Smashmouth Marketing

FEBRUARY 25, 2022

Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Once around the room I realized this was a great way to use LinkedIn on my iPhone. iTunes/Google App Store: LinkedIn). It is a networking secret weapon.

Linkedin 130

Linkedin Tips Conference Profiling 130

Smashmouth Marketing

AUGUST 28, 2019

However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name? Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads.

Lead Gen 100

Lead Gen Linkedin Tips Leads 100

Smashmouth Marketing

SEPTEMBER 25, 2019

Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. If the prospect is the proper target with the proper role, it is recommended that this be respected and a Con-call/Web-meeting take place. When at all possible, do Face-to-Face meetings.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. If the prospect is the proper target with the proper role, it is recommended that this be respected and a Con-call/Web-meeting take place. When at all possible, do Face-to-Face meetings.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MAY 2, 2011

The simple act of having a real person to look at while you are having the conversation makes the building of rapport much easier. Personalizes the conversation. If you were talking to a prospect face to face, do you think that would make you pitch any differently? More confidently? We feel that it absolutely does.

Lead Gen 100

Lead Gen Linkedin Cold Calling Leads 100

Smashmouth Marketing

JUNE 1, 2010

You may find that the right person is doing the wrong job, and the right job for that person is just begging to have some added support. Take a look at your team and see who that person is. Did you build the team too fast? Are some of them better suited for other roles? You know who I'm talking about. Management?

B2B 100

B2B Paid Search Agency Positioning Personalization 100

Smashmouth Marketing

JULY 16, 2009

Give me the right person at the right place at the right time and I'm happy. Frankly, if it's the right situation, a good sales person can create a project even if the prospect didn't know he wanted it. A good sales person can take that combination and convert a good percentage of the leads into deals. But let's get old school.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

APRIL 29, 2010

However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name? Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads.

Lead Gen 100

Lead Gen Linkedin Tips Leads 100

Smashmouth Marketing

JULY 3, 2009

It better be a person that has the role and responsibility to contribute to a decision. Give me the right person at the right place at the right time and I'm happy. Frankly, if it's the right situation, a good sales person can create a project even if the prospect didn't know he wanted it. But let's get old school.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

DECEMBER 21, 2009

Each person has a box to store personal belongings in (see photo). We lost two employees who wanted more of a team community. We still use all the same cloud technologies, but if you want to call a desk home for a day, the office is available and it's got all the comforts of home.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

NOVEMBER 6, 2013

RT @BabcockJenkins: Portrait of the modern marketer and sales person. @JarmilaHYu: John Neeson at #SDSummit "the sales rep is changing: by leveraging marketing data, tools & tech cold sales calls should no longer exist". via @jneeson #SDSummit [link]. More to come. photo credit: me.'

B to B 100

B to B Buyer Personas Budget Programs Rules 100

Smashmouth Marketing

FEBRUARY 15, 2010

Don't get personal. What about a personal crusade over a difference of opinion? Ranting (illogical, slanderous, or otherwise) = Traffic with Negative Branding. Tips to take advantage of a controversy: Keep the controversy at the debate level. Back up your statements. Healthy debate draws interest and showcases your thinking abilities.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Amazon Traffic 100

Smashmouth Marketing

AUGUST 26, 2008

Colin Beavan, aka No Impact Man , wrote today about 40 Steps On The Personal Path To Green. My two favorites: Step 31: When the activity is fun, good for the environment, and also affects personal health (physically and also psychologically), it's much easier to maintain. So if you like biking, bike. If you like cooking, cook local.

Tagging 100

Tagging Practices Activities Personalization 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Mike: I'm of the opinion that the gray line between business identity and personal identity in Social Media is a good thing. What are your thoughts on that?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Mike: I'm of the opinion that the gray line between business identity and personal identity in Social Media is a good thing. What are your thoughts on that?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

JANUARY 17, 2010

Webinar Tip of the Day: Other than the person speaking, make sure all Panelists and Moderators have their phones on Mute. Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. We had an echo for the first 6 minutes. Frustrating.

Webinar Metrics 100

Webinar Metrics Demand Eloqua Tips 100

Smashmouth Marketing

JANUARY 25, 2017

funnelholic : Account-Based Everything is the coordination of personalized marketing, sales development, sales, and customer success efforts to drive engagement with, and conversion of, a targeted set of accounts. Join me at the TOPO Summit – Pier 27 San Francisco, April 12-13th, 2017.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

JUNE 15, 2009

MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing. jaybaer : IBM says that personal & professional worlds are converging. BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

AUGUST 23, 2013

I personally may have benefitted by 1 or 2 a day. Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " And they did. The tribe they''ve created in the past few years is amazing.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

JANUARY 20, 2020

He has proven it and I have personally been part of those exciting times with him steering the ship,” Linda said. “He Linda Flanagan, founder and acting CEO, has worked with Mike for three decades at four different companies. Mike is someone that knows how to grow and scale businesses.

Ideal Customer Profiles 38

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Marketing Qualified Leads 38

Smashmouth Marketing

JUNE 8, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

MAY 8, 2009

Marketing should know what motivates a sales person, and sales should know what motivates marketing. Facebook for personal. Marketing should bolster and ensure the consistency of the brand messages they have created by creating uniform, adaptable, and readily available sales enablement assets.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

APRIL 3, 2007

FACTS ON JUNK MAIL from the Native Forest Network The average person gets only 1.5 personal letters each week, compared to 10.8 Each person will receive almost 560 pieces of junk mail this year. pieces of junk mail. million tons of junk mail produced each year! 44% of all junk mail is thrown in the trash, unopened and unread.

Paper 100

Paper Network Marketing Tagging Personalization 100

Smashmouth Marketing

MAY 22, 2009

Facebook for personal. The two should work together to align these goals As far as Social Media is concerned, everyone is in agreement it is a hot topic and that there needs to be some strategy and tactics directed towards it. The exception are Facebook Fan Pages for companies, products and brand presence. cmoclub sales.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

JUNE 23, 2009

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. I know there is research that supports getting in touch with a person immediately after they visit your site.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

SEPTEMBER 10, 2010

Be yourself, have personality, and be a straight shooter. Though you may be selling something, if you push through the call not treating the prospect as a person, you might as well hang up the call. The more you hear no the more you hear yes. Be aggressive but nice, quick and to the point. People are busy. And don't be afraid to ask!

Tips 100

Tips Peer-to-peer Cold Calling Press 100

Smashmouth Marketing

OCTOBER 21, 2009

Personally, I'll love it. Dear Google, Please blend Organic Search and Real Time Search on one page. Better, create algorithms that will show real time results from people "like me," not just from topics that sound or look like I'd like them. Professionally, I can see demand gen goodness for inbound marketing all over it.

Demand 100

Demand Google B2B Inbound Marketing 100

Smashmouth Marketing

AUGUST 31, 2009

A good sales person needs face-to-face time with a prospect. If the person generating it is paid on its closure, the quality increases dramatically and that's what we're seeing. When my team forecasts an opportunity to me, I trust them. It is then my job to open up new opportunities and remove obstacles. Its really about the "At Bats".

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

JUNE 22, 2009

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. I know there is research that supports getting in touch with a person immediately after they visit your site.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

AUGUST 31, 2009

A good sales person needs face-to-face time with a prospect. If the person generating it is paid on its closure, the quality increases dramatically and that's what we're seeing. When my team forecasts an opportunity to me, I trust them. It is then my job to open up new opportunities and remove obstacles. Its really about the "At Bats".

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

JULY 19, 2010

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

FEBRUARY 17, 2011

With all the rage of inbound marketing and marketing automation, or the sexiness of a great creative campaign, marketers can sometimes forget that the ultimate goal of every program is to get a prospect engaged with a sales person. Demand Gen Freestyle (replay here)

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

FEBRUARY 22, 2010

Vendors, as well as inside teams, are all about headcount, and that is what they are juggling -- production per person. Vice versa, if you are to supply inbound leads or lists, you deliver, too. That's their problem, not yours. Understand why you are not receiving your request. Is there a skill issue? A headcount problem? A list issue?

Lead Gen 100

Lead Gen Work Management Companies Leads 100

Smashmouth Marketing

FEBRUARY 28, 2007

It was a bit addictive to sit there for 45 minutes and build my own personal Meez. You can personalize it a number of different ways and can also create links for your blog or myspace. So today my sister then sent me this link to Meez. 45 minutes of my day I won't get back, mind you.

Tagging 100

Tagging Personalization Ad Building 100

Smashmouth Marketing

JUNE 7, 2009

Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ).

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ).

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Smashmouth Marketing

DECEMBER 24, 2008

The lead process used to be “beat people with information until your sales person closes them.” That, by the way is the nugget of this whole piece.). Now, it’s a little bit more about relationships with products and companies. Look at Dell’s Digital Nomads. They are all about helping out a certain niche of prospect.

User-Generated Content 100

User-Generated Content Consulting Lead Generation Marketing Prospects 100