Phoenix Rising

Trending Sources

That Personal Touch

Phoenix Rising

Marketing departments in all kinds of companies are using the power of being 'personal' as a way to attract customers and win business.   Personalized profiles are all the rage in outbound marketing.  Somehow - that doesn't seem like a truly personal approach.    A mass production of 'personalized' information is just that - a mass communication.    Always remember, business is done on a personal level.

My Personal Trust Initiative

Phoenix Rising

My Personal Trust Initiative I'm going to step up myself and do the following five exercises to rekindle my own trust, and hopefully stimulate some trust in those around me. I have someone in my life that I adore as a brother, but he's not exactly the most responsible person you'll ever meet. So there's my own personal plan to add a bit of trust back into my world. This week I've been waxing on about trust. Or rather, the lack of trust.

In an Instant

Phoenix Rising

  I didn't know him personally, only on sight.  Life changes - in an instant. I was riding the Headwall lift at Squaw Valley last week. It was a gray snowy day, but all us locals were out playing in the storm.

Crisis or Opportunity? It's Our Choice!

Phoenix Rising

Find a successful person and you'll often meet a positive, focused individual who is all about viewing the glass as half full or even overflowing, who sees opportunity in each and every situation, no matter how dark it may seem.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Twisten Carefully

Phoenix Rising

Everything from what they had for breakfast to personal details I'd rather they kept to themselves.  We  filter the stream to meet our own personal needs.not to hear everything that's said. Tags: My Own Personal Soapbox Think Again Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! '

But That's the Way We've Always Done It

Phoenix Rising

Tags: My Own Personal Soapbox Think Again Transformation

Drama Sells, Even When its BULLoney!

Phoenix Rising

  Just think what it can do for our work life, our personal life and our kids!     Tags: My Own Personal Soapbox The great minds of Apple gave us innovation today. Thanks to the iPad, I can access anything I want on the web, watch  videos, write a blog post, create a presentation, run a spreadsheet,  read my book or magazine and email as I like.    I can carry one small iPad onto the plane or in the car and do everything I need to do. 

Fair Play

Phoenix Rising

I won't keep going - we all know the examples, in business, government, sports and our own personal lives. In our personal lives we'd learn to trust again - knowing that everyone we encountered was playing according to the rules of Fair Play. Tags: My Own Personal Soapbox Fair Play ruled in my upbringing - in everything from horses to golf to piano competitions to life itself. 

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

No DMs Please

Phoenix Rising

Tags: My Own Personal Soapbox

Little White Lies

Phoenix Rising

Tags: Find Your Power My Own Personal Soapbox Transformation

We Need Consequences

Phoenix Rising

Tags: My Own Personal Soapbox

Absolute Power

Phoenix Rising

Tags: My Own Personal Soapbox

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Power Chicks Do It Bigger

Phoenix Rising

Tags: My Own Personal Soapbox

We Get more Flies with Sugar

Phoenix Rising

Tags: My Own Personal Soapbox

Are We Civilized?

Phoenix Rising

Tags: Musings My Own Personal Soapbox Think Again

R-E-S-P-E-C-T

Phoenix Rising

Tags: Find Your Power Musings My Own Personal Soapbox

Is Trust Broken?

Phoenix Rising

Tags: Musings My Own Personal Soapbox

Mine’s Bigger than Yours!

Phoenix Rising

Tags: My Own Personal Soapbox Rebel's Rules

Mine’s Bigger than Yours!

Phoenix Rising

Tags: My Own Personal Soapbox Rebel's Rules

But We CAN'T

Phoenix Rising

What about in your own personal life?   In our personal lives 'cant' often signals that we're just plain stuck in a rut. Tags: My Own Personal Soapbox Transformation 'Can't' is a destructive little word. How many times a day do you say or hear the word 'can't' in your business?    Try paying attention for a day and see what you find - in yourself and in those around you.

Cats with Shiny Objects

Phoenix Rising

    Tags: My Own Personal Soapbox Mighty Mouse taught us that focus is key to competitive success. Vision and change is also key to business growth.    We must seek out and embrace new ideas, new ways of being, new markets and new opportunities.We must evolve and change to thrive. So, how do we blend vision and focus? The key is to identify and focus on those truly great ideas - focusing until we bring them to fruition in our business.

Cats with Shiny Objects

Phoenix Rising

    Tags: My Own Personal Soapbox Mighty Mouse taught us that focus is key to competitive success. Vision and change is also key to business growth.    We must seek out and embrace new ideas, new ways of being, new markets and new opportunities.We must evolve and change to thrive. So, how do we blend vision and focus? The key is to identify and focus on those truly great ideas - focusing until we bring them to fruition in our business.

Lessons from a Mighty Mouse

Phoenix Rising

Tags: Musings My Own Personal Soapbox

All I Wanted Was to Buy an iPhone

Phoenix Rising

Follow Your Customer My Own Personal Soapbox Parley Vous Customer “I'm sorry, we can't find a way to sell you your iPhone.    You'll have to wait.”. Those are the last words I expected to hear in  the AT&T store. I’d run in all excited to purchase my new iPhone yesterday. You see, my Palm Centro is on its last legs. After playing with my friend’s new iPhone on Sunday, I was jazzed. I ran home on Sunday night and placed an order with Apple.

All I Wanted Was to Buy an iPhone

Phoenix Rising

Follow Your Customer My Own Personal Soapbox Parley Vous Customer “I'm sorry, we can't find a way to sell you your iPhone.    You'll have to wait.”. Those are the last words I expected to hear in  the AT&T store. I’d run in all excited to purchase my new iPhone yesterday. You see, my Palm Centro is on its last legs. After playing with my friend’s new iPhone on Sunday, I was jazzed. I ran home on Sunday night and placed an order with Apple.

I'll Try.

Phoenix Rising

Whether in business or your personal endeavors, following Master Yoda's wisdom will change your life and your business. 'Try'   Isn't your responsibility to your business or personal commitments just as important? 'Try'  'I WILL' Tags: My Own Personal Soapbox Transformation Do, or do not. There is no 'try.' ' Jedi Master Yoda I never thought I'd open a blog post by quoting a short green alien.

Tell the Truth

Phoenix Rising

  Do NOT fib, make up stories, make promises you can't keep, distract by being negative or blame another company or person. The person or vendor who admits they have a problem and talks to you about how they plan to fix it ?  Tags: How To's My Own Personal Soapbox Rebel's Rules Strut Your Stuff

Tell the Truth

Phoenix Rising

  Do NOT fib, make up stories, make promises you can't keep, distract by being negative or blame another company or person. The person or vendor who admits they have a problem and talks to you about how they plan to fix it ?  Tags: How To's My Own Personal Soapbox Rebel's Rules Strut Your Stuff

Is Fear Really the Great Motivator?

Phoenix Rising

I know, there are experts who will defend the use of fear as a strong motivator in business and personal situations. I personally don't believe or support the idea that fear is a great motivator. Tags: My Own Personal Soapbox I saw an article in BNET last week that just plain ticked me off. To Sell More, Scare your Customers Spitless also sparked a little Twitter debate when I ranted about it.

The Ghost and Our Integrity

Phoenix Rising

Or there's that personal agenda, "But I need the money!" Help them identify a blogging team that alternates posts so there's no big load on any one person. Tags: My Own Personal Soapbox The topic of ghostblogging and Tweeting is popping up everywhere.    I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog. I can't believe we're even having this debate.

Accentuate the Positive!

Phoenix Rising

  Tags: How To's My Own Personal Soapbox I decided to go looking for signs of positive sales and marketing amid the SuperFUD we discussed yesterday. I hopped out to some high-tech websites, a traditional FUD bastion. I have to admit I was surprised to find a positive and upbeat focus. Leaders in PC's, a tough industry, are positive. 

Profit at Any Cost?

Phoenix Rising

Tags: My Own Personal Soapbox

Stop with the 4 Letter Words!

Phoenix Rising

Tags: My Own Personal Soapbox

Stop Blaming Marketing!

Phoenix Rising

Tags: My Own Personal Soapbox

Reading Between the Lines is for Dating

Phoenix Rising

  When communicating - for business or for personal reasons - state your truth, clearly and simply.   Tags: My Own Personal Soapbox Strut Your Stuff Looking at a friend of a friend's website. I spent 30 minutes and was still scratching my head about the value the biz provides. I found claims for improved performance, increased revenues and just plain super duper business results. Statistics and name dropping.

The Enemy is Out There

Phoenix Rising

Tags: My Own Personal Soapbox