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  • WRITING ON THE WEB  |  MONDAY, DECEMBER 12, 2011
    [Personalization] Business Blog: 4 Reasons to NOT Write Your Own
    Blog Content: Are you personal… or all business? Guest post by Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Personalization] Live Blog: How to Make Collaboration Cook
    Personal networks are formed by users for other users and generally relate to non-professional topics. When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose.
  • FATHOM  |  TUESDAY, MARCH 29, 2016
    [Personalization] The Role of Timeless Literary Devices in Reaching Your Audience
    “Voice is your style…your personality.” “[Voice is] your brand personality described in an adjective. How to find your voice: Ask yourself what your brand’s personality is – thinking of your brand as a person instead of an organization can help with this exercise. Interview and research your audience to find out which of your personality traits and core values resonate most with the people you’re trying to reach.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data
    The only way to build a remarkable interaction is to have an informed, human connection with the person on the other end. On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Personalization] Why Your Twitter Marketing Strategy Is All Wrong
    The iconic leader mixes brand promotion with his personal insights on everything from Beyoncé to robots. As a digital marketing aficionado, you’re used to rocking your social media plan. Facebook is solid, and Instagram is going gangbusters. But your Twitter marketing strategy? It doesn’t seem to be paying off. Plenty of brands are finding themselves in this same position. Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to.
  • CONTENT STANDARD  |  MONDAY, AUGUST 1, 2016
    [Personalization] Does Your Brand Need a Local SEO Strategy?
    But every person who walks into that shop is immediately struck by an experience that they can’t find anywhere else that sells produce. On the main street of a quiet town in the suburbs of Boston, tucked between a convenience store and a hair salon, there is a little shop—without any marketing team, SEO strategy, or real social media presence—called Johnny D’s. Inside, the small space is lined with shelves overflowing with fresh fruits and vegetables from surrounding farms.
  • MODERN MARKETING  |  MONDAY, JANUARY 27, 2014
    [Personalization] 3 More Trigger Marketing Tips To Improve Engagement
    He didn’t want to just hand over personal details on the forms. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. What makes you take action? Why do we choose to click on some offers but not others?
  • CONTENT STANDARD  |  MONDAY, OCTOBER 10, 2016
    [Personalization] How Digital Storytelling Patches the Broken Business Model of Online Ads
    A campaign where you pledge to donate to a charity based on follower growth, giving rewards or special privileges to users who share about your content, or specifically mentioning your audience in posting to encourage shares within their personal networks—all of these sorts of tactics can allow you to circumvent the distrust and distaste toward ads, grow your network, and remain true to your digital storytelling efforts.
  • BIZNOLOGY  |  TUESDAY, JANUARY 8, 2013
    [Personalization] SocialOomph offers essential Twitter tools
    Another thing I really like to do for myself and my clients is to create a very long list of evergreen tweets — things that are less important now than they are essential in the contextualization of the who, what, when, where, why, and how of each person, brand, or organization behind each Twitter handle. I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account.
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Personalization] Why Brands Need a Mission to Create Great Lifestyle Content
    In short, who are they, and what kind of person do they want to be? Lululemon’s blog and social media topics include wellness tips, personal accounts by athletes and prominent yogis, information on trending health topics , interesting stories about art and culture, and informational how-tos about a conscious, active lifestyle. Lululemon has come a long way from its humble beginnings in 1998 as a part-time yoga studio in Vancouver.
  • BIZNOLOGY  |  FRIDAY, MAY 6, 2016
    [Personalization] Hey PR: make way for content and creativity
    The personal traits most needed today – which are in limited supply – are curiosity , creativity , and critical thinking. Just a few months ago, I took a stand on the side of writers and creative professionals (“ Calling All Creatives “). I argued that content is the new PR and creative talent is becoming increasingly scarce – especially as demand for content rises.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Personalization] How to Win More Proposals by Interviewing Your Prospects
    Once you’re convinced that your potential client would be a good fit for your services, ask them if they would like to set up a time to chat -- either in-person or using a product such as Skype. Personal insecurities -- such as the launch of a trendy new competitor -- are not the same as deeper operational issues, e.g., “We’re losing sales to a poor checkout system that was designed 10 years ago.”.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 7, 2012
    [Personalization] 5 Inside Sales Trends to Expect in 2012
    It’s time to think about creating calculated campaigns that are personalized - you need to start selling to People, not Contacts. Be that person for them in 2012. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends by Josiane Feigon. Folks, you need to read the whole report and frame it to your desk throughout the year.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 26, 2013
    [Personalization] 5 Signs to Qualify Your Demand Generation Play
    Budget issues, growth patterns, debt situation, staffing and personal issues, economic factors—any or all of these may impact the buying process within your client’s organization. Wait for the right time, right place, right person, and then launch a compelling campaign. Dismal Failure or Epic Success? Despite all the research, trends analyses and best practice sharing, a majority of B2B marketers struggle to determine what the most effective demand generation plays are.
  • VIDYARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Personalization] Announcing Vidyard’s New Interactive Video Player
    Whether it’s personalized video , calls-to-action , or our powerful analytics , we make sure you have all the tools you could imagine to guide your customers on a journey, and keep them engaged every step of the way. Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2011
    [Personalization] The art of writing the perfect blogger pitch
    Though not the norm, I personally volunteer and donate to Miriam’s Kitchen and people know that, so I decided to reach out as me because that’s the most authentic relationship. Next, our mailer, nicknamed “The Cloud,” has a mail merge feature, allowing us to personalize our email a little bit, within reason, and appropriately. Image by Sean MacEntee via Flickr.
  • THE POINT  |  WEDNESDAY, MARCH 27, 2013
    [Personalization] If It’s Wednesday, It Must Be a Webinar Invitation
    If someone becomes a lead on a Friday, you don’t want that person to wait 6 days for a response, and 7 days for the next touch, which is what will happen if you’ve decided that nurturing emails only go out on Thursdays. A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc.
  • SNAPAPP  |  WEDNESDAY, AUGUST 17, 2016
    [Personalization] What I Learned: The Conclusion of a Summer at SnapApp
    Personally, I don’t work that way. From my fellow interns all the way up to CEO Seth Lieberman, each person made significant contributions to improve both the company’s standing and their own standing in life. I’ll never forget how I was treated at SnapApp – with respect as a person (obviously), but, more surprising to me, with respect as an employee. In the beginning of the summer, I walked in with a computer and a notebook stuffed into the green L.L.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Personalization] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    The Inner Circle includes is the Key Influence group including employees, partners, customers, active prospects, personal contacts, and blog contributors. Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center. As those individuals in the outer reaches of our marketing influence are brought closer to you, they become part of your circle.
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Personalization] Infer’s Predictive Insights From Across The Web
    Companies that have figured out how to utilize data to create deeper personalization are improving the overall customer experience, winning more deals and generating more revenue dollars. It’s been an exciting couple of months at Infer — from product announcements and company updates to industry insights and best practices, we’ve had a lot to talk about.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Personalization] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 15, 2011
    [Personalization] 4 Steps to Mobile Marketing Success
    And marketers should consider whether their mobile users are willing to give up personal identification to access high-value content like white papers. First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined !
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Personalization] 17 (of the) Best Email Marketing Guides of 2011
    Writing that “businesses need to be mindful of a few best practices before engaging via email, as it is a very personal channel and one misstep can cause a customer to hit the unsubscribe button,” Craig Fitzgerald presents a few simple email etiquette rules such as respecting frequency: “You don’t want to over-saturate email inboxes, but you also don’t want consumers to forget about you.”
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 29, 2012
    [Personalization] Lead Generation: Phone calls turn first-time webinar into million-dollar leads
    The team also made personal phone calls the day before the event to the top 50 prospects — those who used programs like Microsoft Office as their project portfolio management software. Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 7, 2005
    [Personalization] B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Personalization] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Personalization] Facebook 'Voice' Feature Lets Page Admins Easily Post as Themselves, Not Their Brand
    The 'Voice' feature now allows admins to easily toggle between using their brand page as their brand page, or as their personal Facebook profile. But now, you can tell those admins to ensure they select their personal profile as their "voice" once they become an admin. This new update has the potential for the classic Twitter mistake where someone sends a personal tweet through the company handle. Have you ever wanted to be the "voice" of your brand? Well here's your chance!
  • PUZZLE MARKETER  |  TUESDAY, MAY 8, 2012
    [Personalization] 2 Advantages To Using Pay-Per-Click Advertising
    You then pay a fee for each person who clicks on one of the ads. In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you can’t find elsewhere. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] What to expect when you’re expecting #MarTech next month
    My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). The conversations over a meal, or a drink, or just with the person sitting next to you can open new doors and new ideas. We’re 6 weeks away from the next MarTech conference in San Francisco.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Personalization] The Future of Advertising Is Native Social Commerce
    Local businesses, whose primary marketing tactic has been word-of-mouth, could use social commerce to personalize the customer experience. At the end of the day, blending the convenience of social shopping and speed while providing a highly personalized experience via targeted ads is key for the future of social commerce. Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales?
  • SNAPAPP  |  FRIDAY, JUNE 12, 2015
    [Personalization] How Ecova Expanded a Campaign and Pre-Qualified New Leads With Interactive Content
    This allowed Ecova to communicate with consumers on a personal level by offering tailored results based on the answers that consumers gave, as well as collecting more data on potential leads. This week we’re highlighting an assessment created by Ecova - an energy and sustainability management company which offers resource optimization solutions to help customers see more, save more, and sustain more. The Challenge.
  • THE FORWARD OBSERVER  |  SATURDAY, JUNE 23, 2012
    [Personalization] What B2B Marketers can Learn About Blogging From the U.S. Army
    For any blog to be effective, it has to be authentic and use the language of the person to whom the content is directed. Artillery B2B Marketing Blog > The Forward Observer B2B companies that blog effectively can increase awareness, preference and credibility, as well as generate and nurture leads all the way down the sales funnel. The U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 4, 2017
    [Personalization] Celebrating a Marketing Companion podcasting milestone
    I decided I needed a podcasting partner and there was literally only one person I could do it with — Tom. By Mark Schaefer. In 2012, I escaped the crazy crowds of SXSW to have dinner with my friend Tom Webster and his wife Tamsen. We had a magical evening and at the end of our time together I commented that I wish we had recorded the conversation. A lot of people would have loved to hear that debate! A year later, I was thinking about starting a podcast.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Personalization] Help! My Sales Team Thinks Our Inbound Leads Suck
    Imagine a day where you dial the phone 100 times, leave 95 voicemail messages, and not one person calls you back. And by the time an inbound lead reaches your sales team, that’s exactly what that person has done. I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. We’ve completely overhauled our marketing so it aligns with the way prospects buy today , and we’re generating 10 times the leads we did in the past. It's awesome.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    One day’s list might be topped with a push for bigger big data, the next insisting that more personalization is the thing, while the next declares that inbound, top-of-funnel crusades pave the road to conversion nirvana. Instead of scrambling with scattered promotions, ads, deep campaigns, or other measures to gain the attention of rapt followers, why not just piggyback on some company or person who already has a fervent following?
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Personalization] Before & After: 5 Famous Websites Get Fictional Makeovers
    Using smart content, it gives you (the theoretical parent) a much more personalized experience. You might just need to make some adjustments that improve personalization, device compatibility, and user experience. The one time in my life I got a professional makeover, I was surprised at how much the little details mattered. Going into the makeover, I expected to walk out of it with crazy eye shadow colors, fake eyelashes, and bright red lipstick.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Personalization] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
    Grande Guide to Personal Branding. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point Checklist for maximizing your online brand presence. Identify and rally your front line brand ambassadors. These resources are primarily your internal brand personnel, but do not relegate your collection strategy to marketing or PR.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 19 Excellent Guides to SEO Link Building
    Jason Acidre outlines a dozen tactics for non-spammy link building, such as creating your own database of premium images, conducting interviews with popular personalities (particularly helpful for new websites), reverse engineering competitors’ links, and link reclamation (i.e., Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved.
  • TERMINUS  |  TUESDAY, APRIL 18, 2017
    [Personalization] A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”
    I’m talking about marketing orchestration that leverages highly personalized and relevant touches and uses multiple channels across multiple departments. April 18, 2017 marks the first anniversary of Account-Based Marketing for Dummies. One year ago today, Terminus Co-Founder and CMO, Sangram Vajre , published the first-ever book about account-based marketing (ABM).
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] 4 Value Selling Tools to Move Leads Down the Funnel
    By its very nature, an assessment tool captures more detailed information than a typical content download, allowing you to further segment your leads and nurture them with highly relevant and personalized content. Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 10, 2012
    [Personalization] Gamification: How Siemens got 23,000 engineers to learn about its brand
    Plus, it’s easier to get to know the personalities involved.”. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager. Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 21, 2014
    [Personalization] 4 Reasons why you should be treating your emails like a blog
    When you publish a blog, does every single person who reads your content become a customer? Email marketing may have the highest ROI of any form of marketing. However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail at email. Their open rates are low, and their conversion rates are abysmal. They may even earn more unsubscribes than new leads from each attempt at email marketing! I think there’s one key thing many marketers miss.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Personalization] 6 Easy Ways to Keep Track of Your Competitors
    If they have a physical location or a storefront, go check it out in person. You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. Differentiating yourself from the competition is something every business wants to do.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Personalization] How to Succeed in Sales Today: Start Helping Your Prospects
    Be genuinely curious about your prospect''s professional and personal life so you can form real relationships. It’s likely that there are dozens of people in your organization who can help you achieve your personal and professional goals. Sales is a great way to jumpstart your career, increase your earning potential, and grow as a person. Sales is a vital part of any organization -- if you’ve got a product or service, you’re going to need someone to sell it.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Personalization] How to Garner Sweet Success on Instagram
    While the focus of your picture is usually your product or a person, the background still matters. Facebook and Twitter are no longer the bread and butter of the social media world. Instagram is quickly climbing the food chain as a social media marketing tool. No one knows this better than Fernanda Capobianco, the owner of Manhattan-based bakery, Vegan Divas.
  • BIZNOLOGY  |  TUESDAY, MARCH 12, 2013
    [Personalization] Channel your exceptional SXSW social mojo all year long
    You don’t need social media for the first two, only the third — and you don’t need to reassure those people who are already in love with you or are your clients, past or present, how creative and talented you are — they should know that through personal experience. The best way to use social media is as a differentiator, as a way to build trust and intimacy efficiently and not just person-by-person, call-by-call, and handshake-by-handshake.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2012
    [Personalization] Fueling Your Inbound Marketing Strategy: Staff and Budget
    As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Ideally, they have demonstrated this already by building a strong personal presence online via a personal blog, Twitter, account, etc. by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Personalization] Why Business Blogging Works
    Every person that lands on your website represents an opportunity to generate a new lead, too. That person is now a lead, and they might end up becoming a customer one day. Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case.
  • KAON  |  FRIDAY, JANUARY 8, 2016
    [Personalization] Stop presenting- Start engaging!
    Even if the sales team suddenly became experts at crisply articulating the company’s differentiated value proposition it still wouldn’t provide the knowledge that customers needed in those situations when the sales person was not present. Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] 3 High-Impact Marketing Channels You’re Probably Overlooking
    2) Your In-Person Interactions. Conversation is the heart of inbound marketing -- and conversations happen in our everyday interactions, at in-person events, and at conferences. “If you build it, they will come.” ” Time and time again, marketers have rejected this statement as brand-building’s biggest fallacy. Growth doesn’t just happen. It’s carefully planned. It’s highly strategic. And most importantly, it’s tough.
  • WEBBIQUITY  |  MONDAY, MARCH 12, 2012
    [Personalization] 12 (of the) Best Social PR Guides, Tips and Techniques of 2011
    ” as she points out), starting with making sure the post is newsworthy (“how-to” guides work well for blog posts, not so well for news releases) and ending with using third-person AP-style writing for the release. What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring?
  • MODERN MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Personalization] 7 Misconceptions About the New EU Privacy Regulations
    In reality, if you do business – as in market or advertise to any citizen of the EU – you need to comply with the law and get opt-in consent to drop cookies on a person’s browser, even if your company is located elsewhere. Germany already requires companies to get explicit permission from individuals to sell their personal data or use it for any marketing purposes.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Personalization] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    A proper LinkedIn employee engagement program starts with getting employees excited about the platform and everything it can do for them personally and professionally (not to mention what it can do for the company). LinkedIn has proven to be a winning platform for many B2B companies. But while the professional networking site holds major potential for amplifying thought leadership, boosting brand awareness, and generating leads, success on the site isn’t a given.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 31, 2012
    [Personalization] The Danger of Automatic Feeds in Social Media
    Most social platforms enable users to finely tune and personalize their incoming content, dooming any type of mass merchandising effort. Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s only natural that people look for shortcuts.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 4, 2015
    [Personalization] Market Segmentation 101 for Retail Businesses
    An example includes online retailers who personalize their website to visitors by recommending products based on prior purchases. One of the most valuable strategies for effective marketing is segmentation. What is marketing segmentation? Market segmentation is dividing your total market into smaller groups based on common characteristics. The end goal is to find a small group with the highest likelihood to buy your products or services.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 3, 2015
    [Personalization] How to improve your company’s Facebook page
    Another important thing to remember is to inject personality into your Facebook page posts. 1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Don’t Waste Space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2011
    [Personalization] Three Little Marketing Ideas with Big Reach
    In response to information overload and an ever-increasing knowledge acceleration, your readers and customers are becoming more adept at info-grazing, skimming, filtering flak, personalizing streams, and giving messages the glance-bounce treatment. By Sidneyeve Matrix, Contributing {grow} Columnist.
  • BIZNOLOGY  |  FRIDAY, JULY 11, 2014
    [Personalization] The importance of branding to content marketing
    In non-visual media, the branding is defined in the tone and personality of the content itself. Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and color schemes are important. But what we need to be talking about as marketers involves so much more than this.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 29, 2012
    [Personalization] Will Jet Engines Ever Be Social?
    Yes, these devices will deliver new conveniences and improve the way we work in both our personal and professional lives. What would a jet engine say if it was on a social network? The CMO of GE talked about this in a video earlier this year at Dreamforce. Wow, what a question. To think, soon your refrigerator, car and, yes, jet engines may be part of your social network. But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social?
  • MODERN MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Personalization] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    Our event team creates templates that sales, field, and marketing professionals can use to do personal outreach to encourage customers and prospects to get involved by submitting a speaking proposal for the event. The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. Perhaps you’re knee deep in event planning for an early Q1 event, or just now starting preliminary planning.
  • BIZNOLOGY  |  TUESDAY, JANUARY 31, 2017
    [Personalization] PSA: your virtual online friends are part of your family
    Especially them, because in that case, reconnecting with them personally on a call will do more to remind them that I am still the loving, charming, witty, lovebug they’ve always know and love. See all the folks in your personal, business, brand, and employee social media profiles your community. I recently spent a ten-day stint in Alexandria Hospital. Amazing docs, nurses and techs.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Personalization] The Future of Marketing – Adapt And Be Creative!
    We hear a lot about millennials and their comfort with technology largely because of their personal use – but another trend I’ve observed is how technology is being used increasingly in the classroom. In our last Future of Marketing interview, Scott Brinker riffed off the Marketing and Big Data idea by asking if the future of marketing was all about “ Big Testing?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Personalization] When Content Formats Reach Their Peak: The Risk of Late Adoption
    I think infographics are one of the best examples of this trend (more on this in the next section), but we've personally seen the same things happening with things like: Memes. This is drawn from our own personal blogging data. Sit back for a second, sip your coffee, and try to think of the most insanely innovative thing you've seen in, say, 2013. Got something? Now I'm gonna ask you to place an over-under bet with yourself.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Personalization] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When choosing what to ask people in your forms , make sure you choose ones that'll help your specific business understand the person contacting you -- and even help you qualify them as a potential lead. Below the nice hero image is that simple question, followed by a dropdown menu to help personalize the experience. When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages.
  • WEBBIQUITY  |  MONDAY, APRIL 30, 2012
    [Personalization] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter. Guest post by Nisha Kaushal. Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. Facebook posts have to be reshared and reshared to reach a million people, but as Charlie Sheen and Ashton Kutcher have proven, a Twitter post can reach a million people in the blink of an eye.
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Personalization] How Lenovo Kept Things Simple, and Won a Markie
    The metric we’ve been focusing on personally is the opportunity. Read more about Lenovo’s story and how they’re using personalized video and their Eloqua instance to capture the attention of disengaged prospects. . With such an expansive marketing technology landscape, building an efficient marketing tech stack has become one of the common struggles of modern marketers in the last few years. Just having an automated email system doesn’t cut it anymore.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 4, 2014
    [Personalization] The Law of Large Numbers is the digital marketer’s friend
    So, I personally reach out via email pitch, and I often pitch upwards of four-, five-, six-, seven-, even eight-thousand bloggers in one go. Photo credit: Jenn Durfey. Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube, getting retweeted by @katyperry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 3, 2011
    [Personalization] Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research
    Participate personally by taking ownership to empower every person in the organization to shape the brand experience. by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. It explains how in the future, there will only be two types of companies, those that are agile and adapt to consumers’ changing media behavior and those that go out of business.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Personalization] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Where immersive marketing focuses on plopping consumers into the middle of a real-life story, experiential marketing hones in on providing an in-person, specific, targeted, and lasting interaction with customers. Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin dispenser on a square blue table.
  • ABERDEEN CMO ESSENTIALS  |  WEDNESDAY, MARCH 1, 2017
    [Personalization] The CMO and the Sales Leader: A Match Made in Heaven
    Answering the following questions can help you figure out if the chemistry is there with your current partner: Would you mind being stranded at the airport for a few hours with this person? Does collaborating with this person feel like fun or a chore?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2016
    [Personalization] Being an Empathic Marketer in an Automated World
    Some are well-known personalities like Ben Cohen and Jerry Greenfield (from Ben & Jerry’s Ice Cream ) and Stephanie Gallo (from Gallo Family Vineyards ). By Jeffrey Slater, {grow} Community Member. Does your marketing automation need a hug? I’ve been wondering about this and today will offer some tips to create marketing empathy in an automated world. During my 30-plus-year marketing career, I have had the privilege to meet and work with many great marketers.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] Small Business Saturday – November 29 – Shop Small and Local
    If you’re a person looking for stuff to buy, click the map below to visit a site that shows which small businesses in your part of the world are participating. Black Friday’s for big box stores. Cyber Monday’s devoted to online shopping. And for those of us who are small business owners (or who prefer to shop at small businesses), there’s Small Business Saturday. Just how important is small business?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Personalization] Increase College Admissions with Inbound Marketing
    Reach your potential students with personalized, targeted content that they actually want to see, when they want to see it, ultimately drawing them in to apply to your institution. Did you know that there are over 9,000 colleges and universities in the United States today? With that kind of competition, it can be difficult to continually increase admissions numbers. Institutes of higher education need to diversify their organizations to attract a higher volume of students.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Personalization] 13 Little Landing Page Experiments That Can Make a Big Difference
    7) Personalization. Once you have someone''s contact information, you can do the same thing on your landing pages and thank you pages if your marketing software has a personalized content feature (HubSpot customers, you''re in good hands). When most people talk about experiments, it sounds like something overwhelming and complicated. You''ve got to set a control and treatment. You''ve got to get sufficient sample size.
  • MODERN MARKETING  |  SUNDAY, SEPTEMBER 22, 2013
    [Personalization] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    Cast your vote for the People’s Choice Markie Award online for best video, but you can enjoy a connecting in person by participating at Oracle OpenWorld in the Markies Video Experience booth. by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The Markies honor strategic, collaborative, and tactical marketing and sales innovation.
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Personalization] How to Send Group Direct Messages on Twitter [Quick Tip]
    Step 4: Add a personal message to send along with the tweet if you''d like. Twitter''s direct messaging feature ("DM" for short) has long been a way for users to communicate privately in one-on-one conversations with their followers. But recently, Twitter launched an update to the DM feature that allows for group messaging with multiple users -- up to 20 in one message. In this post, we''ll talk about the details of the group message function.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 11, 2012
    [Personalization] How to Launch a B2B Social Media Marketing Campaign
    Some of that is due to a lack of personal and institutional knowledge of social media best practices. Artillery B2B Marketing Blog > The Forward Observer B2B companies who adopt social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars. Business-to-business (B2B) companies are increasingly aware of the benefits that can be gained from engaging in social media.
  • ANNUITAS  |  THURSDAY, MARCH 12, 2015
    [Personalization] Identifying Hidden Talent – Part One
    Consider for a moment that the success enjoyed by their former employer may have nothing to do with the candidate themselves, but unusually successful market conditions combined with a merger, or other additional factors that makes this person just lucky for being “in the right place at the right time.” Have you thought about what type of person, and what qualities would thrive in this particular job? Let’s face it; true Rock Star marketers are few and far between these days.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Personalization] A Few Quick SEO Wins Your Google+ Page Needs
    If you haven''t, you''ll see this "Link website" button: Google gives you simple instructions on how to do this, and even provides an easy way to send this to the person that manages your website: The SEO Benefit. This post originally appeared on the Customer section of Inbound Hub. To read more content like this, subscribe to the Customer section.
  • WRITTENT  |  SUNDAY, NOVEMBER 30, 2014
    [Personalization] 9 Must-Use Writing Strategies [+Examples]
    You wouldn’t speak in person to a group of interested people and expect them not to converse with you, so don’t make that mistake in your writing. Image source. Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality? Sloppy storytelling is confusing and frustrating, whether it’s in a movie or on a website.
  • KAPOST  |  MONDAY, SEPTEMBER 26, 2016
    [Personalization] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    As soon as the inquiry comes through the door, it’s routed to the person most likely to convert the prospect to a customer. You can speak to their pain points and personalize the messaging. Your marketing and sales team can then devise more personalized campaigns around that information. With 89% of B2B marketers using or planning to use predictive analytics, big data has now become an even bigger strategic asset.
  • CHIEFMARTECH  |  TUESDAY, MARCH 7, 2017
    [Personalization] 9 interview hacks for being the most memorable martech candidate
    I am the person who will not only select and implement, but also integrate.” They share a bit about themselves personally. At the best, knowing more about who a candidate is personally can help me make a better match. Try peppering a couple of personal details into your conversations. There’s no need to share stuff that’s too personal. You may find it useful to try out your “personalization” approach with your friends.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JULY 5, 2011
    [Personalization] Gourmet Living: Your Life’s Pizza
    All of our lives are made up of various ingredients-much like my Saturday evening pizza, but our lives are also made up of various slices that if balanced properly increase both our personal life as well as your professional life. If you would like a copy of the Personal/Professional pizza to assess how you score in each slice of life, send me an email. Gourmet Living: Your Life’s Pizza.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Personalization] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
    As someone who spends a good deal of time on social sites in my personal life, I was excited to learn more about the business side of social media. As I dug deep into my work on each social site, I became more and more interested in the differences between using social media for work vs. using social media in my personal life. Although I have never really thought about it before now, how you use social media in your personal life can affect your professional life.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 1, 2014
    [Personalization] Are your Sales Reps Prepared? The Good, the Bad and the Ugly.
    Value Selling T o ols – to bring the messaging to life, with interactive client-facing visual value storytelling, dynamic insights and customer intelligence and personalized value quantification / financial justification. If you asked your prospects “How prepared are your sales reps for client meetings” , what do you think they would say?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Personalization] 5 Legal Mistakes Your Agency is Making in the Pursuit of New Business (And How to Fix Them)
    How to fix it: The main reason many agencies create a "fire drill-style” experience every time they sign a new client and need to legally document the relationship is a lack of process -- either having no consistent forms or language to use, or the absence of a lead person or department to handle the contract issues. New business is simultaneously exciting and stressful for agencies.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Personalization] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
    Those over 30 are much more likely to ask for opinions and recommendations in person or over the phone or email; those under 30 are actually more likely to define word of mouth as something that happens socially. by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Personalization] Why Your Company Blog is Striking Out
    To accomplish these things, at least one person in the company must have the responsibility for writing and maintaining content for the blog. That person should be proficient in writing, including having a good grasp on grammar, spelling, and overall flow of content. by Dayna Rothman Today I would like to welcome K’Lee Banks as our guest blogger. K’Lee is a freelance writer and bloger and writes for a variety of sites including Reputation.com.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Personalization] Developing a Social Media Calendar for Professional Services
    A few good rules of thumbs: Channel champions – Assign one person on your team to a particular channel, your channel champion if you will. One last thing to keep in mind is that this calendar is an example of what your firm’s social media activities should be, not what individual employees should be doing through their personal accounts. A social media strategy would be nothing without actually implementing it.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Personalization] Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
    Or invite an industry expert for a one-on-one or multi-person interview-style broadcast. 5) Livestreaming Live, In-Person Events: Hosting a live event? Livestream the footage of your speakers' presentations for those who can't attend in person. With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months.
  • FATHOM  |  SUNDAY, JANUARY 24, 2016
    [Personalization] A Quick Guide to Live Streaming on Social Media
    These interviews not only show the human side of your company, but also offer personal ideas and opinions. Livestreaming is a huge trend in the social media world. Whereas social media sites like Instagram and Vine let users record short video clips and post them online, live streaming takes a different approach, allowing users to post live video streams of what they’re doing at that very moment.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Personalization] How to Prep Your Agency for a Successful PR Launch
    Even having just one influential person share your content can result in a significant jump in shares. Getting exposure for your team is a great way to add some personality to your company, and a give face to your brand. Instead of one person talking to the camera, there’s a whole team backing your services -- which can't hurt your agency's credibility.
  • BIZIBLE  |  FRIDAY, JANUARY 22, 2016
    [Personalization] Eight B2B MarTech Leaders Share Their Perspective On Marketing Operations
    With call intelligence, sales reps have the information they need to have extremely effective and personalized phone conversations.Instead of starting the conversation from scratch, call intelligence helps marketing and sales teams create an integrated and consistent customer experience. Marketing operations, especially in B2B industries, has become an increasingly vital function.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Personalization] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    Engagement metrics (who is viewing which piece of content and for how long) inform virtually every decision this data-driven company makes—from what type of content it produces or licenses from third parties, to how it personalizes the viewing experience and designs its app to keep you tuned in longer. Author: Nick Edouard When’s the last time you watched just one episode of House of Cards in a sitting?…Or …Or was it more like half a season in one long session?
  • BIZIBLE  |  MONDAY, JANUARY 18, 2016
    [Personalization] Why Full-Path Attribution Is the Holy Grail of Account-Based Marketing
    The “opportunity” through to the “customer” portion of the funnel remains a mysterious haze of outbound calls, content downloads, nurturing emails, sales collateral, and in-person demos. Full-path marketing attribution is a relatively new concept. As more and more companies embrace multi-touch attribution, one is compelled to “boldly go where no man has gone before.” And full-path attribution is the next stop on our journey across the final frontier of B2B martech capabilities.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 14, 2015
    [Personalization] The overlooked role of emotion in brand experience
    Researchers at a Silicon Valley area university were polled in regards to Gens X and Y, revealing that after buying whatever their heart desired, participants responded that spending their money on an experience or on a person you experience it with would add to their quality of life for a more sustained period of time. While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Personalization] 3 Beer Brands Brewing Great Social Media Campaigns
    Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. Nearly all posts—created by a four-person social team with input on paid promotion from the media department—have a visual component and often also integrate video.
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Personalization] Thinking Outside the Box for Sponsored Content
    Webinars are an excellent way to provide educational material to readers in a personalized and interactive fashion. Example : If your advertiser is an accounting firm, putting together a webinar at the beginning of the year on how to pull together and organize personal financial information to get ready for tax season. When it comes to sponsored content, no single format or medium is the perfect fit for every advertiser or every campaign.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Personalization] The Death of Website Design
    This ultimately gives you an online sales person to help warm up leads for your in-house sales team. So the more a person visits your site, downloads and looks at pages, the higher they’re grade. Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Of these, 58% believe that they don’t need one (Source: Serif).
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Personalization] How to Get a Marketing Promotion: Top Execs Share Their Secrets
    This somewhat dovetails into the idea of being a "yes" person. The leadership team needs to know that the person leading marketing will make responsible decisions -- both in what to start and in what to stop.". But this also means you should keep your emotions in check -- leadership isn''t about being the loudest, most excited person in the room. Warm and fuzzies are nice, but let''s get real -- we''re not in marketing for sunshine, rainbows, and unicorns.
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