Paid Search Agency 130

SmartBug Media

AUGUST 22, 2022

Whether you’re attending in person or virtually, there are a wide range of sessions and topics to choose from. Presenters. Presenters. The Intelligent Inbound Podcast: Against All Odds. Presenters. Presenter Sam Balter. Presenters. What’s the downside? Dave Lapointe. Guido Bartolacci. Jen Spencer.

Personalization 104

Personalization CMO Hubspot Buzz 104

Martech

FEBRUARY 23, 2024

Categorizing assets by their type, such as “blog post” or “podcast,” simplifies content selection based on audience preferences and platform requirements. Content type tagging. Techniques like SAINT classification highlight the versatility and depth of analysis, allowing for close to precise audience segmentation.

Digital Asset Management 97

Digital Asset Management Personalization Enterprise Management Tagging 97

Outgrow

DECEMBER 15, 2021

6 Best Marketing Podcasts You Should Follow! It is a well-known fact that podcasts help us dive deeper and enhance our knowledge of different topics. And if you’re a marketing person, marketing podcasts should be your holy grail! So if you’re looking to discover some of the best marketing podcasts, this is the place to be! .

Best Practices 52

Best Practices Digital Marketing Funnels Outgrow Wikipedia 52

ClickZ

MARCH 16, 2023

Newer brands must avoid the temptation to present themselves as the answer to a revolution. Brands have the opportunity to find their editorial point of view beyond product information and support a range of communities with specialist knowledge. We realized there were only so many Peletons we could cram into our spare rooms.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Biznology

MARCH 5, 2021

I have and continue to curate a range of reading and listening material, and this is another in a small series of newsletters that offer interesting insights not necessarily anchored to a specific topic. Both podcasts are outstanding and well worth your listening time IMHO. ” Podcasts. Personal Renewal.

Personalization 104

Personalization Amazon Lead Ranking Curation 104

Hubspot

APRIL 19, 2021

There are 72,000 new podcast episodes each day — which means there are five new podcasts made every six seconds. million total podcasts, and 47 million total episodes. Which is all to say: The podcast industry is rapidly growing. Lesson 1: There are a lot of podcast listening platforms.

Hubspot 78

Hubspot Cross-Selling Cost Per Thousand CPM 78

Hubspot

APRIL 7, 2023

Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. Online courses can span a wide range of topics: coding, cooking, finance, language learning, web design, and more. For example, Sur La Table offers a wide range of cooking courses.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Salesforce Marketing Cloud

DECEMBER 15, 2021

As the host of the Salesforce podcast Blazing Trails and leader of the company’s podcasting efforts, I listen to a lot of podcasts. population over the age of 12 – are now weekly podcast listeners, a 17% increase over 2020. And I’m not the only one. Hear Blazing Trails, Marketing Trends, IT Visionaries, and more.

Best Practices 98

Best Practices Lead Ranking Thought Leadership Customer Satisfaction 98

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. Podcasts also offer a format primed for authentic, effective connection. Beyond that, podcasts are brand-safe environments because they allow advertisers to choose the precise context in which their ad is placed.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. Podcasts also offer a format primed for authentic, effective connection. One other strategic advantage of podcast advertising is its precise targeting capabilities. Challenges of Podcast Advertising.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

Biznology

NOVEMBER 13, 2020

There is a range of reading and listening offering thoughtful points of view, as well as a variety of tools and tips to consider as we continue to confront these significantly challenging times. ” TED Talks/Podcasts. How do we effectively create sustained engagement and a desire to provide discretionary effort?

Consulting 173

Consulting Case Studies Class Spending 173

Content Marketing Institute

AUGUST 31, 2023

We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. You can make smart decisions on how to apply these technologies and carefully edit its output to ensure it meets the brand’s standards. What’s the best way to put AI’s content capabilities in play?

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Digilant

JANUARY 25, 2024

Despite projections indicating a surge in political ad spend, with estimates ranging between $10 billion and $12 billion, a significant portion remains anchored in traditional channels. Its impact is particularly pronounced among the 18-35 age group, where 50% report consuming podcasts weekly—nearly matching TV viewership at 54%.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Conductor

MARCH 16, 2022

SEO 101 Podcast : Prefer podcasts? Plus, the podcast is favored by Google’s Search Advocate, John Mueller , so you know it’s good. Search Engine Journal’s How to Do Keyword Research for SEO : This eBook contains eight chapters ranging from keyword research tools to common mistakes to avoid. SEO Content Writing.

Education 98

Education Resources SEO Lead Scoring 98

ClearVoice

JANUARY 18, 2020

#GrowthGoals: One content creator’s forage into the podcasting space. ‘This is Uncomfortable’ is the name of a podcast hosted by Reema Khrais on NPR’s Marketplace. I had no idea what other women were making in the podcast space. Here’s a sample of a rate card for podcasting.

Peer-to-peer 59

Peer-to-peer Click Rate Sample Storytelling 59

Zoominfo

DECEMBER 13, 2018

Check out the Sales Hacker YouTube channel for a wide range of content, from talk about sales readiness to developing curiosity and passion. No throne necessary: With just a briefcase, a MacBook Pro, a prospective customer, and a well-prepared presentation, Jeffrey has earned the crown as the King of Sales. SBI Insider: Video Podcast.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Biznology

FEBRUARY 26, 2021

I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic. ” Podcasts/TEDTalks. The Present by Billy Collins “Much has been said about being in the present. ” Reflection.

Rules 104

Rules Peer-to-peer Curation Privacy 104

Biznology

MARCH 26, 2021

It can also facilitate rich, productive conversations across a diverse range of topics and perspectives. ” Podcasts. The Bregman Leadership Podcast: Just Listen. ” On Keegan-Michael Key’s Podcast , a Provocative Case for Sketch Comedy. “What are you listening for ?

Work Management 104

Work Management Customer Surveys Training Intent 104

Biznology

JANUARY 29, 2021

The authors provide a range of perspectives and points of view coupled with an array of pragmatic tips to consider. “But despite the challenges that extended periods of uncertainty present, those periods also offer unparalleled opportunities for strategic planning. ” Podcast. ” Mental Models for Career Changes.

Customer Surveys 151

Customer Surveys Newsletter Analysis Social Media 151

Valasys

NOVEMBER 18, 2022

Zoom Podtrak is one of those apps which has gained a lot of popularity with podcast creators. Podcasts help people to consume content on the go. . How are Podcasts helping the Marketing Industry? How are Podcasts helping the Marketing Industry? A podcast is defined as a “radio on demand” by Wikipedia.

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

Bionic

JULY 12, 2023

This course promised “a Big Picture overview of the digital media landscape and the timely and timeless principles for using media to connect consumers with brands” and “foundational knowledge for new and non-media advertising professionals on a broad range of media subjects.” As soon as we read it, we were sold.

Course 73

Course Media Media Plans Class 73

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Marketing Insider Group

JANUARY 15, 2020

Whether it’s a guest blog post on your company website, an interview on an authoritative industry publication, or a pre-event podcast to build interest in your event, use every opportunity to provide information to potential attendees. Use social media to engage with your target audience. At the Event.

First-Mover Advantage 176

First-Mover Advantage Buzz Merchandising Planning 176

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Podcast teams are just starting to realize how they can leverage video to reach new audiences.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Biznology

MAY 7, 2021

This and other viewpoints provide a range of thoughts for our consideration re: CEO thought leadership and the future role of corporations in larger societal conversations. The authors present a holistic strategy that invests in all three of those strategies.” ” Podcasts. As always, happy reading and listening!

Thought Leadership 104

Thought Leadership Lead Ranking Forecasting Organic Leads 104

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Podcast teams are just starting to realize how they can leverage video to reach new audiences.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Biznology

JULY 30, 2021

This week’s collection reflects an eclectic range of reading and listening over the last couple of weeks. As a complement to it, I have included Green’s most recent The Anthropocene Reviewed podcast. ” Podcasts. ” A ‘Friend of Tom’ or ‘Can’t Be Bothered’: One Man’s Rules at Bank of America.

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104

MKT1

JANUARY 11, 2024

Recap of our AI showcase and the 9 companies we met, who we believe are collectively representative of the range of products we are seeing in this space. Because of the range of things PMMs do, there hasn’t been a source of truth platform for this role in the past. Anyone who makes slide decks and presentations.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Contently

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. How have the last few months and this amazing movement for racial and social justice impacted the podcast?

Work Management 114

Work Management Marketing Management Brand Identity Branding 114