Marketing Edge

Trending Sources

Is Empire Avenue A Game or A Social Network?

Marketing Edge

Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Time 24:50 St.

PR 22

How Purple Can Make You Successful

Marketing Edge

PS: Jack is a great sales person and account manager, I use eNR’s Matchpoint. Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special. We could go back to the dawn of time to Barney the Purple dinosaur, now that must have caught Grog’s attention, so remarkable even a… well you know the rest.

Can Your Personal Brand Be Too Popular?

Marketing Edge

This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

Facebook marketing mobile retail technology mobile commerce personal shopping science of shoppingI love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Let’s Mix It Up - Social Media Throwdown, 2/6 @ 1PM CST

Marketing Edge

I was inspired by the many times twitterites exchanged quick tweets about topics from personal branding to a Joe the Plumber reference, however, I wanted something more spontaneous. This is kind of a crazy idea, surely not new, but an attempt at driving focused discussion of a timely topic.

Communities Need Catalysts Part 1

Marketing Edge

Others I’ve met for the first time in person. So when I see a group come together just to be with each other there is usually a person or two who acts as a catalyst. Or a person or thing that precipitates an event or change.

Individual Catalysts, Leadership Keys to Successful Communities – Part 2

Marketing Edge

Mykl Roventine is a go to person who has developed the web presence for SMBMSP and Brad Bellaver and Phil Wilson are regular contributors to the community with podcasts and just helping when and where it’s needed.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

PR Pros Does Speaking On Background Work?

Marketing Edge

Imagine my fear after 10 years as a political PR adviser what this would do to adding value in several types of situations such as damage control, personality profiles, and adding texture to the details of making a tough decision.

PR Pros Does Speaking On Background Work?

Marketing Edge

Imagine my fear after 10 years as a political PR adviser what this would do to adding value in several types of situations such as damage control, personality profiles, and adding texture to the details of making a tough decision.

3 Reasons Why This Headline Works

Marketing Edge

It also involves doing what you may personally not like, but if effective, and ethical, then you owe it to your company to execute it well. I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines.

Your Own Live News Truck Plus Social Conversations – Here’s How

Marketing Edge

As a corporate communications person, PR executive or marketer, you should be chomping at the bit to have your own live news truck. As a corporate communications person, PR executive or marketer, you should be chomping at the bit to have your own live news truck. Time 19:56.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Mobile Marketing a Condition Not a Platform Part 1 – Development

Marketing Edge

I suggest that mobile is not a platform upon which to put information, but a condition that exists between data, a person’s location, and the action that person will take as a result of obtaining that information at that specific point in space. Time 19:51.

Devices, Gadgets, and Drives – SxSW Road Trip 2010

Marketing Edge

The more social we get online and on our phones, the more it seems we want to meet in person. The more social we get online and on our phones, the more it seems we want to meet in person. Time 6:15.

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

Tom Shaw writer of the Marketing Executive blog estimates that if 50% of the 500,000 fans bring one person who buys a meal and a drink, it will generate up to $5 million in sales. I attended a Tweet up last week in Wichita, KS on our way down to South by Southwest.

Marketing - It’s Not Who You Know It’s Who Knows You

Marketing Edge

Tags: Personal Brand Hester marketing LinkedIn Chuck Hester networking social network

San Diego Chargers Do Social Media Right

Marketing Edge

Personal brands, yes every player is one and the type of interaction players have with the fans will have an impact on revenue, don’t believe me, ask any parent who’s kid just got an autograph. Social media is at its best when people come together.

Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare

Marketing Edge

What if someone wants to find a new widget (you make, sell or have something to do with widgets) and this person comes to your place. What if someone wants to find a new widget (you make, sell or have something to do with widgets) and this person comes to your place. Time 19:59.

Gareth Jones And Lou Dobbs Are They Journalists ?

Marketing Edge

He went to Ukraine against the wishes of the Soviet regime and at considerable personal risk, to see first hand the reports of famine in the country. In this era of fractured journalism, there is a resurgence of the pamphleteers. Is this good or bad for democracy?

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

Perhaps because this method of communicating and relationship building is different for each participant, each company, each employee representing a company, and each person engaging with each other. Personal Background. Time 29:58.

Crowd Sourcing Cars, Ford Breaking the Mold

Marketing Edge

Plan : Tap 100 personalities (now called agents) active in social media and with hundreds of people in their respective networks. Time 11:30.

A Mother’s Day Marketing Tip

Marketing Edge

I don’t use this space for personal stuff, but I’ll make an exception for several reasons. 1) My mother died when I was 12 and truth be told I probably never “got over it”. 2) Overall in the. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. social media epic change moms mother's day mother's day gift

Brand Buy-In Matters, No Matter What Size Company

Marketing Edge

Just as Stephen Covey refers to True North as the ethical and moral direction for personal growth, I think True North for a company is its core brand value. Time 21:52. I’ve always found it interesting that many company CEOs view marketing as an after thought.

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

Pulver's sessions are a must for both social media geek and the person that still carries around a Day Runner paper planner. Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose.

Does Transparency Mean An Open Kimono?

Marketing Edge

For some this can be an unpleasant experience both on the opening end and on the viewing end) Transparency does mean to give insight, context, and comment on company strategy, industry trends, global events, internal personalities, and other topics of interest to your stakeholders and audiences.

Marketing Edge

Marketing Edge

Pulver’s sessions are a must for both social media geek and the person that still carries around a Day Runner paper planner.

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�

Marketing Edge

There is a person that need not reach out at all. Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time.

Marketing Edge

Marketing Edge

There is a person that need not reach out at all.

Twitter Means Business and Then Some

Marketing Edge

In this podcast, he walks through his personal journey on Twitter and it was his second look at the platform that got him hooked. Time 22:51.

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

Even though social media is new, the conversation reveals that the historic core brand personality remains as the foundation of participation in this case. Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them.

The Toughest Choice is Changing Your Mind

Marketing Edge

Time 25:26 Making choices has become more difficult in an era of significant transformation – transformation in the economy from consumer obsessed to consumer cautious, from gatekeepers to personal brands, from physical to digital. Time 25:26 Making choices has become more difficult in an era of significant transformation – transformation in the economy from consumer obsessed to consumer cautious, from gatekeepers to.

Seth Godin, Peter Finch, and Your Success

Marketing Edge

“A linchpin is the essential element, the person who holds part of the operation together. Preface: Linchpin is a new book by Seth Godin the premise is that you must make yourself indispensable to your employer, clients in order to truly have job security. “A linchpin is the. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

The boobs have it, the biggest PR blunder since New Coke

Marketing Edge

Tell me, if there is a joint photo op, UPS delivery person in uniform on the left and Hooters spokeswoman in uniform on the right, - Get the picture brand managers? A horse with Hooters, now that's classy.

The Facebook Privacy Conundrum – Not Limited to Facebook

Marketing Edge

One person is. A number of posts recently about privacy has prompted me to write this post. Can you trust Facebook? really, no more than you can trust any one organization with many investors. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

New Twins Stadium Attracts A Classic Marketing Tactic

Marketing Edge

That’s why my head and brain perked up when I got this email from Karen Aaker, a person I know through networking circles, an independent insurance agent, although I do no business with her. Not sure only because I’d have to really think about potential referrals, but is she the only insurance person on my mind for at least the next two months, you bet.

Marketing Edge

Marketing Edge

Give us more: more personality, more views, more experience.