What Is Phishing and How Can You Protect Your Business From an Attack?

Hubspot

Eventually, the university discovered the email requesting them to transfer their payments to the new bank account was actually a fraudulent and prevalent form of cyber attack that thousands of businesses fall victim to every year -- phishing. What is phishing?

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online.

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This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Data Security: Spotting a scam before disaster

Biznology

Show everyone phishing emails look like, and to avoid opening suspicious emails. Run some mock phishing attacks of your own against your employees to see how well they are equipped to respond, and test the management team to see how well they’re enforcing the policies.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. It is very likely that you were part of the collateral damage in a war being waged against email SPAM.

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Why Are My Emails Going To Spam?

Belkins

There are billions of reasons for your prospects not responding: from bad timing to technical issues to spam. In some sense, your emails do end up in the void — the void of spam folders. In this article, we’ll tell you how to find out if your emails get marked as spam — and how to fix it. How to tell if your emails are going to spam? Since you’re never warned about your emails being blocked by spam folders, you have to check everything yourself.

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Why did my e-mail campaign get such a low response?

Biznology

Phishing attacks often come under the guise of a message from customer service, asking the recipient to log into their account after clicking on a link in the message. Your customers might mistake your e-mail foir a phishing attempt, which is just what happened to my wife.

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Our ESP has been hacked!

Goolara

We recently had a customer come to us to say their account had been hacked, and spam email was being sent from our system. So what if someone contacts your organization saying they have an email from your company that is spam.

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The Definitive Guide to Email Deliverability

SendX

Are my emails landing in spam box? Mailbox providers analyze various aspects of an email sender and message content to prevent users from spam and malicious content. You don't have to be a spammer to get your emails land in spam. What is SPAM? Will you call that a SPAM?

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

The question is, will your subject lines drive users to delete, open, or flag your messages as spam? Spam is increasingly in the eye of the recipient , and good marketers know that relevant content is key to combating user fatigue and maintaining a strong sender reputation.

How to Audit your Email Campaigns for Better Results

Webbiquity

Keep away from words like “free” or “Act now” to avoid spam filters. Avoid using link shorteners; spam filtering services view them as untrustworthy as they mask the real link you are redirecting to. Guest post by Emily Johnson.

World Backup Day: Tips for Keeping Your Information Safe Online

Biznology

They deliver unwanted materials to your devices through spam and phishing emails, and knowing what these look like will help you detect and avoid falling victim. Spam emails are simply unsolicited junk mail that you didn’t sign up for. Luckily, spam emails are easy for both your email filters to detect and easy for you to identify if they slip through. On the other hand, phishing emails appear to be coming from organizations you believe to be trustworthy.

Cybercrime Could be Hurting Your Marketing Campaigns

Martech Advisor

Ten years ago, spam filters were based on simple codes. Modern spam filters can understand the overall context of a message. They go on to say that 94% of ransomware attacks start with a simple phishing email. The point is that it automates spam detection to a certain degree.

Deliverability Acronyms: A-Z

eDataSource

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. CAN-SPAM. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM.

Maximizing Email Deliverability for Holiday and Peak Season

Martech Advisor

Rolling into the peak season with a clean and verified email list will greatly reduce bounces, blocks, spam complaints, or blacklistings. Mailbox providers are keen on engagement of your subscribers when making blocking and spam filtering decisions.

DMARC: What It Is, Why It Matters

eDataSource

The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. You can specify that scam emails be sent to the recipients spam folder or have the ISP block the scam emails completely so that your customer never sees them.

Introducing eDataSource Brand Protection™

eDataSource

We’re excited to announce the launch of eDataSource Brand Protection™ which will help combat and stop phishing and spam attacks by allowing you to monitor, create, and enforce delivery policies for providers sending email claiming to be from your brand.

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DMARC – What Is It and How Does It Affect My Email Marketing?

Marketing Action

If you’re a sender, you can direct email receivers that: if they receive an email that appears to be from your domain – but is not authenticated –it should be put directly in the spam folder or rejected outright. This will help you track down anyone phishing your domain.

11 Email Deliverability Terms Every Marketer Should Know

ClickDimensions

While a low bounce rate is good, delivered mail doesn’t indicate complete success because the email could be in a spam folder or may be quarantined elsewhere. Spam is any unsolicited message sent in bulk via email. Spam trap. Spam complaint. Spam score.

Deliverability Acronyms: A-Z

eDataSource

Feedback Loop - a service that some ISPs offer that sends recipient spam complaints back to the sender so they may remove the complaining email addresses from their active mailing file. Phishing.

9 Cyber Security Mistakes that can Cost You Fortune

Valasys

Avoiding Phishing Attempts. While half of your emails you receive everyday go to spam folder, phishing is serious issue users are facing today. With increasing cybersecurity threats, it becomes important to stay vigilant all the time.

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How to Design Emails to Reach the Inbox

Marketo

You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Common Spam Signatures to Avoid. You don’t want the end up caught in spam. Phishing URL.

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How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

Even HTTPS sites face their fair share of phishing attacks. Phishing/Spear phishing. Email hacking and contact spamming. Several websites have persistent vulnerabilities that make them prone to SQL injections, XSS, CSRF and phishing attacks. SEO Spam.

5 Reasons Your Email Marketing is not Working (and How to Fix It)

Albacross

Some email servers may outright reject your incoming email, while others will choose to place your email in the spam folder of recipients. With spam messages flooding mailboxes, email servers are becoming increasingly cautious.

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6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

In a world of phishing attacks and hackers, assume your audience is as skeptical as I am. Remember, every non-requested email in a person’s inbox is one more reminder they can unsubscribe or mark it as spam. A few weeks ago, your inbox was probably stuffed with GDPR emails. Mine was.

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CX 2020: Stephanie Thum's Take on Changing Conceptions of the Customer Experience

GreenRope

The selling and management of customer data contributes to spamming, phishing, and online harassment. Luckily there are codified efforts to prevent this, including the CAN-SPAM Act, the EU–U.S.

BIMI: What Is It And How It Helps Your Visibility

Belkins

The latter includes inbox optimization , exploring anti-spam filters, and knowing the processes that define whether your email is delivered correctly. It’s a new standard that allows you to support your visibility and prevent fraud by senders who don’t comply with the SPAM-CAN act.

SocialOomph offers essential Twitter tools

Biznology

I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets.

5 Reasons Your Email Marketing is not Working (and How to Fix It)

Albacross

Some email servers may outright reject your incoming email, while others will choose to place your email in the spam folder of recipients. With spam messages flooding mailboxes, email servers are becoming increasingly cautious.

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BIMI: What Is It And How It Helps Your Visibility

Belkins

The latter includes inbox optimization , exploring anti-spam filters, and knowing the processes that define whether your email is delivered correctly. It’s a new standard that allows you to support your visibility and prevent fraud by senders who don’t comply with the SPAM-CAN act.

The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

Avoid Spam Filters. Spam filters assign points to your company’s email based on how similar it is to the typical spam email. Once your email reaches a certain number of points, it gets flagged as spam and may skip your customer’s inbox.

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The Year in Email

Goolara

We’ll start the list with the one thing that doesn’t appear to be going away: the inactive unsubscribe link and CAN-SPAM violations. This is either badly designed spam, or phishing or both. At first it may look like the information required by CAN-SPAM is missing, but it’s there.

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10 Reasons I Won’t Follow You on Twitter

Webbiquity

But this is often a strong indicator of spam. This often leads to malware or phishing scams, and never to anything good.

Obey Facebook’s Rules of Engagement (Or Else)

Marketing Action

These standards touch upon subjects like violence, bullying, phishing, scamming, and harassment. Provide a spam-free experience. Facebook has an algorithm it uses to decide whether your content is spam or not. I guarantee your spam rating will spike if you try to do this.

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6 Types of Transactional Emails That Every Email Marketer Should Know

Marketo

Avoid adding promotional language in the subject line or your email could be flagged as spam. While the CAN-SPAM act allows a transactional email to be used for promotions, the message of the email should primarily be transactional in nature.

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10 Best Practices for Using Links in Emails

Marketo

This may look like phishing. Institutions are dedicating time and dollar resources to educate consumers about what a phishing email may look like. Avoid doing this in your emails, as recipients may perceive them as phishing emails and mark them as spam. Also, make sure 3rd party links aren’t on spam lists prior to deploying your email. . I recently received a question from a Marketo customer about best use of links in emails.

What to Do if Your Search Rankings Were Hurt by Google's Penguin Update

Hubspot

If you're getting hit because of a spammy web presence, you're going to need to clean up those instances of spam. Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware. Have ya heard?

What to Do When Your Twitter Account Gets Hacked

Hubspot

If I''m following you and I trust you because we''ve interacted before and you send me a message saying "I don''t remember you taking this photo Sam: [link] I might feel more inclined to assume it''s real and click the link than if it came from a random, more obvious spam account.

The Founder's Blog - Being the Change

GreenRope

He uploaded a list of several thousand email addresses and sent out a phishing email from our servers. Right or wrong, he exposed a vulnerability to our way of thinking, one that we have since corrected with one of the tightest anti-spam and data security policies in the industry.

The Founder's Blog - Being the Change

GreenRope

He uploaded a list of several thousand email addresses and sent out a phishing email from our servers. Right or wrong, he exposed a vulnerability to our way of thinking, one that we have since corrected with one of the tightest anti-spam and data security policies in the industry.

The Founder's Blog - Being the Change

GreenRope

He uploaded a list of several thousand email addresses and sent out a phishing email from our servers. Right or wrong, he exposed a vulnerability to our way of thinking, one that we have since corrected with one of the tightest anti-spam and data security policies in the industry.