Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Mark Thabit, CMO at public relations software platform Cision, shows us how it’s done. The post Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast] appeared first on.

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Upgrade content calendar with PR.

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6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore.

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13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. Click here for more great insight into leveraging social media while promoting your B2B PR content.). B2B PR b2b content marketing

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How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. Expand your digital universe to include podcasts, which are underutilized. 4 Ways to Use Content Marketing for PR and Social Media. Create a Podcast.

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3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

Lately, I've been talking about how you can make your PR campaign more effective. The best PR campaigns contain clear-cut deliverables that ensure visibility, boost leads, and build thought leadership. Podcasts are also an excellent arena for displaying your expertise.

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Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]

Crimson Marketing

Mark Sarbiewski, CMO of business planning technology company Anaplan shares tips in this Moneyball for Marketing podcast on how to use marketing technology to define process, determine KPIs, discover conversion cycles and positively affect ROI. Marketing Technology Podcasts

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. The post All about earned media micro-influencer marketing and more on the Through the Noise podcast appeared first on Biznology.

Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott

Marketing Insider Group

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group.

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Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. Is this the new model for PR?

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10 Marketing Over Coffee Podcasts You Should Check Out

Marketing Insider Group

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. He is also on the bleeding edge of monitoring the state of podcasting, and according to John, has a knowledge of music that makes him the most interesting man on earth.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

Whether that means monitoring the performance of a campaign launch, listening in to thwart a potential PR crisis, or comparing customer sentiment to that held for competitors, Pernille heralds in “Generation 3” of social media strategy. Digital Marketing Podcasts

Nine Lessons from Four Years (and 200 Episodes) of Podcasting

Heinz Marketing

It was a little over four years ago that Jim Obermeyer finally convinced me to start a podcast. We get far more people listening via the podcast subscription and RSS feed than listening live , but it’s still fun to call it Sales Pipeline Radio.

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Get your copy of The New Rules of Marketing & PR on Amazon.

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Hey PR: make way for content and creativity

Biznology

I argued that content is the new PR and creative talent is becoming increasingly scarce – especially as demand for content rises. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well.

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Can Marketing Speak the Sales Language? An Interview with Kerry Langstaff [Podcast]

Crimson Marketing

Langstaff has received more than a dozen awards for her work in marketing and PR. Langstaff has received more than a dozen awards for her work in marketing and PR. Sales and marketing alignment is a fairly new term to many organizations.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. PR people would overturn every stone in an effort to do just that, wooing media and appeasing clients in the process.

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. And don’t miss out on the BuzzGain’s 15 day free trial offer - you can be accelerating your companies PR in matter of minutes! Tags: PR Buzz Marketing

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15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Personal branding is an important part of your business's PR and marketing strategy. They are authors, public speakers, podcasters and bloggers with their own special content that will help you develop your strategy. He also produces a podcast, entitled Life is a Marathon (LIAM).

PESO Model for PR: Paid, Earned, Shared, Owned Media

Brandpoint

Earned media was the primary focus of PR. Any content, from eBooks to white papers to podcasts, are considered owned media assets. It’s why PR and marketing professionals are supplementing their outreach strategy with paid media solutions.

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How to Combine PR Outreach and SEO Efforts for the Good of Your Brand

Content Standard

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. ” PR and SEO Working Together = Brand Outreach Success.

How to Craft Great Business Podcasts: Q+A With Wondery CCO Marshall Lewy

ClearVoice

With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise announced in its first year: It’s evolving from a premium podcast producer into a full-service production company with a pipeline of hit shows and films.

The AI Power Hour: Artificial Intelligence and Machine Learning, featuring Christopher Penn of Shift Communications [Podcast]

Ignite Tech

A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Christopher S.

Is Content Marketing the New PR?

LeadSloth

This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it.

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B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Bannan on podcasts caught my attention. Bannan on podcasts caught my attention.

B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Our first interactive show will be on lead generation via podcasts.

How Inbound Marketing & PR Can Work Together

Strategic-IC

There’s an obvious synergy between Inbound and PR. But what is the difference between the two - and how can Inbound and PR form a perfect partnership? Firstly, let’s define the differences between PR and Inbound Marketing. What is PR? To determine whether and where there is a difference between PR and inbound, it helps to define each strategy. PR, or Public Relations, describes the way a company presents itself and communicates with the public and the media.

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Excellent Podcast on Interactive PR

WebMarketCentral

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.

Podcast (Part 3): Using Blogs to Generate Leads

The Point

In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. Listen to the podcast now or download it to your favorite mobile device. You can access the podcast (including Part 1 and Part 2 if you missed them previously) here.

How to bootstrap your influencer marketing program

Biznology

Some ideas could be co-creating content, recording a podcast, interviewing them for an article, amplifying company announcements, joint contests/giveaways, getting product reviews, referrals, online or offline events.

B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Research shows that Podcasts do impact B2B purchase decisions.

B2B Lead Generation Blog: Podcasts vs. Webinars which is better?

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Successful PR does not happen by chance. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. What they found can help us to shoot straighter and hit our PR goals with precision accuracy.

B2B Lead Generation Blog: Podcast: The Innovative Marketer

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Listen to podcast now (MP3 35:56 min 24.68

B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (Pt 1)

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is the first of three podcasts 800-CEO-Read is doing on B2B sales and marketing.

The Role Design Plays in an Agency

Blue Flame Thinking

Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on everything from his love of the written word to the importance of a good creative brief to being followed around by ads for running shoes.