Kaon

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Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Kaon

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

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Why You Need a 3D Product Strategy Post-COVID-19

Kaon

And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. With many inclined to avoid travel and in-person contact, companies will need to provide alternatives that both incentivize ongoing business and approximate ordinary practices safely.

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Face-to-Face Selling Is Still Effective

Kaon

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience.

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Don’t Wait for the B2B Trade Show to Return

Kaon

We can tell you, from what we’ve seen, that the industry leaders who are remaining competitive and staying on track for 2020 success are not sitting and waiting for those large, in-person, industry events to return.

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Now is the Time for Digital Transformation

Kaon

After Q1 of this year, companies must pivot to true digital transformation — not just digitization of their in-person and analog processes, which is what many are doing. In the uncertain times of today, this becomes an even more critical and exaggerated weakness.

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Generating the Spark for Memorable Virtual Experiences

Kaon

Here are two examples of when to use real-world scenarios: A space that is widely inaccessible to the average person ( an oil rig or inside a medical laboratory ). For more information on how Kaon Interactive can help you generate the spark for memorable customer engagements — virtually and in person — contact us.

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Kaon Adds 11 Major Accounts to Its Enterprise Client Roster, Proving AR & VR Are Ready for B2B Marketing

Kaon

Augmented reality is the technology that “places” digital objects and data into a person’s view of the real world. Virtual reality is the technology that “places” a person into a digital environment. Mixed reality is the term that has come to mean the technology that uses some aspects of both augmented reality and virtual reality.].