Everything Technology Marketing

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Lead Generation Checklist - Part 1: Conversations, Not Campaigns

Everything Technology Marketing

As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person. Show your prospects that you understand their industry, and specific issues, and that you are interested in building a long term relationship.

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What Are the Top-10 Marketing Books?

Everything Technology Marketing

What are your personal favorites? Rogers) | Marketing ROI (Jim Lenskold). I am sure there are many of your favorite marketing books missing here (there are simply too many good ones out there). Please share in the comments section below.

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

But either one person or a department needs to be in charge of creating and executing the company’s policy. In order to successfully utilize the new social media tool as part of a complete, and many are now calling it a “traditional” marketing strategy, senior leadership should involve all levels of a company.

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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Performing this type of analysis enables your organization to use data to create customized marketing initiatives and develop personalized marketing programs that will engage your prospects and customers.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

You want to be the source buyers are flocking to for this high-value content. 7 - Focus on customer retention Customer retention has provided the much needed revenue stream that enabled many companies to survive the recession as new customer wins dried up.

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5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

The analytical skill set and experience required for marketing operations are hard to find in marketing folks that have entered the field because of their creative talent, so having a dedicated MO person, and eventually MO team, with the required analytical and marketing process skills makes perfect sense.

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Top-3 B2B Content Marketing Formats & Channels

Everything Technology Marketing

The highest rated channels are website, live in-person event, and email. Now, let's take a look at the perceived effectiveness of delivery channels used by B2B marketers to get content in front of the target audience (either outbound or inbound). Again, this chart shows a blended ranking of the most effective content delivery channels.