Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? Have your customers fallen ever prey to email phishing scams?

Appointment Settings Can Make Your Life Better

Excelsior Research

Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face. As per reports of Tessian; In 2020, 75% of organizations from all over the world have faced phishing. GDPR Policy.


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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. As such, the majority of online users today are taking steps to ensure their safety and privacy online.

3 Ways to Maintain Your Website

Heinz Marketing

Regardless of the type of website you have or what it is vulnerable to hacker attacks, phishing, and spambots, it needs to be secured. Part of security for your website is user privacy. By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing.

5 Key Elements of Customer Data Privacy

Martech Advisor

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn.

6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. In a world of phishing attacks and hackers, assume your audience is as skeptical as I am. Most of the emails I received were either “review a privacy policy” or “stay or confirm subscriptions,” and sometimes companies sent both emails.

How to Audit your Email Campaigns for Better Results


Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients?

Social Media Compliance: Everything You Need to Know to Stay Compliant


The most common risks and requirements generally fall into four broad categories: Privacy and data security. Privacy and data security. While they vary by industry, privacy and data security requirements generally intend to: Limit who marketers can contact.

How to Design Emails to Reach the Inbox


Privacy policy URL. Phishing URL. Email Marketing Modern B2B Marketing Privacy and Deliverability by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet.

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10 Best Practices for Using Links in Emails


This may look like phishing. Institutions are dedicating time and dollar resources to educate consumers about what a phishing email may look like. Avoid doing this in your emails, as recipients may perceive them as phishing emails and mark them as spam. This means you can send shorter emails with links to important information like offer details, privacy policies and more that you do not want to take up space in your email. .