Biznology

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Don’t call them, they’ll call you.

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet.

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Trending Sources

One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has.

Read this article before you start a social media program

Biznology

Today, no sane business person would launch a website just because “I have to have one.” Don’t be that person. Brand awareness – expanding visibility of your company and/or personal brand.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts

Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” ” Morning Runs.

New Year’s resolutions for digital marketers

Biznology

Your competitors will ramp up their use of personalization and machine learning to better meet customer needs. Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017.

The secret to Mastodon’s success is mastering the hyperlocal

Biznology

Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action.

The salesmanship of influencer marketing

Biznology

Walk to the offices, see if you can make magic in person, then follow up with a call, “hey, I dropped by,” and then pop a note via email and then another one a couple weeks later.

Tone: it’s not what you say, it’s what people hear

Biznology

One thing everyone is asking, it seems, is whether personal ad hominem attacks by the president is Presidential, whether the remarks were unbecoming of the office.

Ten tips for customer reactivation

Biznology

Test creative, personalization, the cadence of your touches, timing, media channel, as well as refinements like email subject line and from line. Are you looking for the best ways to reactivate dormant customers and reduce churn?

6 assumptions push marketing gets wrong

Biznology

If you cookie them on first landing, you can give them a more personalized experience on subsequent visits, one that assumes a little more trust each time. I recently gave a keynote address to the Content Strategy Applied conference in London.

10 most inspiring digital marketing stories of 2016

Biznology

SPOTIFY : Created a very clever personalized video in December of 2015. It then encouraged users to login to listen and watch their personal video, which was comprised of the users’ most-played and favorite sounds of the year.

Why most B2B social media programs fail to generate real leads

Biznology

Would I see that you have a healthy number of followers and many of your employees have their personal profiles connected to your page?

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A guide to getting started on using hashtags on LinkedIn

Biznology

Hashtags are one of the easiest ways to build your personal brand and get your audience to think of you as being an expert in certain topics. This raises brand awareness on LinkedIn for your company and your personal brand.

Are LinkedIn Groups experiencing a crisis?

Biznology

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. Here’s a good example of a personalized connection request: Summed Up : Be authentic.

The art of narrative storytelling via social media marketing

Biznology

Done right, both social media engagement and influencer outreach are personal, person-to-person. Sales, reporting, journalism, and public relations done right have one thing in common: personally engaging targeted individuals, soul-by-soul and person-by-person.

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts.

All your best content may now be considered fake news

Biznology

It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.

The future of Twitter is as a protected essential public utility

Biznology

It’s also a super-valuable communications channel for our current President, and he would consider any attack on Twitter as a personal attack on his 24.6M This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines.

Earned-media micro-influencer marketing primer

Biznology

Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

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Why every business needs a social media business audit

Biznology

In that case, here’s a checklist to get started: Facebook (page and personal). LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. Not active on social media? You are losing ground to competitors. But you already know that.

How storytelling can shape the corporate brand and culture

Biznology

Storytelling is also ideal for young entrepreneurs who focus more on cost-efficient digital media and realize that stories about their personal experience can create a strong emotional connection.

The state of B2B marketing in Asia—moving toward digital

Biznology

Many deals happen without an RFP, and if you are not personally connected, you risk missing opportunities. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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How social media is changing what brands stand for

Biznology

When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand.

What content to blog for Google search success

Biznology

Expertise: a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. History: every single person in the world loves to hear origin stories. Get personal.

10 Reasons why branding is even more important for start-ups

Biznology

They will be far more inspired by a brand that offers relevant content with an emotional promise and has an appealing personality, effectively communicated in marketing and sales. All must reflect the brand personality and strategy.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

Of course, mentioning your love of all things, say, Duke University-related is a great way to make your site more personal and engaging, and you can use your non-work passions to help bring your content to life, but those passions can’t be the focus of your content.).

The more the messier for content marketing SEO success

Biznology

Your flaws will become your own personal style and you will actually begin to attract people who are outside of Phi Beta Kappa and the National Honor Society — were they ever your perfect customers in the first place?

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Five social media courses make one social media strategy meal

Biznology

There’s so much more to social media strategy than can openers and asking the strongest person in the household to open a stuck bottle. When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home.

6 types of content your readers hate

Biznology

Avoid using sources that lack authority, such as user-generated content and personal blogs. ” You’ll probably lose him or her for the current article, and that person might never return to consume your content again.

Win lifestyle influencers over with generosity and attentiveness

Biznology

If you’re interested in learning more about influencer marketing , micro-influencer marketing , or earned media micro-influencer marketing , please call me or email me or check out my company site or my own personal website — I look forward to connecting.

All social media sites should offer profit sharing and ad revenue

Biznology

Unless I am making social media money from outside clients, gigs, and jobs, social media outside of SnapChat and YouTube is an act of love, a hobby, an expense of time towards the building of personal or corporate brand — but that is still a cost.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Go through every single one of your pages (there are no pages too measly) and make sure any time you refer to another product, a person, a service, a blog post, an events, or anything that lives in any way on a separate page on your site, be sure to link it there.

Social media employee advocacy is the heartbeat of your company

Biznology

Here’s the official definition of a business, according to The Personal MBA. That person will be responsible for crafting the social media strategy, being sure to incorporate an employee advocacy element. There was no personality to the posts.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Every once in a while magic happens.

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Turn social into your own personal media empire

Biznology

If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

They consume content that aligns with a huge range of personal interests, beliefs, ideologies, and values. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ).

The 10 most fascinating people in B2B marketing in 2016

Biznology

But to me, what sets Ann apart is her personality. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it.