Why Buyers Buy
AUGUST 29, 2017
There are benefits that are reasons people buy things for their company that are driven by company goals; and there are benefits that are reasons why people buy things for their company that are driven by personal goals. Finally, people also buy for their company because they are driven by personal goals: Compensation. See how closely these personal goals tie to Maslow’s hierarchy of needs? How can you mitigate risk so that the buyers’ personal goals are met?