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Maybe your podcast is not a podcast

grow - Practical Marketing Solutions

I explained to the workers, all under 30, that I needed a period of quiet during the middle of the day because I was about to record a podcast. “What’s a podcast?” But what’s a podcast exactly?” What''s a podcast?”

Podcasts and advertising: Meet social media’s new super power

grow - Practical Marketing Solutions

Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. Podcasting is the little advertising engine that could. In fact, ComScore reports that people prefer ads in podcasts over any other digital medium !

It’s time for you to start a podcast

grow - Practical Marketing Solutions

Podcasting is the new black: Whether or not you ever listened to Serial —a podcast that follows the story of an unsolved murder—you’ve very likely heard of the series. Dozens of new podcasts crop up every day. But is podcasting right for your business?

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

We’re talking, of course, about podcasts. Below we’ve compiled a list of 30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. Marketing Agility Podcast. The Marketing Book Podcast.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. B2B Marketing.

Audio Content Made Easy: Fantastic Apps for Podcasting

grow - Practical Marketing Solutions

By now, you probably know you should be podcasting. If you haven’t reached that conclusion yet, check out my post “ It’s time for you to start a podcast ,” then come back. I’m about to explain how to podcast! Without quality audio, your podcast will fail.

Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]

Crimson Marketing

Mark Sarbiewski, CMO of business planning technology company Anaplan shares tips in this Moneyball for Marketing podcast on how to use marketing technology to define process, determine KPIs, discover conversion cycles and positively affect ROI. Marketing Technology Podcasts

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast]

Crimson Marketing

The post Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast] appeared first on. Marketing Technology Podcasts Do opportunities lie within Big Data or is it all a bunch of hype?

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. B2B Marketing.

Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear

Vertical Response

You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges? Here are nine podcasts we think can help. His podcasts run about 45 minutes.

Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Marie Hattar, CMO of security technology leader Check Point Software Technologies, addresses this balance. The post Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast] appeared first on.

Leveraging Video to Get More Sales Meetings [Podcast]

Vidyard

After we started using video in our sales process, Scott Ingram, host of the Sales Success Stories Podcast took notice. The post Leveraging Video to Get More Sales Meetings [Podcast] appeared first on Vidyard.

Will Podcasters Abandon Apple?

Contently

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. B2B Marketing.

Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]

Crimson Marketing

The post Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast] appeared first on Crimson Marketing. Marketing Technology Podcasts With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

Skype 15

Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]

Crimson Marketing

The post Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast] appeared first on. Digital Marketing Podcasts

Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]

Crimson Marketing

The post Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast] appeared first on. Corporate Marketing Podcasts We all understand by now the importance of data to the corporate marketing organization.

Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

The post Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast] appeared first on. Marketing Technology Podcasts Technology marketing has entered a new phase.

Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]

Crimson Marketing

The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. Marketing Technology Podcasts

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

Podcast] appeared first on. Marketing Technology Podcasts We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Demand Generation Podcasts

Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

The post Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast] appeared first on. Marketing Technology Podcasts

Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies. Demand Generation Podcasts

Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]

Crimson Marketing

The post Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast] appeared first on. Corporate Marketing Podcasts “Science holds the key to unlocking human potential.”

Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]

Crimson Marketing

Learn what to do about 3 of them in this Moneyball for Marketing podcast: Relationship Therapy: Peter describes the exact process Demandbase used to transform their marketing solutions focus from a volume of individual leads to a targeted group of the 1500 most convertible accounts.

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.

Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

The post Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast] appeared first on. Demand Generation Podcasts

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

The post Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast] appeared first on. Demand Generation Podcasts “It’s not about how many things that you do, it’s really about what results you’re driving.”

Karen Walker, Cisco’s Senior VP Marketing: Why Marketing is The New Revenue Generator [Podcast]

Crimson Marketing

The post Karen Walker, Cisco’s Senior VP Marketing: Why Marketing is The New Revenue Generator [Podcast] appeared first on. Corporate Marketing Partner Marketing Podcasts Many companies struggle with finding the right synergy between the marketing and sales departments. Sales is known as the historic revenue driver, but Marketing also plays an equal and commonly unknown role.

Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success. Demand Generation Podcasts

Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]

Crimson Marketing

The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts Earned media is playing a bigger than ever role in drawing potential buyers into sales funnels. This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes.

Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Podcast] appeared first on. Marketing Technology Podcasts “Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.”

The future of podcasting — Will video kill the radio star?

grow - Practical Marketing Solutions

Podcasting, which began as “audioblogging” in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. The great hope for podcasting might be the emotional, immersive nature of the medium. Some of the problems and promises of podcasting.

This Week in Content Marketing: How to Create a Successful Podcast

Junta 42

In our special 150th episode, Robert and I spend some time talking about what makes a podcast successful and share our thoughts on why PNR has already lasted 2.8 Download this week’s PNR This Old Marketing podcast.

B2B Growth Podcast: Do You Know the Type of Content Your Buyer is Consuming?

NetLine B2B Marketing

This week, in Episode 277 of the B2B Growth Podcast host James Carbary interviewed David Fortino, SVP of Audience and Product at NetLine Corporation. The post B2B Growth Podcast: Do You Know the Type of Content Your Buyer is Consuming?

2017 Is Officially the Year of the Podcast – Should You Start Talking?

B2B Marketing Insider

Listening to an interesting podcast on their smartphone or tablet. Podcasting is still a small piece of the content marketing pie overall. As of 2015, only half of all Americans even knew what a podcast was. Listen. Well, that’s what your target market may be doing right now.

10 of the Best Podcasts About Business and Management

Hubspot

That’s why business management-oriented podcasts are so perfect for today’s professionals. internet users listen to podcasts at least once a week. Whether commuting to our offices, schvitzing at the gym, or sitting at our desks, podcasts provide hands-free enrichment.