Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Use Personalization. Banner ads? All of that said, business people do still have problems to solve.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Convince & Convert

SEPTEMBER 15, 2015

HP is a pioneer in social customer service. Kapoor’s role as the head of this division has her overseeing all of the systems, processes, and trainings for the customer service team as they respond to over 100,000 online conversations in seven languages on 104 social media channels across 95 countries each month. Mark Zuckerberg.

Social Marketing 157

Social Marketing Service Paid Search Agency Skype 157

ClearVoice

APRIL 15, 2020

More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. As we look at a post-pandemic world, the sobering reality is: Never before have so many in-person industry events been at risk.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Onalytica B2B

MAY 10, 2017

It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. Light social media touches. An effective way of doing this is by making light touches on social media. How old are they?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Gen Blue Social Squad.

Training 113

Training Video Marketing Skype Effectiveness 113

Convince & Convert

JANUARY 23, 2015

Next-Level Networking. on the Social Pros Podcast. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). What’s your one tip for becoming a social pro? You can be professional while still keeping a personal voice. It really is your online reputation.

Social Media 153

Social Media Linkedin Media Skype 153

Vidyard

NOVEMBER 13, 2019

Skyping in space. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. They strapped an iPad and some GoPro cameras to a weather balloon, let it loose, performed a Skype video call all the way in space, and documented the story in an amazing video.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11. He was right.

Social Media 153

Social Media Google Media Skype 153

Convince & Convert

DECEMBER 12, 2014

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Social Media Number of the Week: 10. Holy Social!

Automation 134

Automation Gartner Skype Marketing Budget Creation 134

Convince & Convert

OCTOBER 13, 2015

By utilizing a combination of corporate social placement with Instagram, conversational contests with travelers and influencers, and employing the help of an agency on targeted campaigns, Karianne has started her community talking about and sharing their rockstar experiences with Priceline. What’s your one tip for becoming a social pro?

Ad Building 124

Ad Building Skype Curation Communities 124

Convince & Convert

FEBRUARY 2, 2016

But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? Quotes From This Episode.

Social Media 86

Social Media Allocation Skype Media 86

Valasys

MARCH 20, 2023

Use Social Media for Job Advertisements. LinkedIn is one popular platform for professional networking and job search. Social media platforms like Facebook and Twitter can also be used. This includes cognitive ability tests, job knowledge, personality, and other relevant skills. Utilize Pre-Employment Assessments.

Process 52

Process Allocation Effectiveness Budget Programs 52

Convince & Convert

APRIL 25, 2014

Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. John’s social team’s DNA is based in technology and support , so they build all of these tools themselves. Holy Social! How far down can you bury your call to action?

Communities 134

Communities Skype Social Media Social Networks 134

Convince & Convert

OCTOBER 6, 2015

A Recipe for Success in Social Media. As he travels all over the world to deliver keynote speeches and write books, he manages to maintain an active social media presence and has built a community of followers that numbers over a million. How and why to embrace failing in social media. Quotes From This Episode. Salesforce.

Social Media 127

Social Media Media Skype Communities 127

Convince & Convert

JUNE 6, 2014

via Groupon Instagram Globally, about 100 Groupon employees have a hand in social, but only a dozen of them are dedicated to social full-time. Paul’s team uses Sprinklr to manage their social content across platforms and across countries. The Big Two: Paul Matson What’s your one tip for becoming a social pro?

Social Media 144

Social Media POS Media Skype 144

Convince & Convert

MAY 4, 2015

Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. As such an early adopter, Joel learned very early on that social interaction online is fun, and you can meet some very smart, cool people. What’s your one tip for becoming a social pro? joelcomm Tweet This.

Twitter 144

Twitter Facebook SMS Skype 144

The Lead Agency

APRIL 6, 2020

Taco Bell is using user-generated drive-thru videos in their new TV ad , while Hershey had to change one of their ad campaigns that emphasized hugs and handshakes in light of new social distancing measures. Skype and Zoom might be the most well-known, but there is a plethora of services that can also be used to hold virtual meetings.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Convince & Convert

MARCH 8, 2016

Get Yourself a Social Checkup. Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. These networks are not created for mass appeal but are targeted to support their audience in learning, sharing, and healing. Social Champions Program.

Social Media 73

Social Media Media Skype Training 73

Jifflenow

DECEMBER 11, 2019

However, there are limitations of virtual meetings as they do not meet the biological, psychological and emotional elements involved in meeting a person that not even the longest virtual call can fulfill. The larger the business opportunity, the greater the need to meet in-person. Rarely do businesses close large deals over the phone.

Peer-to-peer 78

Peer-to-peer Work Management Skype Conference 78

Convince & Convert

JUNE 27, 2014

Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. Sheryl Sandberg.

Social Marketing 146

Social Marketing Work Management Marketing Management Emarketing 146

Convince & Convert

JULY 5, 2013

Janice Person, Monsanto @JPlovesCOTTON. Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Holy Social! Tweetable Moments.

Social Media 140

Social Media Media Brand Identity Branding 140

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11. He was right.

Social Media 113

Social Media Google Media Skype 113

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. How does social influence work ?

Social Media 161

Social Media Media Viral Marketing Skype 161

ClearVoice

AUGUST 9, 2023

Leverage online and offline networks. Reach out directly to prospective marketers through social media. You can run your meetings through Zoom, Slack, and Skype, among other similar tools. Encourage open communication through in-person interactions or communication tools like Slack to stimulate a more welcoming environment.

Work Management 52

Work Management Content Marketing Marketing Management Paid Search Agency 52

The Customer

MAY 4, 2020

Social Media is a recent example, and sadly as new platforms, like TikTok and Snap before it, roll out it’s probably still a current example. As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. who needs to be humanized?

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Lead Forensics

JANUARY 26, 2024

Personal Branding Who’s behind the brand? Various people at a company can and should show their face, and use personal branding techniques to help get the word out. Building a personal authority around your expertise and knowledge is easy with these tools. Network on and offline, and spend time nurturing your existing contacts.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? People hire/donate/contract/retain based on personal relationships ; and, more specifically, people they “fall in love” with. Are you a social media forager?

Social Media 80

Social Media Social Marketing Skype Media 80

Convince & Convert

SEPTEMBER 5, 2011

I remember the days before social media when I would get 20 phone calls per day and 50 or 60 emails, and felt exhausted by the pace of communication. “Social media makes a big world smaller.&#. Social media forces upon us a feeling of intimacy and closeness that doesn’t actually exist. The Lie of Opportunity.

Social Media 168

Social Media Media Skype Social Networks 168

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Social Media 141

Social Media Activities Media Skype 141

Hubspot

JUNE 6, 2017

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. That way, if the person really wants to charge you, you can do some math on your end to determine the ROI of the partnership. HOW TO ENTER: 1.FOLLOW

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

Martech Advisor

MARCH 30, 2020

The virus rapidly spreads from person to person and grows exponentially (if not controlled) in a short period. Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Think Skype. Tips for Viral Marketing. Think Spotify.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Vidyard

NOVEMBER 13, 2019

Skyping in space. Winner: NetMotion Software Runners-Up: Uberflip, Genesys Honorable Mentions: Confirmit, SmartBug Media “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. Do they end up Skyping with alien lifeforms? How far will it go?

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Convince & Convert

DECEMBER 12, 2014

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Social Media Number of the Week: 10. Holy Social!

Automation 87

Automation Gartner Skype Marketing Budget Creation 87

ClearVoice

JANUARY 11, 2019

But with a can-do spirit and a basic understanding of content management systems and programs like Skype, teachers from millennials to boomers can adapt to the “remote learning” reality. In most marketing/communications/media teams, you have the words person, the visuals person, the UX person, the business brain and the brand manager.

Education 92

Education Peer-to-peer Paid Search Agency Skype 92

Biznology

JULY 31, 2019

Social networks connect with your target customers on a more personal level, helping you build an extensive community of loyal followers. Social media management tools like Buffer are also super-helpful, as they let you automate content promotion. Managing Projects and Staff Is Easier. Over to You.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Rev

JULY 8, 2019

With tutorials spanning from makeup-how-tos to quick and efficient oil changes, it’s easy to see how a person can learn at home with the extensive catalog of teaching videos that exist in the YouTube universe. In a world where we can Skype or Zoom Call our clients, video makes things intimate and personal.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

Social Media 122

Social Media Media Marketing Budget Communities 122