In today’s marketing landscape, no one wants to feel spammed or bombarded with ads, which is something marketers traditionally struggled with when trying to advertise their solutions. According to Daniel Englebretson, Founder and Chief Customer Officer at Khronos, leveraging ABM and personalization strategies can help marketers ensure they are delivering valuable information rather than just advertising noise.

In this episode of the B2BMX Podcast, Hosts Klaudia Tirico and Kelly Lindenau bring listeners back to Daniel’s #B2BSMX session, where he shared tips and tactics to use different channels and opportunities for personalized digital experiences. More importantly, he discussed strategies for driving the highest engagement with ABM via 1:1 messaging.

Listen in to learn:

• The different channels marketers can leverage for personalized experiences;
• How to address the entire “spectrum of relevancy” with ABM campaigns; and
• Some helpful use cases to show how to put these efforts into practice.