Biznology

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet.

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Don’t call them, they’ll call you.

Trending Sources

One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has.

11 inspiring case studies of digital transformation

Biznology

FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them.

Read this article before you start a social media program

Biznology

Today, no sane business person would launch a website just because “I have to have one.” Don’t be that person. Brand awareness – expanding visibility of your company and/or personal brand.

Influencers: the key to content marketing

Biznology

So I asked the analytics person. At the end of that year, I asked the analytics person again. He created the Steve_Will_IBMi handle specifically for that, leaving his personal handle for extraneous things about his life and views.

Ten tips for customer reactivation

Biznology

Test creative, personalization, the cadence of your touches, timing, media channel, as well as refinements like email subject line and from line. Are you looking for the best ways to reactivate dormant customers and reduce churn?

4 email marketing mistakes you might be making

Biznology

Not only does this lead to mistakes; it’s also slow and fails to allow for personalization. According to Statista 2016 , the open rates for personalized messages were 18.8 percent without personalization. Brands are using email personalization to increase engagement and foster loyalty. Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made.

Email 45

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts.

Work 84

New Year’s resolutions for digital marketers

Biznology

Your competitors will ramp up their use of personalization and machine learning to better meet customer needs. Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017.

Test 82

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

Buffer Community : Buffer’s Slack community is one of my personal favorites. This could allow select employees to engage in a different way with consumers because Slack feels much more personal than a typical social channel.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Dominate your personal brand on Google Images.

Artificial intelligence: man with machine

Biznology

” When writing about the legacy Jobs had on personalized medicine , Antonio Regalado , from the MIT Technology Review , had an interesting take on the link between genetics and the digital revolution: DNA is a profoundly digital molecule. In my last Biznology post, Man versus machine , I discussed how advances in AI are feeding a growing fear that machines may soon be doing our jobs better than us, and making us all obsolete.

Buzz 45

10 most inspiring digital marketing stories of 2016

Biznology

SPOTIFY : Created a very clever personalized video in December of 2015. It then encouraged users to login to listen and watch their personal video, which was comprised of the users’ most-played and favorite sounds of the year.

Are LinkedIn Groups experiencing a crisis?

Biznology

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. Here’s a good example of a personalized connection request: Summed Up : Be authentic.

6 assumptions push marketing gets wrong

Biznology

If you cookie them on first landing, you can give them a more personalized experience on subsequent visits, one that assumes a little more trust each time. I recently gave a keynote address to the Content Strategy Applied conference in London.

From leads to longevity: 2 ways to move leads down the sales funnel

Biznology

With email automation platforms like Campaign Monitor , a personalized welcome email would immediately be sent to their inbox that could feature links to content that mirrors your products and services. You know your business needs leads, and plenty of them, to drive sales.

The secret to Mastodon’s success is mastering the hyperlocal

Biznology

Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action.

Why most B2B social media programs fail to generate real leads

Biznology

Would I see that you have a healthy number of followers and many of your employees have their personal profiles connected to your page?

The resurgence of values-based branding for restoring trust

Biznology

Traditionally, every brand is created around a set of values that relate to its customers’ and define a brand’s personality, purpose, and distinctive appeal.

Trust 50

Where to start your B2B video marketing project

Biznology

Just like your traditional B2B sales process, your business video marketing project should showcase the people, personalities, and expertise in your organization to build trust and relationships at every stage of the sales funnel. What is easy to explain in person but not online?

Video 49

10 Reasons why branding is even more important for start-ups

Biznology

They will be far more inspired by a brand that offers relevant content with an emotional promise and has an appealing personality, effectively communicated in marketing and sales. All must reflect the brand personality and strategy.

Brand 75

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines.

Top 3 LinkedIn profile mistakes that professionals make

Biznology

They want to see an actual profile; that is, they want to learn about an individual and get a clear, albeit brief, sense of their professional personality: what they do, why they do it, and what they aspire to achieve now and in the future. Many people are interested in learning about how someone describes experiences with their colleagues and peers—because it reveals insight about who that person is.

All your best content may now be considered fake news

Biznology

It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.

Cable 97

The salesmanship of influencer marketing

Biznology

Walk to the offices, see if you can make magic in person, then follow up with a call, “hey, I dropped by,” and then pop a note via email and then another one a couple weeks later.

What content to blog for Google search success

Biznology

Expertise: a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. History: every single person in the world loves to hear origin stories. Get personal.

2 applications of marketing AI

Biznology

If you want to serve more relevant, personalized content to your audience, you need rich and accurate tagging. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack.

The state of B2B marketing in Asia—moving toward digital

Biznology

Many deals happen without an RFP, and if you are not personally connected, you risk missing opportunities. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

RFP 99

How to optimize your LinkedIn profile

Biznology

If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. Contact and Personal Info is often overlooked. One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. Because Google and LinkedIn play well together, your LinkedIn profile may rank ahead of your website when someone searches for your business or name online.

Turn social into your own personal media empire

Biznology

If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized.

Six powerful B2B marketing tactics you may be missing

Biznology

But any sales person who is already working the account will want to know about the fresh activity. Your B2B buyer is a person, with a personal life and a lot of interests outside of business. There are so many great new techniques in B2B marketing today, it’s hard to keep up.

How storytelling can shape the corporate brand and culture

Biznology

Storytelling is also ideal for young entrepreneurs who focus more on cost-efficient digital media and realize that stories about their personal experience can create a strong emotional connection.

B2B marketing lessons from Michael Brenner

Biznology

Encourage them to build their personal brands, expand their networks and propel their careers forward.

Why you need a strategic approach to your LinkedIn network

Biznology

Regardless of where it started, its meaning survives on LinkedIn, where your buzzword alert or “personal brand” can be highly influenced by who you are connected to. Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why?

The future of Twitter is as a protected essential public utility

Biznology

It’s also a super-valuable communications channel for our current President, and he would consider any attack on Twitter as a personal attack on his 24.6M This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

Why every business needs a social media business audit

Biznology

In that case, here’s a checklist to get started: Facebook (page and personal). LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. Not active on social media? You are losing ground to competitors. But you already know that.

6 types of content your readers hate

Biznology

Avoid using sources that lack authority, such as user-generated content and personal blogs. ” You’ll probably lose him or her for the current article, and that person might never return to consume your content again.

Make your email marketing more effective

Biznology

Personalize. And while “Hi, Andrew” is better than “Hi, friend” (and certainly better than “Hi, [name]”) that kind of personalization is not going to increase relevance. Email marketing is still an important part of just about any digital marketing program.