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Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Don’t call them, they’ll call you.

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet.

One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has.

11 inspiring case studies of digital transformation

Biznology

FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

New Year’s resolutions for digital marketers

Biznology

Your competitors will ramp up their use of personalization and machine learning to better meet customer needs. Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017.

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6 assumptions push marketing gets wrong

Biznology

If you cookie them on first landing, you can give them a more personalized experience on subsequent visits, one that assumes a little more trust each time. I recently gave a keynote address to the Content Strategy Applied conference in London.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Every once in a while magic happens.

Are LinkedIn Groups experiencing a crisis?

Biznology

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. Here’s a good example of a personalized connection request: Summed Up : Be authentic.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

All social media sites should offer profit sharing and ad revenue

Biznology

Unless I am making social media money from outside clients, gigs, and jobs, social media outside of SnapChat and YouTube is an act of love, a hobby, an expense of time towards the building of personal or corporate brand — but that is still a cost.

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How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts.

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The future of Twitter is as a protected essential public utility

Biznology

It’s also a super-valuable communications channel for our current President, and he would consider any attack on Twitter as a personal attack on his 24.6M This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

All your best content may now be considered fake news

Biznology

It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.

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Why every business needs a social media business audit

Biznology

In that case, here’s a checklist to get started: Facebook (page and personal). LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. Not active on social media? You are losing ground to competitors. But you already know that.

How storytelling can shape the corporate brand and culture

Biznology

Storytelling is also ideal for young entrepreneurs who focus more on cost-efficient digital media and realize that stories about their personal experience can create a strong emotional connection.

The state of B2B marketing in Asia—moving toward digital

Biznology

Many deals happen without an RFP, and if you are not personally connected, you risk missing opportunities. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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10 Reasons why branding is even more important for start-ups

Biznology

They will be far more inspired by a brand that offers relevant content with an emotional promise and has an appealing personality, effectively communicated in marketing and sales. All must reflect the brand personality and strategy.

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The more the messier for content marketing SEO success

Biznology

Your flaws will become your own personal style and you will actually begin to attract people who are outside of Phi Beta Kappa and the National Honor Society — were they ever your perfect customers in the first place?

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10 most inspiring digital marketing stories of 2016

Biznology

SPOTIFY : Created a very clever personalized video in December of 2015. It then encouraged users to login to listen and watch their personal video, which was comprised of the users’ most-played and favorite sounds of the year.

The 10 most fascinating people in B2B marketing in 2016

Biznology

But to me, what sets Ann apart is her personality. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it.

What content to blog for Google search success

Biznology

Expertise: a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. History: every single person in the world loves to hear origin stories. Get personal.

Stop doing short-term digital campaigns

Biznology

If you cookie them, you can give them personalized content that takes them to the next step in their customer journeys with each successive visit. Regular readers know my work focuses on building more relevant content for the target audience.

How to simultaneously attract new prospects and retain loyal customers

Biznology

It only took one conversation with a real person to make me a loyal Apple fan again. One of the challenges business owners face is attracting new customers while trying to retain current customers.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In her posts about LinkedIn profiles (as well as the posts from fellow Social Media Examiner contributor Stephanie Sammons ), you’ll find tips about having a professional photo, a strong headline, and a summary written in first person that is prospect-centric.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals!

The implications for PR if Twitter goes away

Biznology

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The reports of Twitter’s death have been greatly exaggerated — but what if they’re not?

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If you post it will they come?

Biznology

Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page. Anyway, that’s just my own personal promotional dog and pony show.

What is business video content marketing and how to get started

Biznology

Not only will videos give more information in a personalized manner, but these videos will streamline the communication directly to decision-makers when there are team decision-making procedures.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

My Personal Digital PR Philosophy. Most good pitches don’t require a personal relationship. Prepare your kid-gloves and your checkbook – find ways to woo them personally (over lavish meals, inviting them to HQ, or meeting them down at one of the many conferences they attend).

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

In the posts from fellow Social Media Examiner contributor Stephanie Sammons , you’ll find tips about having a professional photo, a strong headline, and a summary written in first person that is prospect-centric.

Turn social into your own personal media empire

Biznology

If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized.

Social media employee advocacy is the heartbeat of your company

Biznology

Here’s the official definition of a business, according to The Personal MBA. That person will be responsible for crafting the social media strategy, being sure to incorporate an employee advocacy element. There was no personality to the posts.

50 Facts about online consumer behavior not to ignore

Biznology

88% of consumer trust online reviews as much are personal recommendation. 81% of consumers research online before buying. ( GE Capitol ).

How social media is changing what brands stand for

Biznology

When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand.

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Now is the time to fix your LinkedIn profile—here’s why

Biznology

Then they had to contact each person individually to ask about solutions. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position.

Make chatbot-ready videos for account-based marketing

Biznology

Chatbots can deliver an immediate personalized response—which is what customers want. A person embarking on a buyer’s journey (at the “awareness” stage) is happy to view a short explainer video that brings them up to speed on the main features and benefits.