The Content Factor

Trending Sources

Breathe Life into your B2B Marketing Using Humor

The Content Factor

Having worked in technical industries for 25+ years, I can use a lot of words to describe engineers, but “humorless” is definitely not one of them. But CIOs are real people with real personality, and I like the innovative approach to show true personality in corporate IT.”.

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WHY You Should Avoid Business Jargon and Clichés Like the Plague

The Content Factor

If you don’t truly understand what a person means, how can you believe what they are saying? I worked at a company where it became common for people to say, “Well, to be perfectly honest” and “Frankly.”

How many licks in your content marketing?

The Content Factor

The person’s plan was to drive people to a landing page, provide a premium piece of thought leadership content (upon the submission of a form), and then turn that “lead” over to sales. The message here is that for content marketing to work, you have to be patient and disciplined.

How to Add a Personal Touch to Your Marketing Automation

Act-On

Or you go all the way to personalizing them as best you can. But the returns on personalization are pretty darn good, too. So it’s reasonable to assume that if you could combine these two tactics ‒ automation and personalization ‒ you’d be downright dangerous.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

Make It Personal: Using Data for Content Personalization

Reachforce

We’ve all been victims of personalization. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works. You receive an email that includes your name, or you’re shown product recommendations based on previous searches.

Make Personalization Work by Starting with the Right Data

Hubspot

In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. There are a few reasons personalization hasn’t taken off as well as anticipated, but not one of these reasons is a reluctance to personalize.

How co-working spaces are revolutionizing the workplace

Biznology

Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review.

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

The answer: relevance and personalization. There’s Power in Getting Personal. Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers).

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch.

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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

The first is an attractive personality. In other words, your brand works when: You develop a distinct brand personality. You repeatedly use personality to establish associations with positive emotions. Three “brand personalities” come to mind: The duck.

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Can social media personalities “scale?”

grow - Practical Marketing Solutions

Social media can really benefit your personal brand. In 2005, I started my personal blog. Social media enabled me to scale—but I couldn’t make scaling work while keeping one-to-one connections intact as my reach grew. Can you scale your personal engagement?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Don’t call them, they’ll call you.

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet.

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The Forgetful Person's Guide to Staying Organized at Work

Hubspot

In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. Hopefully, if you''re a forgetful person, they can help you, too. tabs to make this work.). At some point in our lives, we have to just accept who we are.

Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

I’m not supposed to be part of the news story so how do I build a personal brand? I work for a non-profit and I am essentially the face of the organization. Am I a personal brand or a company brand? So it appears personal branding is in the air these days!

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

A study from Econsultancy, found that “81% of consumer brands say they have a working holistic view of their customers.”. That’s why personalization, and optimizing the customer experience have become one of the top goals for marketing teams and their executives.

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. Most of all there’s establishing and writing with a particular personality. Make it Personal. The post Crafting content that works appeared first on Biznology.

Type A vs. Type B: Does Personality Type Matter at Work?

Hubspot

Most of you probably already associate with either the "Type A" or the "Type B" personality. Before we get to the nitty gritty, check out the following graphic to see personality type you identify with. The Original A/B Personality Test. Does any personality type?

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Every person can find their voice, find their niche. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand.

5 Ways to Win with Web Personalization

Modern B2B Marketing

Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. Web personalization is gaining a lot of traction among marketers and for good reason. Personalized Ad Remarketing.

Customer Experience, Transformation and Personalization at #MME16

ANNUITAS

Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. Personalization: Personalization and how that relates to content was the final theme for #MME16.

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Amazon.com certainly set the gold standard for best practices in personalization—with its unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits.

Put a Little Personality into Selling

Your Sales Management Guru

Put a Little Personality into Selling. The concept of selling based on your buyer’s personality style has been around for a while, but I’m often surprised at how many sales professionals aren’t familiar with it.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. A marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. Emails can be personalized using scripts written in Sailthru’s own Zephyr language.

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3 Ways to Make Personalized Marketing a Practice, Not a Goal

Modern B2B Marketing

To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. In today’s increasingly personalized world, this approach is obvious at best. Targeting and Personalization b2b Consumer

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. Targeting and Personalization b2b Consumer

Understanding brand personality through projective techniques

The B2B Research Blog

Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. You can shape your corporate brand personality through marketing communications and, most importantly, by developing an appropriate corporate culture.

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When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. And, it didn't work.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

A study from Econsultancy, found that “81% of consumer brands say they have a working holistic view of their customers.”. That’s why personalization, and optimizing the customer experience have become one of the top goals for marketing teams and their executives.

Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide

Hubspot

It’s the self-help topic du jour: achieving “work/life" balance. Implementing them could yield you a happier, more fulfilling life -- both in terms of your work life and your life. In fact, at HubSpot, we often encourage "work/life" balance in employees.

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Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

People work on having me come to their town, and then they are more likely they will show up. Oakley: “I think there was a fear among a lot of people that working with a brand is selling out. It takes a lot of work. Mota: “I work all the time.

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6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere

Hubspot

That came to light when someone important to me pointed out that I don't seem to have any interest in what he does for work. In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively.

Proof that Account-based Marketing Works

ViewPoint

One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works. What really counts is meaningful, personalized engagement with the folks in a position to buy. When sales and marketing work together to drive revenue (and that takes process for sure) everybody benefits—the prospect/client, the team members, and the organization as a whole.

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One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has.

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Stop expecting people to work that way. Give people a personal reason to care. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.”

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