The Four Ds of Personalization at Scale
Lattice
AUGUST 15, 2018
Learn the four 'Ds' to have a successful personalization program, based on McKinsey's recommendation.
Lattice
AUGUST 15, 2018
Learn the four 'Ds' to have a successful personalization program, based on McKinsey's recommendation.
Lattice
APRIL 23, 2018
Fluke came up with an innovative way to better connect with their prospects by using AI-based personalization in their ABM program.
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Lattice
NOVEMBER 12, 2019
Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy. Events are a tried and tested technique to build relationships with customers and prospects.
Lattice
JUNE 14, 2016
However, with the technologies available today, such as predictive analytics, website personalization and enhanced automation capabilities, it’s possible to create hyper-focused, personalized campaigns for thousands of accounts. Leverage business attributes and other account-level data to personalize web content for anonymous visitors.
Lattice
FEBRUARY 24, 2016
Segmenting your targets and developing personalized messages and offers that speak to the entire segment, rather than speaking to just one account. Getting account data and intelligence at scale, from both external sources and those sources within your company. Being able to focus campaigns and tactics on those most likely to convert.
Lattice
DECEMBER 1, 2015
There is so much spam out there that even the best email can get lost in the mix, so I love seeing new campaigns that take advantage of other tools in the martech stack like social amplification solutions, video targeting or a personalized website.
Lattice
MAY 31, 2016
Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.
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