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  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Personalization] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    Just by clicking #DeereSighting, that person sees how others show their love for John Deere in a fun way. I personally discovered the brand when someone I follow on Twitter used its very eye-catching hashtag: #WhatTheFlush. And by accompanying their answers with rich colors and visuals -- which are said to increase a person's willingness to read a piece of content by 80% -- the firm invites users to engage with them: Why #consulting ?
    [Personalization] 3 Steps To Creating Content Like A Journalist
    Everyone has their own personal biases, but good journalists try to be as objective as possible. Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers.
    [Personalization] 4 Ways to Differentiate Your Marketing Content
    It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Be Part of It : Don’t be the person that walks into the bar and immediately tries to change the conversation.
    [Personalization] How to Get on Stage! 4 Tips for Compiling a Strong Conference Speaking Submission
    And, speaking in front of a greater audience, say at a conference, is a perfect way to not only share your expertise and story with others in your industry but it also serves as an opportunity to build your personal brand. Don’t be that person! Author: Katie Pope The two most dreaded words in the English language: public speaking. Some of us love it while some more of us hate it.
    [Personalization] Marketing Strategy: 3 Steps to find the best tactics and results
    It also contained a letter with a personalized URL to a video of the company’s CTO. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics.
    [Personalization] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    We work with CEOs, thought leaders and senior sales executives to create a powerful personal brand online – one that aligns with your business goals, and helps you accomplish more, faster. Most of the messages went ignored, because “fill-in-the-blank” templated emails do not make the customer feel as if it’s personalized.
    [Personalization] 4 Ways to really engage your customers on social media
    Social causes can lead to numerous fans sharing their personal stories on social media. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty.
  • ENGAGIO  |  WEDNESDAY, MAY 10, 2017
    [Personalization] Use These 8 Sources to Learn Everything About Your Target Accounts
    You’re looking for as much information as you can about things like the target account’s market (news, trends, growth drivers), your account’s strategy, strength, weaknesses, the agenda of each person on the buying team, relationships inside the account, and more. What people share on sites like Twitter and LinkedIn is timely, relevant, and personal. Magnum P.I., played by Tom Selleck in the 80s had an awesome life.
    [Personalization] 32 questions you should ask when you interview a martech leader
    Listen for how the person structures the response and what questions they pose.]. This helps you see how hands-on the person is.]. See whether the person prioritizes staying in the know on new tools, and linking technology choices to business needs.]. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Personalization] Are you a social media marketing trapper?
    While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends. I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food.
    [Personalization] Dear Sales, Marketing Automation Is for You, Too!
    Then, finally, the right person is on the line. Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” The answer is, well, everything. Marketing automation supports the sales cycle, ensuring sales teams have access to qualified leads. Supporting sales teams is marketers’ No.
    [Personalization] Do You Need a Long-Form or Short-Form Copywriter?
    Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Sounds good, right? But that single-source approach may not in fact be the best way to serve your content marketing projects. Different project types simply have differing needs for a writer''s knowledge, skill, and focus.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Personalization] 11 Myths of Social Media Marketing
    This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Personalization] 12 Things You Learned in College That Prepared You for the Real World
    For example, Leaning says she "essentially got every internship in college by DMing someone [she] didn't personally know on Twitter to inquire about a certain position or a certain company." 9) You're probably either a morning person or a night owl. College teaches you whether or not you are a morning person," says Olmsted.
    [Personalization] A Marketer’s Guide to the New GDPR Regulations
    Personal data will have to be collected and used for a specific purpose and consent must be given for each purpose and not bundled together. In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR). The new Regulations will create a uniform and consistent set of rules across all 28 countries in the EU.
    [Personalization] Customer journey: a new field for innovation
    The ability to describe something, to project it right, to make the reader understand the perspective, and of course to have the right amount of information able to drive the person responsible for navigation and to set up the right route without overloading him with details was, and still is, something remarkable. We don’t need personalized recommendations, but something able to address our needs at the right context. Mapping was always something really fascinating to me.
    [Personalization] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    3) Include a link to your sign-up form in every personal email signature. 30) Solicit personal friends and business colleagues as subscribers. If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings.
    [Personalization] Facebook Announces New Design and Upgrades to Fan Pages
    Starting today, businesses can navigate and interact with other areas of Facebook representing your business page, not your personal profile. Starting today, business pages on Facebook are going to look a lot more like the new personal profiles that Facebook rolled out recently. A fan page is how businesses interact with members of the Facebook community.
    [Personalization] If it fails, at least I shipped a better version of myself
    I sat with one of my investors a couple of weeks ago and he said, “You are a completely different person than when I first met you. by Claudia Dahinden “You are completely different person than when I first met. I sat with one of my investors a couple of weeks ago and he said, “You are a completely different person than when I first met you. By Perri Blake Gorman, {grow} Community Member. I have a confession to make.
    [Personalization] You Don’t Have to Be an Einstein to Create Great Content
    Associate a strong brand or personality with your content marketing. Do you have a strong selling point, personality or brand within your firm that can help support your content marketing? by Jon Miller Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model.
    [Personalization] How to Transform Lives With Your School’s Content
    Use those interests to deliver personalized content about degree programs, professors, campus organizations, and dorm-life. When current students, prospective students, and parents ask questions on social, respond within hours with a personalized answer to show that you’re there, you’re real, and you care. Fathom’s CRO, Jeff Herrman, recently published the post “Why Content Marketing?”
    [Personalization] How to Distinguish Between PPC Pros and PPC Posers
    This person should be passionate about paid search, their career, and your company. How high of a standard is this person willing to be held to? What to Look for in Their Responses: At what point did the person go to their boss? While your paid search manager needs to be an expert on all the latest trends and nuances within search, this person also needs to be creative. Would you ever want to go out for a beer with this person after work?".
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Personalization] How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture
    To start, if you have people on your team who are particularly overeager to tackle things, recognize that it’s a great attitude to have, but check in regularly to make sure that person isn’t biting off more than she can chew. For that reason, it’s fair to request as much advanced notice as necessary, so you can work together to make sure there’s a support system in place at the office that can allow that person to fully disconnect.
    [Personalization] How to nail your next presentation: 10 rules for public speaking success
    It’s easy to personalize one death—we can all imagine someone we know dying. On the other hand, it’s not possible for us as humans to personalize large numbers , like a million. I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some really great ones, and the misfortune to see more than my share of awful ones.
    [Personalization] Discover YOUR Marketing Super Power [Decision Tree]
    Needless to say, you’re a genius when it comes to engaging with people on a regular basis, and you know how to represent the personality of your company on social networks. It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer. Despite all my hard work, I probably won’t be able to fly without spending a couple hundred bucks and 2 hours waiting for airport security. Also, I hear laser vision doesn't work as well when you're wearing glasses.)
    [Personalization] Segmentation Ideas for Nonprofits and Member-Based Organizations
    You create buyers personas by dividing your customers into groups based on different attributes (like age, occupation, demographics, personalities). Segmenting your members and donors into strategic email lists is a great way to personalize your communications. What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess? It’s the member database.
    [Personalization] 4 Sure Fire Ways to Win Back Customers with Email
    “Consumers engage with a vast number of organizations on both a personal and professional level, and [they] can’t retain information about all of the benefits and features of those companies,” Pophal says. Every once in a while, a few subscribers stray. It’s natural. But that doesn’t mean they’re gone forever. We’ve got some tips to help you bring ‘em back.
    [Personalization] How Abraham Lincoln Can Help You Build A Better Team
    As you can see from that brief history primer, Lincoln was a master strategist who was excellent at putting aside personal grievances to arrive at the right decision. As patriots, they all valued the success of the nation above their own personal interests and when push came to shove, they accepted Cabinet positions under Lincoln because they believed in the values that America stood for.
    [Personalization] 5 Website Best Practices that Produce More Leads and Faster Growth
    They are a place to send prospects whom you meet in person to learn more about your firm and its services. To cater to people at the bottom of your funnel, those who are almost ready to buy, you will need offers that drive them to a relevant service or deliver a more personal experience, such as a free consultation. Gated content works because most people are willing to exchange a small amount of personal information for something they perceive as valuable.
    [Personalization] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Barrie Davenport is a blogger, author, and personal coach at Live Bold and Bloom. When you write in this way it becomes more personal and you communicate more effectively. Without determining this goal first, I personally tend to meander around in the article. If Warren Buffet was personally about to give me his can’t-lose stock tip of the century, and misspelled “Investmnt”, I wouldn’t disregard the tip because of that.
    [Personalization] Do You Believe in Industrial Websites?
    Appoint an internal point person who understands your website needs and will be the project manager. Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. My doubts stem from some of the things that I hear in my regular conversations with these companies.
    [Personalization] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    But 71% of B2B buyers who see a personal value will buy a product. And 68% of buyers who see a personal value will pay a higher price for business product or service–but just 8% of buyers who see no personal value will pay the higher price. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.”
    [Personalization] A Science-Backed Method for Better Writing: How to Find Your Ideal Time of Day
    Keep in mind that there is some truth to the morning person/evening person dichotomy. Every individual has a unique timeline for work, energy, and creativity. Some work best at the crack of dawn, while others prefer to write into all hours of the night. But if you want to do your best writing, you have to find your best time to do it. Because science says so. To learn why this is true, and how you can figure out an ideal writing time for yourself, keep reading.
    [Personalization] Tips for your professional B2B corporate video production project
    These are certainly great metrics for marketers, but what makes digital business video production is that the medium reinforces personal connections that are so important to building trust and informing in the sales process. Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy.
    [Personalization] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    And what makes a good sales person? Author: Seth Lieberman Many marketers feel like the engine is always running. There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing.
    [Personalization] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    All sorts of different people, personalities and corporate cultures who have different needs, demands and budgets. Given my recent trip to Disney World and having just seen the latest version of Cinderella , it has not only left me feeling like a princess, but also pondering the whole glass slipper concept as I’m finding that it relates to my role as a Web Strategist here at emagine. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one!
    [Personalization] The State of Video Streaming
    It functions like Periscope in that one person’s live feed can be viewed by a large audience. Kiki Schirr, {grow} Contributing Columnist. There’s a lot going on in the video streaming world right now. It can seem difficult to keep up. This post will bring you up to speed on what’s been happening with the latest and hottest video streaming technology. The Death of Meerkat… is Periscope next? Meerkat is dead. Long live HouseParty ?).
    [Personalization] A Scorecard for B2B Marketing Operations [Download Evaluation]
    But how does an individual in a marketing operations role evaluate their personal success? What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure. And how does a company evaluate their level of sophistication in the area of marketing operations? This scorecard is meant to help with that.
    [Personalization] Rallying Around Revenue: Aligning Sales and Marketing at PagerDuty
    Think along the lines of a simple campaign where they play a part in the cadence of touchpoints or providing some personalized insight into one of their target accounts. On Oct. 18, hundreds of marketers will flock to Hiller Aviation Museum just outside of San Francisco for the Marketing Loves Sales conference. The conference revolves around aligning Marketing with Sales to focus on one common goal: revenue.
    [Personalization] The Power of Human Content: Virgin America’s New Safety Video
    While the flight attendants did not sing (or rap), they did direct us all to the personal screens in the seat back, where we watched this bit of awesome: The New Virgin America Safety Video. Author: DJ Waldow If you are a seasoned traveler, there isn’t much more boring and mundane – and critically important – than the safety announcements at the beginning of any flight. Most of us “veteran travelers” have them memorized.
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Personalization] Marketing Myself: How the Right Marketing Plan Got Me Hired
    By answering these questions, I was able to create a personalized “marketing strategy” that would position me for the right job. The Problem. "Oh, jeez, good luck with that!" " That was the common sentiment when I said I studied marketing. “So you plan on flipping burgers, huh…” was another popular response. You see, on every college campus there are certain classes you KNOW won’t get you a job.
    [Personalization] Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
    Suppose you enter a job as a demand generation person or head of marketing; what is the playbook that you would want to run to elevate and grow the marketing team and the business? If you have a sales team at all, the cofounder may actually be your lead sales person. This person needs to be very fluent in talking to sales, and very fluent on how to operate within the marketing team as well. This is the person that we would want to see lead a hyper growth marketing team.
    [Personalization] 5 Super Simple Ways to Show Your Readers You Understand Them
    Quora and Yahoo Answers are two of my personal faves, but one I started using recently is FAQ Fox (hat tip Orbit Media Solutions for introducing me to it). Why put so much time and energy into a blog post if it’s not set up to provide a positive experience to the person reading it? Recently, I spent a week stuck in the Midwest due to travel complications getting back to Boston ( remember summer?? Yeah, I don’t either ).
    [Personalization] Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time
    Even though most people know that personalized emails are usually customized by a machine, adding that small touch to your email makes people feel like you''re talking to them Most marketing software, like HubSpot, will let you personalize your email greetings. At this point in the email, I wondered again whether the person knew who they were emailing. Almost 10 months ago, I had my first day at HubSpot.
    [Personalization] Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1
    Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. The first three are below. For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required).
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers.
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers.
    [Personalization] 20 Topic Ideas For Your Next Social Post
    Help your customers get to know your staff on a more personal level by posting a quick blurb about a staff member. If you’re posting to social media regularly (and you should be), you’ve likely hit some roadblocks when it comes to generating content. This list of 20 ideas can serve as your go-to sheet in a pinch. Plus, each idea has an example so you’ll have plenty to go on. Lesser-known holidays. Offbeat holidays and quirky celebrations make for quick and easy posts.
    [Personalization] The 15 Best LinkedIn Pulse Articles On Marketing
    This article uses a personal story and a great example of the power of being an active listener on social media. I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month!
    [Personalization] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    Don’t skimp on this and expect a junior person to take it on and run it”). The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” ” phase.
    [Personalization] Back to Basics: Tips and Tricks for Demand Generation Success
    As leads move down the funnel and you know more about them, you should target them with more personalized programs and content to nurture their interest. Keep in mind that as your audience becomes more familiar with your company and moves down the funnel, the audience size of your programs should diminish and the personalization of the interactions should increase.
    [Personalization] Mautic Offers Free, Open Source Marketing Automation
    Emails can include personalization tokens such as {first name}. The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.
    [Personalization] Ways to Make Your B2B Lead Generation Evergreen
    They automate everything wherever possible because they tend to be lean and agile—but they don’t lose the personal touch; they don’t automate beyond reason. Once someone opts in for the PDF report it creates a trigger that this person is probably interested in your services. —Self-Renewal Strategies for the Long Haul . It never ceases to amaze me how our landscape changes almost overnight this time of year. Literally, you go to bed one night with bare trees outside your window.
    [Personalization] How to Run a Webinar: Building a Compelling Landing Page and Thank You Page
    If the presenters are well known, consider putting a picture of the presenter on the page to personalize the event. This is the seventh installment in the series How to Run a Webinar. In our last post in this series, we talked about Promoting your webinar. The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page.
    [Personalization] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    We have specialists in marketing and in sales, they need to figure out how to work, nimbly, together through the entire process with the most effective person/job doing their part at various phases of the customer journey. The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies?
    [Personalization] Three “Lies” That Plague B2B Businesses Today (Part One of Three)
    If cold calling and proactively targeting ideal profile prospects is truly dead, then why are my clients having so much success creating NEW opportunities and CLOSING new deals from their personal prospecting efforts? Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their answers.
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Personalization] How 7 Experts Solve Their Most Painful Email Marketing Problems
    Below you''ll learn about the various problems or pain points they''ve admitted to encountering, proposed solutions for each, and personal insight into why those solutions are valuable for them. For example, in 2011, we conducted a test to see if including a personal name in an email''s "from" field would increase email clickthrough rate. Planning email marketing campaigns can be, well, a pain.
  • SNAPAPP  |  FRIDAY, OCTOBER 28, 2016
    [Personalization] SnapApp October Release: Make Your Own Custom Theme
    You can also add smart rules to equation results and personalize who sees which results and when. October saw a huge release for SnapApp with the ability to create custom themes for all of our customers. Earlier this year we introduced Launchpad , which has an assortment of themes you can apply to a Snapapp right at the first step of creation. . Custom themes is an extension of this and appears right above our default themes in a section called “My Themes.”. . .
    [Personalization] No More FOMO: Building a Modern Live Streaming Strategy
    An in-person, live event has multiple opportunities to participate. In the case of a personal demo with a sales rep, “audience members” can tailor the direction of the conversation and choose where to five deeper. But if you can’t engage them with these supplemental activities they would get in-person, they’re definitely going to be more likely to drop off. This is part two of a two-part article on live streaming.
  • PUREB2B  |  TUESDAY, MAY 3, 2016
    [Personalization] Answers to Your 6 Biggest Email Marketing Questions
    Inside, we dive deep into things like timing, developing powerful subject lines, link integration, and personalization & length. The digital age has made a stunning number of marketing channels available to companies of all shapes and sizes. However, when it comes to lead generation, one stands out from the rest.
    [Personalization] How Content Marketing Impacts Your Bottom Line [Infographic]
    Inbound marketing focuses on earning a person’s attention by offering engaging content aimed at improving the online experience while also staying in the forefront of their minds. The days of flooding the internet -- and even your own site -- with overly promotional content are gone. While traditional efforts like this may have worked in the past, many businesses are finding them to be less effective in today's increasingly contextual marketing world.
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Personalization] Infer’s Predictive Insights From Across The Web
    Companies that have figured out how to utilize data to create deeper personalization are improving the overall customer experience, winning more deals and generating more revenue dollars. It’s been an exciting couple of months at Infer — from product announcements and company updates to industry insights and best practices, we’ve had a lot to talk about.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Personalization] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,
    [Personalization] How to Take a Boring, Weak Renewal Email and Turn it Into a Powerful Renewal Campaign
    Phone call: Depending on the size of the account, it may be worth your time to call the person. In today’s email-centric world, a personal phone call stands out as unique. I mentioned personal phone calls and SMS campaigns in the above example, but there are many other channels you can use to remind customers about renewals. Instead, consider a multi-channel, multi-touch, personalized, targeted smart campaign.
    [Personalization] 2016 Content Marketing Trends Reveal How Story Can Save Your Brand
    It’s a wild time to be working in the field—with industry experts on one side singing the praises of story-driven marketing and advocating a return to more personable approaches for business, while all the platforms on which we operate grow increasingly populated with ads. The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle.
    [Personalization] 3 Mistakes Field Marketers Make (And, How to Avoid Them)
    Even perfectionists (aka the personality type that’s typically drawn to the field marketing profession). Author: Stacey Thornberry We all make mistakes. Really. But my motto is, “it’s not a mistake unless you DON’T learn from it” (and then do it again…). So, you’re welcome in advance. I’m going to help you learn from others’ mistakes so you don’t have to make your own.
    [Personalization] The Best Free Tools for a Small Business
    Evernote can make your business (or even your personal life) more manageable. The saying, “you get what you pay for,” isn’t always true. There are tons of fantastic free business tools out there that help a small business manage, market, and socialize their company. Some have been around for a while, others are on the newer side, but they all help small businesses be more productive. Let’s take a look at some of the best: Evernote.
    [Personalization] Google Inbox – Deliverability or Visibility?
    While the amount of published information available to the general public continues to grow, the demand for more efficient systems to digest and manage personal information is also on the rise. Rather, they want to ensure their users are receiving the right message from the right person at the right time.
    [Personalization] No Rest for Marketers, Even on Turkey Day…or, Umm, Thanksgiving
    Oh and by the way, if your brand is maybe a little bit quirkier, or you already have some fun video personalities you want to include in your Thanksgiving video, check out this one. While the video is more meta than a traditional storyboarded video, it still works – as we know, video is the best thing next to being there in person, so you feel like you’re experiencing the awesomeness of this billboard as though you were standing in front of it yourself.
    [Personalization] 15 Rocking Content Marketing Tools with Advice from Experts
    I personally can’t live without this Plugin. With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. Needless to say, there are lots of tools out there, but which are the ones worthy to give a try? Here are some options that could be a great test drive for you.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Personalization] The Characteristics of Content That Turns Skeptics Into Believers
    HubSpot recently ran a survey with Octopus Group for their Tech Heads 2014 project that gave us great insight into the human side of CIOs -- often the hardest person to convince when selling technology into a new company. 4) Highly Relevant and Personal. "47%
    [Personalization] 7 Examples of Brands That Pop on Pinterest
    In this way, Chobani is embracing the main goal of Pinterest -- to focus on the concept of a person's lifestyle and encouraging users to share their tastes and interests with others and discover those of likeminded people. The takeaway here is to make your Pinterest brand page personal for your fans. You can do this by showcasing some behind-the-scenes content that shows the people behind your brand, injecting some personality into your business and make it easy to relate to.
    [Personalization] 3 Mobile Trends that Will Last
    They’re also downloading business apps on their personal devices, so as a marketer, you have more time in the day to reach out. Just when it seemed like the push for mobile had peaked, we’re learning about even more trends that have staying power. Why is it important for marketers to recognize and master mobile progressions? Don’t Get Left Behind. Your competitors are already jumping on the bandwagon, and they’re having a good time. source: eMarketer ). 42.8%
    [Personalization] 3 Lessons From Our Revenue Roundtable for Marketers
    Opportunities a sales person creates — that’s how I’m compensated [as a marketer].” – Heidi Bullock, VP of Demand Gen at Marketo. In the past decade, technology has revolutionized the marketing game by providing more insight than ever into the customer journey. Companies are focusing away from “sales” as the go-to growth strategy and recognizing the power of marketing to not only raise brand awareness, but also generate and engage qualified leads. .
    [Personalization] 10 Common Business Blogging Questions Answered
    Even negative comments provide great opportunities for businesses to share something of value in the public domain and show personality and humanness. Is it better to include personal bylines for company bloggers? Including writer bylines in your company blog posts is definitely a good idea because it highlights the unique personalities of your writers and allows your readership to create comfortable habits.
    [Personalization] Like-Gating on Facebook Expires Tomorrow. Are You Ready?
    This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page." After being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. You might have heard about this, but if not, here''s what happened. In early August 2014, Facebook announced on their developers blog that page admins have until November 5, 2014 to knock Like-gating from their Facebook strategy.
    [Personalization] Is your social strategy effective?
    Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal. So how can a brand or small business know if its social media strategy is actually working?
    [Personalization] 5 Content Marketing Questions: #1 What’s the Problem?
    How personal to get. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now?
    [Personalization] 8 Technologies Marketers Should be Thankful For
    Imagine everyone you have a personal or professional relationship with sitting down at one table for Thanksgiving – admittedly, it’d probably be a pretty big table. Then again, maybe not as big as you’d think – some theories suggest that the average person has a cognitive capacity for maintaining only about 150 relationships. by Andrew Moravick | Tweet this Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving.
    [Personalization] Content Marketing that Speaks to the Old Brain
    One evening as I was entering a restaurant in San Francisco, a homeless person stopped me. You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others.
    [Personalization] 3 Tips for Retailers Promoting a New Product via Email
    Adding personality never hurts, as long as it is consistent with your brand voice. When you’re crafting the copy , start by writing as if you were describing the product in person, and then work from there. The example also makes clear the value that this product will bring to users, and because Peak also asks for feedback, the email feels more personable and genuine.
    [Personalization] Is Your Website Mobile-Friendly?
    Personally, my iPhone is faithfully relied upon as a main conduit for information, especially when I’m on the move. Image via CrunchBase. For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up. Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet.
    [Personalization] Four Predictions About the State of SEO in 2017
    Instead of creating content that will help educate the web visitor or motivate them to follow the sales funnel, content is created more like a personal blog or is purely promotional. Guest post by Nathan Elly. The new year is well underway. As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0
    [Personalization] 15 Stats That Prove You Need Mobile Email Optimization
    And I''m not the only person who does this. I don''t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I''m deleting aren''t spammy, unpersonalized messages -- they''re just poorly optimized for mobile. In fact, at the time of this post, 49% of poll participants on LifeHacker voted that out of the emails they receive each day, only 25 or fewer of them were spam.
    [Personalization] 6 Quick Tips to Improve Lead Database Quality
    A well-segmented lead database is the foundation for personalized engagement and targeted campaigns. Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool.
    [Personalization] Do You Need to Worry About CAN-SPAM Lawsuits?
    If your email is for marketing purposes, you can’t make your subject line deceptively personal, such as “Uncle Bill is sick!” Even worse, some of their messages were disguised as personal messages to try to trick the recipients into opening them. Author: Leah Hamilton Disclaimer: This blog post is for general information purposes only and does not constitute legal advice. Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo.
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Personalization] Business Value Summit Interview – Getting The Most from your Business Value Program
    A 10-page personalized assessment report was delivered to each client, to spark and accelerate decisions. The Alinean-powered tools were very well received, and even won a Killer Content Award at the B2B Content Conference – great personal recognition for the ADP team members. A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West.
    [Personalization] Vidyard Gains Momentum Among Marketo Users
    These customers are already using video analytics to boost conversion rates and generate more pipeline, while new technologies like personalized video and live streaming – both fully integrated with Marketo – offer new ways to attract, engage, qualify and convert buyers faster than ever.”. More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers.
    [Personalization] Facebook’s NEW Mobile Profile Update
    Whether you use it personally or professionally, you’ve probably noticed that Facebook is constantly making updates to their platform. On Wednesday, Facebook released an announcement on an exciting update coming soon to all Facebook profiles. Currently, they are rolling out the update with new features to profiles in the UK and California only, but it’s good to start thinking about how you can get ahead of the game when they release this for business pages.
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 16, 2014
    [Personalization] Lessons from the Brixon Academy
    Take your reputation seriously – both your personally and for your business. There''s a lot for marketers to learn from the epic tale of the Brixton Academy. You will be recommended a lot of business books to read this summer. A lot of them will include fancy graphs. Many will have inspirational quotes. But few will give you as much real insight into business as ‘Live at the Brixton Academy ’ It’s certainly not sold as a business book.
    [Personalization] How to Engage Bloggers Down the Long Tail
    I think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. Just for the record, tomorrow’s hash tag is #outreachmarketing and my personal Twitter handle is @chrisabraham — I hope to see you there.
  • PUREB2B  |  TUESDAY, MARCH 28, 2017
    [Personalization] Why Your Marketing Needs to be Data-Driven
    Personalization. Big data and innovative analytics tools enable marketers to create highly targeted campaigns with personalized communications. Data-driven marketing facilitates more personalized content, which users show their appreciation for through increased engagement. In this day and age, there’s no excuse for not knowing what your customers want.
    [Personalization] Why Your Account-Based Everything Strategy Needs Predictive Analytics
    There is no doubt that some things, such as building relationships with target buyers, injecting personality into our messages, and adding a personal touch to client engagements can never fully be replaced by automation. There are a few things robots are starting to do better than humans: Move items around a stockroom (Amazon has a fleet of robots that have increased operations from 100 items per hour to 300 items per hour for workers).
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    [Personalization] What Every Marketer Should Know About Hiring a Freelance Designer
    and by when, so they can make any personal recommendations based on their own experiences. In addition to tapping your personal and professional network, there are sites available to locate designers based on their portfolios and areas of interest, including Behance and Elance , among others. Doing so can help you understand how the designer takes feedback, and whether your personalities are a good match to tackle the project together.
    [Personalization] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    You are connecting and engaging with others to build your personal and professional network. You’ve set up a profile for yourself on LinkedIn, and hopefully your employees have also. Now it’s time to draw some of the focus to your current business and not just on individuals. It’s time to set up a company page. Benefits to Starting a Company Page. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc.
  • BIZNOLOGY  |  TUESDAY, JULY 16, 2013
    [Personalization] Fill in your entire social media timeline backlog
    Go around the office, dig through your websites, your about us pages, your old newsletters and office news mimeographs and start scanning, transcribing, recording, and transferring from Betamax to HD and upload to Soundcloud, Youtube, Flickr, Picasa, Instagram , Tumblr, Vine, and, of course, onto the proper place and the proper date and time on your own personal or corporate blog.
    [Personalization] How B2C and B2B Email Deliverability Differ
    Someone might give their personal email when they fill out a form to get a business-flavored white paper; someone else might give their business email address when they buy perfume online while they’re at work. Along with people blurring their personal and business activities, we’ve all seen small businesses sending us emails from a B2C domain such as or ( The boundaries between B2C and B2B email delivery often overlap.
  • HUBSPOT  |  SUNDAY, OCTOBER 21, 2012
    [Personalization] Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week
    Isn’t personalization a good thing? Now a brand can simply have one general Facebook Page, but also take advantage of the ability to automatically route visitors to the appropriate version of the page depending on their geographic location for a more personalized experience. Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level?
    [Personalization] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    A few examples that I personally like are MyFitnessPal’s push notifications reminding users to log back into their app (re-activation) and to log their food items. Author: Mike Stocker In the past week alone, I received two emails from companies that were trying to “reactivate” or “re-engage” me as a customer. I thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media.
    [Personalization] Search: what is it good for?
    For example, a public personality you may like or dislike has a certain online persona. If you like that person, your activity around the search for them will reinforce that public persona. How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of us invariably look to Google. This almost reflex reaction gives Google incredible power and effectiveness.
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