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  • MODERN MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] 5 Marketing Takeaways From Dreamforce 2014
    Personalization – customers want a personalized experience. Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits. The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 12, 2010
    [Personalization] A simple strategy to increase your influence on Twitter
    But if a person shows genuine interest in you, offers help without reagrd to their own personal benefit, you will like that person and connect with them. “How do I increase my influence on Twitter?&#. A business colleague asked me this question and I figured if it was on his mind, it might be on yours too.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Personalization] Putting Google’s ‘not provided’ Keyword Update in Context
    This focus on quality content and user experience is reflected in Google’s increased focus on personalization (think Google Plus) and design improvements in their products and search services. As the display of results has evolved, so, too did the query model in the explicit and implicit aspects of queries, the keyword again being the most explicit aspect, and factors such as location, device and personalization being the implicit and underlying contexts in the query.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Personalization] Lead Nurture Drip Email Campaigns 101: Getting Started
    Break down roles according to your defined lead qualification criteria, such as geography, industry, company size, and level of the person’s authority over budget and decision-making. Once a lead is an opportunity, your business development team should make personal contact via email or phone, and eventually in person as appropriate, to guide them through the purchase stage and convert opportunities into new business.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Personalization] A Nontraditional Application of Triberr: B2B Marketing
    One of my personal goals in social media is to engage with people interested in modern B2B marketing. Triberr. Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. It is a lightening rod application. I believe as marketers and as individuals, we must serve our connections or audience if we have any desire to maintain and grow them. I use Triberr.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 23, 2011
    [Personalization] Five Marketing Changes You Need to Make
    With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. If B2B marketing isn’t dead, it is changing very quickly. But the real change isn’t the marketing , it is how marketing has evolved in response to the evolving buyer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Personalization] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    No single person can fully represent your target audience. Also, by logging in with your email address via the official account, you could quickly mark the sessions that you were interested in, and it would be displayed in your personal calendar with all the details. At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China.
  • BIZIBLE  |  FRIDAY, MAY 12, 2017
    [Personalization] Why Are B2B CMOs Still Using Excel As Their Marketing Planning Tool?
    There are tools for just about everything: website personalization, email automation, cleansing, testing, augmenting, tracking budgets, tracking morale, etc. Much has been said about the tech stacks of today’s great organizations. In fact, the 2017 Stackies were just published. Over the last few years, graphics that feature the thousands of martech logos have grown in popularity.
  • KAPOST  |  FRIDAY, MARCH 10, 2017
    [Personalization] The Top B2B Marketing Events to Attend in 2017
    In-person events are also a great way for industry newbies and veterans to cross paths and share ideas, knowledge and maybe even build relationships that last long past the event itself. Is there more than one person from your organization attending that will enable you to split focus and cover more ground? You read and share content-related stories written by their featured content marketing experts all the time, so now step it up a notch and meet them in person.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 25, 2013
    [Personalization] 3 Ways to Gain In-Depth Market Research Insights
    Some of the reasons the in-depth interview is difficult to conduct are as follows: You must speak with the right person. This person does not need to be an expert interviewer, but he or she should thoroughly understand the interviewee. The perfect interviewer for an in-depth interview is often someone who used to have the same job as the person they’re interviewing. If you are a marketer, you need to understand everything you can about your market.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Personalization] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    So when you see Food52's welcome email in your inbox, you get a taste of their brand's personality before you even open it. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others' parents for the first time dressed in Crocs and sweatpants?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Personalization] Almost Famous: The Business of Being a Celebrity Impersonator
    When you think of celebrity impersonators, you probably think they all have to look, walk, act, and talk just like the person they're emulating. Turns out, if you want to appear as a celebrity, you have several different options: Tribute artists : These folks may not necessarily look or sound like the person they're impersonating, but their performance is an homage to a celebrity or time period. All they can do is work to become as close to the person they're emulating as possible.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 21, 2011
    [Personalization] Buyer Behavior Dooms HP in Tablet Market
      It became the everyday device that cross the boundaries of personal and business use.  Image by HP PSG APJ via Flickr. The sudden news of Hewlett-Packard’s (HP) decision to exit and essentially give up on the Smartphone and Tablet markets has some analysts and market watchers reeling.    This amounts to an outright ceding to Apple and their success with the iPhone and the iPad. 
  • ANNUITAS  |  TUESDAY, APRIL 1, 2014
    [Personalization] What Marketing Automation and Basketball Have In Common
    Is this person trained on the solution? Everyone needs guidance. Everyone needs a leader… someone who calls the shots. In basketball, that’s the coach. Five people running around on a court without a plan of action, is pure chaos. Nothing really gets accomplished, and chances are, you won’t score many points, let alone win the game. Putting a team together is the first step for playing a basketball game, but planning how to be successful during the game is the next HUGE step.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Personalization] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    Emails, websites, and calls-to-action all have to be personalized for each target, especially when you’re trying to aid their discovery of your brand. You’ll have to coordinate your messaging across the various channels -- you don’t want to send different signals to the same person within a target account. There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Personalization] Need More Website Visitors? Get Back to Basics
    What would you have done if someone asked you those same questions in person? You’d provide that person with the information they were looking for and act as a resource for them. Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice can be hard.
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Personalization] Productivity-Boosting Benefits of Virtual Meetings
    How much time do you spend in in-person meetings? The inside sales rep can do a demo in a virtual meeting, going far beyond the impact of a phone call (and far under the budget of an in-person visit). Your first virtual meeting can be a little intimidating, especially if you’re the person hosting and facilitating one. Virtual meetings are designed to replace in-person meetings, but the preparation is different.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Personalization] Talking LinkedIn Strategy with Mark Amtower
    You might have seen this chart, illustrating the platforms used by respondents in our most recent research: Some other topics we covered included: Our personal histories with LinkedIn, including how and why we learned to make it work for us. Sometimes a conversation really takes off. I had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Personalization] The future of integrated selling is now
    John: I think it’s hard to know for sure as it’s a gradual growth but I do certainly acknowledge that I have a renewed appreciation for the need to think, act, market and sell on a more personal level once again. If you need a guide to selling in the digital age, it has arrived. I received an advance copy of John Jantch’s new book Duct Tape Selling: Think Like a Marketer, Sell Like a Superstar and this is a very important book.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Personalization] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    They make health insurance feel friendly, personable, and easy-to-understand. No longer is customer service some person in the back of the building like Kelly from The Office -- it’s immediate, digital, and genuine with Zendesk. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Personalization] 20 Ideas to super-charge your social media network
    Once you find a relevant person to follow, dig into their Lists and you are likely to find a goldmine of interesting people to follow. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. “If you build it they will come” is a great line from a movie but a terrible marketing plan.
  • ENGAGIO  |  SATURDAY, MARCH 4, 2017
    [Personalization] Laying the Groundwork for a Successful Account Based Marketing Strategy
    Generally speaking, if you’re pursuing an ABM strategy, you want to align and personalize your marketing and sales efforts across target account segments. You’ll ultimately apply more personalized and targeted strategies against your ICP than you would your non-target accounts. Establishing the plan for each segment and persona will require Marketing and Sales input, especially in your ICP where a more personalized and coordinated approach will be needed.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] How to Take the Perfect Screenshot Using "Inspect Element"
    However, any edits you make will only appear on your personal screen, and last until you exit out. Since the core of the product is email open and click notifications, I have to be careful to change the subject line copy, contact names, and other fields that could give away personal information from an email exchange. You could use Inspect Element to change your name on Facebook, and screenshot it, so you don''t reveal your personal information.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Personalization] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    Just by clicking #DeereSighting, that person sees how others show their love for John Deere in a fun way. I personally discovered the brand when someone I follow on Twitter used its very eye-catching hashtag: #WhatTheFlush. And by accompanying their answers with rich colors and visuals -- which are said to increase a person's willingness to read a piece of content by 80% -- the firm invites users to engage with them: Why #consulting ?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] 3 Steps To Creating Content Like A Journalist
    Everyone has their own personal biases, but good journalists try to be as objective as possible. Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers.
  • MODERN MARKETING  |  MONDAY, JANUARY 26, 2015
    [Personalization] 4 Ways to Differentiate Your Marketing Content
    It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Be Part of It : Don’t be the person that walks into the bar and immediately tries to change the conversation.
  • NUSPARK  |  SUNDAY, JULY 23, 2017
    [Personalization] How LinkedIn Sales Navigator Can Generate Qualified Leads
    One of the challenges constantly facing sales people is finding the right person to approach with a sales pitch. Engagement through personal messaging. Once you have identified strong leads, the system enables you to send a personal communication to them. Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Personalization] Marketing Strategy: 3 Steps to find the best tactics and results
    It also contained a letter with a personalized URL to a video of the company’s CTO. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Personalization] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    We work with CEOs, thought leaders and senior sales executives to create a powerful personal brand online – one that aligns with your business goals, and helps you accomplish more, faster. Most of the messages went ignored, because “fill-in-the-blank” templated emails do not make the customer feel as if it’s personalized.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Personalization] 4 Ways to really engage your customers on social media
    Social causes can lead to numerous fans sharing their personal stories on social media. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty.
  • CHIEFMARTECH  |  TUESDAY, MARCH 21, 2017
    [Personalization] 32 questions you should ask when you interview a martech leader
    Listen for how the person structures the response and what questions they pose.]. This helps you see how hands-on the person is.]. See whether the person prioritizes staying in the know on new tools, and linking technology choices to business needs.]. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Personalization] Are you a social media marketing trapper?
    While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends. I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 29, 2015
    [Personalization] How to Get on Stage! 4 Tips for Compiling a Strong Conference Speaking Submission
    And, speaking in front of a greater audience, say at a conference, is a perfect way to not only share your expertise and story with others in your industry but it also serves as an opportunity to build your personal brand. Don’t be that person! Author: Katie Pope The two most dreaded words in the English language: public speaking. Some of us love it while some more of us hate it.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Personalization] Dear Sales, Marketing Automation Is for You, Too!
    Then, finally, the right person is on the line. Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” The answer is, well, everything. Marketing automation supports the sales cycle, ensuring sales teams have access to qualified leads. Supporting sales teams is marketers’ No.
  • WRITESPARK  |  TUESDAY, AUGUST 13, 2013
    [Personalization] Do You Need a Long-Form or Short-Form Copywriter?
    Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Sounds good, right? But that single-source approach may not in fact be the best way to serve your content marketing projects. Different project types simply have differing needs for a writer''s knowledge, skill, and focus.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Personalization] 12 Things You Learned in College That Prepared You for the Real World
    For example, Leaning says she "essentially got every internship in college by DMing someone [she] didn't personally know on Twitter to inquire about a certain position or a certain company." 9) You're probably either a morning person or a night owl. College teaches you whether or not you are a morning person," says Olmsted.
  • SALESFUSION  |  THURSDAY, JANUARY 21, 2016
    [Personalization] A Marketer’s Guide to the New GDPR Regulations
    Personal data will have to be collected and used for a specific purpose and consent must be given for each purpose and not bundled together. In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR). The new Regulations will create a uniform and consistent set of rules across all 28 countries in the EU.
  • PUREB2B  |  TUESDAY, MARCH 28, 2017
    [Personalization] Why Your Marketing Needs to be Data-Driven
    Personalization. Big data and innovative analytics tools enable marketers to create highly targeted campaigns with personalized communications. Data-driven marketing facilitates more personalized content, which users show their appreciation for through increased engagement. In this day and age, there’s no excuse for not knowing what your customers want.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 23, 2015
    [Personalization] Customer journey: a new field for innovation
    The ability to describe something, to project it right, to make the reader understand the perspective, and of course to have the right amount of information able to drive the person responsible for navigation and to set up the right route without overloading him with details was, and still is, something remarkable. We don’t need personalized recommendations, but something able to address our needs at the right context. Mapping was always something really fascinating to me.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Personalization] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    3) Include a link to your sign-up form in every personal email signature. 30) Solicit personal friends and business colleagues as subscribers. If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Personalization] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    But 71% of B2B buyers who see a personal value will buy a product. And 68% of buyers who see a personal value will pay a higher price for business product or service–but just 8% of buyers who see no personal value will pay the higher price. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.”
  • HUBSPOT  |  THURSDAY, FEBRUARY 10, 2011
    [Personalization] Facebook Announces New Design and Upgrades to Fan Pages
    Starting today, businesses can navigate and interact with other areas of Facebook representing your business page, not your personal profile. Starting today, business pages on Facebook are going to look a lot more like the new personal profiles that Facebook rolled out recently. A fan page is how businesses interact with members of the Facebook community.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 3, 2013
    [Personalization] If it fails, at least I shipped a better version of myself
    I sat with one of my investors a couple of weeks ago and he said, “You are a completely different person than when I first met you. by Claudia Dahinden “You are completely different person than when I first met. I sat with one of my investors a couple of weeks ago and he said, “You are a completely different person than when I first met you. By Perri Blake Gorman, {grow} Community Member. I have a confession to make.
  • FATHOM  |  TUESDAY, NOVEMBER 17, 2015
    [Personalization] How to Transform Lives With Your School’s Content
    Use those interests to deliver personalized content about degree programs, professors, campus organizations, and dorm-life. When current students, prospective students, and parents ask questions on social, respond within hours with a personalized answer to show that you’re there, you’re real, and you care. Fathom’s CRO, Jeff Herrman, recently published the post “Why Content Marketing?”
  • PUREB2B  |  SUNDAY, MAY 21, 2017
    [Personalization] Sales Red Flags and How to Deal with Them
    You’ve taken the time and effort to build a business relationship with that person, and now they’re gone. You should also ask them to refer you to another contact person at their original company so you can continue with the lead nurturing and sales process. In B2B purchases, you’re not just selling to one person. To overcome this, you can ask your contact person questions that only the boss can answer.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Personalization] How to Distinguish Between PPC Pros and PPC Posers
    This person should be passionate about paid search, their career, and your company. How high of a standard is this person willing to be held to? What to Look for in Their Responses: At what point did the person go to their boss? While your paid search manager needs to be an expert on all the latest trends and nuances within search, this person also needs to be creative. Would you ever want to go out for a beer with this person after work?".
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Personalization] How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture
    To start, if you have people on your team who are particularly overeager to tackle things, recognize that it’s a great attitude to have, but check in regularly to make sure that person isn’t biting off more than she can chew. For that reason, it’s fair to request as much advanced notice as necessary, so you can work together to make sure there’s a support system in place at the office that can allow that person to fully disconnect.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 4, 2014
    [Personalization] How to nail your next presentation: 10 rules for public speaking success
    It’s easy to personalize one death—we can all imagine someone we know dying. On the other hand, it’s not possible for us as humans to personalize large numbers , like a million. I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some really great ones, and the misfortune to see more than my share of awful ones.
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Personalization] Discover YOUR Marketing Super Power [Decision Tree]
    Needless to say, you’re a genius when it comes to engaging with people on a regular basis, and you know how to represent the personality of your company on social networks. It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer. Despite all my hard work, I probably won’t be able to fly without spending a couple hundred bucks and 2 hours waiting for airport security. Also, I hear laser vision doesn't work as well when you're wearing glasses.)
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Personalization] Segmentation Ideas for Nonprofits and Member-Based Organizations
    You create buyers personas by dividing your customers into groups based on different attributes (like age, occupation, demographics, personalities). Segmenting your members and donors into strategic email lists is a great way to personalize your communications. What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess? It’s the member database.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 7, 2014
    [Personalization] 4 Sure Fire Ways to Win Back Customers with Email
    “Consumers engage with a vast number of organizations on both a personal and professional level, and [they] can’t retain information about all of the benefits and features of those companies,” Pophal says. Every once in a while, a few subscribers stray. It’s natural. But that doesn’t mean they’re gone forever. We’ve got some tips to help you bring ‘em back.
  • WEBBIQUITY  |  THURSDAY, APRIL 20, 2017
    [Personalization] Four Predictions About the State of SEO in 2017
    Instead of creating content that will help educate the web visitor or motivate them to follow the sales funnel, content is created more like a personal blog or is purely promotional. Guest post by Nathan Elly. The new year is well underway. As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Personalization] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Barrie Davenport is a blogger, author, and personal coach at Live Bold and Bloom. When you write in this way it becomes more personal and you communicate more effectively. Without determining this goal first, I personally tend to meander around in the article. If Warren Buffet was personally about to give me his can’t-lose stock tip of the century, and misspelled “Investmnt”, I wouldn’t disregard the tip because of that.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Personalization] How Abraham Lincoln Can Help You Build A Better Team
    As you can see from that brief history primer, Lincoln was a master strategist who was excellent at putting aside personal grievances to arrive at the right decision. As patriots, they all valued the success of the nation above their own personal interests and when push came to shove, they accepted Cabinet positions under Lincoln because they believed in the values that America stood for.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] You Don’t Have to Be an Einstein to Create Great Content
    Associate a strong brand or personality with your content marketing. Do you have a strong selling point, personality or brand within your firm that can help support your content marketing? by Jon Miller Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 23, 2012
    [Personalization] Do You Believe in Industrial Websites?
    Appoint an internal point person who understands your website needs and will be the project manager. Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. My doubts stem from some of the things that I hear in my regular conversations with these companies.
  • HUBSPOT  |  TUESDAY, DECEMBER 8, 2015
    [Personalization] A Science-Backed Method for Better Writing: How to Find Your Ideal Time of Day
    Keep in mind that there is some truth to the morning person/evening person dichotomy. Every individual has a unique timeline for work, energy, and creativity. Some work best at the crack of dawn, while others prefer to write into all hours of the night. But if you want to do your best writing, you have to find your best time to do it. Because science says so. To learn why this is true, and how you can figure out an ideal writing time for yourself, keep reading.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 23, 2015
    [Personalization] Tips for your professional B2B corporate video production project
    These are certainly great metrics for marketers, but what makes digital business video production is that the medium reinforces personal connections that are so important to building trust and informing in the sales process. Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 21, 2015
    [Personalization] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    All sorts of different people, personalities and corporate cultures who have different needs, demands and budgets. Given my recent trip to Disney World and having just seen the latest version of Cinderella , it has not only left me feeling like a princess, but also pondering the whole glass slipper concept as I’m finding that it relates to my role as a Web Strategist here at emagine. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 12, 2016
    [Personalization] The State of Video Streaming
    It functions like Periscope in that one person’s live feed can be viewed by a large audience. Kiki Schirr, {grow} Contributing Columnist. There’s a lot going on in the video streaming world right now. It can seem difficult to keep up. This post will bring you up to speed on what’s been happening with the latest and hottest video streaming technology. The Death of Meerkat… is Periscope next? Meerkat is dead. Long live HouseParty ?).
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Personalization] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    And what makes a good sales person? Author: Seth Lieberman Many marketers feel like the engine is always running. There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing.
  • HINGE MARKETING  |  THURSDAY, MARCH 30, 2017
    [Personalization] 5 Website Best Practices that Produce More Leads and Faster Growth
    They are a place to send prospects whom you meet in person to learn more about your firm and its services. To cater to people at the bottom of your funnel, those who are almost ready to buy, you will need offers that drive them to a relevant service or deliver a more personal experience, such as a free consultation. Gated content works because most people are willing to exchange a small amount of personal information for something they perceive as valuable.
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Personalization] Marketing Myself: How the Right Marketing Plan Got Me Hired
    By answering these questions, I was able to create a personalized “marketing strategy” that would position me for the right job. The Problem. "Oh, jeez, good luck with that!" " That was the common sentiment when I said I studied marketing. “So you plan on flipping burgers, huh…” was another popular response. You see, on every college campus there are certain classes you KNOW won’t get you a job.
  • MARKETING ACTION  |  FRIDAY, JUNE 19, 2015
    [Personalization] Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
    Suppose you enter a job as a demand generation person or head of marketing; what is the playbook that you would want to run to elevate and grow the marketing team and the business? If you have a sales team at all, the cofounder may actually be your lead sales person. This person needs to be very fluent in talking to sales, and very fluent on how to operate within the marketing team as well. This is the person that we would want to see lead a hyper growth marketing team.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] 5 Super Simple Ways to Show Your Readers You Understand Them
    Quora and Yahoo Answers are two of my personal faves, but one I started using recently is FAQ Fox (hat tip Orbit Media Solutions for introducing me to it). Why put so much time and energy into a blog post if it’s not set up to provide a positive experience to the person reading it? Recently, I spent a week stuck in the Midwest due to travel complications getting back to Boston ( remember summer?? Yeah, I don’t either ).
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Personalization] Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time
    Even though most people know that personalized emails are usually customized by a machine, adding that small touch to your email makes people feel like you''re talking to them Most marketing software, like HubSpot, will let you personalize your email greetings. At this point in the email, I wondered again whether the person knew who they were emailing. Almost 10 months ago, I had my first day at HubSpot.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 12, 2011
    [Personalization] Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1
    Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. The first three are below. For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required).
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Personalization] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    Don’t skimp on this and expect a junior person to take it on and run it”). The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” ” phase.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 9, 2015
    [Personalization] 20 Topic Ideas For Your Next Social Post
    Help your customers get to know your staff on a more personal level by posting a quick blurb about a staff member. If you’re posting to social media regularly (and you should be), you’ve likely hit some roadblocks when it comes to generating content. This list of 20 ideas can serve as your go-to sheet in a pinch. Plus, each idea has an example so you’ll have plenty to go on. Lesser-known holidays. Offbeat holidays and quirky celebrations make for quick and easy posts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] The 15 Best LinkedIn Pulse Articles On Marketing
    This article uses a personal story and a great example of the power of being an active listener on social media. I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month!
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 9, 2013
    [Personalization] The Power of Human Content: Virgin America’s New Safety Video
    While the flight attendants did not sing (or rap), they did direct us all to the personal screens in the seat back, where we watched this bit of awesome: The New Virgin America Safety Video. Author: DJ Waldow If you are a seasoned traveler, there isn’t much more boring and mundane – and critically important – than the safety announcements at the beginning of any flight. Most of us “veteran travelers” have them memorized.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 30, 2016
    [Personalization] A Scorecard for B2B Marketing Operations [Download Evaluation]
    But how does an individual in a marketing operations role evaluate their personal success? What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure. And how does a company evaluate their level of sophistication in the area of marketing operations? This scorecard is meant to help with that.
  • BIZIBLE  |  WEDNESDAY, AUGUST 17, 2016
    [Personalization] Rallying Around Revenue: Aligning Sales and Marketing at PagerDuty
    Think along the lines of a simple campaign where they play a part in the cadence of touchpoints or providing some personalized insight into one of their target accounts. On Oct. 18, hundreds of marketers will flock to Hiller Aviation Museum just outside of San Francisco for the Marketing Loves Sales conference. The conference revolves around aligning Marketing with Sales to focus on one common goal: revenue.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Personalization] Mautic Offers Free, Open Source Marketing Automation
    Emails can include personalization tokens such as {first name}. The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Personalization] Ways to Make Your B2B Lead Generation Evergreen
    They automate everything wherever possible because they tend to be lean and agile—but they don’t lose the personal touch; they don’t automate beyond reason. Once someone opts in for the PDF report it creates a trigger that this person is probably interested in your services. —Self-Renewal Strategies for the Long Haul . It never ceases to amaze me how our landscape changes almost overnight this time of year. Literally, you go to bed one night with bare trees outside your window.
  • LEAD LIAISON  |  TUESDAY, DECEMBER 20, 2016
    [Personalization] How to Run a Webinar: Building a Compelling Landing Page and Thank You Page
    If the presenters are well known, consider putting a picture of the presenter on the page to personalize the event. This is the seventh installment in the series How to Run a Webinar. In our last post in this series, we talked about Promoting your webinar. The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page.
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    We have specialists in marketing and in sales, they need to figure out how to work, nimbly, together through the entire process with the most effective person/job doing their part at various phases of the customer journey. The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies?
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 9, 2016
    [Personalization] Three “Lies” That Plague B2B Businesses Today (Part One of Three)
    If cold calling and proactively targeting ideal profile prospects is truly dead, then why are my clients having so much success creating NEW opportunities and CLOSING new deals from their personal prospecting efforts? Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their answers.
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Personalization] How 7 Experts Solve Their Most Painful Email Marketing Problems
    Below you''ll learn about the various problems or pain points they''ve admitted to encountering, proposed solutions for each, and personal insight into why those solutions are valuable for them. For example, in 2011, we conducted a test to see if including a personal name in an email''s "from" field would increase email clickthrough rate. Planning email marketing campaigns can be, well, a pain.
  • SNAPAPP  |  FRIDAY, OCTOBER 28, 2016
    [Personalization] SnapApp October Release: Make Your Own Custom Theme
    You can also add smart rules to equation results and personalize who sees which results and when. October saw a huge release for SnapApp with the ability to create custom themes for all of our customers. Earlier this year we introduced Launchpad , which has an assortment of themes you can apply to a Snapapp right at the first step of creation. . Custom themes is an extension of this and appears right above our default themes in a section called “My Themes.”. . .
  • VIDYARD  |  WEDNESDAY, AUGUST 10, 2016
    [Personalization] No More FOMO: Building a Modern Live Streaming Strategy
    An in-person, live event has multiple opportunities to participate. In the case of a personal demo with a sales rep, “audience members” can tailor the direction of the conversation and choose where to five deeper. But if you can’t engage them with these supplemental activities they would get in-person, they’re definitely going to be more likely to drop off. This is part two of a two-part article on live streaming.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Personalization] How Content Marketing Impacts Your Bottom Line [Infographic]
    Inbound marketing focuses on earning a person’s attention by offering engaging content aimed at improving the online experience while also staying in the forefront of their minds. The days of flooding the internet -- and even your own site -- with overly promotional content are gone. While traditional efforts like this may have worked in the past, many businesses are finding them to be less effective in today's increasingly contextual marketing world.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Personalization] 17 (of the) Best Email Marketing Guides of 2011
    Writing that “businesses need to be mindful of a few best practices before engaging via email, as it is a very personal channel and one misstep can cause a customer to hit the unsubscribe button,” Craig Fitzgerald presents a few simple email etiquette rules such as respecting frequency: “You don’t want to over-saturate email inboxes, but you also don’t want consumers to forget about you.”
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Personalization] Back to Basics: Tips and Tricks for Demand Generation Success
    As leads move down the funnel and you know more about them, you should target them with more personalized programs and content to nurture their interest. Keep in mind that as your audience becomes more familiar with your company and moves down the funnel, the audience size of your programs should diminish and the personalization of the interactions should increase.
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Personalization] Infer’s Predictive Insights From Across The Web
    Companies that have figured out how to utilize data to create deeper personalization are improving the overall customer experience, winning more deals and generating more revenue dollars. It’s been an exciting couple of months at Infer — from product announcements and company updates to industry insights and best practices, we’ve had a lot to talk about.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Personalization] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,
  • CONTENT STANDARD  |  FRIDAY, AUGUST 19, 2016
    [Personalization] 2016 Content Marketing Trends Reveal How Story Can Save Your Brand
    It’s a wild time to be working in the field—with industry experts on one side singing the praises of story-driven marketing and advocating a return to more personable approaches for business, while all the platforms on which we operate grow increasingly populated with ads. The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 13, 2013
    [Personalization] The Best Free Tools for a Small Business
    Evernote can make your business (or even your personal life) more manageable. The saying, “you get what you pay for,” isn’t always true. There are tons of fantastic free business tools out there that help a small business manage, market, and socialize their company. Some have been around for a while, others are on the newer side, but they all help small businesses be more productive. Let’s take a look at some of the best: Evernote.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 16, 2017
    [Personalization] 3 Mistakes Field Marketers Make (And, How to Avoid Them)
    Even perfectionists (aka the personality type that’s typically drawn to the field marketing profession). Author: Stacey Thornberry We all make mistakes. Really. But my motto is, “it’s not a mistake unless you DON’T learn from it” (and then do it again…). So, you’re welcome in advance. I’m going to help you learn from others’ mistakes so you don’t have to make your own.
  • ENGAGIO  |  WEDNESDAY, MAY 10, 2017
    [Personalization] Use These 8 Sources to Learn Everything About Your Target Accounts
    You’re looking for as much information as you can about things like the target account’s market (news, trends, growth drivers), your account’s strategy, strength, weaknesses, the agenda of each person on the buying team, relationships inside the account, and more. What people share on sites like Twitter and LinkedIn is timely, relevant, and personal. Magnum P.I., played by Tom Selleck in the 80s had an awesome life.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 5, 2014
    [Personalization] Google Inbox – Deliverability or Visibility?
    While the amount of published information available to the general public continues to grow, the demand for more efficient systems to digest and manage personal information is also on the rise. Rather, they want to ensure their users are receiving the right message from the right person at the right time.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 25, 2015
    [Personalization] No Rest for Marketers, Even on Turkey Day…or, Umm, Thanksgiving
    Oh and by the way, if your brand is maybe a little bit quirkier, or you already have some fun video personalities you want to include in your Thanksgiving video, check out this one. While the video is more meta than a traditional storyboarded video, it still works – as we know, video is the best thing next to being there in person, so you feel like you’re experiencing the awesomeness of this billboard as though you were standing in front of it yourself.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Personalization] 15 Rocking Content Marketing Tools with Advice from Experts
    I personally can’t live without this Plugin. With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. Needless to say, there are lots of tools out there, but which are the ones worthy to give a try? Here are some options that could be a great test drive for you.
  • SALES ENGINE  |  THURSDAY, AUGUST 13, 2015
    [Personalization] Sales Vikings vs. Marketing Baby Birds
    All you’re going to do is get another frustrated person invested in upstream digital marketing, search engine optimization, content executions, or some companies with pay-per-click, but it is important to feed them. You need a salesperson to add value — add personal value through experiences, through perspectives. Paul Rafferty, co-founder and CEO of Sales Engine Media, was a recent guest on the TechnologyAdvice Expert Interview Series.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Personalization] The Characteristics of Content That Turns Skeptics Into Believers
    HubSpot recently ran a survey with Octopus Group for their Tech Heads 2014 project that gave us great insight into the human side of CIOs -- often the hardest person to convince when selling technology into a new company. 4) Highly Relevant and Personal. "47%
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Personalization] 7 Examples of Brands That Pop on Pinterest
    In this way, Chobani is embracing the main goal of Pinterest -- to focus on the concept of a person's lifestyle and encouraging users to share their tastes and interests with others and discover those of likeminded people. The takeaway here is to make your Pinterest brand page personal for your fans. You can do this by showcasing some behind-the-scenes content that shows the people behind your brand, injecting some personality into your business and make it easy to relate to.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 19, 2014
    [Personalization] 3 Mobile Trends that Will Last
    They’re also downloading business apps on their personal devices, so as a marketer, you have more time in the day to reach out. Just when it seemed like the push for mobile had peaked, we’re learning about even more trends that have staying power. Why is it important for marketers to recognize and master mobile progressions? Don’t Get Left Behind. Your competitors are already jumping on the bandwagon, and they’re having a good time. source: eMarketer ). 42.8%
  • CAPTORA  |  WEDNESDAY, OCTOBER 28, 2015
    [Personalization] 3 Lessons From Our Revenue Roundtable for Marketers
    Opportunities a sales person creates — that’s how I’m compensated [as a marketer].” – Heidi Bullock, VP of Demand Gen at Marketo. In the past decade, technology has revolutionized the marketing game by providing more insight than ever into the customer journey. Companies are focusing away from “sales” as the go-to growth strategy and recognizing the power of marketing to not only raise brand awareness, but also generate and engage qualified leads. .
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