Biznology

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On the limits of personalization

Biznology

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. A lot of executives we talk to put personalization at the top of their priorities without considering all the implications of the decision.

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Organizational Confidence is Personal

Biznology

The post Organizational Confidence is Personal appeared first on Biznology. To boost your organization’s confidence, take a step back to reframe your focus and remaster your message. We can help. This article was originally published here.

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The Challenge of B2B Personalization

Biznology

It turns out that personalization is a top of mind issue. B2B Personalization isn’t easy. B2B Personalization is hard. One thing that comes up, again and again, is the challenge of delivering personalized content for B2B visitors. So why is personalization so difficult. The IT lift for B2B Personalization.

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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions.

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Personal Renewal Comes From Meaning

Biznology

The first piece on personal renewal and finding meaning provides much to reflect upon. Personal Renewal. The post Personal Renewal Comes From Meaning appeared first on Biznology. Both podcasts are outstanding and well worth your listening time IMHO. As always, happy reading and listening! ” Source: Cultivating Delight.

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Are you considering behavior-based personalization?

Biznology

If you are like most marketers, you’ve probably been salivating over personalizing your website for years. Then you thought, “Well, if we know something about our visitors, we can use that to personalize.” You actually can personalize using your visitors’ behavior. It doesn’t require registrations.

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Personal Branding — What is it Really?

Biznology

Our latest webinar is on personal branding with expert Monique deMaio. Do you know what YOUR personal brand is? Mike Moran interviews consultant Monique deMaio, creator of the Be the CMO of Your Life Program, on what is takes to develop a personal brand. The post Personal Branding — What is it Really?