The Content Factor

Breathe Life into your B2B Marketing Using Humor

The Content Factor

Having worked in technical industries for 25+ years, I can use a lot of words to describe engineers, but “humorless” is definitely not one of them. But CIOs are real people with real personality, and I like the innovative approach to show true personality in corporate IT.”.

WHY You Should Avoid Business Jargon and Clichés Like the Plague

The Content Factor

If you don’t truly understand what a person means, how can you believe what they are saying? I worked at a company where it became common for people to say, “Well, to be perfectly honest” and “Frankly.”

Trending Sources

How many licks in your content marketing?

The Content Factor

The person’s plan was to drive people to a landing page, provide a premium piece of thought leadership content (upon the submission of a form), and then turn that “lead” over to sales. The message here is that for content marketing to work, you have to be patient and disciplined.

FAQ 2

How to Add a Personal Touch to Your Marketing Automation

Act-On

Or you go all the way to personalizing them as best you can. But the returns on personalization are pretty darn good, too. So it’s reasonable to assume that if you could combine these two tactics ‒ automation and personalization ‒ you’d be downright dangerous.

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts.

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Make Personalization Work by Starting with the Right Data

Hubspot

In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. There are a few reasons personalization hasn’t taken off as well as anticipated, but not one of these reasons is a reluctance to personalize.

Make It Personal: Using Data for Content Personalization

Reachforce

We’ve all been victims of personalization. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works. You receive an email that includes your name, or you’re shown product recommendations based on previous searches.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

A study from Econsultancy, found that “81% of consumer brands say they have a working holistic view of their customers.”. That’s why personalization, and optimizing the customer experience have become one of the top goals for marketing teams and their executives.

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch.

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Why Event Marketing Works and Then Some

Marketing Insider Group

For B2B marketers, the appeal of in-person marketing is even higher. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group. What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. 67 percent believe events are their most effective content tool.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

The first is an attractive personality. In other words, your brand works when: You develop a distinct brand personality. You repeatedly use personality to establish associations with positive emotions. Three “brand personalities” come to mind: The duck.

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet.

How co-working spaces are revolutionizing the workplace

Biznology

Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review.

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The Forgetful Person's Guide to Staying Organized at Work

Hubspot

In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. Hopefully, if you''re a forgetful person, they can help you, too. tabs to make this work.). At some point in our lives, we have to just accept who we are.

The Real Psychology Behind Hyper-Personalized Marketing

Vidyard

It’s a very simple concept, but it works because it hits us at a subconscious level. 7 Ways to Create Hyper-Personalized Marketing Experiences with Video. We hate to tell you this, but you work for just another company, selling just another product.

13 Email Examples That Totally Nailed Personalization

Hubspot

To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

A study from Econsultancy, found that “81% of consumer brands say they have a working holistic view of their customers.”. That’s why personalization, and optimizing the customer experience have become one of the top goals for marketing teams and their executives.

What Cards Against Humanity Can Teach Marketers About Content Personalization

Modern B2B Marketing

As the game progressed, I realized how similar this exchange was to content personalization. Marketers work to understand their audience, offer content they think will resonate, and use the data they gather to create relevant experiences. What worked for them?

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Amazon.com certainly set the gold standard for best practices in personalization—with its unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits.

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Don’t call them, they’ll call you.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. A marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. Emails can be personalized using scripts written in Sailthru’s own Zephyr language.

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Type A vs. Type B: Does Personality Type Matter at Work?

Hubspot

Most of you probably already associate with either the "Type A" or the "Type B" personality. Before we get to the nitty gritty, check out the following graphic to see personality type you identify with. The Original A/B Personality Test. Does any personality type?

A/B 54

These 7 Brands Take Personalized Marketing to a New Level

Hubspot

It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits. But how does that work, and how have other brands put it into practice? 7 Personalized Marketing Examples. Get Personal.

5 Ways to Win with Web Personalization

Modern B2B Marketing

Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. Web personalization is gaining a lot of traction among marketers and for good reason. Personalized Ad Remarketing.

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. Targeting and Personalization b2b Consumer

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. Most of all there’s establishing and writing with a particular personality. Make it Personal. The post Crafting content that works appeared first on Biznology.

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Customer Experience, Transformation and Personalization at #MME16

ANNUITAS

Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. Personalization: Personalization and how that relates to content was the final theme for #MME16.

Proof that Account-based Marketing Works

ViewPoint

One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works. What really counts is meaningful, personalized engagement with the folks in a position to buy. When sales and marketing work together to drive revenue (and that takes process for sure) everybody benefits—the prospect/client, the team members, and the organization as a whole.

Real-Time Personalization and Data Silos

ActiveDEMAND

So is the consumer looking for more targeted and personalized marketing engagement, consisting of many consumer ‘touch points’ – from websites and social media to AdWords , email campaigns and phone calls? Data Needs a Personal Touch. The Benefits of Real-time Personalization.

One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has.

Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide

Hubspot

It’s the self-help topic du jour: achieving “work/life" balance. Implementing them could yield you a happier, more fulfilling life -- both in terms of your work life and your life. In fact, at HubSpot, we often encourage "work/life" balance in employees.

5 Tips to Infuse More Personality into Your Content

Act-On

The fastest and easiest way to boost engagement is to infuse each piece of content that you write with personality. Storytelling works because it has a direct impact on the brain. In fact, researchers found that being told a story actually changes the way the brain works.

“How I Work”: Melissa Nazar, Director of Content for SnapApp @melnazar #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. How I work

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Closed Loop Marketing: The Personal Touch

Tomorrow People

The more data we have about a visitor’s behaviour the more personalised we can get with them and ultimately provide the right offer at the right time to the right person to achieve a sale. So how does it work? Does marketing have to be generic, anonymous and ‘ball-park’?

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. But personalization isn’t just marketing hype.

The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

As it happens, I’m also preparing a speech for later this month that will touch on the topic, which means I’ve spent many hours working on slides to communicate the relevant concepts. Since just a handful of people will see the slides in person, I figured I’d share them here as well.

56 Reasons Why Content Marketing Works

Marketing Insider Group

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. The post 56 Reasons Why Content Marketing Works appeared first on B2B Marketing Insider.

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Why Now Is The Time To Build Your Personal Brand

Marketing Insider Group

And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. And I’ll offer tips on how to get there… Foundations of The Personal Brand. I had never spoken in public about personal branding.

The Personalization Challenge (and Why Tech Alone Can’t Solve It)

Modern B2B Marketing

Personalization is powerful stuff—when it’s authentically human. Marketers are hungry for a technological tool that can easily rip and replace the personal touch that shopkeepers can create. Why do you do the work you do? Templated messages aren’t ultra-personalized.

How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it. Your Personal Profiles.