Buzz Marketing for Technology

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even is getting into the lead nurturing space.

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

He viewed this as an opportunity to aggregate these sources of information to provide a composite view of a person or a company through the use of some proprietary Natural Language Processing. All comes together in a mashup within your own CRM – InsideView integrates with all of today's most popular CRM systems namely, SugarCRM, and recently announced Microsoft Dynamics, Oracle, and Landslide.

Trending Sources Announces Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix yesterday announced the launch of , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because itself pretty much buried it. But VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a blog. The move closer as Web sites capture more individual-level information and present more personalized treatments.

The 14 Best Personal Productivity Tools


The personal productivity apps here can help. These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort.

Review: An Admin’s Take on Spring ’14


’ With Spring ’14, has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. We integrate, automate and streamline to form personalized relationships with our customers; connectivity is simply part of the process. The post Review: An Admin’s Take on Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

How to build relationships with influencers (by the most important person in my career, Leslie Bradshaw, and me).

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at ’s annual Dreamforce conference. But I can’t say I personally found it all that exciting. It also includes the iGoDigital predictive personalization technology that came along with the ExactTarget acquisition. ExactTarget framed this around three goals: single view of the customer; managing the customer journey; and personalized content across all channels and devices.

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Forbes Insights: Value First

The ROI Guy

Alinean CSO Insights Forbes Pisello Sales Enablement sales execution Value Selling Value Story

My online influencer research and engagement process


Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff.

Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails


Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Video offers sales teams a new way to personalize sales communications in an authentic and natural way.

4 Types of Metrics Every Sales & Marketing Team Should Use


CRMs focus on the person throughout time rather than strictly sales. Visit Fathom’s sister site SalesQuants for more and sales acceleration resources.

Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I’m writing this on my way home from Dreamforce, the user conference that has become the primary industry gathering for marketing automation vendors. With a reported 90,000 attendees (I didn't count them personally), the show is fragmented into many different experiences.

Getting the Most from A Conversation with David Taber

The Point is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: I must hear at least one person a week say “I need to clean up our Salesforce database.”

9 Criteria for Selecting a Social Media Monitoring Tool


If there is any significant volume of social media commentary about your product, service or company, look for a social media monitoring tool that provides workflow tools that make it quick and easy to notify and direct the right person to take action on each new mention. ), marketing automation tools and web analytics packages.

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Return on Sales Enablement: The Adoption Challenge

The ROI Guy

Often, your sales reps don’t adopt because they don’t understand “what’s in it for me” – how the new initiative will deliver specific and personal benefits to them: increased commission checks, greater peer / executive recognition, or career advancement.

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Enabling Sales: Change the Point of View


One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using” See touchpoints for each person quickly. Sales Operations inline editing salesforce list views SFDC ” Pulling reports? Probably not. That’s why there are analysts and dashboards. Report pulling is helpful, but not always on a daily basis and not for the average sales rep.

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Gamification of the Sales Process

Sales Intelligence View

At a recent event I heard Xactly discuss how their customers base compensation and commissions on a series of behaviors that lean more ‘reward’ to the sales person if they do things such as close a deal early in the month or if they sales can close a deal within a specific time frame.

Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote

Modern B2B Marketing

Of course, these can be applied to every aspect of your life–both professionally and personally. So you have to learn how to grow as a person and understand how to be content. B2B Marketing Modern B2B Marketing b2b marketing

Top tools to keep your contacts in order. in theory


So, here’s my personal experience in the war against duplicate contacts and towards keeping everyone I know in one clean, updated, current, and accurate address book. I’m always struggling with my contacts. I think I have too many now.

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13 Famous (and Must-See) Marketers at Dreamforce

Modern B2B Marketing

Lauren Vaccarello, Director of Online Marketing at Session: How Uses Online Marketing to Grow Our Business (FULL). B2B Marketing Salesforce.comby Maria Pergolino Dreamforce is packed with big names.

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Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Marketing Tools integration Interactive Content Connectors Pisello Alinean Sales Tools Eloqua

11 Features to Bring Salesforce Chatter to Life

Modern Marketing’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. I constantly get asked where personal or descriptive notes about accounts and contacts should be stored. Tagging ’ a post adds it to a special news feed, and ‘ liking ’ a post indicates that you support the person or idea. by Andrew Sinclair | Tweet this.

6 Brilliant Uses of Video

Modern Marketing

For the record, this is my personal favorite video on this list.).’s CRM Demo Video. knows video because they know what viewers want. Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?

HubSpot & Salesforce Sign a Partnership Pact Through 2020


I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with through 2020. Nearly 20% of HubSpot marketing software customers use’s CRM product. Personally, I gotta tip my cap to our friends at Salesforce.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Dan Darcy – Dan, VP of Product Marketing for, shares views on tech, social media and business. Nick Judd – Associate Editor for the Personal Democracy Forum, Nick hears insights from the world’s leading thinkers. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed.

List of Brand-Side Corporate Social Strategists: Twitter Edition


Program/Product Manager, Social Media at Microsoft Bing. • Marcus Nelson – Director of Social Media, Corporate Communications • Michael Procopio – Social Media Strategist at HP Software. • Karen Wickre – Senior Manager, Global Communications & Public Affairs at Google. • Gurmeet Dhaliwal – VP, Internet Marketing at CA Technologies (formerly Computer Associates). • Justin Kistner – Sr.

Media 29 Best Practices: Thought Leadership with David Taber, Author of Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The first step in lead cultivation is scoring and sorting: making sure the worthwhile leads get to the right person quickly.

Marketing Automation Systems are on the Rise


Developing a personal rapport with businesses has been an enduring characteristic of successful B2B marketing, so it seem counterintuitive to rely on automated emails and social media platforms. But marketing automation systems aren’t meant to replace personal engagement.

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog They then turn over the appointment or the opportunity to a sales person. When you’re calling from IBM or, most of the people you reach will be familiar with – or at least think they are familiar with – your company.

B2B Lead Generation Blog: Sales Leads Via RSS via

B2B Lead Generation Blog

He writes, "I dont have to spend my day with my head buried in The idea seems to be catching on and now there are multiple sites publishing details of how to get your leads of

8 Rules When Using Social Media as a Support Channel

Modern Marketing

In-person meetings, telephone conversations and e-mail correspondence once sufficed for maintaining wholesome client relationships. So, keep social interactions personable as well. CRM systems like already provide integration between Twitter and Call Center Support cases. by Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support.

5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy


Opentopic blog >> Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs. This works really well when the single person you’re nurturing is all three of the following: the decision.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , , SAS , or Teradata isn’t an option and would be overkill if it were. But the system isn’t tracking messages to specific individuals, so it can’t avoid showing the same message multiple times to the same person.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? Of course, it can also assign each person to the correct persona for each client.

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Modern B2B Marketing

Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under’s huge inflatable structure connecting Moscone North and South. And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. .

Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds

Modern B2B Marketing

The Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world.

Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results

Customer Experience Matrix

Users can export account lists for retargeting, connect via API with the company Web site to personalize messages shown to visitors from target firms, or send lists to CRM. These parameters can drive personalized Web site messages. Account Based Marketing. Perhaps you’ve heard of it?

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Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend

Customer Experience Matrix

It’s worth a brief note to record that purchased artificial intelligence vendor MetaMind on Monday. There aren’t many details available: in the announcement , MetaMind founder Richard Socher said Salesforce will use its technology to "automate and personalize customer support, marketing automation, and many other business processes." This vision of pervasive AI is how I personally expect the industry to develop.

Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo

Modern B2B Marketing

Social marketing allows you to build a relationship with qualified prospects in an informal, personable, and low-pressure way. B2B Marketing Modern B2B Marketing b2b marketing B2B social media content marketing Salesforce.comby Dayna Rothman What a whirlwind Dreamforce has been!

Martech At The Crossroads: Agility or Simplicity?

Customer Experience Matrix

Those evolved slowly – personalized printing and modern campaign managers appeared in the 1980’s. Major SaaS vendors, most notably , made their systems into platforms that provided a foundation for other systems.

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