Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?
SmartBug Media
JULY 10, 2019
At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. At an enterprise level, you may need more documents to help gain buy-in from other team members, even though that may be completely unnecessary at an SMB level. Different personas and decision-making team.
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