WriteSpark

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Packaging Case Studies to Increase Their Promotional Value

WriteSpark

A case study book can justify registration from prospects before the download and can serve as a "leave behind" printed document for your salespeople when they meet customers in person. One example, with case studies in summarized form, is provided by this customer reference booklet from SunGard UK.

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Packaging Case Studies to Increase Their Promotional Value

WriteSpark

A case study book can justify registration from prospects before the download and can serve as a "leave behind" printed document for your salespeople when they meet customers in person. One example, with case studies in summarized form, is provided by this customer reference booklet from SunGard UK.

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When You Can't Find a Writer Who Knows Your Technology

WriteSpark

You've asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. You've searched on LinkedIn and Google. You've called every trade magazine reporter you've ever met to see if they accept freelance gigs.

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When You Can't Find a Writer Who Knows Your Technology

WriteSpark

You''ve asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. You''ve searched on LinkedIn and Google. You''ve called every trade magazine reporter you''ve ever met to see if they accept freelance gigs.

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Who Are Your Thought Leaders, Really?

WriteSpark

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

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Who Are Your Thought Leaders, Really?

WriteSpark

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

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Good Writers: You Can Never Know Too Many

WriteSpark

The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. On your connections list, use the tags function to classify your contacts into a writers list.