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Email marketing strategy: A marketer’s guide

Martech

Depending on your email service provider (ESP), monitoring your sender reputation may require investment in additional software. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Most email service providers have new, innovative capabilities in their toolbox.

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Email Debrief: Marketing and Design Trends

Litmus

The more confident your subscribers are that it is indeed you sending them an email, the less friction there will be in opening, reading, and engaging with your content—which is good for everyone, especially in a world where phishing and email scams are on the rise. BIMI’s just the latest way of continuing to nurture that confidence.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy. Users can even host their instance of Searx for additional privacy (hosting your instance of Searx means that you control the server and software, which offers several privacy and customization benefits).