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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

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The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts.

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Sales Pipeline Radio Episode 162: Q & A with Dan McDade @dandade

Heinz Marketing

If you’re joining us on the podcast, thanks so much for subscribing. Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. And the recent podcasts with some serious decision focused on, and they talked about some of the same things.

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The Key to Sales and Marketing Alignment: Empathy

Varicent

Favourite podcast: I would recommend for blogging and podcasting a CEO by the name of Dan McDade. He runs a company called PointClear, and I think they are some of the best in the business of lead generation. Dan has been talking about sales and marketing alignment for years, and he does regular podcasts with experts.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Dan from PointClear gives B2B firms practical advice on how sales and marketing aligned can drive revenue and manage the lead generation process. Ann Handley, C.C The Truth About Leads. Dan McDade.