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The 17 Best Social Media Management Tools

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30: The 14 Best Personal Productivity Tools. #31: Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.

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The 15 Best Special-Purpose SEO Tools

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Sample review: “This is one of my personal favorites because it’s all about link building and how that relates to your content.

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3 Tips for Using Social Media for B2B Marketing

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Understand that Using Social Media is For More Than Just Personal Connections. Some B2B businesses are hesitant to fully utilize social media for marketing because they view social media as mainly used for making personal connections. Guest post by Larry Alton.

The 21 Best Content Curation Tools

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Sample review: “Trapit creates a personalized content feed based on your specialty, interests, and passions. A personalized news aggregator. Pricing: free for personal use; contact vendor for commercial account pricing.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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They want a person who understands their specific needs. Choose a person your future customers are likely to identify with. Additionally, the questions below are in first person. Publish these answers in the third-person to maintain objectivity and professionalism.

The 10 Best Customer Service and Customer Engagement Platforms

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allows you to send targeted personalized messages to users of your apps. Engage is a personalized one-to-one messaging / web chat app for digital sales enablement. 30: The 14 Best Personal Productivity Tools. #31:

Three Influencer Marketing Secrets to Drive Traffic

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Has an unusually large following for a non-famous person—and that following is active. Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media.

The Eight Best Social CRM Tools

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Crystal applies the DISC personality assessment to your peers and team members to help improve communications. 30: The 14 Best Personal Productivity Tools. #31:

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How the Internet of Things Will Disrupt Digital Marketing

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Will a more personalized shopping experience be enough to fend off certain uncomfortable Orwellian emotions? To ensure that your customers feel safe sharing their valuable personal information, it’s imperative to communicate a culture of airtight security—and to be prepared to follow through.

The 24 Best Visual Content Creation Tools

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I personally feel like Canva is the better option for quick projects, but Snappa may offer more freedom to create graphics when I’ve got plenty of time on my hands.”

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Five Content Marketing Tips for B2B Success

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Be natural and give your social media a personal touch. Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Good answer: a response indicating the person uses a variety of tools for different functions. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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Personalized subject lines are 22.2% E-mail marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Here are a few simple tips and tricks for creating a compelling case study: Use a First Person Format: All great content needs to sound like its coming from an actual human being, and not some figment of imagination. Guest post by Bill Achola. Ned J.

How To Turn Video Marketing Into a Successful SEO Strategy

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Broome and Associates created a video showing off the personality of his firm. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.

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34 Compelling Content Marketing Stats and Facts

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In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%).

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Five Tips to Help You Write Outstanding Content For Your Blog

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For a personal blog, there are some basic tips that can improve your search rankings. Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Unless you actually write a purely political or personal blog, avoid commenting about candidates for office or emotionally charged social issues. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly.

Seven Ways to Humanize B2B Marketing

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But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace. Talk about personal benefits. Go beyond better-faster-cheaper to address the personal needs of those on the buying team.

6 Tips for Encouraging Your Team to Blog

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Ask Each Employee Personally. By discussing it personally, you will be able to help them come up with specific topics they are interested in and passionate about. Guest post by Jill Phillips.

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20 Expert LinkedIn Guides

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LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

This One Thing Has Become The New SEO Reputation Management Secret This Year

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Check out his personal website, [link] to learn more. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.

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35 Stupendous Social Networking Facts and Stats

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75% of journalists say they use Twitter to build their personal brands. You are almost 5X more likely to schedule a first meeting if you have a personal LinkedIn connection.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

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30: The 14 Best Personal Productivity Tools. #31: Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.

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83 Exceptional Social Media and Marketing Statistics for 2014

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B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

14 Brilliant B2B Marketing Strategy Guides

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” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services.

48 Phenomenal SEO Guides, Tips & Tactics

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As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting.

The Six Best Google+ Marketing Tools

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This metric represents the number of persons who are following a user’s posts at Google+. Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post.

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The 15 Best Audio and Video Editing Tools

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Easily create business (or personal) videos: select a style and music, add your photos or video clips and text, then produce and share. Pricing: free (personal) or $10/$50 per month for business plans. 30: The 14 Best Personal Productivity Tools. #31:

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The 24 Best Online Writing Tools and Apps

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” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal.

23 Outstanding Social Media Marketing Guides

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elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. What’s your brand personality going to be?”

45 Phenomenal Email and Mobile Marketing Stats

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Personalized email subject lines: effective, but underused. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Yet only 35% of brands personalize their subject lines.

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Three Ways Data Can Improve Your ABM Strategy

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Easy Personalization. Personalization is the key to achieving these goals. Guest post by Krysta Williams. Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason.

How to Use Storytelling for More Effective Content Marketing

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Use an active, personal tone to compel your audience to stay with your story until the end. Your character’s coming-of-age or personal discovery. Personal victory and perseverance. An informal, human touch accented by some humor and wit will help you come across as a real person.

18 Expert Guides to Using Google+ for Business

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7 Point Checklist to Dominate Your Personal Brand Using Google Plus by Rebekah Radice. Well…it turns out that while Google+ shares may not boost search rankings universally, a person’s (or brand’s) following on Google+ can certainly affect personalized search results.

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The 32 Best Twitter Marketing Tools

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A powerful multi-purpose Twitter tool that enables you to monitor your personal/brand mentions, retweets, relevant keywords, and hashtags; track competitor mentions and compare performance; switch between multiple Twitter accounts; and report on results.

Four Data-Driven Metrics for Managing Your Customer Experience

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How can a company possibly reduce the emotions, interactions, and personality traits that impact a customer’s perception of a business to a single number? Guest post by Josh Brown. As business leaders try to adopt a more data-driven approach to their operations, they face a common challenge.

The Basics of B2B Social Media Marketing Strategy

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Each platform has its own strengths and personality. Here are a few more guidelines for specific social networks: Facebook: The world’s largest social network is also one of the most personal, where people share news about friends, family, and relationships.

Getting Started With Email Marketing Segmentation

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By catering these three elements to the segment your users fall into, you’ll better personalize your emails. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected.