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  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Personalization] 3 Beer Brands Brewing Great Social Media Campaigns
    Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. Nearly all posts—created by a four-person social team with input on paid promotion from the media department—have a visual component and often also integrate video.
    [Personalization] The Business Case for Irrelevance
    Cloaked in secrecy, they invisibly control big chunks of our personal and professional online lives while quietly collecting, dissecting, and electing what we do and see. I’m personally awful at letting irrelevance in at work. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Algorithms are the most closely guarded secrets of the internet giants. Suppose I Google “elephant.”
    [Personalization] Is marketing content’s quality intrinsic, or proved in the wild?
    Don’t let content analytics turn into a personality test within your organization. This is not a theoretical question. I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)? Many people quickly say, “both,” but that’s no fun.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Personalization] The Biggest Pet Peeves of CRO Experts
    I personally hate "click here" prefixes, and so do search engines. (It i personally loathe 'rockstar.' when I see it on a page today, I instantly get that feeling that an old person is trying to sound young.". Conversion Rate Optimization (CRO) isn't a widely known field, even among digital marketers. If you need a quick refresher, CRO is the process of creating an experience for your website visitors that'll convert them into customers.
    [Personalization] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. Ken Mueller uses the example of Dave’s Ace Hardware in Wisconsin to demonstrate how to optimize business engagement on Facebook: be personal, use photos and video, provide great customer service among other things.
    [Personalization] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    People who find your blog posts in organic search results can now see how many +1 votes it has received as well as the names and faces of any friends/connections who have personally given it a vote, which is a tremendous vote of confidence for each article. You can see an example of what this looks like if you're connected to the person below.
    [Personalization] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    For example, if a user types in “3rd party logistics,” does that person want to learn about the logistics industry? Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. 93% of online experiences begin with a search , and a search begins with words. As long as people use words to communicate with search engines, keywords will never die. How we use them in an SEO strategy, however, is always evolving.
    [Personalization] The Long Term Value of an Email Marketing Welcome Programme
    This helps to create a seamless cross-channel experience and shows that the brand has understood the customer’s personal preferences. From making a guest feel at home when they visit for the first time to solidifying a new business relationship with a firm handshake, a warm welcome is essential for any relationship to get off on the right foot.
    [Personalization] Take Advantage of the Opportunity of a Lifetime
    All of this becomes a Do-Over Recipe for Personal and Professional Success. If you or your sales team are simply showing up to work, you may need to consider Doing-Over your personal and professional goals, setting a new theme for your sales team for the next 5 months and simply increasing the motivational factor for your team. Take Advantage of the Opportunity of a Lifetime. Take advantage of the opportunity of a lifetime, during the lifetime of the opportunity !
    [Personalization] 56 Reasons Why Content Marketing Works
    The top three most widely adopted content marketing tactics are videos (87%), website articles (86%), and in-person events (85%). By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] The 7 Principles of Conversion-Centered Landing Page Design
    A landing page is a standalone page that uses congruent design -- working toward a single collective purpose -- to usher your visitors toward the finish line, be it the collection of personal data or education about your product/service before passing the baton to the next phase of your conversion funnel. The next example is about the effect caused by a powerful personal connection, where the eyes of your subject mesmerize you into paying attention.
  • FATHOM  |  MONDAY, JUNE 16, 2014
    [Personalization] Tune In or Drop Out: The Benefits of Social Listening for B2B Companies
    When you use social listening to keep abreast of any criticism leveled at your company, you’ll be able to quickly and personally address your customers’ concerns and resolve their issues. Many B2B companies leave social listening out of their marketing strategies because people aren’t talking about their company online. That’s a major mistake.
    [Personalization] The Anatomy of a Lead-Generating Website
    In order for a site visitor to turn into a lead, they need to hand over some personal information -- their name, their email address, and maybe even their phone number or company name. If you want to earn people's trust enough to compel them to opt in to your emails or otherwise put their personal information into your database, you're going to need to prove yourself somehow -- especially to people who don't know who you are quite yet.
    [Personalization] 3 Steps to Formulating an Effective Customer Nurturing Strategy
    To be able to engage your customers in a personalized way at scale, you need a robust engine that is built for marketers, with the customer at the center. Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it. After all, a “lead” is exclusive to B2B marketing that typically involves long sales cycles and complex deals, right? But guess what, individual buyers need to be nurtured as much as businesses do.
    [Personalization] B2B content marketing research
    Prioritise personal channels. Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). So maybe you already have a content strategy, but want to know what your peers are doing. Or perhaps you’re developing a content strategy and want some pointers.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Personalization] 15 Eye-Catching Resume Templates That Will Get You Noticed
    The right resume design speaks to your individual skills and personality, and can propel your application to the top of the stack. While an eye-catching resume alone probably won't land you your dream gig, it doesn't hurt to put a little extra effort into how you present yourself on paper. But finding the perfect design can be a major hassle -- and applying for jobs is already hard enough.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Personalization] Why Sales Needs Insight Into Marketing's Email Analytics
    But since the birth of inbound marketing, we''ve learned to organically grow our databases and personalize our email marketing with the target customer in mind. If marketers have evolved their strategies from the 90s "spray and pray" approach to a more personalized, customer-centric solution, why can''t Sales learn to do the same? Since the early 90s, we marketers have held the power of email open and click tracking.
    [Personalization] 4 Steps to Tackle Data Quality and Velocity Issues
    Technology has helped marketers personalize, and track efforts like never before, leading to higher customer engagement. Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.”
    [Personalization] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
    Buyers are better informed (and expect sales reps to be better informed about their industry and likely challenges as well), and often need only a few key questions answered (most critically, price) by the time they contact a sales person. Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years.
    [Personalization] The Best Way To Convert New Buyers Is To Help Them First
    They need to put a person or team in charge. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. Which one of these questions and answers resonates with you? How do you build an effective content marketing strategy?
    [Personalization] My 15 Minutes of Social Media Shame
    thinking it was my personal one. I also shared it on my Facebook Timeline as well as my personal Twitter account. definitely not my personal Twitter account. You know how they say, "everyone loves a pregnant woman"? Well for my sake, I really hope that''s true. Sunday night, I became the unfortunate victim of every marketer''s worst(ish) nightmare: I accidentally posted to HubSpot''s company Twitter account. This is my story. My Social Media Slip-Up.
    [Personalization] Is your website search a marketing or an IT function?
    Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. You can probably guess which one I think it should be. Now, I know there is a lot of technology involved, and sure, your IT team needs to play a role, just as they do with your website as a whole, but do you let the IT team choose what goes on the home page? Or let them decide which messages you will use for your offerings?
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Personalization] New Facebook Verification Badges Highlight Dire Need for Disruption
    I believe it starts by figuring out how we can adjust our activities to better solve for the person on the other end -- the social networks are taking care of solving for businesses just fine. Before I freak you out: there is no action item required from this news. Okay, so, today Facebook rolled out "Verified" pages and profiles.
    [Personalization] Developing Your Firm’s Next Generation of Industry Experts
    Reputation-based means the person giving the referral has a general awareness of your firm and services. You may know many personally, but if you are appropriately demonstrating your industry expertise more than you think came to you by other means. of buyers rule out a referral before even speaking with that person.
    [Personalization] How to Screen for Top-Notch Writers
    Personally, I fall into both camps. Will they work with "difficult personalities" as they research and interview? Tone & Personality - Based on their email, cover letter, application, and/or resume, does the applicant seem like someone you''d like to work with? They''re talented writers, possess a strong command of the subject about which they write, and have a personality that seems like it will mesh well with your team and organization.
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Personalization] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    Sex with Data: Use data to personalize the customer experience. For anyone who believes the best social media ideas come of out of New York, Chicago or other major cities, you better think again. Originally famous for the 1982 World’s Fair, the Women’s Basketball Hall of Fame, and Bush’s Baked Beans, Knoxville is now burgeoning with social influence as the home to SOCIAL SLAM.
  • KAON  |  THURSDAY, MARCH 24, 2016
    [Personalization] How To: Build loyalty through customer engagement
    There are many good reasons for this circumstance, including the fact presentations are often boring when the presenter (sales person) is doing all the talking, and there are innumerable slides with lots of words. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined.
    [Personalization] National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28
    We continue to see organizations affected negatively by breaches, leaks, and short-sighted mismanagement of their crucial asset: the customer’s personal, private data, which should be sacred. Privacy stewardship must be the central essence of any organization’s digital DNA. Act-On Software … Read more › The post National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28 appeared first on Marketing Action Blog - Act-On.
    [Personalization] The Importance of Establishing a Strong Brand Identity
    The collection of these thoughts and ideas, the brand guide, is the inclusion of a simple, clear and focused articulation of the company as it is to be portrayed both visually and personally. Fathom recently created and released the 2014 edition of the Fathom Brand Guide – an 80-page document that functions as a toolbox for individuals throughout the organization to utilize and maintain a strong and effective brand image. Why it is so imperative to establish and define a brand image?
    [Personalization] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    Employees now want to use the same technology and tools at work they use in their personal life and the same holds for getting things done. Do not rely on the sales person’s or CEO’s assertion that they know the customer. We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit.
    [Personalization] 5 Secrets of Creating Successful Marketing One-Sheets
    When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I One example is a free consultation or assessment in person or on the phone. Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide.
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Personalization] Master Manufacturing Marketing at the MAGNET-Fathom Workshop
    Yupp, Google—the search engine giant that is largely responsible for making or breaking your digital presence will be available to personally advise your manufacturing marketing. MAGNET is known for its dedication to the individual growth of manufacturers in the North East Ohio Area. Fathom provides manufacturing marketing expertise, specializing in revenue growth.
    [Personalization] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. 2) Fill in your personal information. One of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form.
    [Personalization] Unleash Your Inner.Ninja: New Generic Top Level Domains.Review
    My personal favorites are.NINJA and.GURU. In a recent blog post of mine we saw how the Internet Corporation for Assigned Names and Numbers (ICANN) started to roll out new generic top-level domains (gTLDs) back in 2013. What this means for marketers is that we are no longer limited to the traditional gTLDs such,net, and. ICANN’s New gTLD Program will result in the expansion of the Domain Name System from 22 gTLDs to possibly 1,400.
    [Personalization] Marketing with Videos: What’s Wrong with the Script?
    Those are also effective and can be great for connecting personally with thousands of people who feel like they get to know you. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling. But others…OMG, it’s just sad.
    [Personalization] What To Do When You’ve Run Out Of Testing Ideas
    This ebook will give you more tips for testing and personalization for web, mobile, and apps. If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience.
    [Personalization] 15 B2B case studies show how content marketing drives ROI
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ).
    [Personalization] 5 Super Simple Ways to Show Your Readers You Understand Them
    Quora and Yahoo Answers are two of my personal faves, but one I started using recently is FAQ Fox (hat tip Orbit Media Solutions for introducing me to it). Why put so much time and energy into a blog post if it’s not set up to provide a positive experience to the person reading it? Recently, I spent a week stuck in the Midwest due to travel complications getting back to Boston ( remember summer?? Yeah, I don’t either ).
    [Personalization] Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18
    It’s all called content marketing, and it strives to deliver that more personalized message that leads to conversion. Content marketing is a huge trend, but it’s not a fad. Everybody’s doing it, and everybody wants to do it better.
    [Personalization] How to Pick the Perfect CTA for Every Blog Post
    This makes it even more possible to personalize the offers you promote on your blog, and thus, increases the likelihood you’ll convert visitors and move them further along in the sales cycle. To learn more about how to implement dynamic, personalized CTAs, check out our comprehensive blog post on the subject. So you want to maximize the conversion potential of your business blog, eh? Well, I don't blame you!
  • WRITTENT  |  MONDAY, MAY 6, 2013
    [Personalization] 8 Compelling Reasons to Use Google Authorship
    Ghostwriters Without an Established Personal Brand. Google Authorship is Positive Personal Branding. As writers work to establish personal brands and credibility in their niche, Authorship can lend an air of credibility that pages of simple search results can’t. While Google’s Authorship markup has been available to content creators since June 2011, adoption rates remain low.
    [Personalization] The best automagical Twitter following tools for your business
    Posts are sent at the time most likely to be read by each person you are contacting. It’s impossible to start up a new business — or even personal — Twitter account without either making a huge spend over at Twitter Ads. Over the last few weeks, I have been sharing my tools and processes with you.
    [Personalization] 3 Mobile Marketing Trends You Can't Afford To Ignore
    Moreover incorporating personalization into mobile messaging via an app has a significant effect on engagement with one study noting a 200% increase in conversions over the use of general messaging. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners.
    [Personalization] 8 Time Management Tips For B2B Marketers
    Life is too short to try to make yourself a morning person when you aren’t. It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole. Being a great time manager can help you be a better employee, colleague, parent, and spouse. Here’s some of my favorite tips for better time management, which will lead to less stress and higher productivity.
    [Personalization] 8 Off the Beaten Path Vegas Attractions to Check out During MME15
    And if you’re a museum person, here are two good ones: The National Atomic Testing Museum – we’re only an hour away from Area 51 and in the days of testing you could see mushroom clouds from Las Vegas! Editor’s Note: Today’s post is a special treat, a compilation of recommended Las Vegas attractions recommended by city resident and travel enthusiast, Heather Foeh , Head of Culture and Customer Advocacy at Lattice Engines.
    [Personalization] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    As marketers, we always want to make sure that we’re delivering the right message at the right time to the right person. This will help you deliver personalized and real-time responses to the right people. Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like.
    [Personalization] Move Beyond Sales With These Business KPIs
    Employee Retention: Are we creating a brand that employees are proud of and a place of work where they can grow personally and professionally? Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive.
  • ANNUITAS  |  WEDNESDAY, MAY 16, 2012
    [Personalization] Not All Advice is the Right Advice
    What routing processes should be developed to ensure that leads get to the sales person at the right time? I’ve been a part of several online conversations recently that have discussed how to get more from marketing automation and improve the return on marketing’s investment. In each of these conversations, folks have weighed in about the importance of sales and marketing working together to define a “lead”. “If
    [Personalization] How Radius Injects Marketing & Sales Alignment into our Annual Sales Kickoff
    Every person across the Radius teams was asked to think about his or her future goals and what steps he or she would need to take to achieve them. To start the fiscal year right, we hosted our annual Sales Kickoff (SKO). The Sales, Marketing, Product, and Customer Success teams came together to discuss new initiatives, participate in motivational exercises, and collaborate across departments.
    [Personalization] How Radius Injects Marketing & Sales Alignment into our Annual Sales Kickoff
    Every person across the Radius teams was asked to think about his or her future goals and what steps he or she would need to take to achieve them. To start the fiscal year right, we hosted our annual Sales Kickoff (SKO). The Sales, Marketing, Product, and Customer Success teams came together to discuss new initiatives, participate in motivational exercises, and collaborate across departments.
    [Personalization] Does Marketing Get No Respect?
    They understand that behind every like, tweet and purchase is a person. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.
    [Personalization] What Marketers Should Know About Big Data – and How to Put it to Use
    In fact, marketers from companies like Amazon, GE, Netflix, and Birchbox are using insights from big data to deliver better personalization, product recommendations and enhanced customer experiences. by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Amanda Maksymiw , Content Marketing Manager at Lattice Engines , a company that delivers business applications to help marketing and sales predict and close their next customer.
  • THE ROI GUY  |  FRIDAY, OCTOBER 21, 2011
    [Personalization] Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
    Joe Payne, Eloqua Chairman and CEO Introduces Alinean Interactive Content Connectors at Eloqua Experience 2011 “Incented with personalized white papers, diagnostic assessments and business case reports, customers are willing to share important information about their opportunities and requirements that they wouldn’t otherwise.”
  • HG DATA  |  FRIDAY, NOVEMBER 4, 2016
    [Personalization] Company Culture and Teamwork Trump Systems
    Instead, we played games, wrote personal “I Will” statements, played trivia, watched the World Series, ate pizza etc. The workplace is changing. Most teams are made up various types of employees: on-site, remote, contractors and even bots! The one constant in this ever-changing, hectic, and often disconnected workplace, is that face-to-face company meetings are still necessary to make a team function and thrive.
    [Personalization] 5 Brilliant Marketing Campaigns for Boring Products
    This campaign went against the boring industry standard, and because people weren''t expecting an airline to have this much personality, the video quickly went viral. Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that m any companies make products that are just plain boring -- but just because a product may be dull doesn''t mean its marketing has to be. But how do dull companies create content that gets so much attention?
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Personalization] 8 Examples of Brilliant Healthcare Marketing
    Through confidence-inspiring web videos , the Dana-Farber Cancer Institute shows their personal approach to cancer treatment and state-of-the-art facilities. Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap.
    [Personalization] 5 Tips for Delivering Better Presentations
    So, the next time you’re tasked with presenting, take these five tips into consideration and remember to let your personality shine through. Giving presentations can be slightly nerve wracking or incredibly fun, depending on who you are. If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. According to the Washington Post , America’s biggest phobia is the fear of public speaking – 25.3%
    [Personalization] Creating a Survey? 7 Tips for Getting More Respondents
    When requesting input from someone, remember that you’re asking the person to take precious time and energy out of their day to help your organization. This way, each person who completes the survey can see how their own responses compare to those of their peers. It looks like this: One very important note: If any of your questions ask for personal identification information, do not display the results to respondents.
    [Personalization] 5 Content Marketing Trends to Plan Your 2017 Budget
    Meanwhile, The Washington Post saw a 145 percent growth in newsletter subscribers year-over-year, and Digiday recently proclaimed newsletter editors the most important person in newsrooms. “It’s easy to think that B2B companies should be more branded or in some way less personal in their content than B2C companies.
    [Personalization] Cognitive apprenticeship - Wikipedia, the free encyclopedia
    Personal tools. Cognitive apprenticeship. From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1].
  • EMEDIA  |  WEDNESDAY, APRIL 12, 2017
    [Personalization] What Does Omni-Channel Mean?
    B2B buyers have been conditioned by their personal consumer experiences. They expect personalized and consistent engagement, even from their business vendors. Instead of thinking of desktop, mobile, tablet, calling, or in-person experiences as separate, marketers must strive for a holistic approach — one seamless omni-channel experience. Omni-Channel is All About Customer Experience.
    [Personalization] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    PERSONALIZATION. Fully personalized email marketing: Its time has come. In fact, according to the Email Marketing Industry Census , 78 percent of the marketers surveyed predicted that by 2020 all email communication will be personalized. It’s that time of year again, and we don’t just mean the season of white-bearded men in red suits or going back for second helpings of holiday ham.
    [Personalization] Case Study: Caterpillar and blue collar social media marketing
    Similar to my role as the Social Media Program Manager, we have a person solely devoted to the Mobile strategy. One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. And while that may be true, don’t assume you know where your customers are getting their information, especially if you haven’t checked for awhile.
    [Personalization] Wearable content: The X-factor that makes a social media plan soar
    The addictive nature of this place is born from a primal need for connection, storytelling, commiseration, and ego … not necessarily personal financial gain. The addictive nature of this place is born from a primal need for connection, storytelling, commiseration, and ego … not necessarily personal financial gain. Most of the value created on the social web every day is non-economic. Do your friends wile away their hours on Facebook to be more profitable? Probably not.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Personalization] Data Driven Fundraising Is on the Rise for Universities and Nonprofits
    The more targeted you can be with your communication, the more personal and engaging your message will be. Personalizing Increases Engagement. The more personalized your email communication is, the more engagement you’ll see. Many organizations and schools are catching on to the data craze in the fundraising departments. And with data comes analytics -- and analyzing all the information you''re collecting.
    [Personalization] How to Create Marketing Emails Both Readers AND Inboxes Love
    2) Clear 'From' Field: Marketers are split on whether it's best to send email from a company name, a person's name, or both. 3) Real Reply-to Address: You know when you get a really wonderful, personal email from a company? So you hit the 'reply' button -- you know it's silly, but the email was so personal it just feels right -- and you see your message is going to
    [Personalization] Behind the Marketing Technology Triumvirate
    Common marketing initiatives in today’s world include: Engaging with leads in new ways and on new channels, and doing so more effectively by delivering the right message to the right person at the right time. Why every modern marketing organization needs CRM, marketing automation and social media platforms. Every marketing team today wants to know: How can we be more strategic and effective in everything we do?
    [Personalization] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. By James Hahn II, {grow} Community Member. July 15th, 2014 will forever live in infamy. That is the day Weird Al Yankovic debuted at number one on the Billboard 200 for the first time.
    [Personalization] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    I can tell you from personal experience (Eloqua is an Altimeter client) that Owyang is singularly focused on helping all social strategists escape what he terms “ the social media help desk ” to add more value to their organizations while enriching their own careers.
    [Personalization] 30 Brilliant Social Media Marketing Tips From 2011
    A little personality is fun. Use to test personal brand monikers that will work for your social media handles and domain. It’s likely that is already taken, but you can check to see what variations are available so you can create a cohesive personal brand across all social networks.
    [Personalization] Publish or Perish and What It Means For CMOs
    SO: What do you say to the person who reads the title “Publish or Perish” and says it’s just hyperbole run amok — the situation isn’t that dire? A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish.
    [Personalization] 7 Tips to a Stellar Welcome Email
    It’s okay to be more personal or humorous with your emails compared to the content that you write for your website or blog. When a new subscriber comes along, you want to dazzle them. Greeting your new subscribers with a welcome email is the first step to impressing your new contacts. To help you create a stellar welcome email, we have a list of seven tips to follow: 1.
    [Personalization] Everybody Writes — My Interview With Ann Handley
    One that included not just content marketing , but social media , and personal branding , and change management, and more…and the rest is history. Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of.
    [Personalization] 15 Tenets of Proper Email Marketing Etiquette
    Personalize and segment your communications. Intelligent email marketers understand the importance of both personalization and segmentation in their email sends. Personalize your email by sending it from a real person in your company and using the recipient's real name in the email's greeting. Direct the "Reply to:" address to a real person. The ultimate vision for inbound marketers is to "make marketing that people love."
    [Personalization] How to Advance from Licensed and Curated Content to an Original Content Strategy
    One of Kurt Vonnegut’s essential rules for good writing was, “Write to please just one person. ” An essential factor of a great story is that it be focused on the desires, interests, concerns, and knowledge of a single reader—with the understanding that if your story can perfectly please one person, it’s likely to be able to please many more like them. Many marketers today find themselves stuck in a cycle that relies on licensed and curated content.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Personalization] New Data Reveals How Nonprofits Are Segmenting Their Communications
    This is excellent news when you consider the impact that personalized correspondence has on fundraising. Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there''s no shortage of touch-points to prospective and current supporters.
    [Personalization] Content Retargeting: A Marketer's Guide to Getting Started
    For example, a person who used our AdWords Grader tool shows far greater intent as a business lead than a person who read a post on our blog -- in the former case, we know for sure they are a) using AdWords and b) looking for help. Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. In other words, retargeting is a way to reach specific audiences who''ve already shown interest in your business.
    [Personalization] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    The copy should be relevant both to the person viewing the ad, and the offer or page to which you're sending them. It's all about "gated" offers and forms -- when someone clicks on your ad and lands on your website, putting the content you are offering behind a form will help you collect the data that qualifies that person as a good lead, or not. LinkedIn is a highly valuable tool to network with like-minded professionals.
  • SNAPAPP  |  THURSDAY, MARCH 23, 2017
    [Personalization] What Is Lead Scoring? How to Create a Beginner to Advanced Model
    If you sell HR software, maybe that person is a VP (seniority) of HR (department) at a 500+ person (employee size) B2B company (company type). When we talk about lead scoring, we generally are talking about it on a global level, meaning every single person is subject to the same criteria, every single time. Lead scoring is a B2B marketer’s best friend. When I think about the major difference between the world of B2B and B2C, lead scoring is one of the big dividers.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Personalization] 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
    This list is full of tags that indicate that a photo is relevant only to the person who took it and his or her close friends: “#BestFriends,” “#LoveHer,” and “#Drunk.” Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn''t much data about what content performs best on these platforms.
    [Personalization] Email Course101: 5 Things to Know When Creating an Automated Email Series
    And technology is paving the way– email automation and personalization allow marketers to create enticing campaigns that engage subscribers. In the new era of email marketing, marketers are intent on delivering subscribers exactly what they want. Email courses are gaining traction, particularly for B2B organizations that need to educate their audiences in order to make a sale. In an email.
    [Personalization] Human Resources Executive Job at Emarsys Limited
    Born in 2000, we have supported e-commerce brands to grow their commercial value through highly-personalized customer engagement. Opentopic blog >> Emarsys is an international SaaS group of sharp technology experts. Today, our predictive intelligence fuels user-friendly, real-time marketing automation. Our 1,500 clients… Emarsys is an international SaaS group of sharp technology experts. Born in 2000, we have supported e-commerce. Marketing ROI Cmo marketing roi
    [Personalization] 4 Methods for Building a Successful Ecommerce Brand
    Whether it be through a personal website, eBay account, or Etsy profile, there’s. Opentopic blog >> Thanks to the Internet, entrepreneurs can now do more than ever before. Yes, brick and mortar businesses still have their place in the world of entrepreneurship, but many people are now building incredibly successful e-commerce brands from the comfort of their own homes. Marketing ROI Cmo marketing roi
    [Personalization] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    If the person is signing up for a product demo, for example, will he be directed immediately to a recorded demo, or will a representative be in touch to schedule a one-on-one session? As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Personalization] 20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]
    DO use personalization and dynamic content. Personalization is one of the best ways to improve the effectiveness of your CTAs. Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page.
    [Personalization] Tell a Story to Sell a Product
    Make your message personal by asking for customer testimonials. You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention! How can this be? Turns out, he’s telling the most fascinating story about a cave diving experience on a family vacation and you find yourself riveted.
    [Personalization] Interesting Infographics: Must-Know Data To Improve Your Email Campaigns
    Personalization (34%). Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. Compared to their counterparts, did you know that companies with the most successful email marketing campaigns tend to spend a longer amount of time strategizing?
    [Personalization] This One Lead Gen Metric Will Help You Show Marketing ROI
    And amongst those 5,000 people, 65 become a lead for Contently in the next 90 days—they fill out a demo request form, request to talk to a sales person, download an e-book, or some other conversion event. Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. There’s one that’s my most favorite, and I reference it all the time.
    [Personalization] List Buying: 3 reasons why this tactic can be deadly for marketers
    You don’t recognize the company or person who sent it. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. We’ve asked Andrea Johnson, Senior Editorial Analyst, MECLABS, to cover both sides of this debate. Today, she explores the downsides of list buying. It’s the start of a three-part series.
    [Personalization] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    And mobile existed, but now we use mobile to think about developing personal relationships with people at a scale that enables a company like Unilever to actually connect to a large group of consumers. Think of how Facebook and Twitter and Google have changed our personal lives. Marc Mathieu: It means developing a personalized relationship with customers in a way that yields a high degree of utility at every moment, depending on their needs, moods and mindset at that moment.
    [Personalization] How Do I Prepare for Marketing Automation?
    Personas should have names, pictures, and personalities. The whole idea of marketing automation is getting the right content to the right person at the right time. You have to review your content assets, and map them to each stage of the decision-making process for each person involved in the sale. You can likely use that for top of the funnel, or ToFu, content, but bonus points for creating content personalized to each persona at the top of the funnel.
    [Personalization] Holiday Marketing that Shines: How to Effectively Run Contests on Pinterest
    Be clear about how a person can enter, but also be aware that the more rules you have, the fewer people may sign up. Author: Phillip Chen How many emails do you send during the holiday season? Between Black Friday, Cyber Monday, Christmas, and the New Year, your audience is most likely exhausted with email. So how else can you engage your audience? Pinterest users purchase items at a more frequent rate, making it a perfect way to engage your audience this holiday season.
    [Personalization] 100 Real Pokémon Go Headlines That Will Make You Question Everything
    I Was a Normal Person With a Life. I Spent a Night Playing Pokémon Go, Got Drunk for Free, and Gave Away a S**t Ton of Personal Data in the Process (xoJane). 1. ‘Waiter, there’s a Squirtle in my soup’: When Pokémon invade your restaurant (The Washington Post). And Now, Some Pokémon Go Erotica (Kotaku). And Then I Started Playing Pokémon Go. Slate). Cops Called, Eggs Thrown At Hundreds Of Pokémon Go Players In Sydney (Kotaku).
  • SALES ENGINE  |  TUESDAY, MAY 31, 2016
    [Personalization] Overcoming the Two Biggest Resource Constraints of B2B Demand Generation
    You may find that a single person can take on multiple roles—managing copywriting and execution for email campaigns, for example. It can feel like there are never enough bodies to do the work that needs to be done, but remember that no one person is good at every component of demand gen.
  • SNAPAPP  |  TUESDAY, MARCH 3, 2015
    [Personalization] 3 Ways to Connect Your Brand to a Holiday [Webinar Recap Part 1]
    You’ll need to know your brand personality as well as the sensibilities of your buyer personas to pick the right holiday and the right approach. the brand’s has an indirect relationship with the holiday, through brand personality/identity and interests. For many marketers, no matter the title or industry, coming up with the next great campaign idea can be a struggle.
    [Personalization] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    Given the particularly tense nature of this past election cycle, many Americans have come away with personal opinions about the reputability of various, long-standing news outlets. 2016 has been a crazy year for social media. A near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content.
    [Personalization] The Complete Guide to Setting Up the New Facebook Page Design
    If you're familiar with Timeline for personal profiles, this is similar to the large banner image that is shown at the top of the page. Admins can now allow users to send them personal messages. Friend Activity: When people visit your new business page, they will now have a more personalized experience because they'll see how their personal Facebook friends have interacted with your page.
    [Personalization] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Have you had success with incorporating personal, mobile-optimized, or visual content into your social media marketing strategy? Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. Before I realized it, I had already scrolled through hundreds of posts, without batting an eye.
  • BIZIBLE  |  WEDNESDAY, MAY 4, 2016
    [Personalization] What Tomorrow's Marketers should Watch for at Marketo Summit 2016
    Attendees to Marketo Summit will be able to find the tools that help them deliver various forms of content, personalized web experiences, and online advertising that fill the top of the funnel. Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. Uncovering what “tomorrow’s marketer” will look like is no mean feat.
    [Personalization] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    His snaps alter between vague inspiration and weirdly banal glimpses into his eccentric personality, creating what Adweek called “his own bite-sized reality show.” ” The past few years have seen a dramatic rise in the popularity of person-to-person chat apps such as Snapchat. No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February.
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