Valasys

MAY 6, 2021

PR Strategy. A PR strategy helps marketers organize their PR endeavors and make strategic decisions around the best way to communicate. PR allows businesses to use stories to draw in and engage with the target audience groups. PR is the most effective way to promote your business. Podcasting.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Karlijn1903 Tweet This.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Remember that it takes nanoseconds for a bad experience to blow up on social, but it only takes seconds for a positive experience to go viral as well. None of this is haphazard.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. But getting people to see your content?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

SEPTEMBER 4, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. But getting people to see your content?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Outgrow

FEBRUARY 25, 2021

These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. Podcasting. Podcasting is an effective growth hacking strategy for this stage as it creates awareness around your company and adds credibility. Check out how we do it at Outgrow’s Marketer Of the Month podcast here !

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. Additional Resources – In the sidebar, Navicure presents downloadable information offers: white papers, ebooks, podcasts, as “additional resources” to blog readers.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Brandpoint

JULY 24, 2018

Don’t worry about going viral – in fact, that’s a pretty unrealistic goal. Before social media, this might have just been a story to tell news reporters, but videos and visual proof make these stories more compelling and more likely to go viral. Focus on providing value to your audience. Not scheduling.

Social Media 96

Social Media Social Marketing Media Planning 96

Hubspot

SEPTEMBER 5, 2019

What podcasts do they listen to? Get ahead of any potentially bad PR by being the one to break bad news. They can then invite their community of influencers, and help it go viral. Your influencers are independent thinkers, but they get their information somewhere. To which news outlets do they flock for information?

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Content Rules. Chapman (Founder, Digital Dads). Contagious.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. Marketing Edge podcast. How to put the "Viral" in B2B Marketing Viral Campaigns?

Work Management 100

Work Management Marketing Management B2B Business 100

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links. We got lucky last week. You need a promotion strategy.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Ambal's Amusings

MAY 27, 2010

You pull a two minute excerpt from the audio to create a podcast. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Embedding videos, Podcasts and even the design of your blog are great methods of staying simple while relaying information. Marketing Edge podcast. Maria Pergolino.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

NOVEMBER 12, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Marketing Edge podcast. How to put the "Viral" in B2B Marketing Viral Campaigns? Within a 3-month period of execution for the program, the combination enabled the company to reactivate dormant leads and add $4.5M

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Marketing Edge podcast. How to put the "Viral" in B2B Marketing Viral Campaigns? It all comes back to how well you know your buyers and keeping your focus squarely on them as your story unfolds across the buying process.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Marketing Insider Group

MAY 22, 2012

Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (new updated paperback edition) - by Ann Handley (@ MarketingProfs ) and C.C. So grab your flip flops, a towel, your e-reader and head to the beach. And welcome to the Summer of 2012!

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. Any content, from eBooks to white papers to podcasts, are considered owned media assets. The slightest mistake can turn into a viral post that could be damaging to your brand. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Earned Media. Paid Media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Ambal's Amusings

APRIL 29, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Podcasts, MP3 files, Interviews. Marketing Edge podcast. How to put the "Viral" in B2B Marketing Viral Campaigns? Ardath Albee Recommends. Patsi Krakoff. Blog Writing on the Web Twitter patsiblogsquad. Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Online Marketing Institute

NOVEMBER 8, 2010

B2C More Involved in Almost Every Type of Social Media Usage of social networks is essentially among between B2B and B2C marketers, and B2B marketers are somewhat more engaged in podcasts and slightly more engaged in third-party forums. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

PR 20

PR Rules Web 2.0 Wiki 20

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

NuSpark Consulting

JANUARY 21, 2012

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Ann Handley, C.C

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Anything Goes Marketing

NOVEMBER 29, 2006

For Nestle, this gives its CEO and VP a little PR as well as making them human while enhancing HP's image immensely with a testimonial that doesn't seem contrived. This is simply brilliant. The excitement of watching an interaction in an area of interest just like on blogs makes this extremely exciting.

Lead Generation 100

Lead Generation Campaigns Generation Marketing Qualified Leads 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

JUNE 9, 2011

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C.

Landing Pages 28

Landing Pages Viral Marketing PR Hubspot 28

Hubspot

MARCH 1, 2011

His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowdsourced marketing video. Everyone who tweets about it with the hashtag #DMScrowd , will enter a random drawing for David’ book, Real-Time Marketing & PR.

Video Marketing 28

Video Marketing PR Viral Marketing Inbound Marketing 28

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). That’s my favorite show. I like that.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Very few viral campaigns really “explode” online; half produce a decent return, but less than 1 out of a hundred is a true “home run.” Avoid using a committee to create viral campaigns; these have the lowest success rate.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

Online Marketing Institute

NOVEMBER 10, 2010

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. Other posts by Dianna Huff Our Sponsors « How to Grow a Content Creator: A 3-Month Boot Camp (Months Two and Three) How to Use Social Media to Drive Your PR Goals » [link] Jon Thomas You really can’t stress #3 enough.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Single Grain

AUGUST 27, 2020

Here are a few of the different types of events or media that cannabis companies should consider sponsoring: a) Podcasts. Unless you can find a local podcast, sponsoring podcasts might make more sense for national cannabis companies rather than small local pot shops. population over 12 years of age listen to a podcast.

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing Strategy 94

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Online Marketing Institute

JULY 9, 2009

The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are Like traditional PR activities (i.e. For our social media champion, this second phase is about accelerating readership and encouraging dialogue. are incorporated into the program. Government is Where It’s.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

SocialPilot

DECEMBER 7, 2023

Besides gorging on books, enrolling in courses and webinars, and trying out those features yourself, you can listen to social media podcasts. Good social media podcasts are a hard thing to come by. Still, the podcast listening trends show that 55% of the US population listen to them. So here we are to guide you.

Social Media 61

Social Media Media Burn Rate Advertising Agencies 61