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Building a personal brand? Here’s why you need to ignore SEO

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I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. By Mark Schaefer.

A Special Message for You: The Power of Personalized Marketing

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The answer: relevance and personalization. There’s Power in Getting Personal. Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers).

Personal brand or company brand? The new realities of life online

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I’m not supposed to be part of the news story so how do I build a personal brand? Am I a personal brand or a company brand? So it appears personal branding is in the air these days! Here are a few thoughts on the perils and promise of building a personal brand.

How your personality aligns with social media content types

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I have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. I believe there is some alignment between where you choose to publish and your personality type.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Stop creating Random Acts of Content

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Although this is a book focused on personal branding, it really applies to ALL branding. branding Case studies Communty-building Content Marketing personal branding Time management case studies content marketing evergreen mark schaeferBy Mark Schaefer.

Can anybody become known? Let’s ask the janitor.

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I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age. Influence and Power Leadership personal branding evergreen faith mckinneyFaith McKinney with U.S. Vice President Mike Pence.

Why content is your enemy and experiences are your friend

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I’m in the personal services business. branding Content distribution Content Ignition Strategy Content Marketing personal branding coca cola content marketing isadora becker jeff pundyk known mark schaefer the economistIsadora Becker as Marge Simpson. By Mark Schaefer.

Understanding Generational Social Media Preferences

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Gen Xers are nearly 160% more likely than the other generations to unfollow a brand that says something offensive or in opposition to their personal beliefs. Personalities of the social web social media Social Media best practices Social Media Strategy baby boomers Brooke B.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Pulling our pants down: Personal branding with Chris Brogan

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I’m convinced that branding — and specifically personal branding — is more important than ever. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web.

7 Personal Branding Lessons You Learn by Falling in Love

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The first guideline I share with a new client is, “You don’t build a personal brand. So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. Love and personal branding, both are primarily about sharing and caring.

Can social media personalities “scale?”

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Social media can really benefit your personal brand. In 2005, I started my personal blog. The dilemma: how do we balance personal connection with the very scalability that makes social media marketing so powerful? Can you scale your personal engagement?

What it’s like to be hugged by a brand. Literally.

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While we may apply gentle terms like “lead nurturing” or “personalized messaging” to this tech, we’re largely just wrapping the same old advertising messages in sneaky new packages. By Mark Schaefer. Last week I was hugged by a brand.

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Why 30 may be the most important number of your career

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In the process of writing my book KNOWN: The handbook for building and unleashing your personal brand in the digital age , I interviewed nearly 100 people who are known in their fields. Constancy wins over personality. careers personal branding evergreen known mark schaefer

Personal business lessons from 2015 and what you can learn from them

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Today, I want to share the most important personal business lessons from my online career in 2015. I draw personal b-day and ‘thank you’ notes to let them know how much I value them. I draw personal b-day and 'thank you' notes to let them know how much I value them.

Why we create crap content: We’re afraid

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” This dynamic came home to me in a very personal way the other day when somebody told me, “It’s not easy questioning an influencer like you.” By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.”

Four ways to become a spellbinding online personality

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That quirky, nuclear-powered, vibrant person I met was NOT the stiff and stilted persona that I have known from the online realm. I think it comes from a place of absolute congruence between your personality, your platform, your message, and a certain creative spark.

Crossing the influence line: When does sponsorship destroy your reputation?

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When influencer marketing began, they were nothing more than the popular kids, social personalities, and industry leaders. Certain brands may pay to access this pipeline just to be associated with this person’s image and lifestyle. By Mark Schaefer.

Why it’s a very good sign that people don’t read your content

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It is an extension of their own personal brand. The third reason is the most interesting to me because it has nothing to do with the content, and everything to do with the person or brand that created it. By Mark W. Schaefer.

How to be strategically authentic

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The amount that people share on the web varies greatly from the “full meal deal” which includes addictions, neuroses, and break-ups, to the “stoic plan” which contains very little personal information at all. Overall I’m a private person. By Mark Schaefer.

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The path to content success: Crushing self doubt

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I met this amazing man while working on my book KNOWN: The handbook for building and unleashing your personal brand in the digital age. On one side it said ‘What you think you are: A hot crazy fire mess of a person who disappoints important people.’ By Mark Schaefer.

Surprise! It’s not about passion. Five lessons on building a huge personal brand

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I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. Instead of telling you what KNOWN is all about, I’m going to share what I personally learned from writing this book.

How to become an influencer (even if you’re a little guy!)

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My new venture @shortofheight is a personal brand built through Instagram and my blog. That’s what I’m going to share with you today — Tips that I’ve used to grow a personal brand in two different industries. Mix it up with some personal posts of YOU.

Three YouTube stars share their intimate personal branding lessons

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” Bonus content: Here’s an interview with Andrea Russett: The post Three YouTube stars share their intimate personal branding lessons appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Four profound marketing megatrends for 2016 and beyond

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Organizational roles and structure — As I forecast at the end of my new book The Content Code (which prescribes a solution to this problem) every marketing department will have a person or team focused on post-publishing ignition. Personal branding.

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The lost blogging monarchy, the defeat of links, and the war on social media

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A most brilliant paragraph by some ordinary-looking person can be left outside the stream, while the silly ramblings of a celebrity gain instant internet presence.” I would like for you to dream for a moment.

What is the meaning of life?

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I think over the course of a lifetime, the meaning of life is the individual, and difficult, personal process of transforming suffering into joy. Wouldn’t you prefer to do business with a joyful person? Personal personal

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Social media proficiency: A life skill?

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Why is it important for senior executives to master something like social media and personal branding? The person with a social media proficiency and a profound digital presence will have the doors open. The person who is known online will have the customer answer the phone.

How to differentiate your blog based on the time you can put into it

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Examining frequency and length is a new way to think about using your personal blogging time in a more strategic way. The name of the game is to find a way to stand out in your industry … even if it’s crowded.

The art and science of developing an enterprise content strategy

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Related Stories Why customer personas may be an outdated marketing technique It’s not a pitch, it’s a person. A few months ago, Kevin Green left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell.

The True Meaning of Hustle

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Most business success throughout all of history comes from solving problems for another person. And every person I interviewed mentioned the idea of servant leadership as a key to their success. business relationships careers Personal sociology mark schaefer personal

In case you missed it, the best marketing posts of 2016

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b) my personal favorites. One person called me “bonkers” for writing this post. My personal favorite posts of the year (and why). By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber?

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Content shock re-visited, the content marketing myths and realities

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If the personal and financial cost of producing articles for the HBR continues to rise and I keep getting rejected, I’ll have to drop out of the competition eventually. Facebook explains that an average person could be exposed to more than 1,500 stories a day on the platform.

Becoming known and the six common barriers to self-promotion

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The report was filled with interesting insights, many of which still seem accurate today and there was one personality characteristic that made me pause: “You have trouble promoting your own accomplishments and good work.” It’s hard to change your personality.

How to turn social media connections into an actionable audience

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Amplification, after all, comes from size: The more followers a person has, the more people who will see a message and who will, potentially, retweet it — and, thus, the more people who will potentially act on it. By Mark Schaefer.

The new standards for strategy and social media success

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If somebody walked into your store, you would not demand an email address before talking to that person. things companies can do to track behavior, link emails to sales, and even determine incredibly intimate details of a person’s life from their online behavior. By Mark Schaefer.

Study says sedentary activities like blogging block impact of exercise

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I received a new FitBit wearable fitness tracker and was the only person in history to put it on, wear it for three hours, and not record a single step. I’m an active person. blogging Personal mark schaeferHiking with the non-sedentary Bill Strawderman. By Mark Schaefer.