Stevens & Tate

AUGUST 24, 2023

And that is where email personalization comes in. In a recent McKinsey report, 71% of consumers expected businesses to offer personalized communication, and 76% said they would likely feel frustrated if this didn’t happen. What is Email Personalization? Why Personalize Your Emails? It drives engagement.

Personalization 86

Personalization Trigger Marketing Psychographics Open Rate 86

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

KoMarketing Associates

JUNE 13, 2018

Many marketers are already personalizing the customer experience, but new research indicates that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”. To achieve their personalization goals, most marketers (72.72 Personalization Remains a Top Priority for Marketers.

Personalization 163

Personalization Marketing Report Customer Surveys Marketing Automation 163

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

KoMarketing Associates

DECEMBER 6, 2022

Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. For the survey, Brand Keys asked 463 CMOs and brand managers about what is keeping them up at night, honing in on potential problem areas from the past year.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%. Why we care.

Advertising Benchmark 107

Advertising Benchmark Marketing Report Email Marketing Personalization 107

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Armed with this knowledge, the e-commerce platform can tailor its offerings, anticipate customer needs, and create personalized experiences.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

KoMarketing Associates

MAY 9, 2017

Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies. How are B2B marketers, in particular, using content personalization to their advantage? Do they personalize certain types of content (e.g., videos, emails) over others?

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices.

Design 96

Design Personalization Ethics Ad Exchange 96

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Team alignment is a consistent priority across all GTM departments surveyed. This report looks at the current tools used by GTM teams. Try implementing AI-powered personalization.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

KoMarketing Associates

APRIL 9, 2019

Marketers already know that content personalization can yield better results when it comes to connecting to their target audience. However, more of them are now turning to hyper- personalization to see even more ROI in terms of resonating with their customers and prospects. To achieve these goals, most respondents (72.72

Customer Surveys 144

Customer Surveys Personalization Marketing & Strategy Custom Publishing 144

KoMarketing Associates

DECEMBER 11, 2017

Although marketers are heavily invested in the development of content personalization, new research suggests that they are still struggling with factors, such as data quality. That being said, many marketers in North America (approximately 35 percent) are still in the initial stages of implementing their personalization strategy.

Personalization 182

Personalization Planning Content Marketing & Strategy 182

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

MAY 24, 2022

Brightcove recently partnered with Ascend2 to conduct “The Power of Video in the B2B Buyer’s Journey” report, and statistics indicated that the majority of B2B buyers (70%) agreed that video is the best content format for creating awareness of a business-related problem.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing? The Science Behind Personality-driven Marketing.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

KoMarketing Associates

SEPTEMBER 12, 2019

Although some marketers are already seeing positive results from focusing on personalization efforts, new research suggests that many of them are still in the developmental stages of making personalization a top priority within their company. Marketers and Hyper-Personalization Strategies.

Personalization 121

Personalization Marketing Budget Marketing & Strategy Statistics 121

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 68

Marketing AI B2B Marketing B2B Thought Leadership B2B 68

Martech

OCTOBER 25, 2021

Consumer packaged goods brands should consolidate their data to deliver more personalized campaigns. CPG companies have unique challenges in meeting consumer demands for personalization, according to Silhol. From broad brush to personalized campaigns. “In Consolidate and personalize: A winning data strategy for CPG brands.

Personalization 105

Personalization Digital Asset Management Brand Identity Branding 105

Biznology

JULY 2, 2019

We also discuss the Mary Meeker trends report and what it says about your data. And here’s some powerful data — a survey of retail customers shows that 91% prefer brands that provide personalized offers / recommendations. 9:00 Mary Meeker trends report: what does it say about your data? 0:00 Intro. 29:00 Outtro.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

B2B Marketing Directions

JULY 4, 2021

Delivering personalized content and experiences remains a top priority for many B2B marketers, and recent research has found that effective personalization is still a challenge for many marketers. The value of personalization in marketing has been largely unquestioned for nearly two decades.

Privacy 98

Privacy Personalization Gartner Privacy Policies 98

ClickZ

DECEMBER 23, 2019

30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. Email-based personalization is one particular mode that satisfies Gartner’s requirement for scaling and ROI. Personalization’ focused on email.

Email Marketing 92

Email Marketing Personalization Gartner Paid Search Agency 92

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Content4Demand

SEPTEMBER 10, 2021

What’s Working In Content Marketing in 2021 , hot off the presses from Demand Gen Report , offers some insights that should help you create content that works for you. DGR’s report cites the rise of lo-fi content , a term they use to refer to content that’s a bit less polished and perfect. One person’s old is another’s new.

Interactive Marketing 88

Interactive Marketing Personalization Content Marketing & Strategy 88

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.” Want to stay ahead of the competition?

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Take this further and personalize the onboarding process and content to help bolster customer retention, which leads to the next strategy….

Marketing Strategy 347

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 347

Zoominfo

APRIL 30, 2021

Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Relatively speaking, yes, with 76% of those who hosted virtual events during the pandemic reporting that they were at least somewhat effective, according to results from ZoomInfo’s survey. But are virtual events actually worthwhile?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” Wondering where to begin?

Planning 125

Planning Personalization Marketing & Strategy Multi-Touch Attribution 125

FunnelEnvy

AUGUST 8, 2022

Once companies have established a functional system for marketing, personalization is typically the next big leverage point to increase their return on investment. Successful personalization can have a significant positive impact on conversion rate and client satisfaction. Update Your Personas. Click To Tweet.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

FMG Suite

NOVEMBER 2, 2023

Nov 1, 2023 – FMG, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, announced an upgraded premium website design service enabling deeper personalization and flexibility for financial advisors. SAN DIEGO, Calif., Copywriters then bring the brand message to life.

Resources 59

Resources Design Marketing Management Marketing Automation Services 59

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years. In conclusion….

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Personalization. Advertisers were also asked about personalization.

Marketing AI 116

Marketing AI Media Paid Search Agency Privacy 116

Martech

JANUARY 9, 2024

One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now. Here is a list of some of the features from our new report Marketing Automation Platforms: A Marketer’s Guide : Suggest next-best actions.

Marketing Automation Services 124

Marketing Automation Services Marketing AI Marketing Automation Automation 124