KoMarketing Associates

APRIL 13, 2022

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. About 41% of B2B marketers, in particular, will be adding personalized content and offers to their arsenal of marketing tactics. That being said, 38.8%

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

MARCH 16, 2022

As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal. Marketing Campaign Performance and Personalization. intend to eventually utilize AI to do the same, and only 6.7% In general, 74.5%

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

NOVEMBER 29, 2022

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. Additionally, the majority of respondents (48%) stated that they expect to attend in-person conferences in 2023.

Personalization 218

Personalization Planning Conference Statistics 218

KoMarketing Associates

SEPTEMBER 22, 2021

Marketers have begun to shift their focus toward the personalization of their content. Now, new research suggests that they may need to tread carefully, as more customers shy away from inaccurate personalization. About 27% of customers typically call the business to explain the experience, while 26% unsubscribe from marketing emails.

Personalization 209

Personalization Custom Publishing Statistics Marketing & Strategy 209

KoMarketing Associates

OCTOBER 20, 2021

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. However, most respondents (74%) believe that personalized content marketing , messaging and journeys are “important” to engaging buyers now and in the future.

Personalization 220

Personalization Content Statistics Custom Publishing 220

KoMarketing Associates

APRIL 21, 2022

With the absence of in-person events and other collegial connections in the real world, professionals have sought out new ways to replace both these interactions and these learnings,” wrote the authors of the report. Among the most requested types of B2B content were eBooks (43.28%), guides (8.84%), and cheat sheets (8.74%).

Personalization 218

Personalization B2B Content B2B Marketing 218

KoMarketing Associates

JULY 29, 2020

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

KoMarketing Associates

JUNE 2, 2020

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies. In addition, 51% of marketers who say personalization is best across multiple touchpoints earned 300% ROI or more.

ROI 156

ROI Studies Personalization Touchpoints 156

KoMarketing Associates

APRIL 7, 2020

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so. Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships.

Customer Surveys 162

Customer Surveys B2B Marketing Planning Personalization 162

KoMarketing Associates

MARCH 31, 2020

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement.

Marketing Report 157

Marketing Report Personalization Statistics Custom Publishing 157

KoMarketing Associates

JANUARY 24, 2018

As marketers look to enhance the customer experience, new research shows that personalization is becoming increasingly important. Epsilon Marketing published “The Power of Me: The Impact of Personalization on Marketing Performance” and discovered that 90 percent of customers believe personalization is “very/somewhat appealing.”

Personalization 168

Personalization Custom Publishing Paid Search Agency Marketing 168

KoMarketing Associates

JULY 23, 2020

Although B2B marketers are excelling in terms of providing an optimal customer experience, new research shows that there is still room for improvement in regards to the content they are delivering and personalization efforts. However, just 46% of mainstream B2B marketers said the same, highlighting room for improvement.

Marketing Report 156

Marketing Report B2B Marketing Personalization B2B 156

KoMarketing Associates

JUNE 18, 2020

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Just seven percent of respondents disagreed with the statement. Just seven percent of respondents disagreed with the statement.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156

KoMarketing Associates

JUNE 13, 2018

Many marketers are already personalizing the customer experience, but new research indicates that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”. To achieve their personalization goals, most marketers (72.72 Personalization Remains a Top Priority for Marketers.

Personalization 163

Personalization Marketing Report Customer Surveys Marketing Automation 163

KoMarketing Associates

DECEMBER 11, 2017

Although marketers are heavily invested in the development of content personalization, new research suggests that they are still struggling with factors, such as data quality. That being said, many marketers in North America (approximately 35 percent) are still in the initial stages of implementing their personalization strategy.

Personalization 182

Personalization Planning Content Marketing & Strategy 182

KoMarketing Associates

APRIL 9, 2019

Marketers already know that content personalization can yield better results when it comes to connecting to their target audience. However, more of them are now turning to hyper- personalization to see even more ROI in terms of resonating with their customers and prospects. To achieve these goals, most respondents (72.72

Customer Surveys 144

Customer Surveys Personalization Marketing & Strategy Custom Publishing 144

KoMarketing Associates

MAY 9, 2017

Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies. How are B2B marketers, in particular, using content personalization to their advantage? Do they personalize certain types of content (e.g., videos, emails) over others?

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

MAY 15, 2017

As marketers begin to further personalize their content, new research indicates that customers are becoming more receptive to advertising as a result. Content Marketing Personalization and Customer Relationships. Marketers have already been keen to their customers’ preferences for personalized content, according to previous research.

Marketing Report 150

Marketing Report Personalization Planning Paid Search Agency 150

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates. They also saw 2.5

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

KoMarketing Associates

MAY 1, 2018

As marketers continue to personalize the customer experience, more are beginning to see the benefits of doing so in terms of strengthening their relationships with clients. Recently, Evergage conducted the “2018 Trends in Personalization” report to determine how customers are responding to personalization efforts by marketers.

Personalization 125

Personalization CMO Open Rate Paid Search Agency 125

KoMarketing Associates

MARCH 6, 2017

Personalization is ensuring that marketers can deliver a consistent customer experience, and new research indicates that it is also helping them boost their bottom line. Approximately 88 percent of those who exceeded their income predictions intend to increase their budget for personalization this year.

Studies 123

Studies Personalization Leads Lead 123

KoMarketing Associates

DECEMBER 13, 2018

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content. This was followed by having a dedicated team (66.67

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

JUNE 23, 2020

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies. However, first-party data may start to become more critical in the near future.

Personalization 156

Personalization Statistics Differentiation Analytics 156

KoMarketing Associates

SEPTEMBER 12, 2019

Although some marketers are already seeing positive results from focusing on personalization efforts, new research suggests that many of them are still in the developmental stages of making personalization a top priority within their company. Marketers and Hyper-Personalization Strategies.

Personalization 121

Personalization Marketing Budget Marketing & Strategy Statistics 121

KoMarketing Associates

APRIL 26, 2017

Marketers believe in the benefits of personalization, but research indicates that they are not confident in their ability to deliver unique customer experiences. The “2017 Trends in Personalization” report from Evergage recently showed that 96 percent of marketers agree that personalization can help advance customer relationships.

Personalization 121

Personalization Marketing Management Marketing & Strategy Paid Search Agency 121

KoMarketing Associates

AUGUST 23, 2018

Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal. Let’s be clear: Personalization works. The three amigos: marketing automation, personalization, and customer experience. We are so close to achieving it. Customers would agree.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

JULY 5, 2019

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. About 78 percent of those with a full or partially personalization strategy have seen a growth in revenue as well.

Marketing Report 120

Marketing Report Personalization Custom Publishing Marketing & Strategy 120

KoMarketing Associates

JULY 2, 2018

The report also discovered that campaign effectiveness increases when location-based data is used to personalize the customer experience. The Benefits of Personalization in Email Marketing. Nearly 84 percent increased campaign effectiveness.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

KoMarketing Associates

MAY 15, 2018

percent) state that customers now expect better/more personalized experiences from marketers, and it’s driving their initiative to fulfill these needs. Through personalizing the customer experience, most marketers (58.8 The Business Impact of Content Personalization. The majority of respondents (70.8

Customer Surveys 123

Customer Surveys Personalization Fulfillment Marketing & Strategy 123

KoMarketing Associates

APRIL 2, 2019

Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. Marketers Still Face Challenges with Content Personalization. Previous research has suggested that there are still many barriers keeping marketers from customizing the buyer experience.

Customer Surveys 147

Customer Surveys Personalization Barriers Custom Publishing 147

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. In addition, these emails saw 2.5

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

KoMarketing Associates

NOVEMBER 5, 2018

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand. However, customers also have their fair share of fears as technology evolves.

Buy 145

Buy Personalization Brand Identity Branding 145

KoMarketing Associates

DECEMBER 17, 2019

Marketers are still turning to personalization to drive customer loyalty, and according to new research, they are using a wide array of data points to achieve this. In addition, marketers are using several data points to achieve their customer personalization goals.

Marketing Report 159

Marketing Report Marketing Budget Creation Planning Personalization 159

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

FEBRUARY 6, 2017

New research indicates that organizations are concerned about competitiveness in their respective industries, and many are turning to personalized marketing to gain an edge. The majority of respondents (65 percent) intend to focus on personalized marketing to meet more of their customers’ needs.

Personalization 120

Personalization Business Advertising Agencies Touchpoints 120