Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. David Fowler, Act-On’s chief privacy and deliverability officer and Kent McGovern, deliverability operations manager (who’s based in Canada), will be speaking about the new law and its ramifications in a webinar this Thursday, February 14 th at 11 a.m. Are you sending marketing emails to prospects in Canada?

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5 Key Elements of Customer Data Privacy

Martech Advisor

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Nine out of 10 Americans worry about online privacy and data security. Let’s look at some of the key aspects of customer data privacy: Communicating About Data Safety.