How to Choose the Best Podcast Host

Webbiquity

So you’ve been thinking of starting a podcast and finally made it happen? Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. That means you need to host your podcast. While doing your own podcast hosting might seem like a good idea, it will prove a hard task in the long run. What is a Podcast Host?

SearchChat Podcast: Is Anonymous Information Really Anonymous?

Biznology

Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Is Anonymous Information Really Anonymous?

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8 Marketing Podcasts You Should Subscribe to and Listen to Right Now

Act-On

Become a better marketer by listening to these eight marketing podcasts. Digital Marketing Podcast b2b podcast content best practices content marketing marketing podcast podcast rethink marketing podcast rethink podcast

SearchChat Podcast: Cookies are Dead. Now What?

Biznology

Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Cookies are Dead.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Not only are podcasts convenient for listeners, they’re a relatively simple, cost-effective content opportunity for marketers. Also, it’s a flexible format; it takes just few steps to convert content you already have (videos, webinars, even blog posts) into podcast episodes. Why should you podcast?

Rethink Marketing podcast: Build Key Relationships with this B2B Podcast Strategy

Act-On

In this Rethink Marketing podcast, learn how a B2B podcast can be a great way for building relationships with key people in your industry. Brand Marketing Content Marketing Marketing Strategy Podcast

Rethink Marketing Podcast: Focus on the Funnel

Act-On

Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring Podcast Reports & Analytics

CFO Weekly Podcast

Televerde

On this episode of the CFO Weekly podcast, Jill Barnard, CFO at Televerde, talks about managing for change, how Televerde went fully remote within 24 hours, and why so many companies stick their heads in the sand and wait for the challenges to pass by. The post CFO Weekly Podcast appeared first on Televerde. In The News cfo cfo weekly podcast finance finance team jill barnard podcast

SearchChat Podcast: Budget Season Survival Guide

Biznology

Tim Peter and Steve Zakur are bringing a new podcast to the table: one that explores AI, content marketing, and search like never before. Google Podcasts. Podcast originally posted on SoloSegment. Does site search matter?

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. A Brief History of Podcasting. Podcasting was humming along until 2014, when the true crime podcast Serial debuted.

SearchChat Podcast: Your Customers are Begging for (Better) Personalization

Biznology

We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Your Customers are Begging for (Better) Personalization appeared first on Biznology. In today’s episode of SearchChat, Steve Zakur and I tackle the TopRank blog and what skills B2B content marketers need to have.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. To get the full measure, listen to the podcast. You guys are creating your own content, you’re creating your own podcasts. Podcast podcast rethink marketing rethink marketing podcast seo trends seo trends for 2017

SearchChat Podcast: How AI Drives Value for Your Business

Biznology

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: How AI Drives Value for Your Business appeared first on Biznology. Latest Podcasts ai ai augmentation MarTech podcast practical ai search chat search chat podcast searchchat searchchat podcast stackIn this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company.

The 8-Step Podcast Promotion Plan For Your B2B Brand

Act-On

Creating a podcast is easy. Content Marketing PodcastPromoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce.

SearchChat Podcast: The B2B Dog Days of Summer

Biznology

Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: The B2B Dog Days of Summer appeared first on Biznology. Latest Podcasts B2B business advice Digital marketing podcast search chat search chat podcast searchchat searchchat podcastAs summer hits its hot, vacation-filled days the work world slows down for a minute.

SearchChat Podcast: Personalization–Meeting Customers in the Moment

Biznology

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Personalization–Meeting Customers in the Moment appeared first on Biznology. Personalization: why do it? No, this isn’t a suggestion that you shouldn’t. It’s just important to think about why you are doing it in the first place.

Rethink Marketing Podcast: Acting On Customer Feedback

Act-On

In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy

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Podcast: The Value of Employee Comms During COVID-19

Biznology

Podcast: Play in new window | Download (Duration: 27:05 — 31.0MB). The post Podcast: The Value of Employee Comms During COVID-19 appeared first on Biznology. Did you miss our webinar: The Value of Employee Comms During COVID-19? Here’s a recap.

How to Get Your Podcast to Appear in Google Results

Content Marketing Institute

Your podcast has a lot of great content, but it’s not getting heard. Continue reading → The post How to Get Your Podcast to Appear in Google Results appeared first on Content Marketing Institute. Google Search is trying to help.

SearchChat Podcast: Making Data-Driven Marketing More Human

Biznology

The post SearchChat Podcast: Making Data-Driven Marketing More Human appeared first on Biznology. Latest Podcasts data privacy Digital marketing Facebook facebook privacy Mark Zuckerberg marketing personalization podcast search chat search chat podcast searchchat searchchat podcastIt’s time for marketers to put humanity back in their marketing practices.

Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement

Act-On

To get the full measure, listen to the podcast. Podcast podcast rethink marketing podcast unlimited vacation vacationToday’s guest is Nathan Christensen. He’s the CEO of Mammoth HR, an HR technology and consulting company serving more than 70,000 small businesses nationwide. Before joining Mammoth, Nathan practiced as an attorney with Perkins Coie law firm, and as a management consultant with the Boston Consulting Group.

Rethink Marketing Podcast: Manufacturing

Act-On

Manufacturing Marketing Automation

10 Best Podcasts for Marketing Professionals

Visitor Queue

This means that the stack of books beside your bed grows taller, the number of articles you read each day goes up, online training courses get longer, and your podcast list grows. The post 10 Best Podcasts for Marketing Professionals appeared first on Blog Visitor Queue. B2B PodcastIn order to continue to thrive in the business world, we all know that you need to continue learning.

Podcast: Technology, innovation and company culture at Modern

Modern B2B

The post Podcast: Technology, innovation and company culture at Modern appeared first on Modern | B2B Marketing Agency. B2B Marketing Strategy Podcast Data Digital Marketing Technology Marketing

What is: podcast advertising?

Choozle

Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. Even publishers like NPR have harnessed the power of podcasts with over 21.8M people listening to NPR podcasts each month. With rapid growth, marketers are evaluating how podcast advertising can be used in their brand awareness campaigns.

Guest Editor: The Why and How of B2B Podcasting

The Customer

As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. A podcast can be explanatory journalism at its best.

Google Launches New Podcast Manager

RebelMouse

The popularity of podcasting has exploded in the past few years. In 2020, it is estimated that 75% of Americans are now familiar with podcasting, which is an increase of 10 million in just one year. launched Google Podcasts Manager, a new tool designed to help podcasters learn more about their listeners, including how to reach them more effectively. Google Podcasts Manager will use a verification process to make sure each user's podcast is available on.

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor

Act-On

So, for this episode of the Rethink Podcast, we interviewed Tracey Hicks, a Portland, Ore., Podcast entrepreneur podcast rethink marketing podcastIf you ask Portland Realtor Tracey Hicks about her five-year goal, she’d say something along the lines of picturing herself on a beach somewhere, enjoying an adult beverage, and monitoring her business from her smartphone. Hicks is hard to label. Sure, she’s a Realtor.

Podcasting Beginners Guide: How and Why You Should Start Podcasting 

SEMrush

In this guide, Matt Siltala & Dave Rohrer break down everything you need to know to get started in podcasting. Get tips on choosing partners, finding a podcasting angle, determining an audience, factors to consider before you start, and see options for the technical side of podcasting. Marketing

Rethink Marketing podcast: Growth Marketing Hacks

Act-On

Learn his growth marketing hacks on the Rethink Marketing podcast. Josh Fechter built a million dollar business being authentic with his audience. Social Media Marketing

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. But year over year, the number of people listening to podcasts has exploded , growing to over a predicted 57 million in 2016. What’s more, podcast listening grew by 23 percent between 2015 and 2016. Podcasts drive engagement, build brand loyalty, and fuel purchasing decisions. Set your podcast length.

SearchChat Podcast: Customer Intent is New Again

Biznology

The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology. The idea itself Big Data Customer Experience B2B buyer's journey Customer experience customer intent Digital marketing intent based marketing podcastAlternatively: Chicken Soup for the Customer’s Soul. It’s time to start thinking about the value of intent based marketing differently.

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Podcasting 101 for Financial Advisors

FMG Suite

You can use video, images, and, which is why we’re here today, podcasts […]. Blogging blogging content marketing podcastContent marketing isn’t limited to the page.

Will Podcasters Abandon Apple?

Contently

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. The early response to Podcasts was also rough , but Apple’s decision to separate it from the standard music functionality eventually had a huge impact. Listening to a podcast soon became its own activity, different from listening to a song. There was no update to the podcasting app.

How to Create a Podcast

Leading Results Rambings

We explained the benefits of creating a business podcast ; this blog tackles what goes into creating a podcast. Hosting a podcast isn’t easy – in addition to equipment (another blog for another time), it requires practice, smart planning, knowledge about your intended audience, and a strong sense of self. After you’ve chosen your podcast’s topic and direction (which could also be its own blog), consider these six things as you plan each episode. podcast

Rethink Marketing podcast: Sales Qualification Score

Act-On

In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform. Corporate Forms & Landing Pages Inbound Marketing Lead Management