Video ads: Facebook or YouTube?


For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

How to Plan Your Video Marketing Strategy


Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company.

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Trending Sources

The 7 Building Blocks of a Solid Content Marketing Plan


However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign


Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.

Why Can’t YouTube Do Drama?


There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better


But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Here are some highlights: YouTube is booming. Some YouTube shows are attracting TV-size audiences.

YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know


YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers.

Report: Baby Boomers Seek Out Marketing Videos on YouTube

KoMarketing Associates

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017. The data showed that Baby Boomers had a 10 percent higher view rate of marketing videos on YouTube, compared to Generation Xers and Millennials.

Leveraging YouTube as a Manufacturer


So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Next, think about how you are going to present your brand on YouTube.

Hilarious YouTube Videos Guaranteed to Get You Through The Day

EMagine B2B Blog

The week is winding down, your sights are set on Friday and your weekly B2B online marketing plan just doesn’t seem as exciting as it did when you made it on Monday. B2B Web Strategy Video YouTube Thursday’s can be rough days at the office.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week


This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget.

Why Plan a Social Media Takeover?


There are many details involved with planning a social media takeover. D-trix is a former contestant from “So You Think You Can Dance,” and a YouTube star with more than 3 million channel subscribers. A similar takeover was planned for Estée Lauder’s Instagram account. Milestones are a great time to plan social media takeovers. Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason.

How This Agency Built a Viral YouTube Channel From Rejected Ideas


That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans.

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Integrated marketing campaigns using YouTube!

Anything Goes Marketing

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Tags: business blog integrated marketing anything goes marketing youtube

The 14 Best Content Planning and Research Tools


Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). 4 Best Content Planning Tools. Online editorial calendar for content marketing and social media planning.

The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube


Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Like any content development plan, you first need to define what your customer’s pain points are before scripting your video. YouTube Targeting.

Should You Incorporate Chat Into Your Marketing Plan?

Modern B2B Marketing

By providing users with seamless access to social features, including music players, YouTube videos, and travel booking apps, chat extensions are able to address the majority of today’s marketing trends , exposing users to specific brands or promotions.

Organic vs paid social media: 12 myths vs realities


Plus, 45% of marketers planning to increase spending on paid social this year according to a study from SocialCode and the CMO Club. It’s always a good idea to listen and monitor mentions and conversations about your brand to guide any social media activity or plan.

How to Create a Content Promotion Plan in 3 Steps


What’s your plan to make sure that your audience sees the content? No content marketing strategy is complete without a promotion plan. of companies planned to increase their content marketing staff levels. YouTube. Revisit Your Content Promotion Plan Yearly.

How to Create a Content Promotion Plan in 3 Steps


What’s your plan to make sure that your audience sees the content? No content marketing strategy is complete without a promotion plan. of companies planned to increase their content marketing staff levels. YouTube. Revisit Your Content Promotion Plan Yearly.

The Secret to Filming an Awesome Remote Interview


A lot of YouTube stars and B2B marketers seem to take forever to get into the meat of their videos, but this 18 second intro is clear and it’s all the video really needs to get viewers on board.

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10 Tips to Plan B2B Content Marketing and Maximize Lead Generation


Based on key takeaways derived from the IntelliResponse case study, here are 10 tips to remember when planning your B2B content marketing campaigns: . The post 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation appeared first on LEADership.

7 Must-Read Tips To Simplify Content Marketing Planning

Marketing Insider Group

Well, if that is the case then we should stop being stupid with our content marketing planning. 7 Ways To Solve The Content Marketing Planning Conundrum. However, their digitally and socially savvy competitors focused their content and owned channels to jump on the opportunity on Google hangouts and YouTube interviews – where THEIR readers were vs. where the owned channels were. Do you have a tip to help simplify sales, marketing and content planning for 2015?

5 smart ways to use social media for knowledge sharing


Unless you’ve made a good plan, you’ll find yourself stuck in the turmoil of vague ideas. Having in mind the era we live in as well as the constantly increasing popularity of YouTube tutorials and similar content, just imagine the reaction of your customers if you offered them a high-definition video. T he last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises.

Facebook May Have Just Ushered in a New Era for Mobile Video


According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. That means that video businesses can see immediate returns, just like on YouTube. Media facebook mobile video video ads YouTube

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Content marketing workflow: Should we do native video on LinkedIn now?


For YouTube and Facebook, shoot horizontally. Live video today can be broadcast on Instagram, Facebook, Twitter, Periscope and even YouTube. PRODUCT SPOTLIGHT: One tool to make video planning and distribution easier.

Planning Your Content: The 3 Stages of the Buyer’s Journey


” With this being the case, it’s important to understand that content can’t be a one-size-fits-all thing that is just pumped out, but rather more planned and geared toward the different areas of the buyer’s journey. Youtube introduction videos.

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Don’t give up if you haven’t executed your marketing plan. Do a quick review of what you planned before. Write or re-write your marketing plan.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012


The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. YouTube Marketing Tactics. 6 lessons in launching a branded YouTube channel by iMedia Connection.

Five social media courses make one social media strategy meal


When I went to my local Italian restaurant or eating at home, I had the American plan: appetizer, salad, pasta or lasagna or veal scallopini , and then a dessert like spumoni and then maybe an espresso.

Google+ is an antisocial network


And even Paris, known for being planned, took root as Ile de la Cité; and DC took root in Georgetown and Alexandria. The plan is simple: start small and knowable and then see if the first ten people can attract 100 birds of a feather who can attract a 1,000 others, and so on.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


What’s the best process for developing a social media marketing plan? How To Write Your Social Media Plan in 8 Steps by Social Media Today. YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog.

3 Tips to Refresh a Lackluster Marketing Strategy

BOP Design

Are they watching videos on your YouTube channel? Business2Community Marketing Strategic Planning marketing strategyIs your marketing strategy looking a little lackluster or not driving the results you are looking for?

Google+ is an island of misfit toys


Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. Maybe it’s called a “social layer” because it’s an open floor plan.

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Why you need a creative brief for every project


Consider the popularity of visual media like Instagram, emojis, and YouTube. You need to think it through, and have the visuals (picture, graphic, infographic, video, slide deck, and so forth) be an integral part of the planning process. A creative brief is essentially a mini project plan with a creative bent. It gives the basics any project plan requires – such as the brief overview of the project, the deliverables, and the due dates. Humans are wired to see images.

Build your brand (for free)


Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Do YouTube (for free). You want to come up with a plan.

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You have a business that sells to other businesses, so you plan to keep your marketing business-like. We offer planning, analysis and marketing implementation to increase marketing results and business revenues for our clients. Marketing Planning b2b marketing results