Act-On

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How to Hire The Perfect Person To Run Your Social Media

Act-On

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

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Drip Email (alone) is Not a Strategy. Personalization Matters.

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Instead, adding personalization and segmentation can boost engagement - and revenue. Marketers can do more than create 'spray and pray" drip emails.

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3 Ways to Use Personalized Marketing to Attract Leads and Improve Retention

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Use these 3 personalized marketing to attract more leads and retain customers. Are you struggling to see results from your marketing efforts?

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PGA of America – Personalizing Buyer Journeys to Boost Sales

Act-On

In this video, PGA of America shares its inspiring story using Act-On to achieve record-breaking ticket sales 10 months before the PGA Championship.

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

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People entered our programs based on their ideal customer profiles (ICPs), and while this was good, it wasn’t as personalized as it could be. We had to get more personalized. This need for greater personalization required us to focus more effectively on two areas: the stage in the buyer’s journey and specific interest.

Open Rate 216
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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

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As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). She accounted for how each person entered our database. Created streams based on how people entered the database.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

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Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? Personalization helps create serendipitous experiences that build connection and engagement and make it easier for sales to do their job. Yeah, you probably know that already. Here’s an example: Awareness.