Marketing Insider Group

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Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Personalization and privacy will drive effectiveness. Free texting, calls and video chat – Skype on the iPad is already accomplishing this but more and more applications will surface to allow more “free&# services like texting and video chat. Then you can answer the question on many marketers’ minds: are you ready?

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5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

What should be more of a concern is if you’ll have a point person who will collaborate with you and be accessible should any issues come up. Questions like: How can I best reach you (email, text, messenger, Skype, etc.)? That way you can put real faces, backgrounds, and personas to your content’s audience. Accessibility.