Writing on the Web

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Your Business Newsletter: What’s Your Brand Personality?

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The first is an attractive personality. In other words, your brand works when: You develop a distinct brand personality. You repeatedly use personality to establish associations with positive emotions. Three “brand personalities” come to mind: The duck.

How to Blog for Your Business Using Personality

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Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. If you’re writing for business, you want to connect with your readers by using personal stories.

How to Harness the Power of Social Media

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The great thing about advertising via social media is the personal interaction between the potential customer and service. Social media allows businesses to show their personality and aliveness; this is why it’s so important to post regular updates.

5 Key Elements for Your “About” Page: How to Tell Your Story

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Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. You need emotional elements to make your personal story come alive.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Is Your Content Writing Appealing to Thinkers AND Feelers?

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Based on this, Isabel Briggs Myers, and her mother, Katharine Briggs, developed a personality inventory (Myers-Briggs Personality Inventory). Of course, being human, I tend to project myself on to my reader: You will want the facts, not just the personal factors.

Great Newsletters: 5 Must-Haves for Better Design

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Use the first person personal pronoun “I”. Write in a conversational way, avoid using a formal 3rd person impersonal business bio. Have you noticed what great business newsletters have in common?

Best Kept Secret of an Email Newsletter Bio

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As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. What’s the best kept secret of a newsletter bio?

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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Attracting Clients Getting Read How to.Tips Story Telling Writing Great Blog Content engaging readers growing readerbase personal storiesIs your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

SEO and Content Marketing: A Love Story

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If SEO and content marketing were to be considered as people, they would not be two individuals, but rather two personalities within the same individual. Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony.

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5 Ways to Get Readers to Respond

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For example, a simple poll might allow a reader to click one of several poll responses, while a detailed survey could provide an option for submitting a personalized response.

The Scariest Blog: No Personality

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For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did?

The Pros of LinkedIn vs. Facebook for Professionals

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But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? Keep your personal life personal.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

How to Engage Readers AND Grow Your Reader Base

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On Writing Better Patsi's Story Story Telling Writing Great Blog Content Writing Great Copy Attracting Clients blog traffic engage readers grow your reader base personal storiesCongratulations! Your reader base has grown to 5,000!

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

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About Blogs Blogs We Love On Writing Better Writing Great Blog Content Attracting Clients authenticity blog writing e-newsletters personalityAll the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing?

Tips to Get Your Business Newsletter Read

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Be sure to use personal pronouns in your story (“I” statements) and talk about experiences with clients. Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email?

Connect Your Blog to Facebook Automatically

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This is my personal favorite. Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming.

Your Business Blog Sweet Spot: How to Find It and Keep It

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In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.

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6 Easy Blog Posts You Can Write to Attract Readers

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Odds are good that if one person poses a question, others might have the same question as well. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again.

4 Ideas to Generate Blog Topics

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You can also find him on Twitter , Google+ and his personal blog. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?

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Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”

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The three critical blog “must have” elements you need to consider: Branding/Personality (Banners, logo, photos). Branding/Personality. Use your photo, video, audio and a catchy persona or animal figure to give your blog personality. Does your blog pass the blink test?

Blog Content: 4 Ways to Make Your Blog Unique

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Although these sites are chocked full of useful information, a large portion of it can be edited or falsely reported based on rumor or personal lack of proper education regarding the material. Want to make your blog stand out? Try finding unusual facts and weird blog content.

Online Persuasion: Seeing Through the Eyes of Customers

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Tell a story of one person. There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post.

Writing Services & Quality Leadership Content for Coaches

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ContentforCoaches.com writing services provide well-researched, professionally edited articles for executive coaches and consultants to use ‘as is’ or with your own personal introduction, links to your web pages, and/or a conclusion with a call to action.

Should Thought Leadership Content Be Ghostwritten?

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” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. Their personality. An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.”

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

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Here are 5 reasons why you should NOT automatically feed your blog into these social media sites: You cannot personalize the content. I have set this up on my Facebook business page, but I will still go in and manually personalize this.

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5 Uses for Your Business Blog

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Your blog can be the voice of your company, allowing you to relay information in a more personal way. Blog Content: Are you personal… or all business? Maintaining a business blog is time-consuming.

Expert Ebook Writing: Prepare or Just Do It?

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A personal story or client stories that need to be shared? Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference.

Pinterest: 3 Reasons To Take Note

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While there are the obvious personal benefits of using Twitter for your own online bookmarking and networking, the sheer volume of Pinterest users alone also represents great potential for business. Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns.

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Blog Design Blink Test: Simple, Easy Navigation

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As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test.

How to Find Great Blogs for Better Business Blogging

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All of these services and suggestions are good for both business and personal bloggers. Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself?

Write with this Easy Expert Ebook Outline

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This can include your own personal story of a turning point in your life. Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one.

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

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Depending on the size of your business and your level of comfort at sharing personal information, you may want to reveal how you solved a similar problem with your readers. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.

Who’s an Expert, and Why Experts Write Ebooks

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An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study.

Content Marketing: Stories are Key

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Brain Based Content Marketing Content Marketing How to.Tips Story Telling brain science content marketing with blogs personal stories stories storytellingIf you want your content marketing messages to be remembered, you must engage the emotional memories of your readers.

How to Make Money Blogging

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Personally, I use business blogging as an attraction strategy, rather than an activity that earns income via direct sales. Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog? If so, your blog is a means of indirect sales.

Starting a New Blog?6 Things a Business Blog Must Have

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Design for Branding, Trust, Personality. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Are you starting a new blog ?