How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

Lately, I've been talking about how you can make your PR campaign more effective. The best PR campaigns contain clear-cut deliverables that ensure visibility, boost leads, and build thought leadership. Particularly if you're just launching a startup product is this useful.

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All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

How B2B Marketing is Changing in 2018

One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets. This is particularly true in startups and small.

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. And don’t miss out on the BuzzGain’s 15 day free trial offer - you can be accelerating your companies PR in matter of minutes! He has founded and successfully sold 3 startups before BuzzGain. Tags: PR Buzz Marketing

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.

How to Prep Your Agency for a Successful PR Launch

Hubspot

Whether you're a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out -- and fast. Successful PR campaigns require work -- and lots of it.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

But what are the best books, blogs, TEDTalks and podcasts to keep you informed? Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising , Ryan Holiday. How to Explode Your Startup PR with Growth Hacking. Marketing Podcasts.

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The Intelligent Business Show: EP11 – The Current Reality and Future Potential of AI in Marketing

Aberdeen

Paul Roetzer is currently the founder and CEO of PR 20/20 and the Marketing Artificial Intelligence Institute. Scripps School of Journalism and has consulted for hundreds of organizations from startups to Fortune 500 companies.

8 Steps to a Killer Social Media Newsroom for Inbound PR

Hubspot

But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? a podcast interview featuring your CEO). Are you a startup that just recently raised a round of venture capital?

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The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

Co-founder and CEO of Growth Hackers , Jonathan Aufray views it as his mission to help startups and small-to-medium businesses succeed despite their size. How to Explode Your Startup PR with Growth Hacking. Her list of accomplishments includes public speaking, podcasting, and authoring over 40 books on her industry expertise. (No She also co-hosts the weekly podcast, Inside PR. Follow her to get your PR and marketing wings.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Build your brand (for free)

Biznology

Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly. DC PR Flacks are always hosting something in my town. Do a Podcast (for free). With the success of Serial , podcasts are back, baby!

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How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"

Hubspot

You have a better chance of hearing a venture capitalist boast, “We’re bullish on professional services” than read a reporter confess to missing a PR person. Yet in 2010, when Facebook’s longtime head of PR, Brandee Barker , stepped down, Kara Swisher, then of AllThingsD , wrote just that.

How to Write a Cold Email That'll Actually Get a Response

Hubspot

And somehow, among all of the other pitches they get for podcast interviews, speaking engagements, and business consulting, these guests noticed my emails in their inbox and actually responded. You've gotten these types of emails before from sales reps or PR pros -- isn't it annoying?

50 Content Marketing Influencers You Need To Follow

Atomic Reach

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast. He is a top-rated speaker, podcast host, university lecturer, and article writer.

Proven Big M Marketing Techniques

Buzz Marketing for Technology

Link to Original Audio Source Signup for this Podcast Series About Dave Dave Guzeman Mindpik's Mastermind, has combined sophisticated technical savvy with keen marketing instincts for over 30 years.

Keep the Story Alive: How to Repurpose Your Content

Marketing 261

Repurposing content is a key component of any PR initiative. They can all be condensed into shorter posts, podcasts, videos, and more. Read their newsletters, listen to their podcasts. Create a podcast. Does Your Marketing Strategy Include Repurposing Content?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

8 Share Spiking Tips For Empire Avenue

Modern Marketing

As a PR guy it’s really handy to go in there and measure which networks you are effective on,” Ohle says. Ohle admits that user experience can feel overwhelming at first and the startup is working on cleaning it up. by Jesse Noyes | Tweet this.

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Sales Pipeline Radio, Episode 168: Q&A with Ryan Luckin @rluckin

Heinz Marketing

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re joining us from the podcast, thanks so much for joining us. Think about if you and I are similar ages, and I think it sounds like we both came of age in a very different world for marketing and a very different world for PR. So I tend to look at brand is going to be an output of demand generation for any early stage startup.

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Only B2B - Untitled Article

Only B2B

According to Hubspot , Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Podcasts. 9 Demand Generation Ideas From Startups.

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Are You Measuring Right in Your Content Marketing?

Content Marketing Institute

The founder of SparkToro and Moz, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, has spent his career helping marketers reach their target audiences. Rand spoke to me about measurement on an episode of the Brand Newsroom podcast. “I

Sales Pipeline Radio, Episode 167: Q&A with Kris Rudeegraap @rudeegraap

Heinz Marketing

The podcast is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! For those of you that are joining on the podcast, thank you so much. I mean, you’ve been in and around the tech startup community for a long time, and about three years ago started up Sendoso.

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Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? Nelson explained that most successful startups he knows follow the power rule.

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No One Wants Buzzwords: Wise Words from Tara Robertson

Vidyard

I started out in the PR and events side,” said Robertson, “working at a few different startups in Toronto. Robertson’s PR background and digital experience makes her a perfect fit to create standout marketing for this audience, but that doesn’t mean it’s a cakewalk.

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Sales Pipeline Radio Episode 160: Q & A with Liz Michaud @emichaud

Heinz Marketing

If you’re joining us on the podcast feed, thanks so much for subscribing. If you want to get more information on this study, if you want to get a copy of this study, check out the notes from this podcast. We’ve got links to get a copy of that in the show notes for this podcast. You can get a copy of that in the show notes for this podcast as well as salespipelineradio.com. You can find a link to that in the show notes for this podcast.

The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards

Marketing Action

Whether you’re heading up a large organization or a small startup, as the leader, you have a lot of different responsibilities – and a huge number of decisions to make. But sometimes, today’s hottest marketing trend can turn into tomorrow’s dud – or worse, a PR disaster.

Sales Pipeline Radio, Episode 101: Q&A with Ryan Bonnici

Heinz Marketing

We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). For those of you that are subscribed on the podcast, thank you for listening to another episode. And another thing I want to spend some time talking about today is just how G2 Crowd has been really, really smart about leveraging some of that content for PR purposes. And you’ve been getting a lot of PR for that. The PR’s been great.

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Which Content Syndication Networks Are Right for You?

PureB2B

You can publish your content such as blog posts, articles, videos, images, and podcasts, among others on other sites through any of these methods: Partnerships – You and your partner websites, which are preferably top-ranking, leading industry sites, agree to republish your syndicated content or feature your original content (also known as guest post) once off or on a regular basis. If you’re not already syndicating your content in one way or another, you really should be.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 8 Learn To Podcast. startups. ReadWriteWeb. RWW Network. ReadWriteWeb.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Arik is the principal at PR firm ACH Communications, a digital PR consultant, blogger, co-founder of HAPPO, and (along with #Nifty50 award recipient Missy Berggren ) co-founder of the Minnesota Blogger Conference – #mnblogconf. Teaches PR at the University of Minnesota.

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? What follows is the step-by-step process Tettra used to build their startup: 1.

Wiki 40

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? What follows is the step-by-step process Tettra used to build their startup: 1.

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