Direct Response Coach

JULY 9, 2014

Personalization in direct mail – it should go without saying, right? I mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. Maybe today, but that wasn’t always case.

Cost 100

Cost Personalization Marketing 100

Direct Response Coach

JULY 18, 2016

PURLs (Personalized URLs), better known as personalized landing pages, have been around for many years. When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of curiosity. But still a gimmick. My reasoning: even if you [.].

Landing Pages 100

Landing Pages Generation Personalization Direct Marketing 100

Direct Response Coach

SEPTEMBER 17, 2015

Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.].

Cold Calling 100

Cold Calling Lead Generation Tactics Email Marketing 100

Direct Response Coach

AUGUST 18, 2014

It goes to the mindset of the person creating the postcard. If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? No, this is not a silly question. And it will impact your response. As most people and they will say that the “front” [.]. The post Direct Mail Postcards – Which side is UP?

Copywriting 100

Copywriting Lead Generation Direct Marketing Generation 100