The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

8 Marketing Podcasts You Should Subscribe to and Listen to Right Now

Act-On

Become a better marketer by listening to these eight marketing podcasts. Digital Marketing Podcast b2b podcast content best practices content marketing marketing podcast podcast rethink marketing podcast rethink podcast

SearchChat Podcast: Your Customers are Begging for (Better) Personalization

Biznology

We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related.

Rethink Marketing podcast: Build Key Relationships with this B2B Podcast Strategy

Act-On

In this Rethink Marketing podcast, learn how a B2B podcast can be a great way for building relationships with key people in your industry. Brand Marketing Content Marketing Marketing Strategy Podcast

How B2B Marketing is Changing in 2018

One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets. 1How B2B Marketing.

SearchChat Podcast: How AI Drives Value for Your Business

Biznology

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: How AI Drives Value for Your Business appeared first on Biznology.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

Rethink Marketing Podcast: Acting On Customer Feedback

Act-On

In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy

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SearchChat Podcast: Making Data-Driven Marketing More Human

Biznology

The post SearchChat Podcast: Making Data-Driven Marketing More Human appeared first on Biznology. Latest Podcasts data privacy Digital marketing Facebook facebook privacy Mark Zuckerberg marketing personalization podcast search chat search chat podcast searchchat searchchat podcast

Successful Podcasts' Share Seven Qualities

ViewPoint

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content.

SearchChat Podcast: Personalization–Meeting Customers in the Moment

Biznology

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Personalization–Meeting Customers in the Moment appeared first on Biznology. Personalization: why do it? No, this isn’t a suggestion that you shouldn’t. It’s just important to think about why you are doing it in the first place.

SearchChat Podcast: Data Is Not a Moat for Your Business. What Is?

Biznology

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Data Is Not a Moat for Your Business. If a moat is an uncrossable chasm, then data may not be a moat.

SearchChat Podcast: Budget Season Survival Guide

Biznology

Tim Peter and Steve Zakur are bringing a new podcast to the table: one that explores AI, content marketing, and search like never before. Google Podcasts. Podcast originally posted on SoloSegment. Does site search matter?

SearchChat Podcast: Customer Intent is New Again

Biznology

The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology. The idea itself Big Data Customer Experience B2B buyer's journey Customer experience customer intent Digital marketing intent based marketing podcast

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The 8-Step Podcast Promotion Plan For Your B2B Brand

Act-On

Creating a podcast is easy. Content Marketing PodcastPromoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce.

SearchChat Podcast: How Facebook Got Sent to App Jail

Biznology

The post SearchChat Podcast: How Facebook Got Sent to App Jail appeared first on Biznology. Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate.

Rethink Marketing podcast: Sales Qualification Score

Act-On

In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform. Corporate Forms & Landing Pages Inbound Marketing Lead Management

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Rethink Marketing: Using Podcast Interviews As a Lead Gen Tactic

Act-On

On the Rethink Marketing podcast, Tom Schwab outlines how podcasts can be a great lead gen tactic, even converting 25 times bettter than a blog.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. To get the full measure, listen to the podcast. You guys are creating your own content, you’re creating your own podcasts. Podcast podcast rethink marketing rethink marketing podcast seo trends seo trends for 2017

Rethink Marketing Podcast: Manufacturing

Act-On

Manufacturing Marketing Automation

SearchChat Podcast: Own, Don’t Rent your Data

Biznology

The post SearchChat Podcast: Own, Don’t Rent your Data appeared first on Biznology. Latest Podcasts analytics Data data analytics data ownership data personalization data privacy Facebook podcast

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

Rethink Marketing podcast: Growth Marketing Hacks

Act-On

Learn his growth marketing hacks on the Rethink Marketing podcast. Josh Fechter built a million dollar business being authentic with his audience. Social Media Marketing

Announcing the Talking Stack Podcast on Martech News

Customer Experience Matrix

Over the past several months, I’ve been conspiring with MarTech Advisor ’s Chitra Iyer and Amit Varshneya and industry expert Anand Thaker to produce a podcast devoted to martech news of the week. Why this podcast? Plus, I won’t hide the fact that doing the podcast is fun.

Lessons Learned in Marketing | Podcast

33Across

33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. The post Lessons Learned in Marketing | Podcast appeared first on 33Across.

Will Podcasters Abandon Apple?

Contently

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

Podcasting 101 for Financial Advisors

FMG Suite

You can use video, images, and, which is why we’re here today, podcasts […]. Blogging blogging content marketing podcastContent marketing isn’t limited to the page.

The 7 Podcast Episodes You’ll Reference in 2018

Act-On

We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.

Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement

Act-On

To get the full measure, listen to the podcast. Podcast podcast rethink marketing podcast unlimited vacation vacationToday’s guest is Nathan Christensen. He’s the CEO of Mammoth HR, an HR technology and consulting company serving more than 70,000 small businesses nationwide. Before joining Mammoth, Nathan practiced as an attorney with Perkins Coie law firm, and as a management consultant with the Boston Consulting Group.

How to Create a Podcast

Leading Results Rambings

We explained the benefits of creating a business podcast ; this blog tackles what goes into creating a podcast. After you’ve chosen your podcast’s topic and direction (which could also be its own blog), consider these six things as you plan each episode. podcast

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

We’re talking, of course, about podcasts. Below we’ve compiled a list of 30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. Marketing Agility Podcast. The Marketing Book Podcast.

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

We’re talking, of course, about podcasts. Below we’ve compiled a list of 30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. Marketing Agility Podcast. The Marketing Book Podcast.

Set the Script: How to Own Your Podcast Ads

readwrite

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side.

Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor

Act-On

So, for this episode of the Rethink Podcast, we interviewed Tracey Hicks, a Portland, Ore., Podcast entrepreneur podcast rethink marketing podcastIf you ask Portland Realtor Tracey Hicks about her five-year goal, she’d say something along the lines of picturing herself on a beach somewhere, enjoying an adult beverage, and monitoring her business from her smartphone. Hicks is hard to label. Sure, she’s a Realtor.

Rethink Marketing Podcast: Aligning Sales to Your Content Marketing Strategy

Act-On

In this Rethink Marketing podcast recap, Phil Bosley explains how to optimize your content marketing strategy and then align it with the sales team.