B2B Marketing Traction

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

The founder’s thought was that one’s Pinterest board would suggest a person’s interests and personality ( see the article here ). Just as a person can get across their interests, beliefs, and activities on Instagram, so too can a business.

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

Some conjecture that promotional language and links to a person’s blog or website are some of the red flags in the new algorithm that filter posts. There is an art to getting followers and engagement on social media platforms like LinkedIn.

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. Some business to business (B2B) marketers are still hesitant about investing in social media.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

I know from personal experience if I land on a page and only see four paragraphs, I’m less than impressed. What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. You have a business that sells to other businesses, so you plan to keep your marketing business-like.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

These can be done by different employees in your company or by one person. According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

It’s not unusual to find that in the closest of B2B customer relationships (ongoing accounting or customer service relationships are probably the most intimate), your employees have been invited and accepted personal connections with customers on sites like Facebook.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

I provided some information, but they decided to hire a sales person instead of investing in marketing. Note: if you are a sole proprietor, you may not want to create a LinkedIn Company page, since you will now have to write updates for your personal profile as well as your Company page.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

They may include how-to or opinion articles, quotes by thought leaders, personal stories, recipes, and even jokes. What information helps you run your business, your family, your personal life? What can you include that clues the reader into the culture or personality of your business?

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3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

The persona in the story is given a person’s name, and the story describes the customer type’s attitudes, likes, dislikes and needs. Tweet. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

in-person events and 6.) in-person events, 2.) Consider moving to a less-frequent newsletter and use it to summarize your marketing activities and share the culture and personality of your business. Build your pipeline and offer in-person events mid- or bottom-of-the-funnel.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

I’m excited about the possibilities of Pinterest on a personal level. Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?”

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

I had a personal experience with this when one of my attorney clients told me about Copyscape.com. Frankly, I wonder who has time for this and perhaps even suggests that the person doesn’t have original thoughts and content to share with their audience.).

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How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

I’m not much of a fast food person. A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world.

Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

With LinkedIn you can build your personal profile and begin connecting with colleagues. Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation.

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

B2B Marketing Traction

Log in to one or two groups a day and look for discussions or questions that you can comment on, whether from a personal or business perspective. One of the biggest complaints about LinkedIn is that it takes too much time.

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Do have some personality. Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers.

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Do you have a mix of personal opinions and business messages? Be a human person behind the company, don’t hide! Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing.

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10 Reasons I Am One Nanosecond Away from Deleting your Email

B2B Marketing Traction

There is no business or person’s name in the email From field. for your business or you as a person. You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient?

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A Practical Checklist for LinkedIn Implementation

B2B Marketing Traction

Use endorsements, but make sure the person you’re endorsing actually does a good job at the skill before you click on “Endorse.” Do you want a practical approach to using LinkedIn?

I’m Dreaming of a New CRM System

B2B Marketing Traction

That’s right, a CRM system where you leave the prospect site or phone call, pop open an app on your mobile device, select the photo of the person, drag and drop the next step in the buying cycle or your next event into a calendar.

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3 Marketing Personalities You Need to Manage

B2B Marketing Traction

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! 3 Marketing Personalities You Need to Manage. This marketing personality can’t let go.

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Tweet.

3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

But what key qualities are the ones that result in success for your business and for you as a person? Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today.

B2B Marketers: Why You Should Watch This Science of Persuasion Video

B2B Marketing Traction

Reciprocity – Be the first to give and make sure it’s personalized and unexpected. The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever.

4 Skills Your B2B Marketing Team Must Have

B2B Marketing Traction

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

Once the only person in the organization who understood software and computers, the CIO’s importance came from being a source of knowledge and expertise few people had. Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career.

Is Monetization Killing Facebook?

B2B Marketing Traction

So, is that why usage of Facebook is declining – its users feel uncomfortable with the sale of their personal information to advertisers? Usage of Facebook on desktops has declined in recent months.

Is Gratitude a Niche Marketing Strategy?

B2B Marketing Traction

” Shouldn’t gratitude be the norm in both our personal and business worlds? Flickr photo by Ivete Tecedor, Some Rights Reserved. Adding the simple words “Thank You” to your business and marketing communication can go a long way.

Has B2B Social Media Marketing Crossed the Chasm?

B2B Marketing Traction

My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. I think social media has crossed the chasm for B2B marketers as a way to create brand awareness.

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Share information related to your business, but do include your opinion and your personality. Note that your company’s personality may be quite different than your social media manager’s individual personality, and it’s important to make that distinction!).

4 B2B Marketing New Year Resolutions for 2013

B2B Marketing Traction

Stop posting work blog posts to my personal Facebook account. These posts are not relevant on my personal profile. As this year comes to its end, I’m thinking about how I can improve my marketing for next year. Here are my resolutions for next year.

6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

I thrive as a person who can explore new territories and learn new things, so this is ideal for me. Photo from Flickr by stevensnodgrass, Some Rights Reserved. In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business.

The Death of Salesmen, Really

B2B Marketing Traction

So, there’s me, the person the sales man called. You need to know the business or person you are going to call first. Get the person talking. Photo on Flickr by MonomoyTheatre, Some Rights Reserved.

3 Ways to Be More Relevant on LinkedIn

B2B Marketing Traction

That means the more “relevant” you are to the person searching, your profile will come up higher in their search results. A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria.

B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends.