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    [Personalization] You Won't Believe How Many CMOs Don't Use Testing and Personalization
    Not So Personal. Then there's the subject of personalization. You remember personalization, right? It's where you as a marketer get, oh I don't know - personal with your customer. The amount of statistical data that supports the benefits of personalization is mind-blowing. The question that is begging, if not screaming, to be asked is: “Why aren’t more companies utilizing and benefitting from testing and personalization?”
    [Personalization] Lead Nurturing: Market to personality and behavior, not job title
    The key to navigating your way to a sales-ready lead is navigating through individual personalities. Lead nurturing based on personality. The person you are talking to in a lead’s organization might be: 1. As you communicate with each of these three levels, try to identify which of these characteristics are prominent in the person: 1. How assertive and controlling is the person? ?
    [Personalization] Free Ebook: How to Master Personalized Marketing
    Personalization to the Rescue. Personalization technology allows us to treat the people we''re marketing to more like individuals. The goal of personalization isn''t to engage with one audience of many, but to engage with infinite audiences of one. Click to Tweet : Learn how to master personalized marketing with @HubSpot''s latest ebook! . Have any marketing personalization tips or tricks you''d like to share?
    [Personalization] Podcast: Getting Personal with Video in an Impersonal World
    In this episode , we discuss where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more! Personalized video allows you to engage your audience on a one-to-one level, but at mass scale. If you think about it, the sound of a person’s name is the sweetest word in the human language.
    [Personalization] 3 Simple Steps To Bring Content Personalization To Life
    Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways today to help brands stand out from the crowded marketplace and fight for consumers’ attention, by addressing the pain points, challenges and problems they are facing. The post 3 Simple Steps To Bring Content Personalization To Life appeared first on Marketing Insider Group.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Personalization] 5 Tips to Infuse More Personality into Your Content
    The fastest and easiest way to boost engagement is to infuse each piece of content that you write with personality. The story is fictional, humorous, and created to communicate the company’s unique selling proposition, but also to infuse personality into its story. That’s all right, because there are other creative ways to infuse personality into your content. It’s dry; has no personality; and doesn’t feel relatable. How do you infuse personality into your content?
    [Personalization] How the Personality of a CMO Compares To Others In the C Suite
    I can tell you from the hundreds and hundreds of CMOs that I have interviewed and gotten to know personally over the past 10 years as a contributor to the Forbes CMO Network, these findings do not surprise me in the least. Personally I happen to love the fact that CMOs are 33% more unconventional than CEOs and 32% more like to eschew structure and guidelines.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Personalization] Pinterest Launches 'Interests': Personalized Pins for Users
    Compared to Pinterest''s pre-populated broader categories, Interests is much more personalized and specific: It''s essentially a recommended content feature that suggests pins to users based on the content they''ve already shown interest in. Chances are, Pinterest will present you with a "small dogs" category on your personal Interests page. Pinterest just got a whole lot smarter. Today, the popular social network launched a new feature called "Interests."
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Personalization] How to Personalize Transactional Emails With Dynamic Content
    You're probably already acutely aware of this, and have already started to incorporate personalized elements into your promotional emails. Personalization in Transactional Emails. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%. We all know this is true for promotional emails, but few marketers have begun to further optimize their transactional emails with advanced personalization.
    [Personalization] What Personality Assessments Reveal About Your Customers
    Personality assessments are fun. But if you think personality assessments are purely for entertainment value, you should think again. Personality assessments have a ton of value as marketing tools. Personality assessments also help people self-identify. There’s more marketing power behind personality assessments than social sharing, however. After the personality summary, the user is invited to download an ebook about increasing customer advocacy.
    [Personalization] Research Shows Personalization Benefits Email Marketing Campaigns
    Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email. times the unique click rates, compared to subject lines without personalization.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Personalization] 50 Ways to Use Video Messaging to Make Business Personal Again
    And in the wake of its rise to stardom in our personal lives comes a fascinating shift in how video is impacting the way we communicate as businesses and professionals. Simply put, video is the next best thing to being there in person. Thanks to advancements in various key technologies, we’re now seeing the rise of personalized and interactive video , social video, public and private live streams, secure internal video sharing and real-time video conferencing.
    [Personalization] 3 Simple Ways to Personalize Content by Referral Source
    But according to a Jackson Marketing Group study , less than 10% of B2B companies are using personalized website content. The companies that do use personalized content are benefitting. In fact, according to an E-consultancy/Monetate report , companies that personalize their website see an average of a 19% increase in sales. To help you get started, here are a few simple methods to personalizing content by referral source that your customers will love.
    [Personalization] What Personality Assessments Reveal About Your Customers
    Personality assessments are fun. The post What Personality Assessments Reveal About Your Customers appeared first on Marketing Insider Group. There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career? Most compatible dog breed? There are more […].
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Personalization] Type A vs. Type B: Does Personality Type Matter at Work?
    Most of you probably already associate with either the "Type A" or the "Type B" personality. Before we get to the nitty gritty, check out the following graphic to see personality type you identify with. While most of you could probably guess which of the options above might be associated with Type A vs. Type B personalities in the workplace, many of you probably found you were identifying with a little bit of both. The Original A/B Personality Test.
    [Personalization] Use Marketing Automation to Personalize Your Emails and Increase Leads
    Email personalization can greatly increase the potential of an email marketing campaign, allowing businesses to generate more leads with less money. Email marketing is one of the most effective digital marketing channels for lead generation. Yet, in order to produce leads, businesses need to be approaching their emails with the right frame of mind.
    [Personalization] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. Example of video personalized for recipient named Katie Watson.
    [Personalization] How to Hire The Perfect Person To Run Your Social Media
    Or at least the right person. I’m going to assume you’re up to speed on general hiring practices, so we can just focus on the issues specific to hiring a social media person. You are certain you could increase this trickle, but either you can’t get to it personally, or your existing social media staff is already maxed out. Example 2: You’ve already got an intern part-time and a social media person who works full time. How much does a full-time social media person cost?
    [Personalization] 3 Tests That Can Save Personalization
    Can ‘personalization’ as we know it survive 2018? Consider that some of 2016 and 2017’s most controversial tech stories involved varying degrees of personalization propaganda bots tricked social media algorithms to influence what users saw. Such stories undermined trust in technologies that collect personal data. Personalization without choices and transparency doesn’t feel like personalization to the user. Personalization starts with good intentions.
    [Personalization] How to Create a Content Marketing Strategy with Brand Personality
    If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand. The post How to Create a Content Marketing Strategy with Brand Personality appeared first on Marketing Insider Group. What makes a brand’s content distinctive?
    [Personalization] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. KITCHENER, Ontario – January 10, 2017 – Vidyard , the leading video platform for business, today launches ViewedIt Enterprise , a business-class edition of ViewedIt , the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications. “We
    [Personalization] Managing Customer Identity Guarantees the Right Message to the Right Person
    An identity system pulls together the many identities across devices and marketing channels that comprise a given person, enabling marketers to tie their interactions together to resolve to a singular, actionable, customer identity. With an identity or ID Graph, you can connect identifiers across desktop, mobile, offline sources, and in-store interactions to give you the highest degree of certainty that you’re reaching the right person.
  • ENGAGIO  |  MONDAY, AUGUST 21, 2017
    [Personalization] How to Find the Right Level of Personalization in ABM
    Programs that win include personalized emails, reports and content that use everything you know about the company to prove you understand their most pressing challenges and needs. Before we go on, I want to draw a small distinction that makes a huge difference: Customization is NOT Personalization. This kind of interaction will often out-perform your more automated marketing, even when it is personalized. The Content Personalization Spectrum.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Personalization] What Marketing Communications Should You Personalize?
    Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Additionally, MarketingProfs discovered businesses that personalize web experiences see, on average, a 19% increase in sales.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Personalization] Do This, Not That: 19 Tips for Becoming a Morning Person [Infographic]
    I wasn't always a morning person. Becoming a morning person isn't easy, but taking advantage of those early morning hours can make a huge difference in your productivity levels throughout the day. Want to become a morning person, but don't know where to start? Whether I was actually doing something productive or just sitting in my bed watching reruns of The West Wing, I remember relishing those late night hours. In those days, sleeping in until 11:00 a.m. was second nature.
    [Personalization] Personalization is Different From Customization
    Personalization is Different From Customization Do you believe there’s a difference between ‘personalization’ and ‘customization’? To the average person presented with these two words, it would seem that upon first glance and consideration they mean the same thing. It seems that the real benefit of personalization in marketing occurs when an individual experiences an ‘a-ha!’
    [Personalization] Content Marketing Matters: What’s Your Brand Personality?
    The first is an attractive personality. In other words, a company’s brand works when: They develop a distinct brand personality. They repeatedly use personality to establish associations with positive emotions. Three brand personalities come to mind: The duck. Tags: Content Marketing Online Marketing Online Persuasion Attracting Clients blog marketing branding content marketing with blogs emotions narrative personality stories storytelling
    [Personalization] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. Based on my first-hand observations, marketers and sales-people don’t treat their personal brand enough like a real brand. It could be for personal branding, lead generation , or customer service, to name a few.
    [Personalization] The Key to Successful In-Person Events
    So many events, so little time, at least for B2B marketers. How to decide where to spend your precious time out of the office, money and focus? Marketers can’t go to every event they would like to due to too many factors to list, so what is it that makes us choose which events to attend? It’s not the band playing (although sometimes that can help) but it really comes down to content and communication.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [Personalization] Mastering the Art of Omni-Channel Personalization [Free Guide]
    And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales. Whether you're just getting started with personalization or you're trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience. How to Leverage Marketing Automation for One-to-Many Personalization.
    [Personalization] The Marketer's Guide to Getting Started With Content Personalization
    Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. Plugging in a person’s name in an email salutation isn’t enough anymore. Netflix and Amazon are notable brands that have mastered real content personalization. Fortunately, marketers don’t need to build their own personalization technology. 1) Channel-Based Personalization.
    [Personalization] Why personalized content is just better advertising
    I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background) question whether we really need to target people with website personalization. Now that I am not so full of myself, more people are listening to the real message of how personalization helps their marketing, and fewer are resisting.
    [Personalization] Personalization is the New Reality
    Personalization is the New Reality Take a moment to seriously answer this question: What do you think it takes, in today’s information-in-an-instant world, to prompt someone to notice – and click-through to consume – content? Enter Personalization Customer engagement – a customer’s emotional or psychological attachment to a company or product brand – is the definitive predictor of business growth. The post Personalization is the New Reality appeared first on ActiveDEMAND.
    [Personalization] Top Personality Traits All Managers Should Hire For
    There are going to be some long, hard days in any sales job, and I need a person who is committed to being the best rep possible and helping the company be the best company possible. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Bad news: There is no magic formula for hiring a top sales rep, a top marketer, a top anything.
    [Personalization] Why Relevance Outsmarts Personalization in B2B Marketing
    Personalization is all the rage in marketing, and for good reason. Personalization in the B2B world is a completely different animal. Automated personalization (like creating a custom greeting on your website based on the time of day, or targeting a message based on geo-location) can be effective to a point. But these lightweight personalization tactics are merely conversation starters for a B2B buyer. The more personalized our experience, the happier we are.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Personalization] Create More Personalized Publishing Newsletters
    As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Unfortunately, many newsletters being sent these days leave a lot of room for improvement, and may not be speaking to your readers as well as they could be. Pitfalls and Opportunities. Targeting. Pitfall: Generic, one-size-fits-all content.
    [Personalization] Personalization and Behavior-Based Trigger Marketing
    Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. We’re going to discuss just how personalization based on data collection is key to behavior-based trigger marketing. The post Personalization and Behavior-Based Trigger Marketing appeared first on ActiveDEMAND.
    [Personalization] Personalize the Online Experience for Prospective Students
    What can an education marketer do to create a personal experience that keeps visitors glued to your school's website? You can personalize a visitor's online experience, from the moment they land on your page, to the one when they open their tenth email from you. When you personalize content, a visitor feels satisfied because their needs are being met and thus feels a stronger connection to your institution. Ways to Personalize Within Your Online Community.
    [Personalization] Personalizing for Alternative Audiences
    He’s a great problem-solver, despite his personal struggles with verbosity. The basics of audience segmentation for personalization are pretty intuitive. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. Personalizing for Evangelists. Personalizing for Competitors. The post Personalizing for Alternative Audiences appeared first on Get Smart Content.
    [Personalization] 96% of Marketers Agree Personalization Improves Customer Relationships
    Marketers believe in the benefits of personalization, but research indicates that they are not confident in their ability to deliver unique customer experiences. The “2017 Trends in Personalization” report from Evergage recently showed that 96 percent of marketers agree that personalization can help advance customer relationships. About 88 percent of respondents also assume that their customers have come to expect a personalized experience.
    [Personalization] How Your Personality Affects Your Sales
    Have you ever thought about how your personality affects what you’re doing at work? When it comes to sales positions, personality types can reveal some particular insights. Known as MBTI, this test helps to delineate certain personality traits into predictable, understandable categories that are supposed to provide insight into why you make certain choices and how you perceive standard situations. Guest Blogs personality Sales
    [Personalization] Personalize Your Website to Convince and Convert
    Personalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. The use of personalized content makes this possible. By moving visitors to conversion faster with a personalized website, you can significantly reduce the sales cycle. Benefits of Personalized Website Content. Providing a personalized experience encourages visitors to remain on your site longer, download more, and in the end, make more purchases.
    [Personalization] What’s New in Social? Platforms Are Raising the Bar on Personalization
    Let’s take a look at how four social media platforms are stepping up their personalization capabilities and gamifying their platforms to stay relevant in the ever-changing social landscape: 1. You can resize, rotate, and place them anywhere on your photos, making it a unique way to personalize them. With the addition of stickers, brands have a new medium to create the personalized, fun content they’ve previously had to hire digital graphic artists to produce.
    [Personalization] Elements of a Successful Brand 3: Personality
    The first face is approachable and personable: while working for its clients, a firm might display warmth, talent, and a sense of humor. The personal connections and goodwill a firm forges during an engagement can lead to future work and referrals. The effervescent personality that fuels existing relationships and referrals is exchanged for an accepted corporate facade—a stock mix of familiar messages and visuals that do little to differentiate, clarify or define.
    [Personalization] Interesting Infographics: The Business Case for Personalization
    That’s why personalization stands out to us. consumers like when brands – even large corporate brands – send them personalized messages and offers, and almost as many (73%) enjoy buying from brands that personalize the experience. Tellingly, only 5% dislike buying from brands that personalize. . 75% prefer personalized messages and offers. Infographics branding communications home infographic personalization
    [Personalization] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    But you don’t want your automated messages to feel automated – you want your marketing to feel personal, to build connections, and you also want it to amplify your brand. They can justify huge spend on media like TV, radio, and print, and they enlist the help of high-profile celebrity endorsers, to simultaneously resonate with consumers and their personal values. You know you are making personal connection with the right brand messages when someone responds to an automated email.
    [Personalization] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities? That's the position I've found myself in.
    [Personalization] Personal Traits Versus Business Skills: Creating the CMO Fit for the Future
    When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?
    [Personalization] Automated Behavioral Segmentation: Personalized in Real Time
    Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. i.e. ‘Casual’ vs ‘Power’ users Desired Benefits – what features or product highlights do they spend time viewing The Automation Factor In modern marketing, automation utilizes dynamic content to personalize websites and pop-ups or overlays. Personalizing the content makes this a reality.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Personalization] How To Increase Newsletter Subscriptions With Personalized Recommendations
    Personalization is a growing segment of online marketing. The idea behind personalization is a straightforward one: personalize your message and you’ll see better results. Be Personal, Be Relevant. Publishers are attempting to personalize the entire online experience, with personalized recommendations becoming a central tool for driving anonymous readers into deeper engagement and interaction. How Personalization Works.
    [Personalization] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    If you''re self-aware, then you can adapt your approach to fit your personality.". Below are some tips for interviewing better depending on your personality and career goals. Each person you meet brings you a shot of energy. Once you let go of seeing an interview as a personal trial and move to treating it as a genuine conversation, your strengths will naturally arise. "Looks great on paper. Bad interviewer.".
    [Personalization] The Massive Impact of Personalized Omni-channel Experiences
    The post The Massive Impact of Personalized Omni-channel Experiences appeared first on Marketing Insider Group. One of the more effective ways to become the best is to learn from the best. What did various people in various industries, various companies in various regions, do to vault themselves into such elite company? The 2016 State of Marketing Report, an annual report in its third year from Salesforce, is an in-depth industry […].
    [Personalization] Combining Marketing Automation, Personalization and Customer Data for Geometric Growth
    Combining Marketing Automation, Personalization and Customer Data for Geometric Growth. But it’s important to understand consumers today really respond to personalized messages, are looking for instant responses to their questions and are more receptive to offers that are customized to their needs and wants. How Companies Can Automate Yet Add Personalization. By using the email data and collecting behavioral data, businesses personalize many aspects of their channels.
    [Personalization] Increasing Sales With Personalized Marketing
    In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. The post Increasing Sales With Personalized Marketing appeared first on Opentopic. Obviously, that’s easier said than done. Dads still get emails about lipstick. Moms still get offers for men’s shaving cream.
    [Personalization] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Then you feel it -- that sense of paranoia that you’re so far behind with your own personal brand that you don’t even know where to start. You have so many questions about what to do and how to do it, all the while your peers seem to be easily “enhancing” their own personal brand. Your heart speeds up, you’re overcome with anxiety … and then your day starts and you forget all about your personal brand until the next morning. Why do you want to improve your personal brand?
    [Personalization] Does Personalization Undermine Consensus Buying?
    In an earlier post , I discussed some of the findings of a recent research study by Demand Metric that focused on the state of content personalization in B2B companies. Demand Metric found that the use of personalized content was widespread among its study participants. Sixty-eight percent of survey respondents said they personalize content for industry verticals or other market segments, and 61% said they personalize content for specific buyer personas.
    [Personalization] Study: Personalization Efforts Leading to Increased Profitability
    Personalization is ensuring that marketers can deliver a consistent customer experience, and new research indicates that it is also helping them boost their bottom line. The “2017 Personalization Development Study” from Monetate found that 95 percent of marketers who increased their ROI three-fold through personalization saw a rise in profitability last year. About 79 percent of those who surpass revenue expectations have a documented personalization plan.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Personalization] How to Get a Personalized Assessment of Your Website [Free Tool]
    Read on to learn what the new tool does and how you can get a personalized assessment of your own. Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. Simply enter your website URL and email address and, within a few seconds, Website Grader will generate a personalized score between 1-100.
    [Personalization] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    It’s no surprise that, according to eConsultancy, 94% of companies agree that personalization is key to their current and future success. How Website and Landing Page Personalization Creates Relevance. Organizations across a variety of industries are increasingly viewing hyper-personalized interactions with their website visitors as a key core competency. Is your organization creating personalized, relevant experiences for your website visitors?
    [Personalization] How Can Companies Get Better at Personalization?
    I had a chance to ask Nathan some questions about the current state of personalization. 1) What’s wrong with personalization today? One big problem with personalization is this: When companies get it wrong, it’s worse than not using any personalization at all. When used correctly, personalization can give customers or prospects the feeling that the business can help them specifically. 3) How should marketers approach personalization?
    [Personalization] TMI? How to Personalize Your Emails Without Being Creepy
    it''s very possible that we can over -personalize emails. There are some questions that marketers needs to ask themselves when personalizing. First, how does personalization improve your email marketing? Second, where''s the "creepy" line when it comes to email marketing personalization? Let''s dive into them to figure out how you should personalize your emails. Why Personalize in the First Place? What''s a Good Amount of Personalization?
  • HUBSPOT  |  THURSDAY, MAY 18, 2017
    [Personalization] 15 Questions to Make You a More Empathic Person
    We know empathy -- the ability to understand and relate to the emotions of others -- is a core competency of creativity, leadership, and being an all-around happy, successful person. 2) What are your personal biases that most interfere with finding truth? There are times in your professional and personal life when it's up to you to intentionally cultivate space for other people to grow and thrive.
    [Personalization] Buyer Persona vs. Buyer Personality: What’s the Difference?
    One of the initial steps in setting up any marketing campaign online is to construct the “persona” of the target. Marketing teams, web designers and email campaign staff will all want to know “just who is this written/built for?” ” It is important to define 2-4 personas for your target audience and in today’s world of […]. Lead Segmentation and Scoring Predictive Analytics B2B personas marketing insight Segmentation
    [Personalization] Five Ways Marketers Can Personalize The In Store Shopping Experience
    It begins before the person enters the store and does not automatically stop when they leave. Here are five ways to personalize the in-store shopping experience for customers: When you are offering a complex product or service to the potential customer, make sure you provide an assisting selling platform to help them navigate all the ins and outs of the product or service. Any retailer knows the supreme importance of the in-store visitor.
    [Personalization] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Author: Amber Tiffany The most personal conversations happen offline. While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions, and biggest challenges—you talk to them. Phone conversations are not only personal, but they’re also one of the most common interactions people have with a business. Retargeting can re-engage a prospect with a personalized ad. Do Web Personalization right.
  • FATHOM  |  TUESDAY, MARCH 8, 2016
    [Personalization] Staying Ahead of the Personalized Marketing Curve
    Vague statements such as “personalized marketing is the future” and “personalization is the key to marketing” abound. Yet, the most popular search phrase associated with personalized marketing is, “What is personalized marketing?”, Needless to say, it might be difficult to stay on top of the ‘key to the future’ that is personalized marketing if you don’t exactly know what it is. Does personalized marketing mean that you have to be able to do this?
    [Personalization] Business Leaders are Turning to Personalized Marketing for a Competitive Edge
    New research indicates that organizations are concerned about competitiveness in their respective industries, and many are turning to personalized marketing to gain an edge. The majority of respondents (65 percent) intend to focus on personalized marketing to meet more of their customers’ needs. Identifying the Need for More Personalized Marketing. Previous research shows that organizations have been aware of the need to focus on personalized marketing.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Personalization] Personalize or Perish: The Definitive Guide to Personalization for Digital Publishers [New Ebook]
    Audience segmentation and personalization can make one-to-many communications feel more personal, while simultaneously offering greater value to a larger number of readers. To help you learn more about audience segmentation and personalization, we teamed up with BrightInfo to write Personalize or Perish , the definitive guide on how publishers can: Collect better unified audience data across websites, events, emails, and more.
    [Personalization] Dominate your personal brand on Google Images
    In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest , news sites, LinkedIn , Facebook , Twitter , or Google+ , he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like. I told Oliver to pimp both his personal Gmail account’s Google+ account as well as build up a Google+ Business Page for his design firm.
  • 6SENSE  |  TUESDAY, OCTOBER 20, 2015
    [Personalization] Website Personalization: The Future of B2B Marketing
    Statistics from 23 Shocking Content Personalization Stats by Jeff Zelaya. These jarring statistics point to a need for marketers to not only use, but master, website personalization. With the right tools, practices and data, website personalization is more possible (and effective) than ever. Top 2 Reasons B2B Marketers Need Website Personalization. 1) Account-Based Marketing: Website personalization is a potent tool for organizations that use account-based marketing.
    [Personalization] How to Create a Roadmap For Personalized Marketing
    And customers crave personalized attention from the brands with which they interact. Customer obsession holds the keys to the kingdom for marketing nirvana. Modern marketers, seeking to create rich digital experiences for their audiences, want one-to-one, continuous conversations with their followers.
    [Personalization] 4 Ways to Revolutionize Your Content with Personalized Marketing
    Godin had the opening nod and chose to spotlight the “digital revolution” that is content personalization , which can, and must, be used to bring valuable information to your audience. A pro-personalization insurgency. What we heard time and time again at Digital Summit Dallas is that this monumental shift toward content personalization is happening, and we can either be braver and bolder, or we will be left in the dust. Personalization Drives Conversions.
    [Personalization] Survey: 3% of Customers Describe Marketing Emails as Personalized
    Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. The “Mapping out the Customer Journey: Expectations Versus Reality for the Modern Marketer” report from Boxever has found that 81 percent of marketers use personalization for email marketing. However, just 3 percent of customers describe their emails as “personalized.”.
    [Personalization] Personalizing Content to Empower Your Sales Team
    If your sales team goes into battle with personalized content, they will be greatly empowered to bring home the bacon. The modern customer demands personal attention. The goal of personalizing content is to create a relationship between the salesperson and the customer that will eventually translate into action. Here are just a few of the ways that your marketing team can help your sales team succeed by personalizing content.
    [Personalization] What is Ad Personalization? [Video]
    A user recently asked, what is ad personalization? So let’s jump into ad personalization , what it means for your campaigns, and why you should deploy this as part of your ongoing digital marketing strategy for ABM. What is Ad Personalization? Let’s start with a definition: ad personalization refers dynamically changing ad units for each visitor based on some demographic, behavioral, or psychographic information. That is the promise of ad personalization.
    [Personalization] What a Buyer Wants: Personalized Advice, Business Value and ROI
    B2B buyers are scrutinizing potential vendors more closely, with greater requirements for personalized advice, business value and ROI than ever before , this according to independent research results from the Sixth Annual Demand Gen Report: 2016 B2B Buyer’s Survey , Getting Personal With buyers spending more time researching more choices than ever, Demand Gen Report’s research revealed just how important p ersonalization ranked as crucial in the purchase decision-making process.
    [Personalization] Why Personalization is the Future of B2B Marketing
    How do we engage with one person and everyone at the same time? The answer is always personalization. Personalization is not just adding someone’s name to a marketing email — it’s so much more than that. To understand the difference between generalized and personalized content, think about the contrast between a meaningful coffee date between two new friends and an awkward cold call from a telemarketer. The personalization process starts with segmentation.
    [Personalization] You’re Not Always the Right Person for the Job
    And if another angle needs to be represented, another audience targeted, then it’s the content marketer’s job to find the person who can best tell that story. My church’s reverend wasn’t the person to tell her that story. The post You’re Not Always the Right Person for the Job appeared first on The Content Standard by Skyword.
    [Personalization] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    This is, arguably, the time when a person’s work became more clearly aligned with a person’s identity. We want to expand personal freedom, to renew the American dream for every American. We seek to restore opportunity and reward, to value again personal achievement and individual excellence. Caproni continued, “Is this really the language we want to use to guide our personal lives?”. It’s the self-help topic du jour: achieving “work/life" balance.
    [Personalization] 5 Tips for Making Marketing Automation More Personal
    Here are 5 tips for making marketing automation more personal. Always Include a Personal Touch. Marketing automation performs at its best when it functions with a personal touch. Get a Demo - Make it Personal. The post 5 Tips for Making Marketing Automation More Personal appeared first on Lead Liaison. While marketing automation might seem a bit mechanical and cold, there are steps that can be taken to make it less robotic.
    [Personalization] Top Personal Branding Tips for Thought Leaders
    Personal branding is commanding a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace. Here are seven critical tips that will build your personal brand and put you on the path to higher visibility. Top Personal Branding Tips. The more narrowly you focus your expertise the faster your personal brand will grow. SEE ALSO: The Road to the Top: Personal Branding Examples in Professional Services.
    [Personalization] Personal Knowledge Management
    Personal Knowledge Management : Who, What, Why, When, Where, How? Fifteen years ago, few people knew what a personal computer was. Now personal computers are ubiquitous. With the proliferation of personal computers and linked computer networks, there has been an increase in the amount of information produced, as well as new avenues of finding the information. What is personal knowledge management? s a system designed by individuals for their own personal use.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Personalization] Brilliant Little Hacks to Make Your Blog Way More Personal
    As a result, I wanted to share a couple of little hacks I''ve started implementing on this very blog to make our visitors'' experience much more personalized and contextual (in ddition to using Smart CTAs for lead and customer conversion). Hopefully it will get you to start thinking about how you can make your blog much more contextual and personalized, too. The age of context is among us, folks.
    [Personalization] Personalization vs. Productivity: Perfecting Your Sales Approach
    The post Personalization vs. Productivity: Perfecting Your Sales Approach appeared first on Opentopic. We can all feel it – the competition to stand out and stay top of mind among prospects is growing more fierce each year. To stay ahead, sales leaders must give reps the necessary processes and tools to identify, contact, qualify and convert prospects at record scale and speed. For instance, who can forget that famous HBR study a few.
    [Personalization] Marketing Technology: This Time It’s Personal
    As for marketing technologies, well the promise there was personalization. I can recall reading a survey or study as to the effect that personalizing a letter to someone could have on the response rate in a direct mail campaign for example. With each passing year the promise of personalization – and I mean true personalization, going way beyond simply saying “Dear Steve,” on a letter or email was being touted by tech vendors far and wide.
    [Personalization] Tips on How to Be More Personable on the Phone
    Whatever the case may be, you need to be as personable as possible. Follow these tips and you’ll be more personable and engaging in no time at all. Then, you can refer to those notes to add a personal touch during later phone conversations. For instance, the person you are speaking with might mention that he or she likes pizza. It also strengthens your relationship with that person, allowing them to trust you (and your business) more.
    [Personalization] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
    For example, if I am going to buy a bottle of wine as a gift, I start by thinking about the personality of the recipient, the kind of lifestyle he or she follows and then select a wine that is perfectly suited to that person’s tastes and preferences. Personalization in our personal lives is easier because we know our loved ones well enough to decide what gifts will bring them joy. Personalizing gifts involves the use of common sense.
    [Personalization] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. Overwhelmingly, customer engagement is cited as the top reason for prioritizing personalization in marketing. This information can be a great way to personalize with relevant content. What other attributes are you personalizing offer based on?
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Personalization] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    Martin , the founder of Heavy Hitter Sales, examined the personalities and habits of over 1,000 salespeople to suss out what separates quota busters from those who miss the mark. What are these top personality traits, according to Martin''s research? Personality Traits of Top-Performing Salespeople. Which personality traits do you think top salespeople have in common? This post originally appeared on HubSpot''s Sales Blog.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Personalization] Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
    That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by personalized recommendations. Ecommerce sites have been leading the way in this shift to a personalized world. How do we completely change our thinking to where personalization isn''t just a feature, but a mindset ? It''s time to adopt a personalization mindset. It''s time to build a culture of personalization throughout your company.
    [Personalization] Health Care Marketing: Personalization, PHI, and Preference Centers
    It’s a marketing goldmine for sending targeted, personalized email communications. In my experience as an email marketer for a large health insurance company, I was constantly challenged to find ways to deliver relevant, personalized messaging without overstepping the boundaries of the law. For many marketers, including a person’s name in an email is standard operating procedure. As you can see, email addresses themselves can be considered personally identifying.
    [Personalization] Automated Personalization and the “Zero Moment of Truth”
    Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. and into this mix has come automated personalization, which ensures marketers are making the most of these “micro-moment” engagements. The post Automated Personalization and the “Zero Moment of Truth” appeared first on ActiveDEMAND.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Personalization] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    A Twitter handle is not a person; it''s just one way to interact with that person. As a company, you want to engage that person , not just their Twitter handle, in the best way possible. She can then use that to respond in a relevant way, or enroll that lead in a workflow that will send them interest-based email and personalize the content they see next time they''re on your site. With Social Inbox, you can make social media more personal and more targeted again.
    [Personalization] How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner
    How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner. The other day, I was in the grocery store. I overheard a cart-bound little kid asking his mom question after question. Mom, why do they put so many apples out at once?" he asked as they browsed the produce section. Mom, what's Ocean Spray?" he speculated from one aisle over.
    [Personalization] Why Videos Make Your Website More Personal
    Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.].
    [Personalization] The Road to the Top: Personal Branding Examples in Professional Services
    Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. We’ll look at four techniques our research has found to be most powerful for personal branding, and show how real experts used those platforms to get ahead.
    [Personalization] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine. Readers can now sign-up and have content from the site personalized based on their interests. Sign up and sign in to personalize your content from the B2B Marketing Zone. To check it out, sign-up using the “Personalize Your Content” button at the top right of the BMZ home page, as shown here.
    [Personalization] Planning Your Personalization Strategy in 2016
    Personalized marketing is on every “top marketing trends for 2016” list. If this is the year for your company to embrace personalization, how do you get started? What’s the right way to develop a personalization strategy? With this step-by-step approach, you’ll take the best path to successful personalization: Define Personas and Map Their Journeys If you’ve already developed buyer persona.
    [Personalization] How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?
    We are also great fans of video marketing , especially for making a personal connection with an audience you might not know so well. Build a personal connection. Adding the video component allows the audience to not only learn something new, but connect with the presenter on a personal level. At Marketri, we make it a point to consistently re-evaluate how we serve our clients.
  • CONTENTLY  |  MONDAY, JUNE 12, 2017
    [Personalization] How to Master Content Segmentation & Personalization
    Contently and OneSpot partnered on this webinar to analyze how brands use segmentation and personalization to increase site traffic and user engagement. In this webinar, you’ll learn: The difference between content segmentation and content personalization (and how they work together). The post How to Master Content Segmentation & Personalization appeared first on The Content Strategist. Brands Webinar content segmentation personalization webinar
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