INDUSTRY INSIGHTS YOUR PEERS ARE READING
To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. Click here for more great insight into leveraging social media while promoting your B2B PR content.). B2B PR b2b content marketing MORE
When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog. MORE
There’s an obvious synergy between Inbound and PR. But what is the difference between the two - and how can Inbound and PR form a perfect partnership? Firstly, let’s define the differences between PR and Inbound Marketing. What is PR? To determine whether and where there is a difference between PR and inbound, it helps to define each strategy. PR, or Public Relations, describes the way a company presents itself and communicates with the public and the media. MORE
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Our first interactive show will be on lead generation via podcasts. MORE
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. MORE
I was recently invited to be a second-time guest on the Through the Noise podcast. The post All about earned media micro-influencer marketing and more on the Through the Noise podcast appeared first on Biznology. MORE
But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well. MORE
Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on everything from his love of the written word to the importance of a good creative brief to being followed around by ads for running shoes. MORE
In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. Listen to the podcast now or download it to your favorite mobile device. You can access the podcast (including Part 1 and Part 2 if you missed them previously) here. MORE
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. Expand your digital universe to include podcasts, which are underutilized. 4 Ways to Use Content Marketing for PR and Social Media. Create a Podcast. MORE
Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media. MORE
As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. And don’t miss out on the BuzzGain’s 15 day free trial offer - you can be accelerating your companies PR in matter of minutes! Tags: PR Buzz Marketing MORE
Some ideas could be co-creating content, recording a podcast, interviewing them for an article, amplifying company announcements, joint contests/giveaways, getting product reviews, referrals, online or offline events. MORE
Lately, I've been talking about how you can make your PR campaign more effective. The best PR campaigns contain clear-cut deliverables that ensure visibility, boost leads, and build thought leadership. Podcasts are also an excellent arena for displaying your expertise. MORE
Mark Sarbiewski, CMO of business planning technology company Anaplan shares tips in this Moneyball for Marketing podcast on how to use marketing technology to define process, determine KPIs, discover conversion cycles and positively affect ROI. Marketing Technology Podcasts MORE
Whether that means monitoring the performance of a campaign launch, listening in to thwart a potential PR crisis, or comparing customer sentiment to that held for competitors, Pernille heralds in “Generation 3” of social media strategy. Digital Marketing Podcasts MORE
Langstaff has received more than a dozen awards for her work in marketing and PR. Langstaff has received more than a dozen awards for her work in marketing and PR. Sales and marketing alignment is a fairly new term to many organizations. MORE
Earned media was the primary focus of PR. Any content, from eBooks to white papers to podcasts, are considered owned media assets. It’s why PR and marketing professionals are supplementing their outreach strategy with paid media solutions. MORE
I argued that content is the new PR and creative talent is becoming increasingly scarce – especially as demand for content rises. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry. MORE
Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. PR people would overturn every stone in an effort to do just that, wooing media and appeasing clients in the process. MORE
Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. He is also on the bleeding edge of monitoring the state of podcasting, and according to John, has a knowledge of music that makes him the most interesting man on earth. MORE
This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it. MORE
B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore. MORE
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Get your copy of The New Rules of Marketing & PR on Amazon. MORE
A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? MORE
For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group. MORE
A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Christopher S. MORE
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Research shows that Podcasts do impact B2B purchase decisions. MORE
Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. Is this the new model for PR? MORE
Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. MORE
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Bannan on podcasts caught my attention. Bannan on podcasts caught my attention. MORE
Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. MORE
By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Upgrade content calendar with PR. MORE
With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise announced in its first year: It’s evolving from a premium podcast producer into a full-service production company with a pipeline of hit shows and films. MORE
In this Moneyball for Marketing podcast, Mark Thabit, CMO at public relations software platform Cision, shows us how it’s done. The post Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast] appeared first on. MORE
Successful PR campaigns require work -- and lots of it. No matter what your budget, or how much time you have before your launch, there are a few things you’ll want to do before your big reveal to help make your PR launch a success. How to Prepare your Agency for a PR Launch. MORE
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! MORE
B2B PR Sense
FEBRUARY 3, 2019
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. Expand your digital universe to include podcasts, which are underutilized. 4 Ways to Use Content Marketing for PR and Social Media. Create a Podcast.
Crimson Marketing
OCTOBER 29, 2014
In this Moneyball for Marketing podcast, Mark Thabit, CMO at public relations software platform Cision, shows us how it’s done. The post Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast] appeared first on.
Webbiquity
JULY 17, 2018
By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Upgrade content calendar with PR.
B2B PR Sense
JUNE 20, 2016
B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore.
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One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets. 1How B2B Marketing.
B2B PR Sense
AUGUST 17, 2016
To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. Click here for more great insight into leveraging social media while promoting your B2B PR content.). B2B PR b2b content marketing
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Biznology
JANUARY 5, 2016
A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted?
B2B PR Sense
JANUARY 2, 2018
But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well.
Crimson Marketing
NOVEMBER 24, 2014
Mark Sarbiewski, CMO of business planning technology company Anaplan shares tips in this Moneyball for Marketing podcast on how to use marketing technology to define process, determine KPIs, discover conversion cycles and positively affect ROI. Marketing Technology Podcasts
Biznology
APRIL 25, 2017
I was recently invited to be a second-time guest on the Through the Noise podcast. The post All about earned media micro-influencer marketing and more on the Through the Noise podcast appeared first on Biznology.
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Chris Koch
NOVEMBER 12, 2010
Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. Is this the new model for PR?
|
Zoominfo
SEPTEMBER 17, 2018
Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.
Crimson Marketing
NOVEMBER 17, 2014
Whether that means monitoring the performance of a campaign launch, listening in to thwart a potential PR crisis, or comparing customer sentiment to that held for competitors, Pernille heralds in “Generation 3” of social media strategy. Digital Marketing Podcasts
Marketing Insider Group
JULY 28, 2015
Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. He is also on the bleeding edge of monitoring the state of podcasting, and according to John, has a knowledge of music that makes him the most interesting man on earth.
Buzz Marketing for Technology
FEBRUARY 2, 2009
As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. And don’t miss out on the BuzzGain’s 15 day free trial offer - you can be accelerating your companies PR in matter of minutes! Tags: PR Buzz Marketing
Marketing Insider Group
AUGUST 18, 2017
For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group.
B2B PR Sense
MAY 2, 2019
Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. PR people would overturn every stone in an effort to do just that, wooing media and appeasing clients in the process.
B2B Lead Generation
JUNE 8, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Get your copy of The New Rules of Marketing & PR on Amazon.
Strategic-IC
OCTOBER 10, 2017
There’s an obvious synergy between Inbound and PR. But what is the difference between the two - and how can Inbound and PR form a perfect partnership? Firstly, let’s define the differences between PR and Inbound Marketing. What is PR? To determine whether and where there is a difference between PR and inbound, it helps to define each strategy. PR, or Public Relations, describes the way a company presents itself and communicates with the public and the media.
Biznology
MAY 6, 2016
I argued that content is the new PR and creative talent is becoming increasingly scarce – especially as demand for content rises. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry.
Crimson Marketing
JUNE 28, 2013
Langstaff has received more than a dozen awards for her work in marketing and PR. Langstaff has received more than a dozen awards for her work in marketing and PR. Sales and marketing alignment is a fairly new term to many organizations.
LeadSloth
OCTOBER 20, 2009
This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it.
ClearVoice
APRIL 2, 2019
With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise announced in its first year: It’s evolving from a premium podcast producer into a full-service production company with a pipeline of hit shows and films.
Brandpoint
NOVEMBER 28, 2018
Earned media was the primary focus of PR. Any content, from eBooks to white papers to podcasts, are considered owned media assets. It’s why PR and marketing professionals are supplementing their outreach strategy with paid media solutions.
Ignite Tech
APRIL 11, 2017
A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Christopher S.
Hubspot
SEPTEMBER 21, 2016
Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media.
B2B Lead Generation
APRIL 6, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Bannan on podcasts caught my attention. Bannan on podcasts caught my attention.
B2B Lead Generation
APRIL 5, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Our first interactive show will be on lead generation via podcasts.
WebMarketCentral
DECEMBER 4, 2007
When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog.
Hubspot
FEBRUARY 3, 2017
Successful PR campaigns require work -- and lots of it. No matter what your budget, or how much time you have before your launch, there are a few things you’ll want to do before your big reveal to help make your PR launch a success. How to Prepare your Agency for a PR Launch.
Biznology
JULY 26, 2016
Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.
Biznology
MAY 10, 2017
Some ideas could be co-creating content, recording a podcast, interviewing them for an article, amplifying company announcements, joint contests/giveaways, getting product reviews, referrals, online or offline events.
B2B Lead Generation
JANUARY 25, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog.
B2B Lead Generation
APRIL 19, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Research shows that Podcasts do impact B2B purchase decisions.
The Point
MARCH 16, 2011
In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. Listen to the podcast now or download it to your favorite mobile device. You can access the podcast (including Part 1 and Part 2 if you missed them previously) here.
Blue Flame Thinking
OCTOBER 1, 2018
Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on everything from his love of the written word to the importance of a good creative brief to being followed around by ads for running shoes.
B2B Lead Generation
MAY 16, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
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