Avoid the Junk Folder with Spam Testing


Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam reports.

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How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks


The recent case of a phishing attack on Nidhi Razdan is an eye-opener! She recently disclosed on Twitter that she has been a victim of a sophisticated phishing attack. So let's dive in and learn how to avoid phishing attacks. What is phishing? phishing


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The 3 Most Important Steps to Prevent Email Spoofing And Phishing


And out of all cyber incidents, 80% were made possible through phishing. That is why it is important to understand how to prevent email spoofing and phishing. What are Email Spoofing and Phishing? In this day and age, no one can afford to ignore cyber threats.

The 3 Most Important Steps to Prevent Email Spoofing And Phishing


And out of all cyber incidents, 80% were made possible through phishing. That is why it is important to understand how to prevent email spoofing and phishing. What are Email Spoofing and Phishing? In this day and age, no one can afford to ignore cyber threats.

Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing


It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll …. Pre-screen your messages across major spam filters.

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What is CASL (Canadian anti-spam law)?


Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam.

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Keep Your Inbox Clean From Coronavirus Phishing Scams


It’s phishing. This has been happening for weeks - from attacking businesses with phishing lures to sending malicious documents , phishers are relentless in their attempts to prey on people’s vulnerability and stress. We’re here for you, to show you the new types of phishing emails that abuse the subject of coronavirus and can potentially endanger your inbox. Let them know how to distinguish real, corporate emails from phishing scams.

Data Security: Spotting a scam before disaster


Show everyone phishing emails look like, and to avoid opening suspicious emails. Run some mock phishing attacks of your own against your employees to see how well they are equipped to respond, and test the management team to see how well they’re enforcing the policies. Implement a High-Quality SPAM Filter. Spam inundates mailboxes all over the world, and no matter what you do, you’re never going to stop it.

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What Is Phishing and How Can You Protect Your Business From an Attack?


Eventually, the university discovered the email requesting them to transfer their payments to the new bank account was actually a fraudulent and prevalent form of cyber attack that thousands of businesses fall victim to every year -- phishing. What is phishing? Phishing is the most common type of cyber attack. Last year, the FBI proposed phishing attacks costs U.S. How to Protect Your Business From Phishing Attacks.

Why is my email in the spam folder?


One of the most common questions we get asked is why is my email in the spam folder. Second, let’s look at the spam problem. M³AAWG, an industry body group on senders and receivers conducted a study in 2007 and considers approximately 85% of given email traffic is most likely spam.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)


If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. Your email looks (design, copy, header) like a SPAM email B).

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Why Are My Emails Going To Spam?


There are billions of reasons for your prospects not responding: from bad timing to technical issues to spam. In some sense, your emails do end up in the void — the void of spam folders. In this article, we’ll tell you how to find out if your emails get marked as spam — and how to fix it. How to tell if your emails are going to spam? Since you’re never warned about your emails being blocked by spam folders, you have to check everything yourself.

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4 Things You Should Know About Gmail Spam Filter


Luckily, so does the Gmail spam filter. One may think that in the age of supercomputers and all the data at Google’s fingertips, how can it NOT succeed at creating a smart and competent spam filter? To further emphasize the power of assets behind the Gmail spam filter, let’s try to deconstruct it. It was the first to combat image-based spam. Image spam was a big problem in 2004. What is spam to you? Does delivery fail spam?

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Why did my e-mail campaign get such a low response?


There are many reasons why your marketing e-mails might be getting a low response rate--spam filters, boring titles, poor offers, incorrect targeting, and many more--but I want to use a real example today to focus on a problem that some marketers still don't appreciate--the effect of phishing on response rates. Phishing attacks often come under the guise of a message from customer service, asking the recipient to log into their account after clicking on a link in the message.

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Our ESP has been hacked!


We recently had a customer come to us to say their account had been hacked, and spam email was being sent from our system. So what if someone contacts your organization saying they have an email from your company that is spam.

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The Definitive Guide to Email Deliverability


Are my emails landing in spam box? Mailbox providers analyze various aspects of an email sender and message content to prevent users from spam and malicious content. You don't have to be a spammer to get your emails land in spam. What is SPAM? Okay, the funny thing is there is no consensus on what construes as a SPAM. When you send emails to your prospects for a business proposal is that a SPAM? Will you call that a SPAM? History of SPAM.

How to Get Brand Protection When Getting Email

Martech Advisor

However, breaking news that your customers were the victims of a "widespread phishing scam" or a "nasty data breach" can cause severe damage to your brand value. Not every phishing campaign that impersonates your brand will use a domain similar to your own.

SPF, DKIM & DMARC: Why Sales Teams Should Follow These Email Protocols


The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray.

The Cost of Free: Subject Lines and Email Deliverability


The question is, will your subject lines drive users to delete, open, or flag your messages as spam? Spam is increasingly in the eye of the recipient , and good marketers know that relevant content is key to combating user fatigue and maintaining a strong sender reputation. But at what point does this language have the opposite effect, getting lost in the shuffle of traditional spam messaging from bad actors trying to reach the same audience?

World Backup Day: Tips for Keeping Your Information Safe Online


They deliver unwanted materials to your devices through spam and phishing emails, and knowing what these look like will help you detect and avoid falling victim. Spam emails are simply unsolicited junk mail that you didn’t sign up for. Luckily, spam emails are easy for both your email filters to detect and easy for you to identify if they slip through. On the other hand, phishing emails appear to be coming from organizations you believe to be trustworthy.

Email Deliverability: Understanding Blacklists


To prevent spam from clogging people’s inboxes, email service providers use a variety of tools to determine if an email is legitimate and desired by the intended recipient. An RBL is a list of known or suspected IP addresses that are considered to be sources of spam.

Ask our experts: How to prepare for the holiday season


According to Check Point , phishing emails doubled leading up to Black Friday and Cyber Monday in 2020. A holiday email burst will most likely make your emails land in spam, as the algorithms will see that your sending habits have changed from one day to the other.

Cybercrime Could be Hurting Your Marketing Campaigns

Martech Advisor

Ten years ago, spam filters were based on simple codes. Modern spam filters can understand the overall context of a message. They go on to say that 94% of ransomware attacks start with a simple phishing email. As a result, companies are investing more in programs that halt potential spam and malicious emails before they even hit the company’s servers. The point is that it automates spam detection to a certain degree.

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

This caused not only a spike in volume, but a spike in complaints, unsubscribes, and mail going to the spam folder. Sending emails to individuals that are not recently engaged (past 90 days) can lead to spam trap hits, bounces, complaints, and block-listing.

Top 10 Email Marketing Tips for Financial Services


Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read. Guard their information carefully and nurture your reputation online to avoid being associated with scams, phishing, or spoof emails.

Maximizing Email Deliverability for Holiday and Peak Season

Martech Advisor

Rolling into the peak season with a clean and verified email list will greatly reduce bounces, blocks, spam complaints, or blacklistings. Not only are the holidays prime time for package thieves in your neighborhood, but they’re also an opportune time for cybercriminals to deploy various phishing and spoofing techniques in an attempt to steal your customer's information and erode trust with your brand. School buses are turning the corner and so are retailers.

Continuing trends & new opportunities: 5 predictions for email marketing


In April, Gmail said it was blocking 18 million malware and phishing emails each day—and more than 240 million spam emails daily—all of which were using COVID-19 as a lure.

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Part 2: Eloqua email deliverability: Who is involved?

Eloqua Tips and Tricks

It can be malicious (for example, sending malware or phishing emails), or just annoying. This is why ISPs must monitor spam messages closely. Blacklisting systems and anti-spam systems will also be included here. When you send an email, how can you tell if it goes to spam?

11 Email Deliverability Terms Every Marketer Should Know


While a low bounce rate is good, delivered mail doesn’t indicate complete success because the email could be in a spam folder or may be quarantined elsewhere. It is of critical importance because email authentication proves that an email is not forged and is most often used to thwart fraudulent emails like spam and phishing scams. If the sender does not have permission to use the domain, the recipient’s mail server may reject the message or mark it as spam.

Deliverability Acronyms: A-Z


Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. CAN-SPAM. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. CAUCE has moved beyond its original mission of advocating for anti-spam laws, to a broader stance of defending the interests all users in the areas of privacy and abuse in all its forms on the Internet.

DMARC: What It Is, Why It Matters


The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. You can specify that scam emails be sent to the recipients spam folder or have the ISP block the scam emails completely so that your customer never sees them. You’ve put a lot of effort into creating & maintaining your company’s brand, haven’t you? You spend countless marketing dollars promoting your brand.

Introducing eDataSource Brand Protection™


We’re excited to announce the launch of eDataSource Brand Protection™ which will help combat and stop phishing and spam attacks by allowing you to monitor, create, and enforce delivery policies for providers sending email claiming to be from your brand. Email is still the top producing digital revenue channel. It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak


If the current contact database contains numerous email spamtraps or misspelled email addresses, it’s quite possible that marketing emails are not hitting their intended targets and are instead being whisked away by a blacklist or a spam filter.

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Social Media Security Tips and Tools to Mitigate Risks


Phishing attacks and scams. Phishing scams create social media information security risks. In a phishing scam, the goal is to get you or your employees to hand over passwords, banking details, or other private information. Why are spam comments a security risk?

SPF, DKIM, and DMARC: How to make sure your emails pass these 3 types of email authentication


This prevents spam and phishing and makes email more secure. Jump ahead. Authentication (SPF, DKIM, and DMARC). Main takeaways. Links. Try ConvertKit's deliverability in action. Stay in touch.

Email Deliverability 101: List-Unsubscribe Header


It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. Options include: to do nothing (“p=none”), to move the message to spam (“p=quarantine”) or reject the message outright (“p=reject”). What is DMARC DMARC is an email authentication, policy and reporting protocol.

Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Why Privacy Is So Important When customer information is stored online, it is vulnerable to falling into the wrong hands and being misused for fraud, such as phishing scams and identity theft. Use multiple layers of security, such as a spam filter and firewall.

DMARC – What You Need to Know


It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. Options include: to do nothing (“p=none”), to move the message to spam (“p=quarantine”) or reject the message outright (“p=reject”). What is DMARC DMARC is an email authentication, policy and reporting protocol.

How to Audit your Email Campaigns for Better Results


Keep away from words like “free” or “Act now” to avoid spam filters. Avoid using link shorteners; spam filtering services view them as untrustworthy as they mask the real link you are redirecting to. Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Track your emails for any deliverability issues such as hitting the spam box, or hard and soft bounces. Guest post by Emily Johnson.

Deliverability Acronyms: A-Z


Feedback Loop - a service that some ISPs offer that sends recipient spam complaints back to the sender so they may remove the complaining email addresses from their active mailing file. The Messaging, Malware and Mobile Anti-Abuse Working Group - an industry group that works against bots, malware, spam, viruses, DoS attacks and other online exploitation. Phishing.