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How To Spot (and Fix) Areas Where Employees May Be Harming Your Business

Webbiquity

As a business owner or leader, your job is to spot and eradicate those problems before they take a toll on the business. All staff members should be aware of the latest phishing scams and digital threats. Here are six of the key areas to focus on, along with the most effective solutions to prevent escalating damage.

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Advanced Tips for Protecting Your Small Business Network on a Budget

Webbiquity

Advanced Phishing Techniques. You may think you know what a phishing email looks like, and it’s true that some are easy to spot. Unfortunately, phishing techniques have gotten much more complex, and a lot more creative, over the past few years. That is exactly the model that phishers use as well.

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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

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Make It to the Inbox With Litmus Spam Testing

Litmus

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Meant to combat phishing and helps you identify if a sender is attempting to impersonate you. List-Unsubscribe. Sender Policy Framework (SPF).

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. To avoid spam complaints, make sure your unsubscribe link gets a visible spot in every one of your email templates. The two email providers will enforce the new email deliverability rules across both platforms. “A

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. At my agency, we prefer a hands-on method to keep our database spot-on.

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How bad data can spoil good personalization

Martech

The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. As with the Cardly example, this mistake isn’t enough to turn me off the brand or wonder if it were a phishing or spear phishing attempt. Email 1: Cardly. Time well spent!