Lattice

AUGUST 9, 2016

The goal with ABE is to create hyper-personalized messages, which will stimulate interest by highlighting your fresh ideas and possible solutions. Look into how you can personalize or customize events, direct mail, online advertising and web sites for your prospects and customers.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

OCTOBER 26, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers …

Forrester 100

Forrester ROI Research Campaigns 100

Lattice

APRIL 27, 2016

ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business.

Account Based Marketing 100

Account Based Marketing ABM Forrester Marketing & Strategy 100

Lattice

OCTOBER 4, 2016

In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream (my Mom, for instance, is now using Siri to make calls, find out directions, etc). The world is going full-on AI. The same has been happening in the B2B world. I’m sure by now, you’ve heard of Salesforce’s latest foray in AI as well.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

MARCH 22, 2016

Real-time web personalization. Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. After you’ve done that, they highlight several pieces of the martech stack that you can put into place: Marketing automation.

Account Based Marketing 100

Account Based Marketing DemandBase SMB Cross-Selling 100

Lattice

MARCH 21, 2016

Real-time web personalization. Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. After you’ve done that, they highlight several pieces of the martech stack that you can put into place: Marketing automation.

Account Based Marketing 100

Account Based Marketing DemandBase SMB Cross-Selling 100

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. As a result, marketing and sales teams can create hyper-personalized segments based on technographic data (e.g. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. industry, revenue, employee band).

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

MARCH 29, 2016

Her team has taken marketing and sales to the next level by using predictive analytics to drive increase personalization and drive more focused direct marketing and traditional sales activities.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

JULY 19, 2016

Prioritizing activity across inbound and outbound: Most companies have a mix of both outbound and inbound activities, but it’s unclear which campaigns and programs should be used most efficiently with each channel.

Top of Funnel 100

Top of Funnel Marketing Funnels Digital Marketing Funnels Funnel Advertising 100

Lattice

MAY 4, 2016

Marketers that tap this wealth of data and share it with sales for target account identification, prioritization, executing personalized campaigns and contextualizing sales conversations, are going to win. Marketers need to understand all these nuances to make the best possible use of intent data.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

SEPTEMBER 21, 2016

By using predictive marketing and sales to create a complete customer persona, marketers are able to take that data and create hyper-targeted segments and orchestrate personalized marketing across multi-channels, including through the sales team. Poor conversion: This is yet another huge pain point that predictive analytics alleviates.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

MAY 13, 2016

As Will Smith pointed out, this increased transparency has already affected the way we all operate in our personal lives. They’re now looking at new and different ways that they can use predictive solutions to help improve the bottom line. Have you seen shifts in your professional life as well?

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

MAY 24, 2016

Predictive nurturing and prospecting: Lattice now instantly enhances your marketing automation and CRM with data about your target accounts – including firmographic and technographic data so that you can place inbound leads into personalized nurture programs or drive highly contextualized sales outreach.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

DECEMBER 9, 2015

I personally watched Lassie when I was 6, and was inspired to begin a yearlong campaign to convince my parents that we needed to get a dog. Did you read a story about an astronaut and decide you were going to the moon someday? Spoiler alert, we totally got a dog!). So what is my point?

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

JANUARY 6, 2016

Some ideas for the highest scored leads: Personal phone call invitations. Or try BatchGeo ! ). Event Invitations. Consider differentiating the type of invitations your leads receive to events based on their score. Hand-written invitations sent via overnight delivery. Events geared only toward the highest scored leads. Event Follow-Up.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100