Video ads: Facebook or YouTube?


For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign


Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.

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The 7 Building Blocks of a Solid Content Marketing Plan


However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.

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How to Plan Your Video Marketing Strategy


Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company.

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Why Can’t YouTube Do Drama?


There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better


But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Here are some highlights: YouTube is booming. Some YouTube shows are attracting TV-size audiences.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget.

Leveraging YouTube as a Manufacturer


So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Next, think about how you are going to present your brand on YouTube.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week


This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal.

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel


It also allows you to back up video on a subscription plan and use your voice to issue commands or ask questions. Just ask this dog: The post Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel appeared first on Vidyard Video Intelligence Platform.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans.

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The 14 Best Content Planning and Research Tools


Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). 4 Best Content Planning Tools. Online editorial calendar for content marketing and social media planning.

How This Agency Built a Viral YouTube Channel From Rejected Ideas


That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We

Integrated marketing campaigns using YouTube!

Anything Goes Marketing

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Tags: business blog integrated marketing anything goes marketing youtube

Why Plan a Social Media Takeover?


There are many details involved with planning a social media takeover. D-trix is a former contestant from “So You Think You Can Dance,” and a YouTube star with more than 3 million channel subscribers. A similar takeover was planned for Estée Lauder’s Instagram account. Milestones are a great time to plan social media takeovers. Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world.

The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube


Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame.

Organic vs paid social media: 12 myths vs realities


Plus, 45% of marketers planning to increase spending on paid social this year according to a study from SocialCode and the CMO Club. It’s always a good idea to listen and monitor mentions and conversations about your brand to guide any social media activity or plan.

How to Create a Content Promotion Plan in 3 Steps


What’s your plan to make sure that your audience sees the content? No content marketing strategy is complete without a promotion plan. of companies planned to increase their content marketing staff levels. YouTube. Revisit Your Content Promotion Plan Yearly.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Like any content development plan, you first need to define what your customer’s pain points are before scripting your video. YouTube Targeting.

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation


Based on key takeaways derived from the IntelliResponse case study, here are 10 tips to remember when planning your B2B content marketing campaigns: . The post 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation appeared first on LEADership.

How to Create a Content Promotion Plan in 3 Steps


What’s your plan to make sure that your audience sees the content? No content marketing strategy is complete without a promotion plan. of companies planned to increase their content marketing staff levels. YouTube. Revisit Your Content Promotion Plan Yearly.

Is there a “content pattern” that builds a brand?

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Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. Everybody wants their content to go viral.

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7 Must-Read Tips To Simplify Content Marketing Planning

B2B Marketing Insider

Well, if that is the case then we should stop being stupid with our content marketing planning. 7 Ways To Solve The Content Marketing Planning Conundrum. However, their digitally and socially savvy competitors focused their content and owned channels to jump on the opportunity on Google hangouts and YouTube interviews – where THEIR readers were vs. where the owned channels were. Do you have a tip to help simplify sales, marketing and content planning for 2015?

New media, new culture and how it’s confounding brands

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If you’ve been following popular culture at all, you’ve probably learned by now of the downfall (at least temporarily) of YouTube’s greatest star, PewDie Pie. PewDiePie, a Swedish gamer and humorist, is the first person alive to hit 10 billion views on YouTube.

The business case for unbranded content

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million times on Buzzfeed alone and has earned more than 110 million views on YouTube. Related Stories 5 Reasons most content marketing is FAR behind where it needs to be The business case for dwelling on dwell time Use This Agenda For Your 2016 Content Marketing Plan.

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Five new content forms rocking the marketing airwaves

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The news organization really shined during the Olympics, and event that allowed them to actually plan creative treatments ahead of time. By Mark Schaefer.

The Secret to Filming an Awesome Remote Interview


A lot of YouTube stars and B2B marketers seem to take forever to get into the meat of their videos, but this 18 second intro is clear and it’s all the video really needs to get viewers on board.

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Don’t give up if you haven’t executed your marketing plan. Do a quick review of what you planned before. Write or re-write your marketing plan.

Facebook May Have Just Ushered in a New Era for Mobile Video


According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. That means that video businesses can see immediate returns, just like on YouTube. Media facebook mobile video video ads YouTube

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New research reveals Americans migrating to three social media platforms

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The rise of YouTube as a music channel. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. By Mark Schaefer. Is social media turning into a three-horse race?

23 (More) of the Best Social Media Guides, Tips and Resources of 2012


The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. YouTube Marketing Tactics. 6 lessons in launching a branded YouTube channel by iMedia Connection.

Five social media courses make one social media strategy meal


When I went to my local Italian restaurant or eating at home, I had the American plan: appetizer, salad, pasta or lasagna or veal scallopini , and then a dessert like spumoni and then maybe an espresso.

Planning Your Content: The 3 Stages of the Buyer’s Journey


” With this being the case, it’s important to understand that content can’t be a one-size-fits-all thing that is just pumped out, but rather more planned and geared toward the different areas of the buyer’s journey. Youtube introduction videos.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


What’s the best process for developing a social media marketing plan? How To Write Your Social Media Plan in 8 Steps by Social Media Today. YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog.

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You have a business that sells to other businesses, so you plan to keep your marketing business-like. We offer planning, analysis and marketing implementation to increase marketing results and business revenues for our clients. Marketing Planning b2b marketing results

Can traditional TV succeed as mainstream video?

grow - Practical Marketing Solutions

All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. According to Youtube, 300 hours of video content are uploaded to their platform every minute. All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me.

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Google+ is an antisocial network


And even Paris, known for being planned, took root as Ile de la Cité; and DC took root in Georgetown and Alexandria. The plan is simple: start small and knowable and then see if the first ten people can attract 100 birds of a feather who can attract a 1,000 others, and so on.

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

Adding your comment to relevant YouTube viral videos can create impressions with thousands of people who are interested in a related topic. Tags: LinkedIn Marketing best practices Social Media best practices Twitter best practices YouTube and video

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework


As a practical matter, the WPO process includes: Research: a number of questions need to be answered before a tactical WPO plan can be roughed out, such as: where are your prospective customers congregating online?