Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? They create connections to their readers through their personalities. “Personality plays a huge role in a blog. Maybe I need to lighten up and add some personal stories. What do you think?

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

NOVEMBER 11, 2015

Based on this, Isabel Briggs Myers, and her mother, Katharine Briggs, developed a personality inventory (Myers-Briggs Personality Inventory). Of course, being human, I tend to project myself on to my reader: You will want the facts, not just the personal factors. In what ways does it reflect your personality type?

Content 100

Content Newsletter Course Analysis 100

Writing on the Web

MARCH 26, 2015

Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. In Personality not Included , Rohit Bhargava suggests that you use a page out of a screenwriter’s notebook. But so are you.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

APRIL 8, 2015

As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. Then tell them about your biggest success, your client results, your education, and perhaps something personal if you’d like. People have antennae for hyperbole.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

JANUARY 16, 2015

The three critical blog “must have” elements you need to consider: Branding/Personality (Banners, logo, photos). Branding/Personality. Design for branding, trust, and personality – everything on your blog should reflect your branding theme, personality, and the problems you solve for your readers.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Writing on the Web

JULY 23, 2014

ContentforCoaches.com writing services provide well-researched, professionally edited articles for executive coaches and consultants to use ‘as is’ or with your own personal introduction, links to your web pages, and/or a conclusion with a call to action. I don’t want you to struggle with publishing your newsletter or blog ever again.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Writing on the Web

DECEMBER 28, 2016

The great thing about advertising via social media is the personal interaction between the potential customer and service. Social media allows businesses to show their personality and aliveness; this is why it’s so important to post regular updates. It’s good practice to update your page with regular posts.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

SEPTEMBER 3, 2014

Content Marketing Getting Read How to.Tips On Writing Better Writing Great Blog Content Attracting Clients business blogs personal stories personality' Have you tried it, and what kinds of results/reactions have you achieved? Hit the comment link and share.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. Here’s where she could improve: The bio/side-bar is written in the third person, as if she is a distant entity.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

NOVEMBER 20, 2013

Special note to coaches : If you are a personal or executive coach, I have solutions for you: ready-to-publish content for e-newsletters and blogs , as well as exclusive articles. Right now we’re having a sale on subscriptions, check it out here: Content for Coaches Thanksgiving Sale.

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

JULY 8, 2015

According to Dr. Susan Weinschenk, in her book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

JULY 9, 2014

If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. She needs to “sell herself” by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

MAY 9, 2011

Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? One is personal: it talks about a real person and what he reports. The other site is vague and non-personal. He needs help, but doesn’t know who to turn to. He’s not a psychologist.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

AUGUST 3, 2010

Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000. Tags: Attracting Clients Coaching/Personal Development Teleclasses & Seminars.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

SEPTEMBER 6, 2016

Use the first person personal pronoun “I”. Write in a conversational way, avoid using a formal 3rd person impersonal business bio. Use the following elements so your readers can get to know you. Photo – a professional photo is preferable to a family shot. Bio on the back page or sidebar. Or put in a side-bar.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

MAY 27, 2015

In fact, I’m proud to announce that my Australian client Di Worrall is gathering several book awards on the two books I helped her with last year: The e-lit awards: The Personal Accountability Code took out the gold medal for the best publication in the self-help category. Congratulations, Di! They may even have an outline.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

DECEMBER 2, 2015

You don’t have to hide yourself, but when you express your personal perspectives, be ready to admit that it’s your perspective and you know that there are many other people from different backgrounds and different perspectives. Be authentic. Make it okay for your readers to be different and still connect with you.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

MAY 30, 2016

Design for Branding, Trust, Personality. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. They won’t stay, they won’t get to know you and they won’t subscribe to your blog.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

FEBRUARY 13, 2013

Problem : Finding the line between personal and business. Sometimes it’s hard to decide where to include personal experiences and anecdotes into your blog posts. Do you keep it strictly business, or do you try to relate to your readers on a personal level? This is of course different if you are writing an entirely personal blog.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

JULY 22, 2014

Books E-Books blog writing Content Marketing expert ebooks personal stories'

Buzz 100

Buzz Blogger Conference Design 100

Writing on the Web

MARCH 19, 2015

About Blogs Attracting Clients How to.Tips Story Telling personal stories storytelling' Give me a call or email me, and we can discuss ways of outsourcing your content marketing so that you get great results with the Web.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

OCTOBER 4, 2016

You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

AUGUST 20, 2010

Tags: About Blogs Content Marketing Fun and Irrelevant Things About Patsi Managing Your Ezine & Blog Tasks On Writing Better Patsi's Story Attracting Clients blog writing content marketing with blogs personal stories personal values stories writing on the web.

Blogger 100

Blogger Work Management Digg Buzz 100

Writing on the Web

JANUARY 24, 2011

A better approach would be to look at what each State could do to help the problem of escalating violence due to unstable personalities, political divisiveness, religious extremists, prejudice, and easy access to automatic assault weapons and ammunition. Except that once in a while I like to share personal opinion I feel strongly about.

Digg 100

Digg Blogger Buzz Opinions 100

Writing on the Web

AUGUST 1, 2012

Here’s how this email plays out: Introduce yourself and your function as it pertains to this email – why you’re contacting this person. Mention what you’ve seen on the person’s site or blog, specifically referring to a post. Spell out the advantages to the person if they choose to participate.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

FEBRUARY 12, 2014

Speech can be a great way to convey personality. Here are a few common mistakes that you might be making: There, their, they’re – my personal favorite pet peeve. For this particular issue, I find that it’s easiest to remember that “their” discusses a person, “there,” a place, and “they’re” is a contraction for “they are.”

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. Why is social proof so important when writing on the web? What sealed the deal?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JANUARY 9, 2013

What if instead of setting business or personal goals for the New Year, I picked O ne Word to focus on? It’s practically impossible to predict the negative side effects of a goal. On the other hand, I got a great idea from reading a book review on Amazon. What if my “one word” for the New Year is “Care?

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. Why is social proof so important when writing on the web? What sealed the deal?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

FEBRUARY 5, 2013

But because I like this person, ( Michael Katz of Blue Penguin Development ), I opened it. I was also curious to see how someone I respected in marketing would use this mass-mailing-made-to-look-personal tool. Hiring a marketing person may not be in your budget. Don’t they deserve some free tips or reminders?

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

FEBRUARY 17, 2014

” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. Their personality. If you lean toward the idea that it’s worth the time you save, then know that your content will lack these not-so-minor details.” Their credibility. Their passion.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

NOVEMBER 20, 2014

Make it personal. Now may be the time to share a story about your hobbies, family or friends that connects you to your readers in a more personal way. Maybe the highlight was a lesson you learned, and results were not quite what you expected. Capture it (or re-create it) in a photo or video. Do you have a favorite charity?

Newsletter 100

Newsletter Work Management Marketing Management Planning 100

Writing on the Web

FEBRUARY 21, 2012

But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? There is, of course, the option of creating a Facebook page solely for business purposes, which is a good way to separate your personal and professional networks. Keep your personal life personal.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter. They tend to overlook personal factors in favor of logical analysis.

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

MAY 11, 2012

If you pin a recipe for black bean brownies, for example, don’t copy and paste the entire recipe into the description—simple write the name of the recipe, maybe naming the person who created it, and then let users click through to learn more.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

MARCH 6, 2013

Originally coined by Michael Merzenich , cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. Like personal trainers and nutritionists, you could aim to vastly improve the quality of your work and productivity through brain coaching. It is evident in an ability to: Assimilate information.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? People pay attention when you tell client stories or share your own personal experiences.

Content Marketing 100

Content Marketing Digg Storytelling Content 100